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    PLASTIC MONEY

    Any card issued by a bank ,even a non-

    traditional bank, that accesses a customers

    financial resources

    Includes general purpose and limited purpose

    credit cards, ATM cards, debit cards, smart

    cards and check guarantee cards.

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    TYPES OF CARDS

    Credit cards

    Form of consumer loan with a revolving creditaccount that has a credit line of a specific amount.

    Issued by both traditional and non-traditional banksi.e. financial entities.

    Categorized as general purpose or proprietary.

    Offer other services like, ,cash advances.,convenience checks, automatic travel insuranceetc.

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    TYPES OF CARDS CONTD.

    ATM cards

    Permits customers to access and transact current

    and savings account 24 hrs a day, every day off the

    year, through automated teller machines

    Offer services like ,dispensing cash, handling

    deposits and withdrawals, checking accountbalances, making loan payments ,print transaction

    statements etc.

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    Debit cards

    Directly access the customers saving or current account

    Instead of accessing a credit line, funds are deducted from

    the cardholders deposit account. Categorized as on the line and off the line

    Smart cards

    Plastic card into which a tiny computer chip is embedded Filed with a Monetary Value

    Also used to store data for informational purposes.

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    Check Guarantee card Attached to a line of credit associated with a personal checking

    account.

    Has largely been replaced by ATM cards.

    Private Label Card

    Credit is extended by the bank which ahs a contractual

    agreement with the retailer

    Can be used only in stored designated by the name or label of theretailer that appears on its face.

    Underlines a one to one relationship between the retailer and thecustomer.

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    Affinity group cards Bank card designed for groups with some form of a common interest or

    relationship. For eg:cards for professionals ,alumni of a specific college

    etc.

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    BENEFITS OF BANK CREDIT CARDS

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    BENEFITS TO CARDHOLDERS

    No need of checks

    No cash to carry

    No difficulty in purchasing (mail order)

    Wide acceptance

    Credit readily available

    Delayed payment

    No risk

    recordkeeping

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    BENEFITS TO MERCHANTS

    Help in boosting and making impulse sales

    Easy to validate

    - call bank authorization centre- electronic authorization

    No risk in extending credit

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    BENEFIT TO BANKS

    Easy way to extend credit

    Attract diverse and new customers

    Role of merchants- offer discounts

    - deposits

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    FUNCTIONS

    National Associations (VISA and MasterCard)

    Interchange

    Clearing/Settlement

    Issuer Bank (Cardholder Bank)

    Acquirer Bank (Merchant Bank)

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    ISSUER FUNCTIONS

    Administration

    Marketing

    Credit Processing

    Card Issuance

    Incoming Interchange

    Cardholder Billing

    Cardholder

    Authorization

    Payment Processing

    Customer Service

    Overlimit

    Collections

    Fraud Control

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    ACQUIRER FUNCTIONS

    Center Administration

    Proof and Capture

    Outgoing Interchange Risk Management

    Merchant Sales

    Merchant Associations

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    BANK OPTIONS IN SERVICE

    DELIVERY Stand-Alone

    Regional Associations

    Outside Service Providers

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    CREDIT CARD PROFITABILITY

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    ISSUER ECONOMICS

    Revenues

    Interest Income

    Determined by multiplying the annual percentage rate

    (APR) by rollover rate and outstanding rupeesLargest entry amongst the revenue items

    Interchange Income

    Percentage of each dollar of merchant sales thatacquirer is required to pay the issuer

    Rates determined by MasterCard and Visa

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    ISSUER ECONOMICS (CONTD.)

    Revenues (contd.)

    Membership fees

    Fee that cardholder pays to issuer for the right to carry and

    use the bank credit card Fee is reduced or waived for an initial period as a way to

    attract new cardholders

    Other fees and income Charges and revenues generated by miscellaneous activities

    Cash advance fees, balance transfer fees, credit insurance

    and revenue from selling merchandise fall under this category

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    ISSUER ECONOMICS (CONTD.)

    Expenses

    Cost of funds

    Interest rate a card issuer pays to finance the

    outstanding balances in bank credit card portfolioLargest single expense item

    Losses

    Includes Bad debt, fraud losses and costs related toinvestigation and prosecution of fraud

    Expressed as percentage of outstanding balances

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    ISSUER ECONOMICS (CONTD.)

    Expenses (contd.)

    Servicing expenses

    Refer to front end or customer contact costs

    Processing expenses

    Represent the sum of the back end costs

    Marketing expenses

    Include all the costs associated with acquiring new accounts,increasing usage on existing accounts and retaining profitableaccounts

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    ACQUIRER ECONOMICS

    Revenues

    Merchant Discount Fee that the acquirer charges the merchant in return for processing

    the transaction and accepting credit risk

    Product of average discount rate multiplied by bank card salesvolume

    Earning on Deposits Net Interest earned on merchant checking account deposits

    Other Income Revenue generated from sale or rental of items such as Point-of-sale

    terminals and imprinters, minimum discount fees, monthly fees andapplication fees

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    ACQUIRER ECONOMICS

    Expenses

    Outgoing interchange Percentage of merchant sales that acquirer is required to pay the

    issuer

    Largest expense item Processing expense

    Acquirers cost of supporting the merchant

    Includes expenses associated with authorization, merchantaccounting , customer service and supplies

    Sales and marketing expense Cost of merchant sales and support staff & services

    Credit and fraud losses Bad Debts and expenses incurred in investigation & prosecution

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    CREDIT DECISION PROCESS

    Prescreening Technique employed to minimize solicitation of

    applications that have little chance of getting approved

    Determining creditworthiness Judgmental Method

    Every application is reviewed by credit analyst

    Credit Scoring Method

    Defining creditworthiness Setting predictive values

    Correlating credit scores to management goals

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    COLLECTIONS

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    COLLECTIONS

    Collection Pressures:

    1. Bankruptcy Reform Act of 1978

    2. 1984 Amendments to the Bankruptcy Reform Act

    3. Bankruptcy Reform Act of 1994

    Increase protection for credit card lenders against lenders who load

    up their credit card charges on the eve of bankruptcy.

    Allow for an expedited hearing on a creditors request for relief.

    Contain improved procedures to notify creditors affected by

    bankruptcy filings.

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    Payment Competition

    Portfolio Monitoring :

    1. Currently Paid Accounts (Status)

    2. Delinquent Accounts ( Status)

    3. Total

    4. Branch Accounts

    5. Distribution of Portfolio Delinquency by Percentage

    Collection Authority

    Characteristics ofCollectors

    COLLECTIONS (CONTD.)

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    Collection Tools:- Reminder Notices

    - Preprinted follow-up notices and letters

    - Telephone calls

    - Personalized collection letters- Outside collectors

    - Legal action

    Collection Techniques:

    - Skip Tracer, a person employed to find delinquentdebtors who have vanished to avoid collection attempts.

    - Recovery function, the activity involved in trying to collect

    the balance owed after an account has been charged off.

    COLLECTIONS (CONTD.)

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    Collection Productivity :- Number of accounts assigned per collector

    - Number of accounts a collector handles in a given period

    - Number of accounts charged off

    - Number of re-agings

    Automation

    Collection Assignment Strategies:

    - Assignment by Delinquency Cycle

    - Assignment by Collectors Experience- Assignment by Account Balance

    - Assignment by Geography

    - Rotating Assignments

    - Assignment by Behavioral Score

    Collections (contd)

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    BANK CREDIT CARD FRAUD

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    Major sources of Fraud Loss:

    - Fraudulent applications

    - Account take over schemes- Lost, stolen and never received cards

    - Counterfeit and altered cards

    - Collusive merchants

    - True cardholder fraud

    - Employee fraud

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    Prevention Techniques :1. Restricted Card List A list of cardholder accounts on which

    transactions are restricted or blocked because of fraudulent activity.

    2. Neural Network Computer predictive models that learn from

    examples rather than following an analytical procedure set by the

    program.3. Code 10 A universal procedure providing merchants with a way

    to notify a card authorization center that a suspicious credit card

    transaction is occurring.

    4. Other methods :

    - Security Holograms

    - Tamper evident signature panels

    - Card Validation Codes CVC

    - Ultraviolet security features

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    Liaison with Law Enforcement and Prosecutors :

    - Original or copies of sales drafts and merchant receipts

    - Authorization Logs that can pinpoint the date and time of

    a fraudulent transaction- Cardholder letters and affidavits

    - Cardholder billing statements

    - Interchange records

    - Surveillance cameras at ATMs