planner 2019mediasource.actonservice.com/acton/attachment/...1.3 billion visits are made by students...
TRANSCRIPT
PLANNER 2019
MORE THAN JOURNALS.A FUTURE OF
POSSIBILITIES.
MEDIA & INFORMATION
SERVICES
CONTENT MARKETINGeNewsletters | native content | advertorials | branded content | custom content | integrated packages | gated access | ebooks & whitepapers
ADVERTISING/ EMAIL MARKETINGleading magazine publications | premier websites | database & list rentals
MARKET RESEARCHcompetitive intelligence | data analysis | trend reports | positioning | tracking
EVENT ENGAGEMENTevents | workshops | conferences | webcasts | innovation forums
MEDIA KIT 2019
ABOUTICONIC BRANDS, A FOUNDATION OF TRUST, AND TRANSFORMATIVE MEDIA AND INFORMATION SERVICES FUELING MISSIONS OF THE LIBRARY MARKET WORLDWIDE
Today’s Public Librarians, School Librarians, and Academic Librarians require reliable, timely, in-depth information, book reviews, professional development and ideas. In fulfilling their needs, our goal is to help them reach, engage, and inspire their communities. And, we help our industry partners connect with these decision-makers and influencers to support their business goals.
In 2018, we built an integrated multimedia platform and information services business that, now, has greater impact and reach operating as a more unified digital brand. Today, our Internet sites include
Library Journal
Infodocket
Book Pulse
Prepub
School Library Journal
100 Scope Notes
Fuse #8
Good Comics for Kids
Heavy Medal: A Mock Newbery Blog
Neverending Search
Teen Librarian Toolbo
The Classroom Bookshelf
The Yarn
The Horn Book
The Horn Book Guide
Read Roger Read Roger
Out of the Box Out of the Box
Calling Caldecott
Lolly’s Classroom
By adding proprietary data, analysis and insight, we’ve strengthened our mission to create long-term value for our global community of customers, audiences and stakeholders.
From content marketing & breakthrough digital advertising opportunities to unique event and topic sponsorships, our Events, Marketing Services, and Data/Market Intelligence services come together to create custom solutions for our industry partners get the right message to the right audience at the right time.
BY THE NUMBERS6.9MM website visitors & 11.6MM
page views
500K social media followers
210K blog readers
94K newsletter subscribers
43K paid journal subscribers
15K event attendees
MEDIA KIT 2019
MEDIA KIT 2019
SLJ AT A GLANCEADVERTISINGWith a more than a 60-year history of innovation and adaptation in an ever‐evolving industry, we’ve work with more than 600 publishers, institutions, companies, and associations to create meaningful and measurable engagement with our audience through programs with the highest standards of excellence. Working with our team of writers, designers, editors, researchers, data scientists, and digital marketers, our goal is to develop the most creative, innovative and engaging experiences for our clients.
EDITORIAL ENVIRONMENTSchool Library Journal (SLJ) is the premier media and information services brand for more than 100,000 librarians and information specialists who work with children and teens. A source of quality journalism and reviews for more than 60 years, SLJ produces award-winning features and news coverage on: advocacy, collection development/readers advisory, innovation, leadership, technology, space design, programming, funding & legislation, and other issues of interest to the school library and greater educator community.
SLJ produces 12 issues/year plus several sought-after newsletters, premium content on slj.com, a series of events for library leaders, and professional development for school and public librarians.
AUDIENCE, CIRCULATION, AND READERSHIP Over 90,000 school librarians, media specialists, administrators, and staff in public school districts read SLJ. Our readers also include library professionals from Boards of Education, public libraries, academic & special libraries as well as educators from preschool to high school, and publishers and vendors with an interest in serving children and young adults.
We have deeply rooted relationships with 50,000+ libraries, 300,000+ K12 and library leaders and administrators in nearly all the major public school systems providing vital information to over 10,000,000 students. Hundreds of thousands of library personnel engage with us and can be reached on our websites, in our journals, blogs, and newsletters and through our premier industry events. On social alone, over 127K library market representatives follow us.
MEDIA KIT2019
THE MARKETTHE SCHOOL LIBRARY MARKETSchool libraries serve students in the nation’s estimated 116,240 schools, including 85,530 traditional public schools, 4,480 public charter schools, and 26,230 private schools, also serving grades K-12. For stand-alone schools, selection will be at the building level, following a collection development plan that supports the curriculum and student recreational reading needs. In larger systems, there may be system-wide centralization. For the 90,000 public schools, the materials expenditures reported in the 2010-11 report was an average of $9,340 for the 81,200 schools with a library media center, or very roughly $750 million.
96,460 school libraries (as of 9/2015). Research shows the highest achieving students attend schools with well-staffed and well-funded libraries.
59,760 school librarians in the U.S.
48,700,000 students use school libraries
1.3 billion visits are made by students to school libraries during the school year, the same as attendance in movie theaters in 2011, or three times as many visits to national parks. School
1 billion is spent on school library materials for their children
$12.06 per student is spent by school libraries on library media—about two-thirds the cost of a single fiction title ($17.63) or about one-third the cost of a single non-fiction title ($27.04).
7,354 public library children’s librarians
2,481 public library young adult libraries.
MEDIA KIT2019
KNOW YOUR AUDIENCESCHOOL LIBRARY JOURNAL CONNECTS AND INFORMS THE PUBLIC AND PRIVATE SCHOOL LIBRARY INDUSTRY
SLJ publishes 12 print issues a year to deliver relevant and thoughtful news, featured articles and industry trend information, product reviews, and more. A new modern website, four newsletters, and a robust blog network keep the market connected and enable conversation. Convenings of library leaders bring issues and solutions for the forefront. Professional development opportunities help the library market keep abreast of trends, gather news skills, connect across their school and support learning outcomes.
AN ENGAGED COMMUNITY
92K Estimated Print Readers
127K Social Media Followers
9K Newsletter Subscribers
14.8K Annual Event Particicpants
WHO READS SLJ?
83% Schools 25% elementary schools 20% middle schools 20% high schools 15% K-8, K-12, etc. 2% school districts 1% Board of Education
13% Public Library/Systems
4% Academic or Special Libraries
TESTIMONIALS
“ I like the SLJ reviews because they are written by practitioners in the field who know first-hand where books will fill niches in collections.” — Patricia, New Hampshire
“ My SLJ Tweets earned 1.8M impressions over a 31 day period. During that time, my message earned 59.3K impressions per day. and 9.4K clicks. (That’s 303 link clicks per day!) I also got 2.9K retweets (95/day) and 6.1K likes (195/day.)” — Richard, New York
MEDIA KIT 2019
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8/5
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DIA
KIT
2019
POWER OF PRINTREAD BY SCHOOL LIBRARIANS, MEDIA SPECIALISTS, ADMINISTRATORS, AND EDUCATORS.
21,500 Subscribers
75,250 Total readers with a 3.5X pass-along rate
SCHOOL LIBRARY JOURNAL 4 Color 1 x 6 x 12 x
Spread $11,550 $11,250 $11,010
Full Page $5,775 $5,625 $5,505
2/3 Page $5,100 $4,975 $4,885
1/2 Island $4,845 $4,710 $4,550
1/2 Horizontal $4,350 $4,235 $4,060
1/3 Page $3,275 $3,060 $2,910
PREMIUM POSITIONSCover Tip $11,900
Belly Band $7,000
MEDIA KIT2019
SLJ is anchored by respected and reoccuring content packages that library leaders expect each year. These issue extensions have advertising and sponsorship opportunities--from print to digital — that will boost your brand’s presence and align it with a topic relevant to you.
Month Topic Description Digital Research Event
Jan Sexual AssaultIn the aftermath of #MeToo, SLJ explores how educators are approaching teaching young children up to teens about the concept and vocabulary of consent.
FebTeacher/Librarian Partnerships
For today’s librarians, partnerships with teachers are a vital for helping meet school goals and achieve job success.
Mar Spring Announcements
Climate change is here: science educators share expertise on teaching this critical topic in an empowering way, with a Maker angle and a book list.
Apr Wellness Issue
In a deep dive on wellness, SLJ focuses on its many facets, including Social Emotional Learning (SEL), mindfulness, how librarians address toxic stress, and the importance of getting physical.
May Tech LeadersSchool librarians are often tech leaders, as well implementers of tech policy at the admin level: SLJ will profile innovators from around the country.
Jun LGTBQOn the 50th anniversary of Stonewall, SLJ covers gender in picture books, LGBTQ book clubs, and more. With a book list.
Jul Early Learning Issue
Early learning is all about reading literacy and beyond. SLJ will study the latest studies on literacy and reading and showcase great approaches to bring kids along.
Aug Literary CanonSLJ considers the literary canon, which is ripe for redefining, in this interactive project using Hearken (a journalistic crowdsourcing tool)
Sep Fall Announcements
SLJ reveals and celebrates the 2019 School Librarian of the Year.
Oct Struggling Readers
The Achievement Gap: what works to close it, updates on research, and examples of librarians making a difference.
Nov Career Issue SLJ dives into credentialing beyond the MLS for an ever-changing profession.
Dec Best Books Meet SLJ ’s highly anticipated Best Books list, plus Best Adult Books 4 Teens, and top 10 lists.
SPONSORSHIP OPPORTUNITIES
MEDIA KIT2019
BLOG SPONSORSHIPSSHOWCASE YOUR BRAND WHERE YOUR CUSTOMERS ARE HAVING CONVERSATIONS — OUR BLOG NETWORKSLJ’s blogs cover a wide array of topics including book reviews, author interviews, awards coverage and predictions, 21st century learning and teaching, and much more. All from trusted andoutspoken members of the library community including veteran school and public librarians and SLJ editors.
FUSE 8 – $2700/MONTHPAGEVIEWS: 67,503 PER MONTHBetsy Bird, the Evanston
Public Library’s Collection Development Manager, writes Fuse8 which includes news, reviews, previews, and best books.
TEEN LIBRARIAN’S TOOLBOX – $1600/MONTHPAGEVIEWS/MO: 45,747 PER MONTH
Teen Librarian Toolbox (TLT) is a professional development website
for teen librarians, created by Karen Jensen and collecting the experience of four MLS librarians and over 50 collective years of library work.
THE YARN PODCAST – $1200/MONTHPAGEVIEWS/MO: 1,323 PER MONTH
The Yarn. Produced by Travis Jonker, an elementary school librarian, and Colby Sharp, an elementary school teacher.
GOOD COMICS FOR KIDS – $850/MONTHPAGEVIEWS/MO: 14,856 PER MONTH
A collaborative blog covering good comics for kids by Brigid Alverson,
Robin Brenner, Katherine Dacey, Lori Henderson, Esther Keller, Michael May, Mike Pawuk, Scott Robins, and Eva Volin. The blog cover kids’ comics (for readers from birth to age 16) with both breadth and depth, through a mix of news, reviews, interviews, and previews, and to be both accessible to casual readers and interesting enough for serious fans.
SLJ HEAVY METAL – $900/MONTHPAGEVIEWS: 14,677 PER MONTH
Join Steven Engelfried, Sharon McKellar, and Roxanne Hsu Feldman from September to January as they discuss all things Newbery: the history
and purpose of the award, terms and criteria, possible contenders, and results of Mock Newbery discussions–including yours?
SCOPE NOTES – $1300/MONTHPAGEVIEWS: 20,941 PER MONTH
Elementary school librarian James
Preller started 100 Scope Notes in 2007. In addition to writing about children’s literature here, he periodically reviews for School Library Journal.
MEDIA KIT 2019
2019 COUPON BOOKYOUR GATEWAY TO REACHING THE MASSES AT INDUSTRY CONVENTIONS
Elevate your visibility at key library trade shows by advertising in our coupon booklets! In the official guide to the exhibits, the widely used Aisle-by-Aisle Exhibitor Guide & Coupon Book offers the most results-driven approach to onsite marketing.
Distributed to all attendees at ALA, Midwinter, ALA Annual, TLA and AASL and arranged in booth-number order, it is THE guide that helps exhibitors promote book signing and demonstration schedules, show specials, book drawings, booth giveaways and more.
Cost: $750
MEDIA KIT 2019
EVOLVING DIGITAL ADVERTISINGWith the launch of our new website, slj.com, comes a new world of advertising possibilities for your brand. Choose from a video pushdown or interactive video, which will appear at the top of our website, or interactive at point of use in an article.
Pushdown Ad $100 | Interactive Video $130 | In-article Video $75
MEDIA KIT 2019
WEBSITE DIGITAL ADSslj.com is the premier website that the school library community and public library youth services leaders use to keep up with the latest news, insights and ideas to improve their library programming and services. Website advertising is a great way to provide solutions, launch new products or services, or expand brand awareness.
STATSContinuously updated hubs of award-winning features, news coverage, and resources, designed to help library professionals run top-notch libraries.
194K unique visitors (monthly average)
574K pages/visit (monthly average)
OFFERINGSRUN OF SITE (MINIMUM OF 10K IMPRESSIONS PER MONTH) CPM
728x90 $65
300x250 $40
Pushdown Ad (not video) $100
VIDEOS
Interactive video (rich media) $130
In-article video $75
LEAD GENERATION
White paper program $8500
Co-sponsored webcast $2500
Custom webcast $8500
MEDIA KIT 2019
SLJ PREMIERE PACKAGESEXCLUSIVE! DIGITAL SPONSORSHIP $4,800Own a topic and showcase your brand
Sole sponsorship of every page within online package
Premium ad units included in all pages
Eblast distribution featuring your leaderboard ad
Special magazine and event opportunities for select premier packages
MONTH PREMIER PACKAGEJan First Generation College Students
Feb Teacher/ Librarian Partnerships
Mar Spring announcements
Apr Wellness Issue
May Tech Issue
Jun Gender/LGBTQ+
Jul Early Learning Issue
Aug TBD
Sep Back to School; Fall Announcements
Oct The Achievement Gap: Struggling Readers
Nov Career Issue
Dec Best Books
MEDIA KIT 2019
SWEEPSTAKESSPONSORSHIP INCLUDES:
Registration demographics and contact info
Customized thank you page ad and thank you email
ROS Leaderboard banner ad (728x90) rotation on www.libraryjournal.com for duration of campaign (space available)
Newsletter banner (640 x 120) promoting sweepstakes (4 times)
Email alert to subscribers of SLJ newsletter readers
Print ad in a SLJ issue that coincides with sweeps launch date promoting sweepstakes page
SWEEPSTAKES AND LEAD GENERATION OPPORTUNITIES
SLJ’s customized sweepstakes program allows sponsors to generate hundreds of leads by showcasing services, upcoming titles, new series, authors, and products in a creative and exciting fashion.
MEDIA KIT 2019
SPONSOR A TOPIC WEBPAGE
All ad impressions on topic page - 100% Share of Voice
All ad impressions on main topic articles – 100% Share of Voice
At least one item of new content per week in topic
Branding on topic page
50,000 ROS impressions directing traffic to Topic Page
Weekly promotion in LJ newsletters to drive traffic to Topic Page
Opportunity to insert one branded article per week in to Topic Page
Branded item will also be sent out on social media (let’s eliminate this, I don’t want to flood our social channels)
Branded item will also be featured in an LJ Newsletter
Monthly emailed report
All ads in the report
Content Box linking to resources on your site, or used for lead generation – white paper promotions
Inclusion of up to 3 branded articles in addition to all content published to the topic channel during the month.
SPONSOR AND “OWN” A TOPIC THAT FITS YOUR MESSAGE, ALIGNS YOUR BRAND WITH VALUE-ADDED CONTENT AND REACHES YOUR TARGET AUDIENCE
OWNERSHIP OF TOPIC PAGE INCLUDES:
MEDIA KIT 2019
NEWSLETTERSSLJ EMAIL NEWSLETTERS are a powerful marketing tool that speak directly to our audience – your potential customers-- and connect the right people, the right content, at the right time. Email newsletter advertising offers unique and significant advantages that include: A quick, cost-effective communications
channel The opportunity to reach a targeted audience
who has requested specific information Educate the library market about your
company’s products and services Provides trackable measures for sponsors
and advertisers of our email newsletters
SLJ’s award-winning newsletter, keeping children’s librarians up-to-date on breaking news, top tech trends, remarkable new titles, and what kids are reading for fun. Features interviews with the hottest names in children’s literature as well as up-to-the-minute reviews of movies and the books they’re based on, plus job openings, and much more. (twice a week)»AUDIENCE: 65% School Librarians, 29% Public Librarians, 6% Other (Academic Librarian, Student, Publisher, Wholesaler, or Corporate Librarian)» 17,700 DELIVERED MONTHLY»OPEN RATE 25%
Reviews the latest books and other materials for children and young adults, and links these materials to the curriculum. Also included are interviews and thematic articles and authoritative advice on the titles a library or classroom needs to help keep children and teens reading and learning. (monthly)»AUDIENCE: 73% School Librarians, 21% Public Librarians, 6% Other (Academic Librarian, Student, Publisher, Wholesaler, or Corporate Librarian)»7,100 DELIVERED MONTHLY»OPEN RATE 22%
Provides librarians and educators with the latest news on books, graphic novels, anime, music, and games for tweens and teens (ages 10 to 18). (three times a month)»AUDIENCE: 50% School Librarians, 34% Public Librarians, 16% Other (Academic Librarian, Student, Publisher, Wholesaler, or Corporate Librarian)»31,300 DELIVERED MONTHLY»OPEN RATE 30%
MEDIA KIT 2019
DATABASE RENTALSTake advantage of our extensive database of the library market. SLJ’s lists span K12 school districts, public libraries (mains & branches), academic libraries (2- and 4-year institutions) and speciality libraries. Our list of highly engaged library professionals helps you:
Generate highly qualified leads
Identify better opportunities
Minimize wasteful marketing spend
Get started today! Choose from our many audience demographic selects, like institution type and job function, and send us your email creative. We will send our your eblast and report back on results.
Cost $200 CPM
SEND YOUR MESSAGE THROUGH AN EBLAST TO A TARGETED, ENGAGED AUDIENCE.
MEDIA KIT 2019
SCREEN IMAGE TK
CUSTOMERDATA PLATFORMAUDIENCE TARGETING
Our new customer data platform allows us to build user profiles for all visitors and summarize everything we know about them. This technology can help advertisers serve display ads to high-value audience segments, personalize the user experience, provide content recommendations and engage users for monetization and marketing purposes.
AVAILABLE SLJ SEGMENTS: Teens/Tweens
Nonfiction
Fiction
Technology
Diversity
Collection Development
Classroom Curricula
Makerspace
ADVERTISING OPPORTUNITIES Infographics
Whitepapers
Articles
Videos
Full-screen Lightbox
E-mail Interaction
Slide-out Messages
Toaster
MEDIA KIT2019
AUDIENCE RESEARCH & INTELLIGENCE
UNDERSTAND YOUR AUDIENCE, EXPAND MARKETS OR TEST CONCEPTS.
Custom research reports provide valuable insight and guidance to deeply understand your target audience so you can expand into new markets, hone your messaging, inform product development, and refine you strategic plans. Research reports can also be released as an industry study – establishing your brand as an authority.
WHY CUSTOM RESEARCH? Benchmark and measure brand perception
Determine product features & benefits that will resonate with your target audience
Uncover buying patterns to refine your go-to-market plan
Test new product concepts
Position your brand as a thought leader
All research is managed by our market research experts and custom research is developed collaboratively with your team. We manage the process, the survey, the data analysis, and produce the research report.
MORE MILEAGE OUT OF YOUR INVESTMENT Create custom content – Request a custom
article, report, whitepaper or infographics
Share content – on our social media channels and website in additional to yours to help you gain thought leadership.
Commission a event – Promote valuable insights gained from the research via webcast or an in-person forum to drive leads.
MEDIA KIT 2019
CONTENT MARKETINGCUSTOM CONTENTSell your product or idea and position you as a thought leader in the topic of your choice. Custom content provides you with high-profile opportunity to engage and influence a powerful community of librarians through a variety of channels—aligning your brands with critical topics and ideas currently shifting the library and information landscapes. Choose your topic of choice—a new author, a new product launch, a thematic topic—and our team of editorial experts will develop the content and produce your choice of white papers, advertorials, videos, articles, infographics.
BRANDED CONTENTBranded content positions your existing content natively among our brand’s trusted products and distribution channels. You provide the content, we will publish, and provide you with engagement metrics.
CREATE AND SHARE VALUABLE FREE CONTENT TO ATTRACT AND CONVERT PROSPECTS INTO CUSTOMERS, AND CUSTOMERS INTO REPEAT BUYERS.
Engage and educate influential audiences on top-of-mind topics with sponsored articles, news, events, social media plugs, lead-generating downloads, book announcements, and more.
Generates three times as many leads as outbound marketing; costs 62% less
Conversion rates six times higher than other marketing methods
82% Prospects that feel more positive about a company after reading customer content
200% compounding effect content offers as users ‘snack’ beyond publish date
Grab mindshare with custom & branded content
MEDIA KIT2019
BRONZE - $11,120COMPONENT COST NOTES
4x custom articles $8620 Include custom content development, publishing
1 Infographic $2500 Syndicated data
In-stream on LJ’s website Included
Social promotion Included LJ’s Facebook & Twitter channels
SILVER - $26,330COMPONENT COST NOTES
6x branded articles $6930 Repurposed content or content you provide
2 Infographics $5000 Syndicated data
In-stream on LJ’s website Included
Social promotion Included LJ’s Facebook & Twitter channels
GOLD - $74,200COMPONENT COST NOTES
8x branded articles $8200 Repurposed content or content you provide
3 Infographics $7500 Syndicated data
In-stream on LJ’s website Included
Social promotion Included LJ’s Facebook & Twitter channels
12x Single sponsor eNewsletter $55000
Landing page on LJ’s website Included
1 White paper $3500 2 pages
Personalized branding IncludedMORE PACKAGES ➦
IT’S ALL IN THE PACKAGE
CHOOSE FROM ONE OF FOUR MOST POPULAR CONTENT MARKETING PACKAGES TO GET STARTED ON YOUR CONTENT MARKETING JOURNEY.
MEDIA KIT2019
PLATINUM - PRICE UPON REQUESTCOMPONENT COST NOTES
12x branded articles - Repurposed content or content you provide
6 Infographics - Syndicated data
In-stream on LJ’s website Included
Social promotion Included LJ’s Facebook & Twitter channels
6x custom newsletter -
12x Single sponsor eNewsletter $55000 20K audience
Landing page on LJ’s website Included
2 White paper - 2 pages
Personalized branding Included
Custom research study -
Research content assets & Insights
OR, CHOOSE A LA CARTE THE OPTIONS THAT FIT YOUR MARKETING GOALS.COMPONENT COST NOTES
Custom articles $2250 500-750 words
Branded articles $1200
Infographics $2500 Syndicated data
Social promotion $500/post LJ’s Facebook & Twitter channels
IT’S ALL IN THE PACKAGE (CONTINUED)
MEDIA KIT2019
WHITE PAPERS & EBOOKS
HIGH-VALUE CONTENT & LEAD GEN TOOLS
Brand engagement is all about connections. Our whitepapers and eBooks give you an opportunity to reach out to your target audience with a content piece that highlights your brand’s value proposition and is relevant to your customers, helping them be successful in their libraries.
4-PAGE WHITE PAPERS - $9000 Delivered via 8-1/2x11 PDF
4 pages of content with an additional title page
Includes gated content form and lead gen report
Promotion (included): 2 eBlasts and 3 branded articles
7-PAGE EBOOKS - $12,750 Delivered via 11x8-1/2 PDF
7 pages of content with an additional title page
Includes gated content form and lead gen report
Promotion (included): 2 eBlasts and 3 branded articles
MEDIA KIT 2019
WEBCASTSA FULL-SERVICE, TURNKEY SOLUTION THAT GENERATES LEADS, ENHANCES YOUR BRAND, AND IDENTIFIES YOUR COMPANY AS A THOUGHT LEADER.
When we create a School Library Journal webcast, we fuse your message with the current interests and needs of our audience (your targets!). And when all is said and done, you’ll have an online event that’s on target, expertly marketed, flawlessly produced and delivers a solid return on investment.
All SLJ webcast packages Include: Production and hosting on ON24. This includes lobby page and event console, all featuring sponsor logo; plus 90-day archive of the webcast.
LEAD QUALIFICATION SCORING.All sponsors are given the opportunity to customize their webcast’s registration form fields – including adding up to three original questions – to ensure you are collecting the exact data you need.
EXTENSIVE WEBCAST PROMOTION TO TARGET AUDIENCE. Our expert marketing team crafts a promotional plan for each webcast:
Two Dedicated email campaigns
Two Newsletter promotion ads
One Promotional post on social channels
25,000 ROS Impressions
Two pre-event reminders to registrants
COMPREHENSIVE REPORTING. URL is provided upon launch of the webcast, and includes all pre-event and on-demand registrant contact and usage information.
THREE MONTH ARCHIVE. All webcasts are archived and made available on-demand for 90 days after the live webcast. During this time, you will still collect new leads and gather usage details. All sponsors have the option to extend this full-function archive (additional costs may apply).
NEW! WHITEPAPER SPOTLIGHT – Gives you a resource to feature on the event console.
NEW! WEBCAST RECORDING – Use these video files as content on your own site! Included in all webcast packages.
MEDIA KIT 2019
ADDITIONAL FEATURES Audience opinion polling, Downloadable materials, Qualifying registration questions, Social Media promotion
OVERVIEW Webcasts are archived for 12 months and
continue to generate leads.
Webcasts are live 60-minute interactive presentations, featuring between two and four publishers. Event will be archived for 12 months.
Marketed and promoted to LJ/SLJ readers up to 6 weeks before the event.
Presenters have 10 to 15 minutes to discuss their book and answer questions.
Webcasts provide an opportunity for publishers to engage with librarians and generate leads.
1/15YALSA Awards
Winners
3/6Spring Books Behind
the Scenes: Editors in Conversation
with SLJ
9/12Fall Picture
Books
8/8SLJ Teen
Live Virtual
2/12Reluctant Readers
3/7Spring Graphic
Novels for all Levels
9/18Fall
Nonfiction
8/28Fall
Nonfiction
2/21Steam/STEM
Books
3/27SLJ Middle
Grade Virtual
11/6SLJ Library Con Virtual
2/19Spring
Nonfiction
3/12SLJ Spring
Teen/YA Book Buzz
9/25Fall Books behind
the Scenes: Editors in Conversation
with SLJ
8/29Fall Teen/YA Book Buzz
9/10Fall Graphic Novels for all
Levels
2019 WEBCAST CALENDARSPONSOR A WEBCAST AND ALIGN YOUR BRAND WITH SLJ CONTENT.
MEDIA KIT 2019
BOOST YOUR BRAND & MAKE CONNECTIONS
BECOME A SPONSOR OF SLJ’S PREMIER INDUSTRY EVENT WITH ABUNDANT OPPORTUNITIES FOR BRAND BUILDING. The Leadership Summit—expanded for 2019—is SLJ’s flagship, multi-day annual meeting where 350 school librarian and education leaders, tech innovators, authors, publishers, and vendor stakeholders gather for inspiration and to share the latest issues and trends facing their profession and the industry.
Choose from four levels of sponsorships:
MARQUEE (PRESENTING) SPONSORSHIP (1 available) $40,000
PLATINUM SPONSORSHIP (3 available) $20,000
GOLD SPONSORSHIP (8 available) $15,000
SILVER SPONSORSHIP (10 available) $8,500
` MARQUEE PLATINUM GOLD SILVERVendor Display Prime Prime Prime
Focus Group Vendor Attendees 10 6 4 2
Recognition in Marketing Efforts
Delegate list Free invitations to
Librarians to be sent out by SLJ
100 75 50 25
Industry Spotlight Host Reception
Keynote Introduction
MEDIA KIT2019
BUILD YOUR BRANDNEW! Sponsor an Evening of Dialog at ALA Midwinter (Seattle, January 2019) and AASL National Conference (Louisville, November 2019) to build brand awareness and affinity with library decision makers. This new opportunity will showcase your brand to a dynamic group of over 150 school librarians, education leaders, and tech innovators, as well as authors, publishers, and vendor stakeholders. Choose to sponsor one, two or both Evenings of Dialog at ALA and AASL
ALA Evening of Dialog $2,500
Author Panel
AASL Evening of Dialog $2,500
Author Panel
SEATTLE, JANUARY 2019
LOUISVILLE, NOVEMBER 2019
MEDIA KIT2019
BECOME A SPONSOR OF SLJ’S PREMIER INDUSTRY EVENT WITH ABUNDANT OPPORTUNITIES FOR BRAND BUILDING. This annual summit will bring together a dynamic group of school librarians, education leaders, and tech innovators, as well as authors, publishers, and vendor stakeholders. Choose from two Day of Dialogs (Cambridge or Minneapolis).
Day of Dialog CAMBRIDGE or MINNEAPOLIS $3,000
Panel or Pitch Event Booth
BUILD YOUR BRAND
MEDIA KIT2019
BECOME A SPONSOR OF SLJ’S PREMIER INDUSTRY EVENT WITH ABUNDANT OPPORTUNITIES FOR BRAND BUILDING. SLJ Day of Dialog NEW YORK is the most anticipated librarian-only gathering of the year — gathering to discuss children’s and young adult literature. The one-day event, hosted in conjunction with Book Expo NYC, offers librarians a close-up look at upcoming adult books and the latest trends in the library and publishing worlds. Attendees enjoy panel discussions with the top novelists for the fall/winter season; enjoy access to exclusive author signings and free ARCs; and network with colleagues and publishing professionals from around the country in an intimate library-centric setting.
Choose from two levels of sponsorship:
Premier Sponsorship
Panel or Pitch Event Booth $4,000
Booth Sponsorship
Event Booth $3,000
CREATE BRAND AWARENESS
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VIRTUAL EVENTSCONNECT AND COMMUNICATE with potential customers in a cost-effective venue that overcome barriers like time, resources and location. Dynamic, day-long virtual conferences bring together thousands of library professionals to focus on challenges and opportunities facing libraries and their communities.. Simulating a live experience, the atmosphere and buzz surrounding interaction, discussions, relevant content and networking is “virtually” the same—delivering your brand messaging in an interactive experience.
YOUR SPONSORSHIP INCLUDES Virtual booth featuring your brand with
unlimited booth representatives
Logo included on registration page, reminder emails, pre-show marketing, lobby. exhibit hall and resource center.
Full registration lead list & booth visitor data
Listing exhibitor directory
Opportunity to share pre-recorded webcast and downloadable content
SLJTEEN LIVE!This program tackles important issues impacting teen collections and programming. Keynotes
and panels discussions focus on important teen issues and trends. Plus, attendees can explore the virtual exhibit hall to chat directly with authors and hear directly from publishers and vendors about the hottest new books and products for their teen/YA collections and programs.»AUDIENCE DEMOGRAPHICS: Librarian: Young Adult, Librarian: K-12, Librarian: Children
Services, Librarian: Public, School Library Media Specialist, Educator/Teacher, Teacher-Librarian»AUDIENCE SIZE: 4,200 registrants, 1,900 attendees
LIBRARYCON LIVE!A celebration with beloved authors of fandom stories and characters, from pulse-pounding sci-fi horror to
innovative reboots of classic series to mind-bending speculative fiction across formats. Attendees also learn from librarians and industry insiders on how to plan and host their own Comic Con-style event.»AUDIENCE DEMOGRAPHICS: Librarian, Library Media Specialist, Media Specialist, Youth Services Librarian, Teacher Librarian, Children’s Librarian»AUDIENCE SIZE: 4,700 registrants, 2,600 attendees
MIDDLE GRADE MAGIC!A celebration and exploration of one of the burgeoning—and most important—areas of publishing for young readers: literature for children ages eight through 12—and beyond! Author talks, panel discussions, and librarian-led sessions will take a deep dive into the books, authors, and themes that define excellence for upper elementary and middle school readers. Attendees will also have the opportunity to check out the virtual exhibit hall, chat directly with authors, hear about forthcoming titles, and receive prizes and giveaways.»AUDIENCE DEMOGRAPHICS: Public Libraries and K-12 School Libraries»AUDIENCE SIZE: 4,000 registrants, 2,000 attendees
MEDIA KIT 2019
RICHARD [email protected]
JUSTIN [email protected]
CATHY [email protected]
CUSTOM PROGRAMS WITH YOUR GOALS—AND BUDGET—IN MIND
Let us create a custom program for that will help you realize your 2018 goals. Choose from our content marketing, lead generation, brand building, market research, and live engagement to showcase your products & services and position your brand as a thought leader.
CONTACT US
MEDIA KIT2019
ADVERTISING SPECS
Full Page
1/2Horizontal 1/2 Spread
2/3Veritical
1/2Island 1/3
Square1 /3
Ver
tica
l
1 /6
Ver
tica
l
Double PageSpread Island
MECHANICALREQUIREMENTS Non-Bleed Bleed Trim
Full Page 7 1/8 x 9 3/8 8 1/8 x 10 ¾ 7 7/8 x 10 ½
Double Page 15 x 9 ¾ 16 x 10 ¾ 15 ¾ x 10 ½
2/3 Page Vertical 4 7/16 x 9 ¾ n/a n/a
Spread Island 10 x 4 ¾ n/a n/a
1/2 Page Horizontal 6 ¾ x 4 ¾ 8 1/8 x 5 ½ 7 7/8 x 5 3/8
1/2 Page Spread 15 x 4 ¾ 16 x 5 ½ 15 ¾ x 5 3/8
1/2 Page Island 4 7/16 x 7 ¼ n/a n/a
1/3 Page Vertical 2 1/8 x 9 ¾ 2 7/8 x 10 ¾ 2 5/8 x 10 ½
1/3 Page Square 4 7/16 x 4 ¾ n/a n/a
1/6 Page Vertical 2 1/8 x 4 ¾ n/a n/a
MEDIA KIT2019
ADVERTISING SPECS (CONTINUED)
COPY AND CONTRACT REGULATIONS All advertising is subject to the publisher’s
approval. The publisher reserves the right to reject any advertising that is not in keeping with the publication’s standards. Advertisers and advertising agencies assume liability for all content (including text, representation, and illustrations) of advertisements printed and also assume responsibility for any claims arising therefrom against the publisher.
Advertising that simulates editorial content will include ‘Advertisement’ or will not be accepted.
Cancellations will not be accepted after the advertising close. Preferred positions are non-cancellable.
SUBMISSION INFORMATIONOur required file format for print advertising is PDF/x1a2001 with your compatibility set to Acrobat 4 (PDF 1.3). Upload files to www.mediasourceads.com. Note: Our publication prints at 133-line screen. This means that resolution for artwork is to be 300 dpi at 100%.
MECHANICAL REQUIREMENTS Printing: Web offset. SWOP standards
apply.
Publication trim size: 7 7⁄8” x 10 1 ⁄2”.
Binding method: Contact Production Department for specific details.
Standard unit size in inches. Keep live matter 3⁄8” or more from head and foot trims. Allow 3⁄8” safety from gutter and face trims for all live matter. Spreads in perfect bound issues must include a 3⁄8”gutter safety on each page from type to trim.
Inserts, Tip-Ins, Gatefolds and Aqueous Cover Coating where applicable: Please consult production department for specifications and production charges.
CONTACT INFOSchool Library Journal, Production Department123 William Street, Suite 802New York, NY 10038Attn: Nina Quintana, Production ManagerTel: 646-380-0742, Fax: [email protected]
MEDIA KIT2019
SCHOOL LIBRARY JOURNAL 4 Color 1 x 6 x 12 x
Spread $11,550 $11,250 $11,010
Full Page $5,775 $5,625 $5,505
2/3 Page $5,100 $4,975 $4,885
1/2 Island $4,845 $4,710 $4,550
1/2 Horizontal $4,350 $4,235 $4,060
1/3 Page $3,275 $3,060 $2,910
PREMIUM POSITIONSCover Tip $11,900
Belly Band $7,000
PRINT AD RATES
MEDIA KIT2019