plastic_money
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PLASTIC MONEY
Any card issued by a bank ,even a non-
traditional bank, that accesses a customers
financial resources
Includes general purpose and limited purpose
credit cards, ATM cards, debit cards, smart
cards and check guarantee cards.
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TYPES OF CARDS
Credit cards
Form of consumer loan with a revolving creditaccount that has a credit line of a specific amount.
Issued by both traditional and non-traditional banksi.e. financial entities.
Categorized as general purpose or proprietary.
Offer other services like, ,cash advances.,convenience checks, automatic travel insuranceetc.
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TYPES OF CARDS CONTD.
ATM cards
Permits customers to access and transact current
and savings account 24 hrs a day, every day off the
year, through automated teller machines
Offer services like ,dispensing cash, handling
deposits and withdrawals, checking accountbalances, making loan payments ,print transaction
statements etc.
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Debit cards
Directly access the customers saving or current account
Instead of accessing a credit line, funds are deducted from
the cardholders deposit account. Categorized as on the line and off the line
Smart cards
Plastic card into which a tiny computer chip is embedded Filed with a Monetary Value
Also used to store data for informational purposes.
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Check Guarantee card Attached to a line of credit associated with a personal checking
account.
Has largely been replaced by ATM cards.
Private Label Card
Credit is extended by the bank which ahs a contractual
agreement with the retailer
Can be used only in stored designated by the name or label of theretailer that appears on its face.
Underlines a one to one relationship between the retailer and thecustomer.
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Affinity group cards Bank card designed for groups with some form of a common interest or
relationship. For eg:cards for professionals ,alumni of a specific college
etc.
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BENEFITS OF BANK CREDIT CARDS
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BENEFITS TO CARDHOLDERS
No need of checks
No cash to carry
No difficulty in purchasing (mail order)
Wide acceptance
Credit readily available
Delayed payment
No risk
recordkeeping
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BENEFITS TO MERCHANTS
Help in boosting and making impulse sales
Easy to validate
- call bank authorization centre- electronic authorization
No risk in extending credit
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BENEFIT TO BANKS
Easy way to extend credit
Attract diverse and new customers
Role of merchants- offer discounts
- deposits
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FUNCTIONS
National Associations (VISA and MasterCard)
Interchange
Clearing/Settlement
Issuer Bank (Cardholder Bank)
Acquirer Bank (Merchant Bank)
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ISSUER FUNCTIONS
Administration
Marketing
Credit Processing
Card Issuance
Incoming Interchange
Cardholder Billing
Cardholder
Authorization
Payment Processing
Customer Service
Overlimit
Collections
Fraud Control
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ACQUIRER FUNCTIONS
Center Administration
Proof and Capture
Outgoing Interchange Risk Management
Merchant Sales
Merchant Associations
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BANK OPTIONS IN SERVICE
DELIVERY Stand-Alone
Regional Associations
Outside Service Providers
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CREDIT CARD PROFITABILITY
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ISSUER ECONOMICS
Revenues
Interest Income
Determined by multiplying the annual percentage rate
(APR) by rollover rate and outstanding rupeesLargest entry amongst the revenue items
Interchange Income
Percentage of each dollar of merchant sales thatacquirer is required to pay the issuer
Rates determined by MasterCard and Visa
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ISSUER ECONOMICS (CONTD.)
Revenues (contd.)
Membership fees
Fee that cardholder pays to issuer for the right to carry and
use the bank credit card Fee is reduced or waived for an initial period as a way to
attract new cardholders
Other fees and income Charges and revenues generated by miscellaneous activities
Cash advance fees, balance transfer fees, credit insurance
and revenue from selling merchandise fall under this category
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ISSUER ECONOMICS (CONTD.)
Expenses
Cost of funds
Interest rate a card issuer pays to finance the
outstanding balances in bank credit card portfolioLargest single expense item
Losses
Includes Bad debt, fraud losses and costs related toinvestigation and prosecution of fraud
Expressed as percentage of outstanding balances
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ISSUER ECONOMICS (CONTD.)
Expenses (contd.)
Servicing expenses
Refer to front end or customer contact costs
Processing expenses
Represent the sum of the back end costs
Marketing expenses
Include all the costs associated with acquiring new accounts,increasing usage on existing accounts and retaining profitableaccounts
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ACQUIRER ECONOMICS
Revenues
Merchant Discount Fee that the acquirer charges the merchant in return for processing
the transaction and accepting credit risk
Product of average discount rate multiplied by bank card salesvolume
Earning on Deposits Net Interest earned on merchant checking account deposits
Other Income Revenue generated from sale or rental of items such as Point-of-sale
terminals and imprinters, minimum discount fees, monthly fees andapplication fees
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ACQUIRER ECONOMICS
Expenses
Outgoing interchange Percentage of merchant sales that acquirer is required to pay the
issuer
Largest expense item Processing expense
Acquirers cost of supporting the merchant
Includes expenses associated with authorization, merchantaccounting , customer service and supplies
Sales and marketing expense Cost of merchant sales and support staff & services
Credit and fraud losses Bad Debts and expenses incurred in investigation & prosecution
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CREDIT DECISION PROCESS
Prescreening Technique employed to minimize solicitation of
applications that have little chance of getting approved
Determining creditworthiness Judgmental Method
Every application is reviewed by credit analyst
Credit Scoring Method
Defining creditworthiness Setting predictive values
Correlating credit scores to management goals
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COLLECTIONS
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COLLECTIONS
Collection Pressures:
1. Bankruptcy Reform Act of 1978
2. 1984 Amendments to the Bankruptcy Reform Act
3. Bankruptcy Reform Act of 1994
Increase protection for credit card lenders against lenders who load
up their credit card charges on the eve of bankruptcy.
Allow for an expedited hearing on a creditors request for relief.
Contain improved procedures to notify creditors affected by
bankruptcy filings.
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Payment Competition
Portfolio Monitoring :
1. Currently Paid Accounts (Status)
2. Delinquent Accounts ( Status)
3. Total
4. Branch Accounts
5. Distribution of Portfolio Delinquency by Percentage
Collection Authority
Characteristics ofCollectors
COLLECTIONS (CONTD.)
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Collection Tools:- Reminder Notices
- Preprinted follow-up notices and letters
- Telephone calls
- Personalized collection letters- Outside collectors
- Legal action
Collection Techniques:
- Skip Tracer, a person employed to find delinquentdebtors who have vanished to avoid collection attempts.
- Recovery function, the activity involved in trying to collect
the balance owed after an account has been charged off.
COLLECTIONS (CONTD.)
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Collection Productivity :- Number of accounts assigned per collector
- Number of accounts a collector handles in a given period
- Number of accounts charged off
- Number of re-agings
Automation
Collection Assignment Strategies:
- Assignment by Delinquency Cycle
- Assignment by Collectors Experience- Assignment by Account Balance
- Assignment by Geography
- Rotating Assignments
- Assignment by Behavioral Score
Collections (contd)
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BANK CREDIT CARD FRAUD
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Major sources of Fraud Loss:
- Fraudulent applications
- Account take over schemes- Lost, stolen and never received cards
- Counterfeit and altered cards
- Collusive merchants
- True cardholder fraud
- Employee fraud
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Prevention Techniques :1. Restricted Card List A list of cardholder accounts on which
transactions are restricted or blocked because of fraudulent activity.
2. Neural Network Computer predictive models that learn from
examples rather than following an analytical procedure set by the
program.3. Code 10 A universal procedure providing merchants with a way
to notify a card authorization center that a suspicious credit card
transaction is occurring.
4. Other methods :
- Security Holograms
- Tamper evident signature panels
- Card Validation Codes CVC
- Ultraviolet security features
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Liaison with Law Enforcement and Prosecutors :
- Original or copies of sales drafts and merchant receipts
- Authorization Logs that can pinpoint the date and time of
a fraudulent transaction- Cardholder letters and affidavits
- Cardholder billing statements
- Interchange records
- Surveillance cameras at ATMs