pma catalalog vol. 1

MISSION

STATEMENT

PURPOSE

STATEMENT

The Positive Movement Alliance has arrived. It is not an apparel company, a skateboard company, a music label or an art gallery. P.M.A is a cultural movement backed by positive messages, actions, products and people. It is a movement that was conceived by Greg Carroll, Courtney Smith and Chase Tafoya and is being introduced into the community by you. You: The Consumer; The Student; The Teacher; The Voice of Change; The Activist! In 2008 Courtney, Chase and Greg found that they all had something in common; they were all looking for an opportunity to make a lasting and positive impact on the world. A world seemingly consumed with greed, corruption and mass marketed “youth culture” products. So, they set out to utilize their individual talents in a way that would change how people think about their own lives and their ability to make a positive impact in the lives of others. With collective decades of experience and knowledge in the skateboard industry, art world, music scene and apparel industry, they knew it was possible to achieve their dream by creating The Positive Movement Alliance. A company dedicated to raising the world’s awareness and consciousness through art, music, apparel and athletics. A company sending out an open invitation to you to get involved in your community in a positive way. Every product produced by P.M.A, from apparel to skateboarding and albums to posters will have a strong social, political or cultural message along with the opportunity for you to give back

just by purchasing the products. P.M.A will donate no less than 3% of the net revenue of each item to an associated charity, foundation or school. P.M.A will also utilize its revenues to provide communities with positive cultural events, concerts and education. The sky is the limit. The course has been set. The movement has begun. Join us, the time is NOW!

P.M.A. is a Universal Lifestyle Movement created to raise the consciousness of every community around the world.

P.M.A embodies the complete essence of oneness with nature and the human spirit. An art in its highest form created to express positive messages and strong positive influence. Three individuals from different backgrounds, coming together as one to reflect the diversity of multiple genres, from skateboarders to musicians and artists to environmentalists to activists within the community interested in being a part of a Positive Movement Alliance!

MISSION

STATEMENT

PURPOSE

STATEMENT

ACTIVIST

(all paintings are available as posters)

On April 4, 1967, exactly one year before he was assassinated, Dr. Martin Luther King delivered this famous speech “Beyond Vietnam” explaining his reasons for opposing the Vietnam War. Today, his speech remains tragically relevant.

MLK | ACTIVIST

“True compassion is more than flinging a coin to a beggar. It comes to see that an edifice which produces beggars needs restructuring.” – Dr. Martin Luther King

“Positive Motivational Alliance” T-Shirt & Board

ACTIVIST

On April 4, 1967, exactly one year before he was assassinated, Dr. Martin Luther King delivered this famous speech “Beyond Vietnam” explaining his reasons for opposing the Vietnam War. Today, his speech remains tragically relevant.

MLK | ACTIVIST

“True compassion is more than flinging a coin to a beggar. It comes to see that an edifice which produces beggars needs restructuring.” – Dr. Martin Luther King

“Positive Motivational Alliance” T-Shirt & Board

AWARENESS

Joining a gang insures you have no sight, no say, and no future. You become a pawn for another and you dare not question. Don’t fall into the trap, don’t allow yourself to be used. You have a future - you have a voice.

ANTI-GANG | AWARENESS

“Gang Awareness” T-Shirt & Board

AWARENESS

Joining a gang insures you have no sight, no say, and no future. You become a pawn for another and you dare not question. Don’t fall into the trap, don’t allow yourself to be used. You have a future - you have a voice.

ANTI-GANG | AWARENESS

“Gang Awareness” T-Shirt & Board

POS I T I V EMOVEMENTA L L I A N C E

Our lust and obsession for material things (big cars, expensive jewelry) comes at a high cost for some. We can no longer turn our heads; ignoring the repercussions of our lifestyle. A diamond is judged by the quality of its cut. Ironic.

BLOOD DIAMOND | AWARENESS

In 1905 Einstein made the point that a large amount of energy could be released from a small amount of matter as part of his Special Theory of Relativity, hence the equation E=mc2. In November 1954, five months before he died, Einstein stated: “I made one great mistake

in my life ...when I signed the letter to President Roosevelt recommending that atom bombs be made; but there was some justification - the danger that the Germans would make them.”

EINSTIEN | AWARENESS

“I’m Sorry” T-Shirt & Board“A Cut Not So Flawless”

T-Shirt & Board

Our lust and obsession for material things (big cars, expensive jewelry) comes at a high cost for some. We can no longer turn our heads; ignoring the repercussions of our lifestyle. A diamond is judged by the quality of its cut. Ironic.

BLOOD DIAMOND | AWARENESS

In 1905 Einstein made the point that a large amount of energy could be released from a small amount of matter as part of his Special Theory of Relativity, hence the equation E=mc2. In November 1954, five months before he died, Einstein stated: “I made one great mistake

in my life ...when I signed the letter to President Roosevelt recommending that atom bombs be made; but there was some justification - the danger that the Germans would make them.”

EINSTIEN | AWARENESS

“I’m Sorry” T-Shirt & Board“A Cut Not So Flawless”

T-Shirt & Board

AMERICAN HISTORY | AWARENESS

The Wounded Knee Massacre symbolizes just how difficult life was for the American Indians in the late 1900’s. Their land was taken from them, they were cheated, and forced to live on reservations.The American Indians struggled to survive and many were slaughtered

when they fought to take back what was rightfully theirs. It is important that we not forget the errors of our past and do not let history repeat itself. We need to remember who our true forefathers were.

HUMANITARIAN

“Cheat, Steal, Kill” T-Shirt & Board

AMERICAN HISTORY | AWARENESS

The Wounded Knee Massacre symbolizes just how difficult life was for the American Indians in the late 1900’s. Their land was taken from them, they were cheated, and forced to live on reservations.The American Indians struggled to survive and many were slaughtered

when they fought to take back what was rightfully theirs. It is important that we not forget the errors of our past and do not let history repeat itself. We need to remember who our true forefathers were.

HUMANITARIAN

“Cheat, Steal, Kill” T-Shirt & Board

The Dalai Lama is the spiritual and political leader of the Tibetan people; often referred to simply as “His Holiness”. The Dalai Lama is believed to be the current incarnation of a long line of Tulkus,

HIS HOLINESS THE 14TH DALAI LAMA | HUMANITARIAN

or Buddhist Masters, who have become exempt from the wheel of death and rebirth.

Mother Teresa was an Albanian-born Roman Catholic nun who founded the Missionaries of Charity in Calcutta, India in 1950. For over forty years she ministered to the poor, sick, orphaned, and dying. She became internationally famed as a humanitarian and advocate for

the poor and helpless. She won the Nobel Peace Prize in 1979 and India’s highest civilian honor, the Bharat Ratna, in 1980 for her humanitarian work. At the time of her death, Mother Teresa’s Missionaries of Charity had expanded to 610 missions in 123 countries.

MOTHER TERESA | HUMANITARIAN

“Free Tibet” T-Shirt

“Original Giver” T-Shirt

The Dalai Lama is the spiritual and political leader of the Tibetan people; often referred to simply as “His Holiness”. The Dalai Lama is believed to be the current incarnation of a long line of Tulkus,

HIS HOLINESS THE 14TH DALAI LAMA | HUMANITARIAN

or Buddhist Masters, who have become exempt from the wheel of death and rebirth.

Mother Teresa was an Albanian-born Roman Catholic nun who founded the Missionaries of Charity in Calcutta, India in 1950. For over forty years she ministered to the poor, sick, orphaned, and dying. She became internationally famed as a humanitarian and advocate for

the poor and helpless. She won the Nobel Peace Prize in 1979 and India’s highest civilian honor, the Bharat Ratna, in 1980 for her humanitarian work. At the time of her death, Mother Teresa’s Missionaries of Charity had expanded to 610 missions in 123 countries.

MOTHER TERESA | HUMANITARIAN

“Free Tibet” T-Shirt

“Original Giver” T-Shirt

Assuming leadership of the Indian National Congress in 1921,Gandhi led nationwide campaigns for easing poverty, for expanding women’s rights, for building religious and ethnic amity, for

increasing economic self-reliance, but above all for achieving Swaraj—the independence of India from foreign domination.

GANDHI | HUMANITARIAN

“The Peace Maker” T-Shirt

Assuming leadership of the Indian National Congress in 1921,Gandhi led nationwide campaigns for easing poverty, for expanding women’s rights, for building religious and ethnic amity, for

increasing economic self-reliance, but above all for achieving Swaraj—the independence of India from foreign domination.

GANDHI | HUMANITARIAN

“The Peace Maker” T-Shirt

Rapping has become so much more about image and street cred than it is about skill or content. The kids who idolize these rappers are being tricked. They are being deceived into thinking the words are real. In reality, the rappers are not living this lifestyle at all.

Many are being “tricked” themselves; being sold, and told what to write by wealthy record executives who’ve never experienced such a lifestyle. We need to think for ourselves.

TRICKED | MUSIC

An automobile can be defined as a symbol of success and is often referred to as a “Whip”. Unfortunately, there are those who allow their possessions to define who they are. Their self worth is determined by the type of car they drive or the size of the rims.

We need to be more conscious and strive for integrity and dignity in all our lives. Our ancestors suffered a different kind of whip - do not become a slave to the whip; do not be blinded by the bling.

SLAVES TO THE WHIP | MUSIC

“You’ve Been Tricked” T-Shirt & Board

“Slaves To The Whip” T-Shirt & Board

Rapping has become so much more about image and street cred than it is about skill or content. The kids who idolize these rappers are being tricked. They are being deceived into thinking the words are real. In reality, the rappers are not living this lifestyle at all.

Many are being “tricked” themselves; being sold, and told what to write by wealthy record executives who’ve never experienced such a lifestyle. We need to think for ourselves.

TRICKED | MUSIC

An automobile can be defined as a symbol of success and is often referred to as a “Whip”. Unfortunately, there are those who allow their possessions to define who they are. Their self worth is determined by the type of car they drive or the size of the rims.

We need to be more conscious and strive for integrity and dignity in all our lives. Our ancestors suffered a different kind of whip - do not become a slave to the whip; do not be blinded by the bling.

SLAVES TO THE WHIP | MUSIC

“You’ve Been Tricked” T-Shirt & Board

“Slaves To The Whip” T-Shirt & Board

Many of the youth in America seek to find riches not by hard workand dedication, but by the easy money of street life, (selling drugs, robbing, and gang-bangin’). They think this is what they have to do in order to survive. Choosing this lifestyle can ultimately lead to

death - if not a certain physical death, death of one’s soul. We believe there needs to be a change. Today’s young people need to set a standard for others to follow. They need to kill the type of “precedence” that supports the easy way out.

DEAD PRECEDENCE | MUSIC SLAVES IN CHAINS | MUSIC

“Dead Precedence” T-Shirt & Board

If our ancestors could only see us now. Our freedom was hard earned by those who had no choice but to suffer the chains of slavery. They struggled through years of oppression, torture, servitude, and bondage for the freedoms many of us now take for granted. We should not shame

disrespect those who paved the road for each of us by becoming bound by the chains of status and possessions. We should use our good fortunes to give back and prepare for a more positive future.

“Slaves in Chains” Board

Many of the youth in America seek to find riches not by hard workand dedication, but by the easy money of street life, (selling drugs, robbing, and gang-bangin’). They think this is what they have to do in order to survive. Choosing this lifestyle can ultimately lead to

death - if not a certain physical death, death of one’s soul. We believe there needs to be a change. Today’s young people need to set a standard for others to follow. They need to kill the type of “precedence” that supports the easy way out.

DEAD PRECEDENCE | MUSIC SLAVES IN CHAINS | MUSIC

“Dead Precedence” T-Shirt & Board

If our ancestors could only see us now. Our freedom was hard earned by those who had no choice but to suffer the chains of slavery. They struggled through years of oppression, torture, servitude, and bondage for the freedoms many of us now take for granted. We should not shame

disrespect those who paved the road for each of us by becoming bound by the chains of status and possessions. We should use our good fortunes to give back and prepare for a more positive future.

“Slaves in Chains” Board

ONE GOD

We are all children of God.

ONE GOD | ONE GOD

“One God” T-Shirt & Board

ONE GOD

We are all children of God.

ONE GOD | ONE GOD

“One God” T-Shirt & Board

P O S I T I V EMOVEMENTA L L I A N C E

Meditation is a mental discipline whereby one can achieve a deeper state of relaxation or higher state of consciousness, creativity, self-awareness, and peaceful frame of mind.

UNIVERSE WITHIN | ONE GOD

“Universe Within” T-Shirt

P O S I T I V EMOVEMENTA L L I A N C E

Meditation is a mental discipline whereby one can achieve a deeper state of relaxation or higher state of consciousness, creativity, self-awareness, and peaceful frame of mind.

UNIVERSE WITHIN | ONE GOD

“Universe Within” T-Shirt

POSITIVITY | PMA POSITIVITY | PMA

“PMA As One”“Positive Movement Alliance”

“PMA Togetherness” T-Shirt

POSITIVITY | PMA POSITIVITY | PMA

“PMA As One”“Positive Movement Alliance”

“PMA Togetherness” T-Shirt

“PMA All Day”

POSITIVITY | PMA

“Positive Mindset Always”“Peace Keeper”

POSITIVITY | PMA

“PMA All Day”

POSITIVITY | PMA

“Positive Mindset Always”“Peace Keeper”

POSITIVITY | PMA

“Positively Manifesting Action”

“Pray, Meditate, Affirm”

POSITIVITY | PMA

HOODIES

“Positively Manifesting Action”

“Pray, Meditate, Affirm”

POSITIVITY | PMA

HOODIES

“Positive Motivational Alliance”

HOODIES | PMA

“Gang Awareness”

HOODIES | PMA

“Positive Motivational Alliance”

HOODIES | PMA

“Gang Awareness”

HOODIES | PMA

“A Cut Not So Flawless”

HOODIES | PMA

“I’m Sorry”

HOODIES | PMA

“A Cut Not So Flawless”

HOODIES | PMA

“I’m Sorry”

HOODIES | PMA

“Cheat, Still, Kill”

HOODIES | PMA

“Free Tibet”

HOODIES | PMA

“Cheat, Still, Kill”

HOODIES | PMA

“Free Tibet”

HOODIES | PMA

“Original Giver”

HOODIES | PMA

“The Peace Maker”

HOODIES | PMA

“Original Giver”

HOODIES | PMA

“The Peace Maker”

HOODIES | PMA

“You’ve Been Tricked”

HOODIES | PMA

“Dead Precedence”

HOODIES | PMA

“You’ve Been Tricked”

HOODIES | PMA

“Dead Precedence”

HOODIES | PMA

“One God”

HOODIES | PMA

“Positive Movement Alliance”

“One God”

HOODIES | PMA

“Positive Movement Alliance”

MISSION

STATEMENT

PURPOSE

STATEMENT

REGGIE DESTIN - international salesemail: reggied @empireskatedist.com

GEORDIE GILLIES - in house sales and customer serviceterritories: az, ca, co, hi, or, nv, ut, wa, ct, ga, ma, me, nh, nj, ny, ri, va, vtemail: geordie @ empireskatedist.com

ANDREW “DREW” ARRAIS - east coast salesterritories: fl, ga, al, ny, nj, pa, nc, sc, va, deemail: andrew @ empireskatedist.com

MIKE BUCHMANN - midwest salesterritories: in, ky, mi, oh, tn, ia, id, il, mn, ne, wiemail: mbuchmann @ empireskatedist.com

LUKE CEBALLOS - gulf region and central salesterritories: tx, la, ok, ar, ms, ks, nd, sdemail: luke @ empireskatedist.com