pm kronoply - swiss krono · web viewthe swiss krono group is presenting an innovative new wall and...
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Media Release
The SWISS KRONO GROUP at interzum 2017
Create Your Own Unique World with SWISS KRONO
May 2017 – Welcome to a dimension of unlimited décorative possibilities! From May
16 to 19, SWISS KRONO will present a universe of inspiring ideas, impressions and
creativity at interzum 2017 (at Stand D070-E079 in Hall 6.1). As alive and astonishing as
life itself, the ONE WORLD COLLECTION unleashes an unprecedented plethora of freely
combinable furniture décors. With a single stroke, SWISS KRONO is sweeping away the
obstacles to forging one’s own living spaces. From sleekly elegant to glitteringly
pompous, everything is possible. SWISS KRONO, whose core competence is producing
top-quality engineered wood materials, has launched intelligent tools for paving the
way to personalised interiors. And this path can now be visually and actively
encountered in three impressive hands-on experience spaces at interzum 2017:
1. Our world is full of inspirations
Our world is overflowing with possibilities. Day after day, we absorb a vast variety of
impressions and stimuli. They can be colourful, flashy, tender or intense; they titillate
the senses, sometimes unbearably so. The media also capture a large share of our
attention. What is relevant? What has potential for being channelled into innovations?
What are the trends?
2. Find yourself, in nature and silence
Let’s treat ourselves to a moment of peace and repose. Listen deep within ourselves,
let go and relax our mind. Focus on what is truly important to us. Nature is a place
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Media Release
where we can find the way back to ourselves. To our original needs and to our own
very personal lifestyle.
3. Create your own world of emotions
When our thoughts are free to roam, new things can emerge. Ideas bud and grow, and
the wish to express our individuality appears. With colours, shapes, materials and
surfaces. To create our own world exactly as we please. With the ONE WORLD
COLLECTION, SWISS KRONO gives us absolute freedom for designing interiors.
Personally Designing Spaces with the ONE WORLD COLLECTION
Fresh uniciolours, authentic wood décors, metallic and fantasy designs: the right
furniture décor for every taste is included. The ONE WORLD COLLECTION comprises no
fewer than 68 décors and eight surface structures that can be freely combined. “In
close consultation with our retail and manufacturing customers, we adapt our
collections to meet regional tastes and requirements, supplementing them as needed
with additional base materials and surfaces,” explains Martin Brettenthaler, CEO and
President of the Executive Committee of the SWISS KRONO GROUP. Choices are
facilitated by smart decision-making aids and visualisations.
New in the Portfolio: Products Enhanced with HPL
The surfaces of particleboard, MDF and HDF panels are now being enhanced with
SWISS KRONO HPL (high-pressure laminate) for furniture fronts, worktops, window
sills, doors and much more. To enable this, the SWISS KRONO GROUP has invested
about 23 million euros in a new short-cycle HPL production plant at its Polish site. Due
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Media Release
to their very hard surfaces, these HPL products are extremely robust and resistant to
abrasion and scratching. This ensures a long life despite constant use. Neither daylight
nor household cleaning products, nor steam nor high temperatures can detract from
the appearance of HPL. SWISS KRONO is initially launching HPL within the scope of the
ONE WORLD COLLECTION.
A New Acoustic Insulation Solution for Walls and Ceilings
The SWISS KRONO GROUP is presenting an innovative new wall and ceiling solution:
SWISSCLIC PANEL. Alongside the two other product lines, S (Standard) and W (Wall),
now A (Acoustic) is also available. It combines modern interior design with optimised
acoustics. A quieter ambience and improved verbal communication, together with
harmonious aesthetics, increase the wellbeing of those who use rooms. SWISSCLIC
PANEL A (Acoustic) was developed to permit flexible solutions in offices, multipurpose
rooms and restaurants. It can be used as wall or ceiling cladding, or to make
contemporary noise-absorbing partitions. A precise snap-together “CLIC” system
permits quick and easy installation without the need for any special tools. There is a
choice of six wood and concrete designs in different colours, available with either
Creative or Elegant slots.
SWISS KRONO will be at interzum 2017 from May 16 to 19:
Visit us in Hall 6.1, Stand D070-E079 – we’re looking forward to welcoming you!
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Images
These photographs may be used in publications without charge provided that they are credited
as indicated.
Ethno Style: an exotic mix of materials and colours for creating exciting interiord with furniture décors from the ONE WORLD COLLECTION (photograph: SWISS KRONO)
A loft flat in Industrial Style – implemented with furniture décors from the ONE WORLD COLLECTION (photograph: SWISS KRONO)
As natural as it gets: surfaces featuring wood designs for a natural ambience, implemented with furniture décors from the ONE WORLD COLLECTION (photograph: SWISS KRONO)
A wall design with HPL wood décor (D3823 OW) (photograph: SWISS KRONO)
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Media Release
HPL as wall cladding and worktop with stone décor (D4872 BS) (photograph: SWISS KRONO)
An innovative system of wall and ceiling coverings: SWISSCLIC PANEL (photograph: SWISS KRONO AG)
The SWISS KRONO GROUP’s stylised logo for interzum 2017 (photograph: SWISS KRONO)
The logo of the ONE WORLD COLLECTION (photograph: SWISS KRONO)
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The key visual of the ONE WORLD COLLECTION, which expresses our world’s colourful diversity. Create your own unique interior décorating style (photograph: SWISS KRONO)
About the SWISS KRONO GROUP
The SWISS KRONO GROUP is one of the world’ leading manufacturers of engineered wood products, specialising in sustainable and innovative solutions in three categories: Interior, Flooring, and Building Materials. Originally founded in 1966 as a family firm, today it counts 4,500 staff around the globe and produces at ten locations in eight countries. Its head office is in Lucerne, Switzerland. The SWISS KRONO GROUP has always been committed to offering top-quality, environmentally friendly products: wood at its best!
For more information, please contact:
Press Contact
Urban BraunT +41 41 419 03 [email protected]
Ute BachmannT +49 176 99 93 85 86F +49 3222 335 05 [email protected]
SWISS KRONO GROUPMuseggstrasse 14CH-6004 Lucerne
Switzerlandwww.swisskrono.com
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