platform deck
DESCRIPTION
TRANSCRIPT
www.integrate.com
Exclusive Platform Partner
© 2010 – 2012 Integrate.com
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• Advertising technology and solutions provider
• Founded: April 2010
• $11M Series B funding: March 2012 led by Comcast Ventures, Liberty Global and Foundry Group
• Offices: AZ, CA, CO, NY and MA
• Centralized Media-Management Platform (CMMP)
What Is Integrate?
© 2010 – 2012 Integrate.com
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• Technology and service to plan, launch, analyze and optimize your marketing
• Centralized Media-Management Platform
• Regulated ecosystem
• Unification of performance, digital and traditional media
• Solutions to increase operational efficiency, ad performance and brand security
Overview
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Process Efficiency
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Incorporate existing publishers with more than 2000 vetted Integrate publishers.
Vendor Consolidation
• Unified Terms• Electronic IOs• Streamlined Delivery
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Strategize media buys based on quantitative and qualitative publisher information, including:
• Company Descriptions
• Verticals of Expertise
• Distribution Channels
• Reach Capability
• Marketplace History
• Campaign Performance Statistics
• Buyer Recommendations
• Trade References
Publisher TransparencyReview comprehensive publisher profiles to conserve time and budget.
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Centralized Vendor Management
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Advanced Technology
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Ad-Serving Technology
Leverage technology to increase reach:• Up to 12B daily
impressions• 678M monthly
page views• 100,000+ URLs• 71.9M monthly
unique visitors
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Comprehensive Fraud PreventionEnsure quality fulfillment, increase operational efficiency and boost ROAS.
*Integrate Compliance Reports 2012 Statistics
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Reporting & Analytics
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• Combines reporting across all channels in real time
• Increases data processing efficiency
• Reduces the amount of human error in data accumulation and synthesis
• Offers full customization to schedule reports that deliver specified metrics by campaign, publisher, creative and more
Real-Time ReportingConsolidate cross-channel reports to simplify data synthesis and analysis.
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• Delineates lead data by all captured fields including static and dynamic questions
• Allows exportation of campaign review into PDF or PPT “Wrap-Up Reports” in seconds
• Heightens level of publisher performance comparison
• Saves a minimum five hours per week per campaign in data accumulation, synthesis and analysis
CPL Campaign ReviewEasily digest disparate campaign data to drive effective optimization.
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• Provides in-depth consumer data reports
• Organizes audiences into numerous categories:• Demographic• Geographic• Behavioral• Attitudinal• Purchaser score
• Highlights publisher audience reach
• Enables selection of appropriate vendor for each campaign
Audience Analysis
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Value Added Services
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16Specialized Service Teams
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The Non-Integrated Scenario
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18The Life of a Media Agency
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Enter Integrate
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Comparative Cost Analysis
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Cost Comparison
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Cost Comparison
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Cost Comparison
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In Development
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… the value is simplicity
Why Integrate?
One brief integration process that includes platform customization and publisher onboarding
One interactive knowledgebase for all marketing technology and services
One simplistic, percentage-based transaction fee
• No set-up or monthly fees
• Standard Integrate margins apply to Marketplace transactions; no surcharge to Buyer pricing
• Negotiated margins for transactions between Buyer and its pre-existing and referred Sellers
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Thank You
Start using Integrate or contact us today!
www.integrate.com