“Brand marketing is the method and the means by which you propel your business into the public consciousness. While the world of business has changed by leaps and bounds, the basic principles ofbrand marketing have remained the same.”

Laura Lake, Branding Basics

The essential elements of successful marketing are branding,visibility and shelf life. Town Planner provides these vital marketingingredients in a program that is attractive, affordable and effective.

Branding. The first stage of branding is the point at which your nameand reputation begins to become imprinted in the public’s mind.Achieving top of mind awareness means consumers will think of yourbusiness first, instead of your competitors. A daily presence in front of local residents will more quickly build your“personal identity” in the community.

Visibility and Shelf Life. Businesses throughout the country are leveraging the value of being “on display,everyday.” Displaying your message in local homes is a valuable tool in attracting new customers and keepingcurrent customers coming back. Town Planner positions you with important local community information that thefamilies in your market want. Surveys by independent marketing research firms, such as Vera-Fast, show that onaverage better than 2 out of 3 families that receive a Town Planner Calendar hang it up in their homes and use it ona regular basis all year long.

Since 1987 families have come to trust and rely on Town Planner to keep them informed about things going on intheir community. Families have also come to trust the businesses that support this valuable community resource andthat’s a great position for you to enhance your name brand and build your business.

auto dealersin 2013 there 31 auto dealers sponsors

planner profiles

...we put you on display, everyday!

See The 2013 Ad Samples Book For Additional Ads

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2013 Sponsor Publisher Advertiser Since

Wright Chevrolet Of Ambridge PADEB 2002Bristol Toyota RICEL 2006Pedigo's Heartland Crossing Chevy INHES 2006Frank Leta Honda MOROS 2007Indy Honda INMAR 2007Gearheart Chevy NJOD2 2008Gearheart Chevrolet NJODO 2009Bob Poynter Automotive Group INCHE 2011Freedom Kia of Clarksburg MDNEL 2011LaFontaine Automotive Group MIGOR 2011Stouffville Toyota ONROY 2011Tom Sibbit Chevrolet Cadillac INCHE 2011Carder Motors Inc. MDNEL 2012Dave Sinclair Lincoln MOROS 2012David Michael Honda of Freehold NJSCH 2012Frank Leta Acura MOROS 2012NEW COUNTRY LEXUS CTSUS 2012Raymond Chevrolet ILHUG 2012Schepel Buick-GMC-Cadilliac INTRA 2012Service Chevrolet LAPLR 2012Sinclair Lincoln MOROS 2012Stouffville Hyundai ONROY 2012Szott Automotive Group MIGOR 2012Brad Price @ Freedom Kia MDNEL 2013Fox Lake Toyota - Scion ILHUG 2013Hines Park Ford MIGOR 2013Imports Unlimited Inc. ILPOD 2013Jim Bulter KIA MOROS 2013Musson Patout LAPLR 2013Ray Chevrolet ILHUG 2013Wilde Honda WISTR 2013

Complete List of 2013 Sponsors Available Upon Request

... the best location for your ad

OIL CHANGE &LUBRICATION

$5 OFFDrain & replace up to 5 qts.Replace oil filter & lubricate

Most vehicles. Not valid with otheroffers. Expires 12-31-2013

2516 Duss Ave.Ambridge

724-266-2400wrightcars.com

$200 OFFPurchase of Any New or

Used Vehicle

Route 46 EastDenville, NJ

973-627-0900www.GearhartChevy.com

With coupon. Not to be combined. Exp. 12/31/13

Come In Make Your Best Deal and Then Present This Coupon For $200 OFF of Lease DownPayment or $200 OFF COD of

New or Used Vehicle(Must present coupon prior to vehicle delivery)

GEARHART CHEVROLET

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Your New Car Purchase

Freedom Kia of Clarksburg

521 Emily DriveClarksburg

304-566-7830freedomkiaofclarksburg.com

Valid January 2013

After you negotiate your best deal.Must be presented to receive offer.

Not valid with any other offer. See dealer for details.

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“For the past two years we haveadvertised in the Bridgeport TownPlanner through Randy Spellman.

We have been very pleased with theresults... We regularly see these coupons

and it seems to be working great.”

Todd Judy, General Sales ManagerFreedom KIA of Clarksburg