planning for success @dmf2016
TRANSCRIPT
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Planning for Success with Performance MarketingWebDigital, Just Pay Per Click @DMF 2016
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1. Obiective2. Conversii3. Analiză4. Strategie
Despre ce vorbim
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De unde încep?
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Tipuri de conversii
Macroconversii
• Tranzacții• Formulare
completate• Descărcări ale
unui fișier
Microconversii
• Adăugări în coș• Adăugări în wishlist• Abonări la
newsletter• Vizite pe pagina de
contact
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Funnel
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Tipuri de conversii
AdWords
• Acțiuni în site• Apeluri telefonice• Instalări și
evenimente de aplicație mobilă
• Conversii importate din Analytics
Facebook Ads
• Acțiuni în site• Instalări și
evenimente de aplicație mobilă
• Acțiuni sociale (likes, engagement, event responses etc.)
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Conversii în AdWords
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Conversii în AdWords
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Conversii în Facebook
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Call extension
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Call report
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Facebook Pixel
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Analiza
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Benchmark
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Care este valoarea unui utilizator?
revenue/user
Care este valoarea
unei conversii?
Clienți fideli?
strategii de
loializare
Volum de conversii mic?supratargetare,
bidding automat
Este nevoie de trafic nou?stadiul de awareness
Întrebări
Abandon funnel?
remarketing
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Facebook Page LikesYoutube Video Advertising TrueView In
Stream
Google Display Advertising
Google Search Traditional
Facebook Traditional *Clicks to Website
Facebook Engagement Ads - Fans
Remarketing in Google Display Network
Remarketing in Facebook
Youtube In-Search Video Ads (brand) Remarketing in Google Search
Google Search Brand
Facebook Custom Audience - Cus-tomers
Awareness Consideration Conversion Loyalty
360o PPC Marketing
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Mulțumesc
/webdigitalromania /webdigital /webdigitalromania webdigital.ro