platforms in the cloud - david chappell

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Platforms in the Cloud Where Will Your Next Application Run? Copyright © 2011 Chappell & Associates Jazoon, Zurich June 2011

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Page 1: Platforms in the Cloud - David Chappell

Platforms in the Cloud Where Will Your Next Application Run?

Copyright © 2011 Chappell & Associates

Jazoon, Zurich June 2011

Page 2: Platforms in the Cloud - David Chappell

An Organization without Cloud Computing

Compute/Storage/Network

Users

On-Premises Data Center

A

VM

A

VM

A

VM A A A Application

VM Virtual Machine

Page 3: Platforms in the Cloud - David Chappell

Categorizing Cloud Computing Three categories

Cloud applications

‒ Often called Software as a Service (SaaS)

Cloud platforms

‒ Public cloud platforms

Private clouds

‒ On-premises cloud platforms

Page 4: Platforms in the Cloud - David Chappell

Compute/Storage/Network

A

VM

A

VM

A

VM

Cloud Platform

An Organization with Cloud Computing

On-Premises Service Provider

A

VM

A

VM

Private Cloud

Compute/Storage/Network

A

A

VM

Users

A A

Cloud Applications

Compute/Storage/Network

A

The main focus of this talk

Page 5: Platforms in the Cloud - David Chappell

A Framework for Comparison

Cloud Platforms

Page 6: Platforms in the Cloud - David Chappell

What is a Cloud Platform? Some defining characteristics

It lets developers create and run apps, store data, and more

It provides self-service access to a pool of computing resources

It allows granular, elastic allocation of resources

It allows charging only for the resources an application uses

Page 7: Platforms in the Cloud - David Chappell

Public Clouds and Private Clouds Typical definitions

Public cloud: A cloud platform run by a service provider made available to many end-user organizations

Private cloud: A cloud platform run solely for a single end-user organization, such as a bank or retailer

‒ The technology can be much like public clouds, but the economics are different

Most organizations will use some hybrid of both

Page 8: Platforms in the Cloud - David Chappell

Cloud Platform Technologies

The most important today:

‒ Computing

Infrastructure as a Service (IaaS)

Platform as a Service (PaaS)

‒ Storage

Relational storage

Scale-out storage

Blobs

There are many more

‒ Messaging, identity, caching, …

Page 9: Platforms in the Cloud - David Chappell

Computing Infrastructure as a Service (IaaS)

Developers create virtual machines (VMs) on demand

‒ They have full access to these VMs

Strengths:

‒ Can control and configure environment

‒ Familiar technologies

‒ Limited code lock-in

Weaknesses:

‒ Must control and configure environment

‒ Requires administrative skills to use

Page 10: Platforms in the Cloud - David Chappell

Computing Platform as a Service (PaaS)

Developers provide an application, which the platform runs

‒ They don’t work directly with VMs

Strengths:

‒ Provides higher-level services than IaaS

‒ Requires essentially no administrative skills

Weaknesses:

‒ Allows less control of the environment

Page 11: Platforms in the Cloud - David Chappell

Computing What’s the most popular approach?

IaaS is more widely used today than PaaS

‒ Gartner estimates that public IaaS revenues are significantly greater than public PaaS revenues today

Perspective:

‒ IaaS is easier to adopt than PaaS

IaaS emulates your existing world in the cloud

‒ Over time, PaaS is likely to dominate

PaaS should have an overall lower cost than IaaS

It’s typically a better choice for new applications

Page 12: Platforms in the Cloud - David Chappell

Storage Relational

Traditional relational storage in the cloud

‒ With support for SQL

Strengths:

‒ Familiar technologies

‒ Many available tools, e.g., for reporting

‒ Limited data lock-in

‒ Can be cheaper than on-premises relational storage

Weaknesses:

‒ Scaling to handle very large data is challenging

Page 13: Platforms in the Cloud - David Chappell

Storage Scale-out

Massively scalable storage in the cloud

‒ No support for SQL

Strengths:

‒ Scaling to handle very large data is straightforward

‒ Can be cheaper than relational storage

Weaknesses:

‒ Unfamiliar technologies

‒ Few available tools

‒ Significant data lock-in

Page 14: Platforms in the Cloud - David Chappell

Storage Blobs

Storage for Binary Large OBjects in the cloud

‒ Such as video, back-ups, etc.

Strengths:

‒ Globally accessible way to store and access large data

‒ Can be cheaper than on-premises storage

Weaknesses:

‒ Provides only simple unstructured storage

Page 15: Platforms in the Cloud - David Chappell

Public Private

Cloud Platforms A summary

IaaS PaaS

Computing

IaaS Relational Scale-Out

Storage

Blobs

Amazon

Microsoft

Google

Salesforce

VMware

Cloud-Only Vendor

Page 16: Platforms in the Cloud - David Chappell

Applying Public Cloud Platforms (1) Some characteristics of typical applications

App development

‒ Example: A VM-based dev/test environment

Apps with variable load

‒ Example: An on-line ticketing application

Apps that do parallel processing

‒ Example: A financial modeling application

Apps that need massive scale

‒ Example: A Web 2.0 application

Apps that need high reliability

‒ Example: A SaaS application

Page 17: Platforms in the Cloud - David Chappell

Applying Public Cloud Platforms (2) Some characteristics of typical applications

Apps with a short or unpredictable lifetime

‒ Example: An app created for a marketing campaign

Apps that must fail fast or scale fast

‒ Example: Start-ups

Apps that don’t fit well in an organization’s data center

‒ Example: A business unit that wishes to avoid its IT department

Apps that can benefit from external storage

‒ Example: An application that archives data

Page 18: Platforms in the Cloud - David Chappell

Applying the Framework

Cloud Platforms

Page 19: Platforms in the Cloud - David Chappell

From Server Virtualization to Private Clouds

IaaS allows allocating, managing, and charging for VMs in a more effective way

This idea first appeared in a public cloud platform

‒ If it makes sense there, why not use it in your own data center?

Private clouds provide IaaS in your data center

‒ Although they can also offer more application-oriented services

Page 20: Platforms in the Cloud - David Chappell

Microsoft Private and public cloud platform software

IaaS PaaS Relational Scale-Out

Computing Storage

Hyper-V Cloud

Hyper-V Cloud

IaaS

Public Private

Amazon

Microsoft

Google

Salesforce

VMware

Key

Cloud Platform

Cloud Platform Software

Blobs

Page 21: Platforms in the Cloud - David Chappell

VMware Private and public cloud platform software

IaaS PaaS Relational Scale-Out

Computing Storage

Hyper-V Cloud

Hyper-V Cloud

IaaS

Public Private

Amazon

Microsoft

Google

Salesforce

VMware vCloud

Express and DataCenter

vCloud

Key

Cloud Platform

Cloud Platform Software

Blobs

Page 22: Platforms in the Cloud - David Chappell

Windows Azure Platform Public cloud platform

IaaS PaaS Relational Scale-Out

Computing Storage

Windows Azure

SQL Azure

Windows Azure Tables

Windows Azure Blobs

Hyper-V Cloud

Hyper-V Cloud

IaaS

Public Private

Amazon

Microsoft

Google

Salesforce

VMware vCloud

Express and DataCenter

vCloud

Key

Cloud Platform

Cloud Platform Software

Blobs

Page 23: Platforms in the Cloud - David Chappell

Windows Azure Platform Illustrating the highlights

Web Role Instances (VMs)

IIS

Windows Server

SQL Azure

Windows Azure Tables

Load Balancer

Windows Server

Windows Application

Worker Role Instances (VMs)

Dynamic Scaling

Web Application (e.g., ASP.NET)

Page 24: Platforms in the Cloud - David Chappell

Windows Azure Platform Pricing examples (in US dollars)

Compute: $0.05/hour to $0.96/hour for each instance (depending on instance size)

Storage:

‒ Blobs and tables:

Data: $0.15/GB per month

Access: $0.01/10,000 operations

‒ Relational:

$9.99/GB per month

Bandwidth: $0.10/GB in, $0.15/GB out

Page 25: Platforms in the Cloud - David Chappell

VMware Cloud Foundry Public cloud platform software

IaaS PaaS Relational Scale-Out

Windows Azure

SQL Azure

Windows Azure Tables

Computing Storage

Windows Azure Blobs

Hyper-V Cloud

Hyper-V Cloud

IaaS

Public Private

Amazon

Microsoft

Google

Salesforce

VMware vCloud

Express and DataCenter

vCloud Cloud Foundry Frameworks

Cloud Foundry Storage

Key

Cloud Platform

Cloud Platform Software

Blobs

Page 26: Platforms in the Cloud - David Chappell

VMware Cloud Foundry Essentials

Cloud Foundry is an open source PaaS platform

‒ Led by VMware

Designed to support diverse technologies:

‒ Frameworks: Spring, Rails, etc.

‒ Storage: MySQL, MongoDB, etc.

Not yet available as a service

‒ VMware provides a public dev/test service

‒ Partners will provide commercial public platforms

Page 27: Platforms in the Cloud - David Chappell

Amazon Web Services Public cloud platform

IaaS PaaS Relational Scale-Out

Windows Azure

SQL Azure

Windows Azure Tables

Computing Storage

Blobs

Windows Azure Blobs

Hyper-V Cloud

Elastic Compute

Cloud (EC2)

Relational Database

Service (RDS) SimpleDB

Simple Storage

Service (S3)

Elastic Beanstalk

Hyper-V Cloud

IaaS

Public Private

Amazon

Microsoft

Google

Salesforce

VMware vCloud

Express and DataCenter

vCloud Cloud Foundry Frameworks

Cloud Foundry Storage

Key

Cloud Platform

Cloud Platform Software

Page 28: Platforms in the Cloud - David Chappell

A Broader View of IaaS/Paas An aside

More than cloud compute can be viewed through the IaaS/PaaS lens

Example: Cloud options for relational storage

‒ Run a database server in an AWS EC2 VM

An IaaS storage sevice

‒ Use a managed database server with AWS RDS

‒ Use a managed database service with SQL Azure

A PaaS storage service

Page 29: Platforms in the Cloud - David Chappell

Amazon Web Services Pricing examples

Compute: $0.02/hour to $3.68/hour for each VM (depending on size and OS)

Storage (blobs):

‒ Data: $0.14/GB per month to $0.037/GB per month (depending on data size and redundancy)

‒ Access: $0.01/1,000 PUT, COPY, POST, LIST operations, $0.01/10,000 GET operations

Bandwidth: $0.10/GB in, $0.15/GB to $0.08/GB out (depending on volume)

Page 30: Platforms in the Cloud - David Chappell

Eucalyptus Private cloud software

IaaS

Elastic Compute

Cloud (EC2)

PaaS Relational Scale-Out

Windows Azure

SQL Azure

Windows Azure Tables

Relational Database

Service (RDS)

SimpleDB

Computing Storage

Simple Storage

Service (S3)

Windows Azure Blobs

Hyper-V Cloud

Elastic Beanstalk

Hyper-V Cloud

Eucalyptus

IaaS

Public Private

Amazon

Microsoft

Google

Salesforce

VMware vCloud

Express and DataCenter

vCloud Cloud Foundry Frameworks

Cloud Foundry Storage

Key

Cloud Platform

Cloud Platform Software

Blobs

Page 31: Platforms in the Cloud - David Chappell

The Commoditization of IaaS An aside

Public IaaS compute service is widely available today

Providers include:

‒ GoGrid Cloud Hosting

‒ Terremark vCloud Express

‒ IBM SmartCloud Enterprise

‒ Rackspace Cloud Servers

A leader in creating OpenStack, open source IaaS private/public cloud platform software

Page 32: Platforms in the Cloud - David Chappell

Google App Engine Public cloud platform

IaaS

Elastic Compute

Cloud (EC2)

PaaS Relational Scale-Out

Windows Azure

SQL Azure

Windows Azure Tables

Relational Database

Service (RDS)

SimpleDB

Computing Storage

Simple Storage

Service (S3)

Windows Azure Blobs

App Engine

Datastore Blobstore

Hyper-V Cloud

Elastic Beanstalk

Hyper-V Cloud

Eucalyptus

IaaS

Public Private

Amazon

Microsoft

Google

Salesforce

VMware vCloud

Express and DataCenter

vCloud Cloud Foundry Frameworks

Cloud Foundry Storage

Key

Cloud Platform

Cloud Platform Software

Blobs

Page 33: Platforms in the Cloud - David Chappell

Python or Java Runtime

Web Server

Google App Engine Illustrating the essentials

App Engine Datastore

Python or Java Application Load

Balancer

Auto Scaling

Page 34: Platforms in the Cloud - David Chappell

Google App Engine Pricing examples (today)

Compute: $0.10/CPU hour

Storage:

‒ Datastore: $0.15/GB per month

‒ Blobstore: $0.15/GB per month

Bandwidth: $0.10/GB in, $0.12/GB out

App Engine also allows some free usage every day

‒ Other platforms have a free tier as well

Page 35: Platforms in the Cloud - David Chappell

AppForce

VMForce

Database .com

Salesforce.com Force.com Public cloud platform

IaaS

Elastic Compute

Cloud (EC2)

PaaS Relational Scale-Out

Windows Azure

SQL Azure

Windows Azure Tables

App Engine

Relational Database

Service (RDS)

SimpleDB

Computing Storage

Datastore

Simple Storage

Service (S3)

Windows Azure Blobs

Blobstore

Hyper-V Cloud

Elastic Beanstalk

Hyper-V Cloud

Eucalyptus

IaaS

Public Private

Amazon

Microsoft

Google

Salesforce

VMware vCloud

Express and DataCenter

vCloud Cloud Foundry Frameworks

Cloud Foundry Storage

Key

Cloud Platform

Cloud Platform Software

Blobs

Page 36: Platforms in the Cloud - David Chappell

Force.com Appforce

Force.com Runtime

Web Server Database.com

Force.com/Apex Application Load

Balancer

Page 37: Platforms in the Cloud - David Chappell

Salesforce.com Force.com Pricing examples

One (small) application is free

Enterprise Edition: $50/user per month

‒ Compute: up to 10 applications

‒ Storage: up to 200 database objects

‒ Bandwidth: No extra charge

Unlimited Edition: $75/user per month

‒ Compute: unlimited applications

‒ Storage: up to 2,000 database objects

‒ Bandwidth: No extra charge

Page 38: Platforms in the Cloud - David Chappell

Conclusions

Cloud platforms are important

‒ Many vendors are active here

A new world is unfolding

‒ Prepare to be part of it

Page 39: Platforms in the Cloud - David Chappell

About the Speaker

David Chappell is Principal of Chappell & Associates (www.davidchappell.com) in San Francisco, California. Through his speaking, writing, and consulting, he helps people around the world understand, use, and make better decisions about new technology. David has been the keynote speaker for more than a hundred events and conferences on five continents, and his seminars have been attended by tens of thousands of IT leaders, architects, and developers in forty countries. His books have been published in a dozen languages and used regularly in courses at MIT, ETH Zurich, and other universities. In his consulting practice, he has helped clients such as Hewlett-Packard, IBM, Microsoft, Stanford University, and Target Corporation adopt new technologies, market new products, and educate their customers and staff. Earlier in his career, David wrote networking software, chaired a U.S. national standards working group, and played keyboards with the Peabody-award-winning Children’s Radio Theater. He holds a B.S. in Economics and an M.S. in Computer Science, both from the University of Wisconsin-Madison.

Page 40: Platforms in the Cloud - David Chappell

Copyright © 2011 David Chappell | www.davidchappell.com