Planning your Multimedia Presentation

Week 1 P420 - 1 CMLA Multimedia Presentation for Public Relations Swiss German University Indonesia

What is multimedia?

Audience involvement called multimedia interactivity

Multimedia is usually smaller and less expensive

Multimedia development is a project based process

Planning your multimedia

l  Successful multimedia are built from a plan and they are successful because of the plan

l  It may save time, money, effort and lots of potential agony.

l  80% planning and 20% production

Phases of Multimedia Development

l  Planning your multimedia product l  Develop the multimedia product l  Implement the multimedia presentation

Planning the multimedia

l  Develop the design strategy l  State the purpose l  Identify the target audience l  Develop specifications l  Create wireframes and storyboards l  Determine the organizational structure l  Design the navigational structure and user

interface

Develop multimedia presentation

l  Develop the structure behind presentation l  Create the multimedia elements l  Add the content l  Write additional scripts

Understanding the Design Strategy

l  To ensure the success of your multimedia product, all the people involved in its creation should collectively develop a design strategy

l  It will help ensure that your multimedia evolves into a product that effectively achieves its purpose for the intended audience

Purpose of your multimedia

l  Before building your presentation, the purpose must be clearly stated and pervade the planning documents

l  The purpose is defined further by the goals and objectives.

l  Goals and objectives will guide the development process

Sample Purpose Statement

l  “The Website will give students access to all course requirements including a syllabus, list of assignments, due dates, and staff information. In addition, students will be able to communicate with one another via chat and e-mail as well as post messages to shared discussion board”

Target Audience

l  A multimedia presentation must always be designed with the target audience in mind.

l  If you do not consider your audience in planning, your presentation will flop.

l  It is more important to focus on the user and what the user wants that to focus on what you, the designer think is cool

Multimedia Product Categories

l  Static They are often designed to promote or provide information

l  Dynamic Provides information and offer some form of interactivity such as e-mail, searches, questionnaire, and order processing

The purpose and target audience largely determine the…

l  Tone (ex. Humorous, serious, light, formal) l  Approach l  Metaphor (Theme) l  Emphasis

Specifications of your presentation

l  Playback system l  Multimedia Elements l  Functionality l  User Interface

Client Analysis

l  Business analysis l  Stakeholder analysis l  Client’s or Company’s

goals

Business Analysis

l  Their core busines? l  Their market & market position? l  They preceive?

Stakeholder Analysis

l  Process of systematically gathering and analyzing qualitative information to determine whose interests should be taken into account when developing and implementing a multimedia product

Client’s or Company’s Goals

l  Do you want to grow your business?

Client’s or Company’s Goals

l  Do you want to reduce costs? l  If so, where, and by how much?

Client’s or Company’s Goals

l  Do you want to launch a new product?

Client’s or Company’s Goals

l  Do you want to improve customer service?

Client’s or Company’s Goals

l  Publicity or Online Advertising l  Online Retailing l  News and Information l  Education l  Community l  Art l  Entertainment

Audience Analysis

l  Demographics l  Cognitive Ability l  Perceptive Ability l  Personality Types l  Ability/Disability

Content Analysis

l  Text l  Images : Photo, Logo, Symbol, Icon,

Tables, Chart, Illustration l  Audio : Podcast, Sound Effects, Ambient,

Alerts l  Video : Streaming or Non Streaming

Interface Analysis

l  Interaction Flowcharting l  Real-World User Scenarios : How would

person X expect this information to be organised. Does person Y find this layout to be stimulating, based on our demographic findings?

l  Usability Analysis : Standard support, Accessibility, Cross-platform support

Information Architecture

How you organizing the content to suit your audience

Organizational Types

l  Hierarchical l  Alphabetical l  Sequential (reading, completing task, etc) l  Chronological l  Matrix l  Organic (just add content as you go) l  Random

Visual Design

l  Screen Layouts l  Graphic designer usually build these by

creating: Theme, Mood, Style, l  Takes interface design and structure into

consideration