plasticstoday media kit 2013 incl. k show
DESCRIPTION
Modern Plastics PlasticsToday Media Kit 2013 provides one of the largest marketing platforms to the global plastics market. 2013 will include a comprehensive digital marketing package for the K Show in Duesseldorf with a Special Print Edition, Digital Magazine Editions for the most important end markets Medical, Automotive and Packaging. PlasticsToday is also a direct partner of UBM Canon's events and conference divisions (PLASTEC, MedTech Poymers, etc.) and is proud to announce the launch of its Brazil Channel in Portuguese language to bring your products and services to one of the largest plastics markets on the planet. Webinars, virtual events organized by UBM Studios, daily weekly and monthly newsletters as well as targeted, custom digital media products round up the program . Please contact TecnoKal Media Service [email protected] for additional information.TRANSCRIPT
PL AST I C STODAY.COM
2013
Marketing Guide
Inform. Empower. Engage.
www.PlasticsToday.comThe Global Community for Plastics Professionals
with compliments
Hermann Plank
UBM Canon PlasticsToday Representative
Europe, Middle East, North Africa,
Mexico and Central/South America
+1 480-452-5584
UBM Canon’s Global Plastics Community
Brand Director:
JOHN GUADAGNO
Brand Director
203/523-7091
Content Leader:
TONY DELIGIO
Editorial Director
310/740-9088
TONY MARSH
Account Executive,
Western Region
310/445-3725
BETH BERNER
Account Executive, Classifieds
440/209-1478
HERMANN PLANK
Account Executive,
Europe, Middle East, North Africa,
Mexico and Central/South America [email protected] +1 480/452-5584
PlasticsToday.comThe Global Community for Plastics Professionals
Online Newsletters Blogs Events Custom
ABOUT THE AUDIENCE
Powerful Reach to Plastics Processing ProfessionalsWhether it is at events, online, via e-newsletters, webcasts, or other digital media, our products inform, empower, and engage the
plastics processing community—the connections that truly matter to your business. Partner with PlasticsToday and be seen as an
industry thought-leader, educator, and topic expert.
Online Reach...Over 50,000* unique visitors a month!
Exclusive features, breaking news, online events, and searchable databases are all readily available at
plastics professionals’ fingertips.
PlasticsToday is the leading global community for the plastics industry and provides plastics processing
professionals with high quality editorial, vendor-supplied information, and user-generated content.
The PlasticsToday portal, along with PLASTEC, PLAST-Ex, and Expoplast trade
events, combine to create the industry’s largest and most influential plastics
network providing:
Largest total email and website distribution in the plastics industry Commitment to digital media platforms with the PlasticsToday website and targeted e-newsletters
An experienced team of editors from around the world Events attracting industry leading exhibitors and attendees from the nation’s premier advanced manufacturers
Conferences featuring industry experts addressing current issues, the latest developments, and technological innovations
*Publisher’s own data
More than
1.4 million pages views
in 2012*
Audience Profile UBM Canon’s plastics community represents a diverse cross-section of the industry’s leading manufacturing professionals and suppliers.
Industry Concentration Business Segment
Processor: Injection Molding 51%Mold & Die Making 25%Ancillary Products & Services 19%Contract Manufacturing 18%Plastics Manufacturing 18%Medical Manufacturing & Biotech 14%Processor: Extrusion 12%Processor: Other 12%Processor: Thermoforming 7%Other Manufacturing 7%Processor: Blow Molding 6%Pharmaceutical Manufacturing 2%Consultant 1%Food & Beverage Manufacturing 1%Government & Academic 1%Packaging 1%Vitamin & Supplement Manufacturing 1%Other* 7%
23% Medical Devices & Equipment
21% Automotive & Transportation
21% Packaging
19% Electronics & Electrical
17% Other Manufacturing
15% Household Products
13% Appliances
13% Industrial Machinery
12% Building & Construction
10% Aerospace, Aviation & Defense
10% Agriculture
10% Food & Beverage
9% Plastics & Rubber
9% Toys, Sporting & Recreation
8% Computers & Office Equipment
7% Telecommunications
6% Furniture & Fixtures
5% Chemical & Allied Products
5% Cosmetics & Personal Care
5% Pharmaceutical & Nutraceutical
3% Marine
2% Paper & Printing
2% Other*
* Including Test, Scientific, or Other Instrumentation; Textile & Apparel; and Primary Metal
Source: UBM Canon Master Audience File
* Including Electronics and Manufacturing Reps
UBM Canon’s Plastics Audience by Geography
Midwest
25%
Southeast
16%
Northwest
17%
West
20%
Canada &
International
22% Total Unique
Audience:
130,000*
EVENTS
CONFERENCES
Brand Director:
JOHN GUADAGNO
Brand Director
203/523-7091
Content Leader:
TONY DELIGIO
Editorial Director
310/740-9088
TONY MARSH
Account Executive,
Western Region
310/445-3725
BETH BERNER
Account Executive, Classifieds
440/209-1478
HERMANN PLANK
Account Executive,
Europe, Middle East, North Africa,
Mexico and Central/South America [email protected] +1 480/452-5584
PlasticsToday.comThe Global Community for Plastics Professionals
Online Newsletters Blogs Events Custom
EVENTS & CONFERENCES
February 12–14, 2013* Anaheim, CA Anaheim Convention Center plastecwest.com*2014 edition takes place February 11–14
March 6–7, 2013* Orlando, FL Orange County Convention Center plastecsouth.com*Show rotates to Charlotte, NC for the 2014 edition
May 14–16, 2013 Toronto, Ontario Toronto Congress Centre plast-ex.org
June 18–20, 2013 Philadelphia, PA Pennsylvania Convention Center plasteceast.com
September 10–12, 2013 Chicago, IL McCormick Place plastecmidwest.com
October 15–16, 2013 Houston, TX Reliant Center plastectexas.com
October 15–16, 2014 Montreal, Quebec Palais des Congrès de Montréal expoplast.org
All UBM Canon PLASTEC events are sponsored by:
September 10–11, 2013 McCormick Place, Chicago medtechpolymers.com
Fall 2013 Detroit, Michigan Area lightweightautoplastics.com
For Exhibit Space, contact:
DINO PONTONIO
Brand Manager
203/601-3732
For Exhibit Sponsorship, contact:
For Conference Sponsorship, contact:
310.996.9435
Brand Director:
JOHN GUADAGNO
Brand Director
203/523-7091
Content Leader:
TONY DELIGIO
Editorial Director
310/740-9088
TONY MARSH
Account Executive,
Western Region
310/445-3725
BETH BERNER
Account Executive, Classifieds
440/209-1478
HERMANN PLANK
Account Executive,
Europe, Middle East, North Africa,
Mexico and Central/South America [email protected] +1 480/452-5584
PlasticsToday.comThe Global Community for Plastics Professionals
Online Newsletters Blogs Events Custom
2013 MAGAZINE EDITIONS
PlasticsToday’s Magazine Editions are the perfect way for you to reach leading decision makers using the latest in digital ad technology and trackability.
Magazine Editions are easy to read and can be
accessed from any device online. Plus, they are an
environmentally friendly means of publishing and
a great way to put your message in front of an
active audience of industry decision-makers.
PlasticsToday will be producing the Global Plastics Issue in 2013 in both digital and print formats.
Market Trends What overriding factors are shaping the market?
Design Trends What are the overriding design trends, how are material suppliers reacting?
Technology Trends What are the machinery/process advances in the market?
Management Trends How do all of the above affect how plastics professionals run their businesses?
Global Plastics IssueReach up to 110,000 plastics professionals with our Global
Plastics Issue print and digital products. The digital edition will
reach a total audience of 70,000, while the print magazine will
reach 40,000 subscribers.
2013 Schedule: October
2013 Rates:
Full Page Ad $4,750
Half Page Ad $2,700
Quarter Page Ad $1,750
Directory Listings2013 Rates:
Global Plastics Issue Print OR Digital Directory $995 net
BOTH Global Plastics Issue Print and Digital Directory Listings
$1,750 net
Annual programs, Full Page Ads only
WWW.PLASTICSTODAY.COM
SPI turns 75A look back at plastics and the SPI over the years. 77
Technoloy PreviewsSix sections on technol-ogy at the OCCC. 22
MARCH 2012 | SPECIAL PRINT EDITION
Welcome to OrlandoWhat to see, eat, drink and do in NPE’s new home town. 8
Brand Director:
JOHN GUADAGNO
Brand Director
203/523-7091
Content Leader:
TONY DELIGIO
Editorial Director
310/740-9088
TONY MARSH
Account Executive,
Western Region
310/445-3725
BETH BERNER
Account Executive, Classifieds
440/209-1478
HERMANN PLANK
Account Executive,
Europe, Middle East, North Africa,
Mexico and Central/South America [email protected] +1 480/452-5584
PlasticsToday.comThe Global Community for Plastics Professionals
Online Newsletters Blogs Events Custom
SITE ADVERTISING
Free Recruitment Listings!
Job Zone by Classifieds TodaySupport the Plastics Industry by taking advantage of this free,
valuable online resource. Your ad placement on Classifieds Today’s Job Zone will help drive job growth within the vast
Plastics Industry, connecting plastics professionals with plastics
manufacturing and design companies. Ad listings run for a full
30 days, but you can easily repost again and again. There is
no limit to how many recruitment ads you can post.
Basic Listing $150 net
Enhanced $450 net
Premium $750 net
Recruitment Listings FREE
Please contact Beth Berner at [email protected] for further information
Ask the ExpertsHosted by PlasticsToday.com, Ask the Experts gives you
the opportunity to be a respected problem-solver and
knowledgeable resource for your target audience.
Your visibility on Ask the Experts includes:
Bio Photo Company Logo
Company Website URL (linked) Site Useage Contact Info
Sponsorship rate
3 months $5,250 net
6 months $9,390 net
12 months $17,400 net
PlasticsToday.com delivers timely, organized, and dynamic information to the global community of plastics processing professionals.
PlasticsToday has an average of 50,000 unique visitors per month!
Premium Site Sponsorships PlasticsToday offers four premium sponsor positions on the
PlasticsToday.com homepage. Talk to your Account Executive to
secure these premium positions.
Premier Program $35,000
Online Advertising Rates
PlasticsToday.com Monthly 12 months
Sourcebook Category Sponsor $545 $6,540
High Impact Banners
Interstitials Weekly $1,850 net
Peel Back Ads are also available—Ask your Account Executive
for more details.
LIMITED
Brand Director:
JOHN GUADAGNO
Brand Director
203/523-7091
Content Leader:
TONY DELIGIO
Editorial Director
310/740-9088
TONY MARSH
Account Executive,
Western Region
310/445-3725
BETH BERNER
Account Executive, Classifieds
440/209-1478
HERMANN PLANK
Account Executive,
Europe, Middle East, North Africa,
Mexico and Central/South America [email protected] +1 480/452-5584
PlasticsToday.comThe Global Community for Plastics Professionals
Online Newsletters Blogs Events Custom
MARKET FOCUSED CHANNELS
Focused Content. Results-Oriented Programs.PlasticsToday introduces a unique opportunity to communicate your message
adjacent to content focused on the markets your company serves:
Sponsorship Opportunities Programs include a powerful mix of branding on the channel’s website,
e-newsletters and direct promotion opportunities.
Each month you will receive:
Message to your target market.
Get results with the PlasticsToday Market-Focused Channel Program.
The programs are for one month and limited to 4 sponsors/channel.
Total Program $3,000 net per month
6-month Sponsorship $15,000 net total
12-month Sponsorship $24,000 net total
PlasticsToday Channel E-Product ShowcaseThe sponsors of each channel will be included in a monthly customized e-promotion
delivered to targeted prospects within the communities. Your e-promotion will be sent
to an estimated 12,000 individuals within your community.
PlasticsToday Market-Focused e-Newsletters*
Weekly newsletters delivered to subscribers in each of the market channels, based on end-user market focus.
* Please note these are part of an integrated program and are not available exclusively
1) 728 x 90 or 300 x 250 banner
2) 100 x 40 sponsorship logo
3) 640 x 480 interstitial
4) 4 runs (once per week in the channel newsletter)
5) 125 x 125 image with 50 word text ad in the monthly showcase for the channel
Medical Automotive & Mobility Packaging
PlasticsToday Market-Focused DirectoriesReach a targeted directory of active end market users across PlasticsToday’s medical,
automotive & mobility, and packaging channels.
End Market Online Directory $995
b ndn
LIMITED
Channel Newsletter Packages Include:
Frequency: Weekly Circulation: 12,000 Ad size: 125 x 125 plus 50-words of text
Brand Director:
JOHN GUADAGNO
Brand Director
203/523-7091
Content Leader:
TONY DELIGIO
Editorial Director
310/740-9088
TONY MARSH
Account Executive,
Western Region
310/445-3725
BETH BERNER
Account Executive, Classifieds
440/209-1478
HERMANN PLANK
Account Executive,
Europe, Middle East, North Africa,
Mexico and Central/South America [email protected] +1 480/452-5584
PlasticsToday.comThe Global Community for Plastics Professionals
Online Newsletters Blogs Events Custom
BRAZIL CHANNEL
PlasticsToday Brings You to BrazilNearly 12,000 converters, 323,000 employees, and 50% of the Latin American plastics market excluding Mexico:
Brazil is already a big player in the global plastics market and with two of the world’s largest sporting events headed
there—soccer’s World Cup in 2014 and the Summer Olympics in 2016—its rank and influence will only grow in coming
years. Seeking to serve those existing Brazilian plastics professionals, as well as plastics companies outside of Brazil
that are interested in the emerging economy, PlasticsToday will be launching a Portuguese-language Brazil Channel. As
Brazil becomes Latin America’s largest crude oil producer, displacing Venezuela and Mexico by 2015, and the world’s
fifth largest economy by 2016, PlasticsToday will be there.
Sponsorship Opportunities Programs include a powerful mix of
branding on the channel’s website, e-newsletters
and direct promotion opportunities.
Each month you will get the following:
1) 728 x 90 or 300 x 250 banner
2) 100 x 40 sponsorship logo
3) 4 runs (once per week in the channel newsletter)
4) 125 x 125 image with 50 word text ad in the
monthly showcase for the channel
This monthly program is limited to 8 sponsors:
Total Program: $3,000 net per month
6-month Sponsorship $15,000 net total
12-month Sponsorship $24,000 net total
Brazil Channel Directory Listing $1,995*
*Annual rate
Message to your target market. Connect with plastics processing professionals in South America.
Brazil e-NewsletterDelivering relevant, timely content to subscribers in Brazil.
Distributed in Portugueuse
Frequency: Weekly
Ad size: 125 x 125 plus 50-words of text
of
LIMITED
Brand Director:
JOHN GUADAGNO
Brand Director
203/523-7091
Content Leader:
TONY DELIGIO
Editorial Director
310/740-9088
TONY MARSH
Account Executive,
Western Region
310/445-3725
BETH BERNER
Account Executive, Classifieds
440/209-1478
HERMANN PLANK
Account Executive,
Europe, Middle East, North Africa,
Mexico and Central/South America [email protected] +1 480/452-5584
PlasticsToday.comThe Global Community for Plastics Professionals
Online Newsletters Blogs Events Custom
E-NEWSLETTERS
E-newsletters are the most direct and most frequent point of contact with the majority of global plastics processing and injection molding professionals. These are also a preferred way to receive industry information and an effective way to engage with your target customer and build programs that drive website traffic as well as brand awareness.
The PlasticsToday portfolio of e-newsletters deliver the latest breaking news; critical, technical and business informaiton; and perspectives and analysis straight to the inboxes of plastics professionals throughout the world.
NEWSFEED…Daily
Every morning, plastics industry professionals keep up with the news by receiving NewsFeed. Make sure they start out their day with a great impression of your company with a reason to click through to your website.
Circulation of 33,000
125 x 125-pixel rotating medallion ad plus 50–70 words of text and multiple links
48 weekly insertions/annual $15,750 net
PRODUCT E-SHOWCASE…Monthly
Create interest in your products, drive traffic to your website, alert buyers to introductory offers, and invite prospects to events and demonstrations. Begin the sales conversation here!
Circulation of 25,000 potential customers
50–75 words of descriptive copy including headline
Color image of your product at 100 x 100 pixels
Direct link to the exact product location on your website—please provide URL for link
12 insertions $9,000 net
1 insertion $850 net
IMM E-SHOTS…Weekly
News recaps and new technology specific to injection molding is distributed to an exclusive injection molding audience. Advertising sponsorships sell out fast.
Circulation of 20,000
Prominent ad positions! Ads embedded between editorial for increased attention.
125 x 125 pixel rotating medallion with 50–70 words, multiple links
120 x 240 pixel rotating half skyscraper
Medallion with Text 48 weeks $14,700 net
Half Skyscraper 48 weeks $10, 500 net
Half Skyscraper 24 weeks $7,875 net
MPW WEEK IN REVIEW…Weekly
A rundown of the biggest stories in plastics as well as resin pricing. The well-established e-Weekly is a familiar source of news for plastics industry professionals.
Circulation of 22,000
Prominent ad positions. Ads embedded between editorial for increased attention.
125 x 125-pixel rotating medallion with up to 50–70 words, multiple links
120 x 240-pixel rotating half skyscraper
Medallion with Text 48 weeks $14,700 net
Half Skyscraper 48 weeks $10,500 net
Half Skyscraper 24 weeks $7,875 net
Brand Director:
JOHN GUADAGNO
Brand Director
203/523-7091
Content Leader:
TONY DELIGIO
Editorial Director
310/740-9088
TONY MARSH
Account Executive,
Western Region
310/445-3725
BETH BERNER
Account Executive, Classifieds
440/209-1478
HERMANN PLANK
Account Executive,
Europe, Middle East, North Africa,
Mexico and Central/South America [email protected] +1 480/452-5584
PlasticsToday.comThe Global Community for Plastics Professionals
Online Newsletters Blogs Events Custom
E-NEWSLETTERS
EXTRUSION UPDATE: FILM & SHEET…Monthly
Delivers the latest news and technology on film and sheet extrusion to a precisely defined extrusion audience. Includes coverage of new technology along with innovative applications and related products.
Circulation of 21,000
125 x 125-pixel rotating medallion with up to 50–70 words, multiple links
120 x 240-pixel rotating half skyscraper
Medallion ad
Medallion with Text 1 insertion Top position 2nd position 3rd position
$1,000 net $750 net $500 net
Half Skyscraper 1 insertion Top position 2nd position 3rd position
$850 net $650 net $450 net
EXTRUSION UPDATE: PIPE & PROFILE…Monthly
Delivers the latest pipe and profile information to a targeted extrusion audience. Includes coverage of new technology and products.
Circulation of 21,000
125 x 125-pixel rotating medallion with up to 50–70 words, multiple links
120 x 240-pixel rotating half skyscraper
Medallion ad
Medallion with Text 1 insertion Top position 2nd position 3rd position
$1,000 net $750 net $500 net
Half Skyscraper 1 insertion Top position 2nd position 3rd position
$850 net $650 net $450 net
MOLDMAKING MONTHLY…Monthly
Delivered to mold designers, moldmakers, and those responsible for mold maintenance and repair.
Circulation of 15,000
125 x 125 pixel rotating medallion with
50–70 words, multiple links
120 x 240 pixel rotating half skyscraper
Medallion with Text 1 insertion Top position 2nd position 3rd position
$1,000 net $750 net $500 net
Half Skyscraper 1 insertion Top position 2nd position 3rd position
$850 net $650 net $450 net
Brand Director:
JOHN GUADAGNO
Brand Director
203/523-7091
Content Leader:
TONY DELIGIO
Editorial Director
310/740-9088
TONY MARSH
Account Executive,
Western Region
310/445-3725
BETH BERNER
Account Executive, Classifieds
440/209-1478
HERMANN PLANK
Account Executive,
Europe, Middle East, North Africa,
Mexico and Central/South America [email protected] +1 480/452-5584
PlasticsToday.comThe Global Community for Plastics Professionals
Online Newsletters Blogs Events Custom
WEBCASTS
Generate Highly Targeted Leads! Position your company as a knowledge provider
Connect with your customers
Introduce your company to prospects
EXTRUSION EXPERT SERIES
PlasticsToday.com and Modern Plastics Worldwide are proud
to continue the ever-popular
Extrusion Expert webinar
series.
Sample topics covered include: Plastics Chemistry for Non-Chemists
Ten Key Principles of Extrusion
Go with the Flow—melt index and its variations, simple theology
2013 Schedule: January March May July September November
INJECTION MOLDING SERIES
This 6-part webinar series
covers topics critical to the
success of an injection molding
operation. Beginning with part
design and materials selection
and handling, and moving
through the molding process
and continuous improvement,
industry experts will share tips
and practical advice to help
attendees dramatically improve
their operations.
Sample topics covered include: Material Selection The Role of the Molding Machine The Components of a Successful Application
2013 Schedule: February April June August October December
Webcast SponsorshipsWith a PlasticsToday webcast, you can introduce, educate,
and place your products and services in front of an active and
qualified audience interested in your topic. Webcasts increase
current and future customer-base knowledge around your
offering and accelerate product adoption.
Exclusive Sponsors of Live/Semi Live Webcast—Moderated by PlasticsToday editorial and live Q&A
$10,000
Multiple Sponsorships (limit of 4) $4,250 net
On-Demand Webcast (20 minutes)—Client to provide content and speaker
$4,500 net
Editorial Webcast—PlasticsToday Editorial team works with client to create custom content
$15,000
M A R K E T I N G S E R V I C E S
Brand Director:
JOHN GUADAGNO
Brand Director
203/523-7091
Content Leader:
TONY DELIGIO
Editorial Director
310/740-9088
TONY MARSH
Account Executive,
Western Region
310/445-3725
BETH BERNER
Account Executive, Classifieds
440/209-1478
HERMANN PLANK
Account Executive,
Europe, Middle East, North Africa,
Mexico and Central/South America [email protected] +1 480/452-5584
PlasticsToday.comThe Global Community for Plastics Professionals
Online Newsletters Blogs Events Custom
MARKETING SERVICES AND
CUSTOM OPPORTUNITIES
Partner with UBM Canon’s Marketing Services team to create marketing solutions that
reach your selected, targeted audience and deliver your marketing goals including
branding, increased awareness, qualified lead generation, lead nurturing, and content
development. Learn how you can accelerate your sales cycle and extend your reach to
our power audience of over 130,000 plastics processing professionals.
Webcasts
White Paper Programs
Single-Sponsor E-Newsletters
Content-Specific Microsites
Face-to-Face Conferences/Events
Virtual Events
Research Services
...and more!
Get results from your marketing investment today. Contact us for a customized online marketing program targeting the plastics processing customer you need to reach.
E-SPECIAL REPORTS
Do you want to exclusively sponsor specific editorial content
with targeted distribution or reach targeted audiences with our
E-Special Reports? Talk to your sales rep if a custom selection of
distribution or editorial content can be configured to meet your
strategic objectives.
Supplied Content $4,950 net
Editorial Produced $7,500 net
Circulation: 10,000**Plus $325 CPM per additional 1,000 names
E-POSTCARDS
Exclusive postcards sponsored by PlasticsToday provide you
with meaningful, targeted audiences that provide the most likely
path to potential customers. You provide the materials and we
handle the rest.
640 x 480 pixels
E-Postcard
15,000 names $3,400 net
25,000 names $4,250 net
5,000 name minimum $325 CPM option
Effective way to announce your latest products, services, and events where you will be exhibiting
Drive website traffic Build brand awareness
*All prices subject to change
Brand Director:
JOHN GUADAGNO
Brand Director
203/523-7091
Content Leader:
TONY DELIGIO
Editorial Director
310/740-9088
TONY MARSH
Account Executive,
Western Region
310/445-3725
BETH BERNER
Account Executive, Classifieds
440/209-1478
HERMANN PLANK
Account Executive,
Europe, Middle East, North Africa,
Mexico and Central/South America [email protected] +1 480/452-5584
PlasticsToday.comThe Global Community for Plastics Professionals
Online Newsletters Blogs Events Custom
K-SHOW 2013
K-SHOW MICROSITE
PlasticsToday will host the K-Show Show Microsite offering exhibitors the opportunity to sponsor banner positions and reach thousands of plastics professionals. Full metrics report provided.
Live August–December 2013
Maximum 16 Sponsors
Rotating Leaderboard 728 x 90 pixels $2,000 net
Rotating Rectangle 300 x 250 pixels $2,000 net
INTERSTITIALS…Your Message, Front and Center
Interstitial ads provide high-impact visual presence and brand exposure, an influential level of engagement from customers and prospects, the highest performing ad click results, and a movement to more creative ad units, breaking away from the typical banner mold. Full metrics report provided.
K-Show Microsite Interstitials:
Maximum of 12 Sponsors
3 month rotation (August, September, October) $3,000 net
K-CHANNEL TECHNOLOGY PAGE
Get your products and services featured in front of K-Show
2013 attendees before, during, and after the show. This
directory will highlight all the latest and greatest technology in
the plastics industry
Medallion ad (125 x 125 pixels) and 50 word text ad with links
Base listing Live August–December 2013
3 month listing $1,500 net
2013 K-SHOW ISSUE
The most detailed, highly organized and informative issue covering everything about the K-Show is distributed to 40,000 readers via print and over 70,000 readers via its magazine edition online.
Ad Size (4-color) Rate (net)
Full Page $4,750
½ Page $2,700
¼ Page $1,750
Cover Ask Rep for Rates
K-show Press Conference Virtual Event ...details to come soon!
Connect with Plastics Professionals before, during, and after the European Plastics Industry’s Event of the Year
Reach a total of 110,000 plastics professionals!
K-SHOW ADVISOR Comprehensive, unique e-newsletter connecting K-Show attendees with exhibiting advertisers
70,000+ recipients (35,000 per deployment)
12 Weekly Editions (10 pre-show, 2 post-show)
Sponsor details: (max 10 sponsors, 5 per deployment) Medallion ad (125 x 125 pixels) and 50 word text ad with links
600-word advertorial with photos and/or video Metrics report for every blast, detailing open rate and click-thrus
Total Program $7,500 net
DIRECTORY LISTINGS
2013 Rates:
Online Magazine Edition OR K-Show Print Directory $995 net
Both Online Magazine Edition AND K-Show Print Directory
$1,750 net
Annual programs, Full Page Ads only
Brand Director:
JOHN GUADAGNO
Brand Director
203/523-7091
Content Leader:
TONY DELIGIO
Editorial Director
310/740-9088
TONY MARSH
Account Executive,
Western Region
310/445-3725
BETH BERNER
Account Executive, Classifieds
440/209-1478
HERMANN PLANK
Account Executive,
Europe, Middle East, North Africa,
Mexico and Central/South America [email protected] +1 480/452-5584
PlasticsToday.comThe Global Community for Plastics Professionals
Online Newsletters Blogs Events Custom
CONTACTS
Business and Sales Leader:
John Guadagno Brand Director [email protected]
203/523-7091
Content Team:
Tony Deligio Editorial Director [email protected]
303/254-4762
Heather Caliendo Senior Editor [email protected]
310/740-9064
John Clark Digital Content Coordinator [email protected]
310/487-7185
Marketing:
Elizabeth Reynolds Marketing Manager [email protected]
310/279-0917
Sales:
Tony Marsh Account Executive, Western Region [email protected]
310/445-3725
Hermann Plank Account Executive, Europe, Middle East, North Africa, Mexico and Central/South America
+1 480/452-5584
Beth Berner Account Executive, Classifieds [email protected]
440/209-1478
At PlasticsToday, we’re evolving along with the rest of the industry. Our goal is to provide the most vital data
in ways that are easiest for the audience to digest. With the most experienced team of experts on our staff,
you’ll find the most trusted products and depth of information, insights, and resource delivery accross multiple
online and digital media platforms.
Key Contacts
20459_PT12
Inform. Empower. Engage.
Brand Director:
JOHN GUADAGNO
Brand Director
203/523-7091
Content Leader:
TONY DELIGIO
Editorial Director
310/740-9088
TONY MARSH
Account Executive,
Western Region
310/445-3725
BETH BERNER
Account Executive, Classifieds
440/209-1478
HERMANN PLANK
Account Executive,
Europe, Middle East, North Africa,
Mexico and Central/South America [email protected] +1 480/452-5584
PlasticsToday.comThe Global Community for Plastics Professionals
Online Newsletters Blogs Events Custom
CONTRIBUTING EDITORS
AND GUEST COLUMNISTS
CLARE GOLDSBERRY Senior Editor
Based in Arizona, Clare started her 28-year career in the plastics industry by spending eight years selling tooling and injection molding capacity for a custom molder/moldmaker. She left that job to follow her writing muse and reports on injection molding and moldmaking; CAD/CAM/CAE; profile and pipe extrusion, and other topics.
ALLAN GRIFF Senior Contributor & Extrusion Expert Series Editor
Allan Griff is a consulting engineer who has spent almost 50 years improving extrusion operations. He wrote the book on extrusion—really: His Plastics Extrusion Technology was the first practical extrusion book in the industry and his Plastics Extrusion Operating Manual has been in print since 1983. He has helped with troubleshooting of problems, training employees, new product development, and materials management.
STEPHEN MOORE Asia-Pacific Correspondent
Based in Asia, Stephen Moore has been the Asia-Pacific Correspondent for Modern Plastics Worldwide for 18 years and for PlasticsToday.com since its launch in 2008. His beats include automotive, injection and blowmolding machinery, engineering thermoplastics, CAD/CAM/CAE, and the electronics and telecom markets. He has also written in the past for Chemical Week, Chemical Engineering and Turbomachinery magazines.
KAREN LAIRD Contributing Editor
Former chief editor, and later, assistant publisher of the Dutch-language trade journal for plastics and rubber, Kunststof en Rubber, Karen Laird initially worked as a Dutch–English translator for legal and technical documents after graduating with a master’s degree in English literature. Later, Karen founded Laird Publishing, which specializes in Dutch–English technical translating, writing, editing and publishing services.
DOUG SMOCK Contributing Editor
Doug is the medical content editor for PlasticsToday and has been writing about plastics technology since 1986, including coverage of nine K Fairs and nine National Plastics Expositions. He is the former Chief Editor of Plastics World and Purchasing magazines and the former Editorial Director and Associate Publisher of Modern Mold and Tooling. Doug is also co-author of two leading books in supply chain management: “Straight to the Bottom Line”, & “On-Demand Supply Management”.
TOM LANGAN
The author of our PriceWise column, Tom is an expert on the use of hedging and other purchasing tools to help plastics processors, and other manufacturers, reduce their cost of raw materials. Tom is a risk management consultant who operates WTL Trading, helping large and small processors to control costs, secure and improve margins, and increase sales. Tom has 20 years of experience in financial and physical commodity trading and risk management, with private and public sector experience.
DEBBIE SNIDERMAN
Debbie Sniderman has written for Fortune 500 companies, small businesses, government, and the military, covering a variety of industries. Debbie’s manufacturing background includes work on micro-electromechanical structures (MEMS) for government R&D labs and emerging technology companies. She holds a master’s degree in Applied Engineering Physics, and two bachelor’s degrees in Materials Science Engineering and Applied Engineering Physics, all from Cornell University. Debbie’s Renewable Report is our new weekly column on renewable and alternative energy, and the opportunities in this growing field for plastics processors. Debbie owns VI Ventures, an R&D and manufacturing consulting company for renewable energy products and technologies.
LEWIS YASENCHAK
Lewis works as a consultant with small-to-mid sized processors, moldmakers and other precision manufacturers to help them “implement quality at the source” rather than catch mistakes once made, and also to minimize waste by meeting and exceeding ISO Quality Management Systems. He authors a weekly management column for PlasticsToday.
PAUL STURGEON
Paul writes our weekly Talent Talk column on jobs and employment in the plastics industry. He is a business manager with KLA Industries, an executive search firm based in Cincinnati, OH and specializing in plastics and polymer technology. Paul brings 13 years of management experience with Fortune 500 companies to his columns, including three years working as a plastics industry executive head hunter.
GLENN BEALL, Plastics Hall of Fame Member and contributing writer of By Design, shares his expertise on topics critical to design engineers. His range encompasses material selection, part design and engineering, and DFM (design for manufacturing).
BOB HATCH, contributing writer of The Troubleshooter, is a leading problem solver in the moldmaking industry. With more than 45 years of experience, he is expert at unraveling challenges in moldmaking, hot runners, mold components, and mold repair techniques.
MICHAEL SEPE, award-winning contributing writer of The Materials Analyst, has provided analytical services to material suppliers, molders, and end users for 20-plus years. His materials selection and performance analysis knowledge provide invaluable support to readers and suppliers.
BILL TOBIN, regular contributor to PlasticsToday and founder of consulting business WJT Associates, shares his experience in design and project engineering consultation on mechanical designs, specification of tolerances, parts’ manufacturability, machine costing, governmental and agency regulatory compliance, budgets and profitability improvement, and more. [email protected]
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