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WWW.PLATINUMBROODING.COM 1-877-449-3447 R.20190410
PLATINUM
BROODING®
https://youtu.be/cN_KnUOhsZA
http://www.platinumbrooding.com (Online Registration)
GENERAL INFO-PACKAGE
WWW.PLATINUMBROODING.COM 1-877-449-3447 R.20190410
PLATINUM BROODING®
PARTNERS
We thank our partners for their support for this educational program over the years. For more information
on our partners please visit www.platinumbrooding.com or contact one of our partners directly
WWW.PLATINUMBROODING.COM 1-877-449-3447 R.20190410
PLATINUM BROODING® Managing poultry health in a constantly changing world is a theme that has received increased attention and focus from the international poultry industry, academia and governments. In the not so distant past, deficiencies in brooding were often overlooked or even tolerated. Perhaps this was associated with slower growth rates and the use of less efficient genetics. The genetic potential of the modern broiler chicken is truly remarkable. Advances in all areas of broiler production including genetics, nutrition, management and health have resulted in continuous and significant improvements in efficiencies of production. In the current era of enhanced automation, precision nutrition, and genetic selection programs, the specific requirements of neonates are numerous and the negative impacts associated with brooding deficiencies are significant. Deficiencies in brood management will negatively impact body weight targets, feed utilization, flock health, flock uniformity and meat yield. Additionally, deficiencies in brood management may result in increased incidence and/or severity of disease. Brooding is so critical that detailed brooding programs have been developed and continue to be developed. One of these programs, Platinum Brooding®, revolves around the continuing education of producers and producer service persons, the establishment of accurate measurements and the thorough and accurate completion of a Platinum Brooding® checklist. The Platinum Brooding® program is now established as an important component of integrated poultry health management continuing education opportunities. The Platinum Brooding® Program was introduced to clients of Canadian Poultry Consultants Ltd. (CPC) in March of 2001. Since then, the Platinum Brooding® class has evolved into a regular, formal, on-farm education opportunity for those who care for broiler or leghorn chicks. In Canada, the Platinum Brooding® class is held at a commercial broiler farm in the Fraser Valley of British Columbia. Formal classes and presentations are held at various other locations across North America. The Platinum Brooding® program is a “hands on” experience and gives the attendee an opportunity to review and participate in a commercial broiler setting. The material seems to make more sense when discussed and reviewed in a barn or a house or a shed. Feed, light, litter, water, air, security and sanitation all reviewed on site and in a group setting there is also an opportunity to discuss with others and learn from their own experiences in the field. These experiences also result in feeding the dynamic nature of this learning process, as there are always improvements being made. The Platinum Brooding® APP (PB APP) was introduced in 2012. The PB APP allows for the efficient transfer of the checklist-based management metrics to central sites where dashboard graphics are used for instant assessment and analysis. Genetic potential of modern poultry cannot be achieved without strict attention to brooding, and the
Platinum Brooding® program provides a disciplined approach to this critical production period. It is now
universally accepted that disciplined brooding, following the Platinum Brooding® principles, will improve
most if not all production parameters with subsequent benefits to health, food safety, animal welfare,
and environmental stewardship.
WWW.PLATINUMBROODING.COM 1-877-449-3447 R.20190410
Please contact Dr. Stew Ritchie at 1-877-449-3447, [email protected], or visit www.platinumbrooding.com.
GENERAL AGENDA
WWW.PLATINUMBROODING.COM 1-877-449-3447 R.20190410
Platinum Brooding®
The program will begin at (TBA AM on TBA DATE). We will meet at (TBA - See each course location page
at the end of this package). We will work through the lunch hour (food and beverages will be provided)
and finish up around 3:00pm or longer if required. The program is outlined below. Please call if there
are any questions. A Certificate of Participation will be provided. The Platinum Brooding® program is
outlined below and we look forward to exploring optimum broiler brood management with you. Please
shower prior to visiting us and please wear clean clothing and footwear. We will provide coveralls, head
cover and rubber boots at the farm.
TBA Check-in
TBA Meet and Greet, Introductions
TBA Biosecurity Protocols
TBA Introduction to Platinum Brooding® and Review of Case Reports
TBA Working Lunch and Discussions
TBA Review of the Platinum Brooding® Checklist Hands-on Collection of Data Using the Platinum Brooding® Toolkit
TBA Chick Diseases and Chick Necropsy Techniques
TBA Questions and Review
NOTE: The instructors, start time, course duration, and additional topics will change on a course-by-
course-basis and this agenda is strictly a rough guideline.
PLATINUM BROODING®
WWW.PLATINUMBROODING.COM 1-877-449-3447 R.20190410
BIOSECURITY REQUIREMENTS
Please take a few minutes to review this document before attending the Platinum Brooding® Class.
• Before attending the course, please avoid contact with poultry/other birds for the preceding 2
days. If this is not possible, please report that you have had contact with poultry in the
previous 48 hours to course instructors on the sign-in sheet. Ensure you have showered and
changed into clean clothes before attending the course.
• Please ensure vehicles are clean. Park in the designated parking lot.
• On arrival please check in at the front office or designated check-in area. You will be
directed to the classroom/barn entrance.
FIELD CLASS AND UNIVERSITY CLASS HANDS-ON COMPONENT
• Please remove all caps/hats before entering the barn. A new Platinum Brooding® ball cap
will be supplied.
• Spray shoes with disinfectant hose provided before entering the barn.
• Upon entering the barn, you will see an area demarcated with a yellow line and a ‘bench
barrier’. This area is the ‘dirty area’. The other side of the line/bench is the ‘clean area’
where only dedicated coveralls, boots (or boot covers) are permitted. Coveralls and boot
covers will be put on as you cross the barrier. Platinum Brooding® instructors will guide you
through this process of entering the barn in a bio-secure manner.
• Upon entering the barn, please sign the ‘visitor’s logbook’ and find your name tag.
• The Platinum Brooding® Class has an important ‘hands-on’ component where students will
be handling broiler chicks. It is important to ensure that care with personal hygiene and
sanitation is taking place while handling flocks. Please ensure that you take care to wash
your hands after handling broilers. Hand sanitizer is also available.
We look forward to seeing you. Enjoy the class!
THE PLATINUM BROODING® CHECKLIST©
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PLATINUM BROODING® COURSE COMPLETION CERTIFICATE
(EXAMPLE)
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PLATINUM BROODING® GEORGIA LOCATION: We will meet at the PDRC cafeteria area at (time TBA) at the following location: Poultry Diagnostic & Research Center 953 College Station Road, University of Georgia Athens, GA 30602 Parking: Please park in the free parking area in front of the main building (see below).
Enter the main building and proceed up the stairs directly in front of you to the cafeteria area.
LOCAL ACCOMMODATIONS: The Georgia Center (on campus) http://www.georgiacenter.uga.edu/uga-hotel The Holiday Inn Downtown http://www.ihg.com/holidayinn/hotels/us/en/athens/ahnga/hoteldetail The Hilton Garden Inn Downtown http://www.ihg.com/holidayinn/hotels/us/en/athens/ahnga/hoteldetail The Chancellor Hotel http://www.hotelchancellor.com/contact-en.html Please contact Dr. Stew Ritchie at 1-877-449-3447, [email protected], or visit www.platinumbrooding.com.
WWW.PLATINUMBROODING.COM 1-877-449-3447 R.20190410
PLATINUM BROODING® ARKANSAS LOCATION: We will meet in the foyer at TBA am at:
University Of Arkansas Pauline Whitaker Center 1335 W. Knapp Drive Fayetteville, AR 72701 USA
(Click on the address above to launch a direct link to google maps)
Parking is available right outside the course building.
LOCAL ACCOMMODATIONS:
DoubleTree 4677 West Sunset Ave Springdale, AR 72762 Phone: 479-751-7200 (CTRL+Click on the address above to launch a direct link to google maps with step-by-step directions to the University of Arkansas Pauline Whitaker Center 1335 W. Knapp Drive)
Holiday Inn 1500 South 48th St. Springdale, AR 72762 Phone: 479-751-8300 (CTRL+Click on the address above to launch a direct link to google maps with step-by-step directions to the University of Arkansas Pauline Whitaker Center 1335 W. Knapp Drive)
The Chancellor Hotel 70 N East Ave Fayetteville, AR Phone: +1 (479) 442-5555
(CTRL+Click on the address above to launch a direct link to google maps with step-by-step directions to the University of Arkansas Pauline Whitaker Center 1335 W. Knapp Drive)
AIRPORT INFORMATION:
XNA - Northwest Arkansas Regional Airport One Airport Blvd., Suite 100 Bentonville, AR 72712
Here is a google maps link with directions to the course
Please contact Dr. Stew Ritchie at 1-877-449-3447, [email protected], or visit www.platinumbrooding.com.
WWW.PLATINUMBROODING.COM 1-877-449-3447 R.20190410
PLATINUM BROODING® BRITISH COLUMBIA LOCATION: We will meet at (TIME TBA) and check-in at the front desk at the following location: Canadian Poultry Consultants | S.J. Ritchie Research Farms 30325 Canary Court Abbotsford, BC V4X 2N4
LOCAL ACCOMMODATIONS: (5 minute drive) Sandman Hotel Abbotsford Airport 3010 Mt. Lehman Road Abbotsford, BC, V4X 2L4 1 (800) 726-3626 http://www.sandmanhotels.ca/hotels/abbotsford-airport/
(10-minute drive) Best Western Plus Regency Inn & Conference Centre 32110 Marshall Rd Abbotsford, BC V2T 1A1 1-800-771-3077 http://bwregency.bc.ca/ (15-minute drive) Ramada Plaza & Conference Centre 36035 N Parallel Rd Abbotsford, BC V3G 2C6 1-888-411-1070 http://www.ramadaabbotsford.ca Please contact Dr. Stew Ritchie at 1-877-449-3447, [email protected], or visit www.platinumbrooding.com.
WWW.PLATINUMBROODING.COM 1-877-449-3447 R.20190410
PLATINUM BROODING® ONTARIO LOCATION: We will meet at (TIME TBA) and check-in at the front desk at the following location: Jamesway Incubator Co Inc. 30 High Ridge Ct Cambridge, ON N1R 7L3
LOCAL ACCOMMODATIONS: (5-minute drive) Hilton Garden Inn 746 Old Hespeler Rd, Cambridge, ON N3H 5L8 (519)620-8936
hiltongardeninn3.hilton.com
(5-minute drive) Cambridge Hotel & Conference Centre 700 Hespeler Rd, Cambridge, ON N3H 5L8 (519) 622-1505 http://www.cambridgehotel.ca/ Please contact Dr. Stew Ritchie at 1-877-449-3447 or [email protected] for more information or visit www.platinumbrooding.com.