pls 2015: the humble lamppost

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The Humble Lamppost Jason Warwick j[email protected] +44 7834 998151| September 2015

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Page 1: PLS 2015: The Humble Lamppost

The Humble Lamppost

Jason Warwick [email protected] +44 7834 998151|September 2015

Page 2: PLS 2015: The Humble Lamppost

UrbanDNA

What is the Humble Lamppost?

Introducing UrbanDNA 2

A dozen things to do

with a lamppost that are not about

light

Page 3: PLS 2015: The Humble Lamppost

UrbanDNA

A smart city is one that …dramatically increases the pace at which it improves its sustainability and resilience,…by fundamentally improving how it engages society, how it applies collaborative leadership methods, how it works across disciplines and city systems, and how it uses data and integrated technologies,…in order to transform services and quality of life to those in and involved with the city (residents, businesses, visitors)ISO Definition

Page 4: PLS 2015: The Humble Lamppost

UrbanDNA

Why the Humble Lamppost?

The Humble Lamppost

60-90m

€3 bln50-75%

2.6 mln

20-50%75%

€1.9 bln

Estimated nos. streetlights across Europe

Approx. annual street lighting energy cost

Energy saving potential thru SLL/LED

GHG equivalent in removing #cars from EU roads

Proportion of city’s energy bill from streetlights

Percentage of streetlights over 25yrs old

Annual energy saving from SSL/LED

• Bootstrap the Smart City• An open affordable component-based city

lighting solution • …that enables other smart city initiatives;• delivered collaboratively between cities &

Industry• to speed integrated valuable delivery

…VISION

…& BENEFITSSociety

Cities

Industry

• Better experience• Safer society • Pride in community• Efficiencies

• Speed to value• Image • Confidence

• Reduced procurement cost• New market• Revenue / Profit• Brand• Export potential

Page 5: PLS 2015: The Humble Lamppost

UrbanDNA

The ‘Humble Lamppost’ EIP Commitment is a highly visible EIP “quick win”

25 committed organisations from 7 EU countries (including 8 Sherpa Organisations); with an additional 20 commitment leads seeking to join – in total over 300 organisations

Sighted by Commissioner Kroes, and the EIP Hi-Level Group as an important EIP “Quick Win”

Broad representation from leading global lighting Industry, major regional energy providers, academia and not-for-profit – and cities / city networks

Goals to:• Deliver fast significant financial savings,

and GHG reductions• Multi-purpose the lampposts, to capture

additional benefits (air quality & noise monitoring, wifi, CCTV, traffic monitoring)

Led by two Sherpa organisations:

The Humble Lamppost

“10 Million Smart Lampposts across EU Cities”

innovate incubate accelerateUrban

Reinforcing the EIP Goals:

Proven technology

Scale

Accelerate

Impact

Common Solutions

Integrated Approach

Collaboration

Page 6: PLS 2015: The Humble Lamppost

UrbanDNA The Humble Lamppost

SCA7 Cities

4 of Finnish ‘6-pack’

7+ NL cities

Liguria

Fruili

Whole of Estonia

200k

250k

100k

100k

100k100k

A Network of ‘humble lamppost’ city-grouping Pace-Setters

287k

Paris

100k

Madrid

200k

SW DE

100k

EIPHumble

LamppostInitiative

‘Hub’

Note:committed city-clusters. Dec 2104

~1.5 million ‘addressable’ lighting points

Aggregating demand to disrupt and bring innovation to the market

Where are the UK Cities!?

Page 7: PLS 2015: The Humble Lamppost

UrbanDNA

An Open Platform Architecture

The Humble Lamppost

Hum

ble

Lam

ppos

t

Urban Platform

Infrastructure

Connectivity

DevicesLampposts, Lamps, bulbs

displays, speakers, CCTV, ibeacon

SensorsLight, temperature, co2,

microphone, PiR, bluetooth

Wifi Mesh, RF, 3G, LTE, RADIO, ADSL, white space

Device & Sensor ManagementControl

Lamp monitoringEnergy monitoring

Scheduling, Interfaces

ConnectorsLegacy devices & sensor

integration , appsData shaping

Urban Services

DashboardsEnergy Mgt

light mgt

Citizen AppsBusiness

enablementCare Optimizer

Data ServicesIngest,

Interpret,analyse

City AppsCity Resilience

Asset Management

External DataSocial media

Weather, Traffic, maps

Open DataMeta Data

Revenue streams

Page 8: PLS 2015: The Humble Lamppost

UrbanDNA

Emerging Industry Ecosystem

The Humble Lamppost8

•Lighting•Pole Manufacturers•Electro-technical Systems•CMS•‘Smart’ equipment•Connectivity•Data Brokers•Operations & Maintenance•Power & utilities

Page 9: PLS 2015: The Humble Lamppost

UrbanDNA

The UK Challenge• Across Europe a huge market opportunity is being

missed:• €300m in 150 contracts for 1st H 2015 for smart lampposts

• European competition is forging ahead:• At least two German companies have smart lampposts to

market• Germany is creating their own DIN standards for smart

lampposts• 40 city's in The Netherlands are working together to create

demand• No clear government leadership, despite huge cost

saving potential and societal benefits• Lack of awareness and legacy buying behaviour in UK

local government

Introducing UrbanDNA 9

Collaboration is key to success with EU & UK markets

Page 10: PLS 2015: The Humble Lamppost

UrbanDNA

UK Opportunities• World leading products and business's which need to

build a strong competitive ecosystem to exploit UK market and compete in Europe.• Exploitation of existing relationships to expand product

foot print vertically• Accelerate sales by aggregating demand using common

business cases, solutions and blueprints.• Explore innovative business models & funding;

• Revenue based models – light as a service• European Investment Bank for aggregated large scale projects

(€30 million)The Humble Lamppost 10

Drive a ground up approach where SME’s collaborate to create compelling services & solutions

Page 11: PLS 2015: The Humble Lamppost

UrbanDNA

Questions?

The Humble Lamppost 11