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Page 1: PLENARY - Brewers of Europe Forum · Cees-Jan Adema Secretary General - Dutch Brewers Association - Netherlands Panel - Role of Beer in Society. ... June 3rd Okapi 3 2:00 PM Nicolas
Page 2: PLENARY - Brewers of Europe Forum · Cees-Jan Adema Secretary General - Dutch Brewers Association - Netherlands Panel - Role of Beer in Society. ... June 3rd Okapi 3 2:00 PM Nicolas

PLENARY

June 3rd

Queen Elizabeth Hall

11:00 AM

Pavlos PhotiadesPresident - The Brewers of Europe & Managing Director - Photos Photiades Breweries

General Welcome by Pavlos Photiades - President of The Brewers of Europe

Queen Elizabeth Hall

11:10 AM

Jean-François van BoxmeerChief Executive Officer - Heineken

Brewing Forward: It's all about Europe

Queen Elizabeth Hall

11:40 AM

Ina VerstlCo-author of the book "The Beer Monopoly" (2016) - Editor Brauwelt International - Germany

Sailing the seas: global strategies for craft brewers

Queen Elizabeth Hall

12:00 PM

Charles Leclef Owner - Brouwerij Het Anker - Belgium

Craft Beer in Belgium – what’s brewing

Queen Elizabeth Hall

12:20 PM

Paolo LanzarottiChief Executive Officer - Asahi Breweries Europe Group

Beer is no longer black & white: why spectrum is key

Queen Elizabeth Hall

12:40 PM

Tim Webb (Moderator)Author - World Atlas of Beer - United KingdomPaolo LanzarottiChief Executive Officer - Asahi Breweries Europe GroupCharles Leclef Owner - Brouwerij Het Anker - Belgium Ina VerstlCo-author of the book "The Beer Monopoly" (2016) - Editor Brauwelt International - Germany

Beer in 2020 and beyond

Queen Elizabeth Hall

4:00 PM

Cees ‘t HartCEO - Carlsberg Group

Brewing for a better today & tomorrow

Page 3: PLENARY - Brewers of Europe Forum · Cees-Jan Adema Secretary General - Dutch Brewers Association - Netherlands Panel - Role of Beer in Society. ... June 3rd Okapi 3 2:00 PM Nicolas

Queen Elizabeth Hall

4:30 PM

Josef SiglCEO - Trumer Private Brewery - Austria

From traditional to modern craft brewing: how family-owned Trumer Brewery from Austria is reinventing itself for the 21st century

Queen Elizabeth Hall

4:50 PM

Edouard HaagGeneral Manager - Brasserie Meteor - France

From founder to family brewer

Queen Elizabeth Hall

5:10 PM

Jonathan NeameCEO of Shepherd Neame - Chairman of Visit Kent - United Kingdom

Modernising Britain’s Oldest Brewer

Queen Elizabeth Hall

5:30 PM

Tiago Brandao (Moderator)New Business Director - Beer & Brewing at Super Bock Group - EBC President - PortugalJosef SiglCEO - Trumer Private Brewery - AustriaEdouard HaagGeneral Manager - Brasserie Meteor - France Jonathan NeameCEO of Shepherd Neame - Chairman of Visit Kent - United Kingdom

Redeveloping your (family) brewery

June 4th

Queen Elizabeth Hall

11:00 AM

Bob Pease President and CEO - The Brewers Association - USA

An Update on the Brewers Association and The American Craft Beer Scene

Queen Elizabeth Hall

11:20 AM

Timothy CooperMD and Chief Brewer - Coopers Brewery Ltd - Australia

Riding the craft wave as Australia’s largest independent brewer

Queen Elizabeth Hall

11:40 AM

Joana Teresa CarneiroFood Specialities Director Beverages - DSM

Craft beer revolution is here to stay

Queen Elizabeth Hall

12:00 PM

Jan SuranPresident - Czech & Moravian Association of Small Brewers - Czech Republic

What’s craft brewing in the Czech Republic?

Page 4: PLENARY - Brewers of Europe Forum · Cees-Jan Adema Secretary General - Dutch Brewers Association - Netherlands Panel - Role of Beer in Society. ... June 3rd Okapi 3 2:00 PM Nicolas

Queen Elizabeth Hall

12:20 PM

Joana Teresa CarneiroFood Specialities Director Beverages - DSMTimothy CooperMD and Chief Brewer - Coopers Brewery Ltd - AustraliaBob Pease President and CEO - The Brewers Association - USA Jan SuranPresident - Czech & Moravian Association of Small Brewers - Czech Republic

Beer around the world - Q&A

Page 5: PLENARY - Brewers of Europe Forum · Cees-Jan Adema Secretary General - Dutch Brewers Association - Netherlands Panel - Role of Beer in Society. ... June 3rd Okapi 3 2:00 PM Nicolas

HERITAGE BARLEY & GRAINS

June 3rd

Queen Elizabeth Hall

2:00 PM

Rodolfo Heitor Vargas RebeloOwner and Industrial Manager - Malteria Blumenau - Brazil

100% Brasileiros. Connecting local brewers with local malts

Queen Elizabeth Hall

2:15 PM

Andrea StanleyOwner/Maltster - Valley Malt - USA

Heritage malts as differentiator in beer branding?

Queen Elizabeth Hall

2:30 PM

Gil LeclercqR&D manager - Castle Malting - Belgium

Terroir and heirloom barley varieties: upcoming challenges in general and in a Belgian context

Queen Elizabeth Hall

2:45 PM

Henri Reuchlin (Moderator)Coordinator - StiBON Beer education - NetherlandsRodolfo Heitor Vargas RebeloOwner and Industrial Manager - Malteria Blumenau - Brazil Andrea StanleyOwner/Maltster - Valley Malt - USAShane Swindells Head Brewer & Owner - The Cheshire Brewhouse Ltd - United KingdomChristophe NoyonBrewer and Farmer (Owner) - Brasserie des 2 Caps, ferme de Belle Dalle - FranceGil LeclercqR&D manager - Castle Malting - Belgium

How (heritage) barley can do the magic for your beer

Page 6: PLENARY - Brewers of Europe Forum · Cees-Jan Adema Secretary General - Dutch Brewers Association - Netherlands Panel - Role of Beer in Society. ... June 3rd Okapi 3 2:00 PM Nicolas

EXPORT

June 3rd

Gorilla 1 2:00 PM

Johan AhlstedtPurchaser Beer - Systembolaget - Sweden Märta KuylenstiernaCategory Manager Beer and Spirits - Systembolaget - Sweden

Beer in Sweden : How to get distributed in the Swedish alcohol retail monopoly

Gorilla 1 2:20 PM

Michelle WangEditor in Chief - The Beer Link - China

Craft Beer in China : Opportunities & Trends

Gorilla 1 2:40 PM

Krishan Maudgal (Moderator)Managing Director Maudgal Int. ltd. - Co Founder at BeerAgency - BelgiumMarkus BetzCategory Manager Craft Beer & Craft Cider - R. Ammersin GesbmH - AustriaGaius VoûteGeneral Manager - Bier&cO - Netherlands Stefano BaldanCEO & Founder - Brewrise - Italy

Challenges & trends in retail in 4 European markets

Page 7: PLENARY - Brewers of Europe Forum · Cees-Jan Adema Secretary General - Dutch Brewers Association - Netherlands Panel - Role of Beer in Society. ... June 3rd Okapi 3 2:00 PM Nicolas

RAW MATERIALS

June 4th

Queen Elizabeth Hall

9:00 AM

Zoran GojkovicDirector of Brewing Science & Technology - Carlsberg Research Laboratory, Carlsberg Group - Denmark

New barley solutions for all brewers

Queen Elizabeth Hall

9:30 AM

Walter KönigManaging Director - Society of Hop Research, Hüll - Germany

Hop research - healthy raw materials for the brewing industry and securing the future for hop growing farms

Queen Elizabeth Hall

10:00 AM

Axel G. Kristiansen (Moderator)Deputy Director - DTU - DenmarkWalter KönigManaging Director - Society of Hop Research, Hüll - GermanyZoran GojkovicDirector of Brewing Science & Technology - Carlsberg Research Laboratory, Carlsberg Group - Denmark

Discover the future of raw materials

Page 8: PLENARY - Brewers of Europe Forum · Cees-Jan Adema Secretary General - Dutch Brewers Association - Netherlands Panel - Role of Beer in Society. ... June 3rd Okapi 3 2:00 PM Nicolas

NEW RETAIL

June 4th

Okapi 2 4:30 PM

Hugo HanselmannFounder & CEO - HuHeHa - Belgium

Horeca going digital

Okapi 2 5:00 PM

Thomas BulckeExport Manager - International Beers & Beverages - France

How the middleman can fix your deals / Best practice France

Okapi 2 5:30 PM

Marc ScholtenCMO - Beerwulf - Netherlands

Why do people buy beer online? And what are the “digital” beer trends?

Page 9: PLENARY - Brewers of Europe Forum · Cees-Jan Adema Secretary General - Dutch Brewers Association - Netherlands Panel - Role of Beer in Society. ... June 3rd Okapi 3 2:00 PM Nicolas

ROLE OF BEER IN SOCIETY

June 4th

Gorilla 1 4:30 PM

Andrew Curry Journalist - Freelance

Why humans like alcohol

Gorilla 1 4:50 PM

Melissa ColeBeer journalist and author - United Kingdom

More than a welcome required: how to increase diversity in beer

Gorilla 1 5:10 PM

Mariann SkarSecretary General - Eurocare - Belgium

Making value-driven decisions – Proving us wrong !

Gorilla 1 5:30 PM

Melissa Cole (Moderator)Beer journalist and author - United KingdomAlexandros KourisFounder & Owner - NISSOS Beer - GreeceThijs ThijssenCEO - La Trappe - NetherlandsCees-Jan AdemaSecretary General - Dutch Brewers Association - Netherlands

Panel - Role of Beer in Society

Page 10: PLENARY - Brewers of Europe Forum · Cees-Jan Adema Secretary General - Dutch Brewers Association - Netherlands Panel - Role of Beer in Society. ... June 3rd Okapi 3 2:00 PM Nicolas

SMALL TO SUCCESS (PART 1)

June 3rd

Okapi 3 2:00 PM

Nicolas DeclercqFounder - Brasserie Leopold 7 - Belgium

How to set a new brewery in an established market?

Okapi 3 2:20 PM

Johan Van DyckFounder - Antwerpse Brouw Compagnie, Antwerp's Independant Local Brewery - Belgium

Local beer takes local market

Okapi 3 2:40 PM

Grzegorz ZiemianCo-Founder & CEO - Browar Stu Mostów - Poland

Innovation in the Polish market

Okapi 3 3:00 PM

Brad Windecker (Moderator)CEO - Orchestra Software - USAJohan Van DyckFounder - Antwerpse Brouw Compagnie, Antwerp's Independant Local Brewery - BelgiumGrzegorz ZiemianCo-Founder & CEO - Browar Stu Mostów - PolandNicolas DeclercqFounder - Brasserie Leopold 7 - Belgium

The minimum efficiency scale for your brewery, and how to grow from there?

Page 11: PLENARY - Brewers of Europe Forum · Cees-Jan Adema Secretary General - Dutch Brewers Association - Netherlands Panel - Role of Beer in Society. ... June 3rd Okapi 3 2:00 PM Nicolas

SMALL TO SUCCESS (PART 2)

June 4th

Okapi 3 9:00 AM

Will KeatingPrincipal - Serestra & Hellfire Brew Club - Ireland

Growing craft beer through collaboration

Okapi 3 9:20 AM

Pete SlosbergCo-founder - Pete’s Brewing Company - USA

Guerrilla Marketing : How to get more than your fair share of mind share, on a limited budget

Okapi 3 9:40 AM

Peter RouwenCo Founder and head brewer. - Brouwerij Noordt - Netherlands

Starting up a city brewery

Okapi 3 10:00 AM

Steve Livens (Moderator)Policy Manager, Product Assurance & Supply Chain - British Beer & Pub Association - United KingdomWill KeatingPrincipal - Serestra & Hellfire Brew Club - Ireland Peter RouwenCo Founder and head brewer. - Brouwerij Noordt - NetherlandsPete SlosbergCo-founder - Pete’s Brewing Company - USA

Ask the expert: from small to success

Page 12: PLENARY - Brewers of Europe Forum · Cees-Jan Adema Secretary General - Dutch Brewers Association - Netherlands Panel - Role of Beer in Society. ... June 3rd Okapi 3 2:00 PM Nicolas

QUALITY FOR GROWTH

June 4th

Okapi 3 2:30 PM

Gonzalo Abia DiazFounder - Cerveza TYRIS - Spain

Tyris Brew - Quality and consistency

Okapi 3 2:50 PM

Sven DekleermaekerBrewing Manager - Duvel Moortgat - Belgium

Tradition and innovation: the key to successful quality management

Okapi 3 3:10 PM

Florian AntoineCraft brewers support manager - Institut Français de la Brasserie et de la Malterie - France

Improving quality of booming French craft scene through training and support

Okapi 3 3:30 PM

Luc De Raedemaeker (Moderator)Nomic - BecomevFlorian AntoineCraft brewers support manager - Institut Français de la Brasserie et de la Malterie - FranceGonzalo Abia DiazFounder - Cerveza TYRIS - SpainSven DekleermaekerBrewing Manager - Duvel Moortgat - Belgium

Quality for Growth - Q&A

Page 13: PLENARY - Brewers of Europe Forum · Cees-Jan Adema Secretary General - Dutch Brewers Association - Netherlands Panel - Role of Beer in Society. ... June 3rd Okapi 3 2:00 PM Nicolas

ABOUT SUSTAINABILITY IN PACKAGING AND WASTEWATER TREATMENT

June 4th

Okapi 2 2:30 PM

Jean-Paul Judson (Moderator)Managing Director - NOWMORE - BelgiumMatt PanucciCEO - Dolium - BelgiumChristian BardenGeneral Manager Europe & Global Brand - Kegstar - United KingdomMichael Delle SelveSenior Communications Manager - FEVE – The European Container Glass Federation

What makes adequate and sustainable packaging?

Okapi 2 3:30 PM

Piet De LangheCEO - Pantarein - BelgiumJan Adriaensens Director of production - Brewery WestmalleFilip DevolderCEO - Brewery Huyghe

Wastewater reuse within a brewery

Page 14: PLENARY - Brewers of Europe Forum · Cees-Jan Adema Secretary General - Dutch Brewers Association - Netherlands Panel - Role of Beer in Society. ... June 3rd Okapi 3 2:00 PM Nicolas

EDUCATION

June 4th

Gorilla 1 9:00 AM

Timothy CooperMD and Chief Brewer - Coopers Brewery Ltd - Australia

Investment in learning and development at the IBD

Gorilla 1 9:15 AM

Michael ZepfBrewing Science and Beverage Technology - Director - Doemens - Germany

The Beer Sommelier Education Program - A necessity for the brewing industry

Gorilla 1 9:30 AM

Henri ReuchlinCoordinator - StiBON Beer education - Netherlands

Beer education is indispensable to build a strong beer culture

Gorilla 1 9:45 AM

Michael Ward (Moderator)Project Leader - Smile Brewing - IrelandBo JensenChairman - European Beer Consumers Union (EBCU) - DenmarkMatthias De Caluwe CEO - Horeca Vlaanderen - BelgiumRoman Jove LleixaFounder and Head Brewer - Cervecera Peninsula - Spain

Education & importance for growth

Page 15: PLENARY - Brewers of Europe Forum · Cees-Jan Adema Secretary General - Dutch Brewers Association - Netherlands Panel - Role of Beer in Society. ... June 3rd Okapi 3 2:00 PM Nicolas

BEER BUSINESS 4.0

June 4th

Gorilla 1 2:30 PM

Guillermo Arrieta Salazar Customer Marketing and Development Director - Mahou San Miguel - Spain

The Shopping Experience Lab in Madrid

Gorilla 1 2:50 PM

Richard WhiteVice-President for Procurement & Sustainability - AB InBev Europe

The 100+ accelerator, a sustainability focused startups incubator

Gorilla 1 3:10 PM

Karim Choueiri CEO - WeCheer.io - Switzerland

The smart bottle opener

Gorilla 1 3:30 PM

Andy ChenCEO - WeOrder Hospitality Technologies

Digital commerce and how it transformed the €3 trillion euro global food & beverage industry

Gorilla 1 3:50 PM

Marco van den Ouden Managing Director & Co-owner - Datlinq BV - Netherlands

Match your Brand with the perfect (food) location

Page 16: PLENARY - Brewers of Europe Forum · Cees-Jan Adema Secretary General - Dutch Brewers Association - Netherlands Panel - Role of Beer in Society. ... June 3rd Okapi 3 2:00 PM Nicolas

WHAT TRENDS ARE BREWING?

June 4th

Okapi 3 4:30 PM

Roman TrzaskalikMarketing Director - Plzensky Prazdroj - Czech Republic

Non-alco beer - from negative choice for drivers to natural non-alcoholic refreshment

Okapi 3 5:00 PM

Rob FinkFounder - Big Drop Brewing Co - United Kingdom

The vanguards of the low-abv space

Okapi 3 5:30 PM

Julie YufeVP Marketing EU - AB InBev Europe

The growing segment of NABLAB – driven by consumer trends and opportunity to provide portfolio choice