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STAND & WITNESSCollaborating with

video for changevideoforchange.wordpress.com

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Pledge on Camera: What We’re Doing

Integrating video to support the advocacy efforts to enact GPTF recommendations

1) Amplifying calls for legislative action2) Creating a core, template video3) Collaborating: filming, *editing* & mobilizing4) Lobbying with video5) Illuminating a new, powerful and replicable

way to integrate video for advocacy

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5 Pillars of WITNESS’ Video Advocacy

1. Video made for a reason, not about something

2. Video made for a specific audience

3. Video with a clear and doable request for action from the audience

4. Video with a strong message and the best messengers to move the audience to action

5. Video that can, and will, be seen by the audience

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At the Same Starting Gate?

Audience: SenatorsGoal: Introduce, pass & enact genocide prevention

legislationAssuming: Senators don’t need education on genocide

& want to prevent and end genocideProblem: U.S. isn’t set-up to do the prevent genocideSolution: GPTF recommendations Tools: Traditional tools + new

Video is the medium of our generation – we’re integrating it; rooted in collaboration

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Lobby Day: November 9th

Lobby Day: 1000+ anti-genocide activistsMeeting: Senators & staffTime: 15-30 minutesGoal: Introduce & lobby for GPTF recommendations How: Show video (5-7 min) & traditional lobby dayTools: Laptop + speakers + cameraDVD:

1) Unique video for individual Senator2) 20+ video messages for each Senator 3) Extended interviews to support advocacy 4) Additional lobby resources to support lobby day

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3 Ways to Get Involved NOW

1) Record direct messages for your Senators- Your own message- Other STAND activists, friends, family – everyone!- You can use both video and photo

2) Conduct interviews with community leaders- Faith leaders- Donors and supporters of the Senators- People that the Senator respects and will take note of

3) Sign-up to edit and remix the core video- If you get steps 1 & 2 – you’re ready for this step!- Edit online or on your machine

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WITNESS & STAND Core Video

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100 Individually Tailored Videos

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25+ Remixed Core Videos With New Messages

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5+ Totally Unique Videos

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3 Ways to Get Involved NOW

1) Upload your messages to YouTube or Flirck

2) Conduct interviews with community leaders and upload them

3) Sign-up to join the editing team

STANDnow.org VideoforChange.Wordpress.com