Trent Emerson and Alex Burkle

We want to find out two things:

Should Sony keep producing the Playstation3 console?

Which applications/features can be improved or redesigned to compliment PS3’s additional benefits?

Compiled 30 surveys and distributed to college males ages 18-26

6 yes/no questions

▪ Ex. Do you know about backward compatability?

11 Likert scale questions

▪ Ex. Rate the following feature how it applies to you: Blue Ray Player

5 other demographic related questions

▪ Ex. Select the age that applies to you?

3 Literature review articles helped us out with survey

Likert scale questions were brought upon because of Literature review

Time table of survey: Nov. 21- Nov. 30 Literature review made us realize the reason

PS3 ranks third in consoles behind Nintendo Wii and XBOX360

Did not have a large enough sample size We were limited to a certain amount of

questions and feedback due to the quantitative nature of the survey

Our restrictions on gender (surveying males) gave us a one-sided view on the market

0

5

10

15

20

25

30

2 4

1

12

00 1

6

2

0

7

3

6

3

7

10

1

18

11

1

4

7

9

3

5

6

4

5

4

4

7

2

14

7

10

3

16

9

12

2

10

11

6

4 4

13

3

7

17

11

0

3

11 11

Always

Frequent

Moderately

Minimal

Little to None

0

2

13

8

11

17

No

Do you play PS3

Aware of services

New low price

Backward compatability

Bluetooth

System Crash

30

28

17

22

19

13

Yes

Do you play PS3

Aware of services

New low price

Backward compatability

Bluetooth

System Crash

9

11

10

By which means do you play PS3?

Gift

Purchase

Play a friends

4

1012

4

How often do you play PS3 weekly?

0 to 2 hrs

3 to 7 hrs

8 to 13 hrs

14+ hrs

11

16

3

Age

18-20

21-23

24+

30

0

Male or Female?

Male

Female

Blue Ray Player and High Definition had very frequent use

Average time playing PS3 8-13 hours

People enjoy backwards capability because of the convenience of using old PS2 games

Little to no use of applications:

▪ Blue tooth

▪ Media Sharing

Added Recommendation Benefits –

Capture market share for the company

Build customer interest and attract new customers

Existing products can be very helpful to their company image by people who use their product.

Bluetooth and Media Sharing – New to the market and misunderstood Introduce incentives such as price discounts on new

headsets when purchasing a newly released game ▪ Gets people in the door and curious about what the headset

actually does.

Construct an interface with the Playstation Network▪ User friendly and solves user’s problems about accessories

and features

This interface will also develop a walk through that gives people more understanding about how media sharing is used

Providing backwards compatibility as a added feature to the new systems

PS3 slim

Give them the ability to play PS2 games.

Build sales of a very stagnant

Appeal to users of the first Playstation 2. Relinquish existing inventory

▪ Provide classic games as a once only price decrease and liquidation, minimal production of PS2 products

Demographic –

Developed interface used as an advertising medium

▪ Helps build value for new games soon to be released

▪ Extra promotional money for Playstation▪ Reinvest into the interface to make it more user friendly and

visually appealing

We think that these recommendations would support Playstation’s overall image by customers and promote positive growth in new market segments and also existing ones