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Playing together Why online creative is truly a multiplayer game Panos Sambrakos Executive Creative Director, OgilvyOne Worldwide, Athens

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Why online creative is truly a multiplayer game. Presentation given by Panos Sambrakos at the first Greek "Jelly Talks" @ OgilvyOne Athens, June 18th 2009.

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Page 1: Playing Together with Social Media Advertising

Playing togetherWhy online creative is truly a multiplayer game

Panos SambrakosExecutive Creative Director, OgilvyOne Worldwide, Athens

Page 2: Playing Together with Social Media Advertising

2

Creative advertising used to be a romantic game for two…

Page 3: Playing Together with Social Media Advertising

3

Stella Artois: Pirate Paper Boat

Agency: Mother London – 2009

Page 4: Playing Together with Social Media Advertising

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“Evolution of a Megaphone”

Shout Listen Amplify

Page 5: Playing Together with Social Media Advertising

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Multiplayer adsCreative ideas for the “connected agency” era.

Page 6: Playing Together with Social Media Advertising

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Ford “Fiesta Movement”

Agency: JWT & Undercurrent – 2009

Page 7: Playing Together with Social Media Advertising

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Vodafone #ukhols

Developed by Ben Marsh – 2009

Page 8: Playing Together with Social Media Advertising

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Whopper Sacrifice

Agency: Crispin Porter + Bogusky

Page 9: Playing Together with Social Media Advertising

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Samsung “YouTube Challenge”

Agency: The Viral Factory

Page 10: Playing Together with Social Media Advertising

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T-Mobile “Flash Mobs” videos

Agency: Saatchi & Saatchi

Page 11: Playing Together with Social Media Advertising

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Thank you!www.panos.gr - [email protected] - @panos


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