VisionOur Vision are to be I eader in market and a chocolate plant which is accepted in market.So we want to other facilities take our works as an example works.

MissionTo dedicate more amount of people and to produce more qualified.To be a leader chocalate plant which satisfies our employees,consumers and shareholders.

Values Being trustworty Producing qualified products To be able to explain Being open to innovation Employees satisfaction

Objectives

GoalsFor first objective For second objective

Within 5 years to increase our market share up to 10%.

To dominate 40% consumers by increasing varieties of products .

Within 2 years to have 20% share of x company which is our the most powerful competitor rival.

In 6 months to spread our products to every area which consumers can reach.

Tactics

1.To expand sales area and reach more customers

2.Communicating with consumers and to be a brand which consumers can reach easiliy

For first objectice For second objectiveFirst goal Second goal First goal Second goal

To establish our own logistics

To reach x company’s customera by analyzing its sales market.

To find flavour by arranging surveys that customers wish

To install website

To take part in fairs

To attend bids that x company participates

To install free client service

Redoubling numbers of our stores

Tactics