CREATING TRADE

PLUSTO

An unmatched global network of efficient commercialand industrial connections to revolutionise world trade.PLUSTO.com

‘Plusto will become the world’s largest commercial and industrial tradingand auction website within the next 5 years.’

– Adriaan Gie, Founding Director, Plusto.com

This document demonstrates our vision and strategic focus:adding value to local and international economies bycreating an efficient, reliable and trustworthy online tradingplatform, thereby eliminating the inefficiencies of traditionaltrading. It also provides the step-by-step plan for our launchinto the world market, and details the strategic partnershipswhich we will create with industry leaders, country partnersand shipping and logistics suppliers.

CREATING TRADE

PLUSTO

The Product

Although E-commerce is made up of Business-to-Business (B2B), Business-to-consumer(B2C) and Consumer-to-Business (C2B), it is becoming clearly evident that B2B holdsthe most potential. While the global B2C E-commerce is expected to grow from $164billion in 2006 to $320 billion by 2010  (eMarketer, January 2007), B2B is forecast to growfrom $1.2 trillion to $16 trillion. Little wonder that the focus world-over, is now on B2BE-commerce.

Three different forms of B2B exchanges exist. 

The first category is buyer-controlled. It is a consortium of buyers who aggregate theirpurchases. The recently-formed consortium among DaimlerChrysler, Ford and GeneralMotors (to which Toyota recently joined) is an example. By this process the buyers arelooking to efficiently manage the procurement process; lowering administration cost,and ensureing uniform pricing.

The second category is seller-controlled. Here the sellers who cater to fragmentedmarkets such as chemicals and auto components come together to create a commontrading place for the buyers. While the sellers aggregate their market power, simplifiyingthe buyer’s search for alternative sources.

The third category is third-party exchanges that are neither buyers nor sellers. Theythrive purely on the fees generated by matching buyers and sellers. It is only in thisinstance that a free market can be established and user confidence can be built.

Plusto aims to consolidate the three business models, offering listing and auctionservices to all industries worldwide. These include all support services, value addedservices and the efficient transfer of appropriate  information to users regarding productavailability and inventory requirements.

B2B

Plusto is part of the B2B media platform industry which includes severalkinds of businesses:

Plusto.com consolidates the four business models, offering listing andauction services to all industries worldwide, with all support services, valueadded services and the efficient transfer of appropriate information tousers regarding relevant product availability and inventory requirements.

1. B2C auction sites that can facilitate B2B transactions (e.g. eBay , Tazbar ): eBay is the most successful auction site around, and has quickly becomeone of the fastest growing companies in the world. eBay focuses on B2Ctransactions, and consumer to consumer trading. It does not have a systemin place for the efficient transfer of information regarding product availabilityand inventory requirements.

2. B2B listing sites (e.g. Alibaba, Global Sources): Alibaba and Global Sourcesare purely listing sites for businesses searching for products listed at fixedprices and looking to contact sellers directly. It has no auction element anddoes not have a system in place for product availability or facilities forinformation transfer.

3. B2B listing and auction sites specific to industry (e.g. Chemconnect):These are industry specific sites developed by people with the expertise inthat specific industry. They supply added value services and because theiraudience is defined, they are able to efficeintly relay information regardingproduct availability and inventory requirements. 

4. B2B auction sites that create exposure for live auctions (eg. Dovebid):The sites provide information on up-coming industry auctions, but the buyingprocess is handled off-line. They do not have a system in place for productavailability or facilities for information transfer.

TheOpportunity

Recent developments intechnology worldwide, newemerging markets, and theexponential growth in onlineconnectivity in the developedand developing world,ensure that the time for anefficient online commercialand industrial marketplaceis now.

Plusto’s unique systemenables you to sourceand sell a huge variety ofproducts from and toanywhere in the world.

Global Trade

By providing small and medium sizedbusinesses with the information they needto make an informed decision regardingimporting and exporting, their market canexpanded to reach the global community.

Commodity Traders can use all the toolsprovided by Plusto to broaden theirpotential customer base and offer all thebenefits of an efficient market place totheir clients, all the while using their ownbrand in their dedicated online stores.

Plusto is focused on providing networksystems that facilitate the efficientdistribution of stock between businessesand governments on an international level.

Global trading opportunities open doorsfor entrepreneurs to source products and sell them to an internationalmarket, or source products online for their domestic markets.

So if you’re a small, medium or large business, Plusto will make it easier foryou to make an informed decision about importing your supplies from abroad,and similarly will expose your products to a worldwide audience.

Don’t limit yourcompany toconventionalboundaries.

Trade with the entireworld at Plusto.com

Grow yourbusiness

Plusto facilitates the trading ofeverything from Abdominal Exercisersto Zirconium Alumina. Light weightvaluable materials to heavyconstruction machinery can all bebought and sold on Plusto.

You’ll find stock and services listedacross 30 diverse industry categories,covering every possible commercial orindustrial trade.

Find items on Plusto by searching,browsing or using the Industry andCompany specific pages. Plusto willtell you what’s in stock or what’scoming and when, from anywhere inthe world, how much it costs, whatcolours or sizes or shapes or speedsor strengths or anything you would needto know, all at the touch of a button.

Trading a Diversity ofProducts & Services

Flexiblesellingoptions

Efficient waysto sourceproducts

You can sell by:

Auction Style Listings(With or without Reserveor a Buy Now price)

Fixed price ListingsDutch Auctions (selling items tomultiple sellers at the highest price)

Classified Ads

The variety of listing methodsprovide unique flexibility tosellers and buyers to marketand source products locally aswell as internationally.

Our transaction methodscreate the basis of a freemarketplace, and with thecorrect security checks andverification processes, it’s asecure online tradingenvironment for buyers andsellers.

allows you tocreate your ownonline branded storewithin the Plusto environment.

PLUSStore

Buyingand Selling

You can buy by:

Requests for QuotesReverse Dutch Auctions(Source products at the best pricefrom multiple sellers)

Registering with Plusto is FREEand users’ information is keptprivate on our secure servers.Multiple accounts can beregistered when users areinvolved in multiple businesstypes and wish to handle each ofthem separately.

Physical and online verificationprocesses ensure that accountsecurity is optimized and Plustoremains a safe place to trade.

Plusto offers users theconfidence and security ofknowing that somebody will bethere to answer questions andprovide help at all times.

Registration &Verification

One ticket coversyour entire journey- no surprise extra charges

When a buyer bids for or buys an item, theirshipping and logistics costs are estimatedbased on various product factors such asweight, dimensions, origin and destination.

Customs calculators estimate the duties thatbuyers and sellers pay when tradinginternationally. So users can now makeinformed decisions on an international level,knowing the total landed cost of the productsthey are bidding on.

Plusto members can use the services of ourshipping and logistics partner, arrange theirown shipping or find surplus transport bysearching on Plusto.

Logistics

Features

Filters

Filters allow users to easily find whatthey are looking for.Filter by Location: Filter listings bycountry, region or continent. You canalso custom-filter a selction ofcountries of your choice.Filter by Listing Type: Find selectedtypes of listings such as Auctions,Buy it Now, Fixed Price, Requests forQuotes and Classified Ads.Filter by Payment Methods: Becausesome payment methods offer moresecurity than others, users can selectto only show listings where the selleraccepts certain methods ofpayments.

We have developed input and outputtables for all types of businesses acrossall industries, including but not limitedto farming, mining, manufacturing,wholesalers, retailers, serviceproviders, agents/brokers, distributors,re-cyclers and transport and storageproviders. There are already over1 000 000 relationships establishedbetween company types and categorieson both the input and the output sides.Our Industry Partners provide thebasics, and over time the entire PlustoCommunity helps us to refine thesystem.

Inputs &Outputs

Industry Partnerships

Plusto forms partnerships withindustry entrepreneurs that canclearly see our vision and theopportunity that Plusto creates forthem. It is their industry specificintelligence that allows us to providecompanies all over the world withreliable and relevant productinformation.Industry Partners receive nobeneficial treatment on the site –Plusto is a free market!

Our unique Customer Supportsystem is efficient and costeffective, guiding users tofind their answers throughonline help. Alternativelytheir enquiry is directedto the appropriate divisionat Customer Support.

Help

Policies

CustomerSupport

Plusto’s online Help includesinformation on just abouteverything relating to Plusto toenable users to find the helpthat they need. They can browseor search for Help items, toeffectively get answers to anyquestions they have.

Plusto's Policies are rulesthat help to create a safe,fair and enjoyable tradingenvironment for all Plustomembers.All sellers and buyersagree to abide by ourpolicies when they register.

Plusto provides relevant links to theofficial customs sites of over 120countries to enable users to find allthe relevant information relating tothe importation and exportation ofgoods from and to various countries.

OnlineSecurity

FeedbackSystem

Third PartyVerification

LegalPartners

CustomsInformation

Mechanisms are put in place to ensurethat this system is not abused, ensuringthat users of the system abide by policiesand rules determined by the company.

The Feedback area, is a public part of thesite (available for all to see), where userscan view or leave feedback – good, neutralor poor – for any other user that they areconsidering dealing with or have dealt within the past. A user’s Feedback score is areflection of their online reputation.

As Plusto expands to variouscountries it forms relationshipswith legal experts in thosecountries, who provide theinformation necessary for thePlusto community to transactwith users in that country.

For a small fee Plusto buyersand sellers can become verifiedphysically by a third-partycompany. Beingprovides added confidence forusers regarding the membersthey are transacting with.

PLUSVerified

Plusto seeks to establish a relationship with aglobal shipping and logistics company that willbecome the provider of shipping and logisticsservices to Plusto’s users.Data provided by the shipping and logisticspartner will be used to establish a universalshipping and customs calculator, which willenable users to make informed decisions aboutpurchasing and selling products internationally.

Country Partners head up Plusto’s effortsin a specific country, and are responsiblefor establishing strategic partnerships andIndustry partnerships. Plusto seeks toestablish partnerships with entrepreneursin countries around the world that areexcited by what Plusto can achieve, arealigned with our principles, andhave knowledge about business operationsand marketing strategies within theirrespective countries.

Shipping Partners

CountryPartners

The has three sources of revenue:

Its pre-IPO stock will generate revenue to provide grants to numerous non-profit groups andsocial development causes.

Plusto’s staff, including its executive, contributes towards the PLUSFoundation directly, andalso creates teams which drive charitable causes and programs. Plusto’s staff and executivesform the backbone of the PLUSFoundation and can recommend any non-profit organisationfor funding.

Plusto users are also able to contribute to the PLUSFoundation through PLUSGive, wherebya part of the proceeds of the sale of goods (10-100%), is donated by the user to a charity oftheir choice. In this circumstance, Plusto donates a matching percentage of its revenue earnedfrom the transaction to the charity. All PLUSGive charities need to be approved by thePLUSFoundation.

PLUSFoundation

FullCircle

At the outset it was decided to establish afoundation, which shall own 1% of the equity inPlusto, the benefit of which shall pass tocharitable or social developmental causes, tobe decided on by the board of directors. TheFoundation is a representation of the principlesand culture of the company, and carries throughfrom the Executive Team, Staff, Industry andCountry Partners and even Plusto’s users.

Communication

BrandEssence

CREATING TRADE

PLUSTO

The Brand

Brand Values

Rational Values whichsubstantiate the brand’sperceived personality through theintrinsics of its product offeringand the way it acts at all times:EfficientInformativeClearTrusted

DESIRED ATTITUDETO BRAND

‘Plusto offers mybusiness excitingprospects for the future,by enabling me to tradewith the entire planet.’

A REVOLUTIONIN GLOBAL TRADE

Emotional Values whichwill guide and define thecharacter, personality andbehaviour of the brand:SavvyProgressiveBoldExciting

PublicRelationsLaunch

PR will authoritively launch and buildthe brand by strategically disseminatingThe Big Idea and its benefits to theworld’s leading Business, Industrial,Technology and Trade publications.Both traditional and on-line.

Advertising Advertising will entrench and defend theestablished brand values and sell theproduct benefits in effective yet creativeactivities, through traditional, on-line andinteractive new-media communications.

In keeping with the brand’s maverick and revolutionary character,a central part of the PR and launch phase advertising will be thecreation of a news-worthy campaign of activity. Ads will be placedin the underground transportation systems of the world’s majorcities. These ads will communicate the analogy of Plusto’sInternational Trading network, to these physical undergroundnetworks. PR would then make use of photographs of these ads inthe various international contexts, to portray the brand’s bold,confident and exciting approach to everything it does, including itslaunch activity.

Idea UnderConstruction

StrategicPartnerships

Through strategicpartnerships with BusinessDevelopment Agencies andgovernmental Trade & Industrydepartments, Plusto will generateauthoritative referrals and ongoingreciprocal promotions.

Events Plusto will have a prominant presence at major Trade andTechnology Shows and will launch with high profile eventsto technology, commercial and industrial leaders.

Searchability Plusto.com’s searchablity willbe optimised for the world’sleading search engines.

LONDON WITHOUT THE UNDERGROUND?NOW TRY TO IMAGINE THE WORLD WITHOUT PLUSTO.

To talk to Plusto, contact us @:

www.plusto.com

partners@plusto.com

0861PLUSTO (within South Africa)

or Adriaan Gie on Mobile: +27 82 3316689