planet of the apps - annexe 7.1

PLANET OF THE APPS – ANNEXE 7.1

7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES

Answers on Content and Strategic Issues

1 What was your main objective when you developed your App(s)? 2 How do you manage your content to be "App Ready"? 3 How is the relation between the content of your website and your App? 4 Are you planning any changes to your workflow to make your content "App Ready"? 5 How are you planning to change your workflow? 6 How much content of your program is available on demand in your App after the live broadcasting? 7 When do you publish podcasts? 8 Do you use your Apps as interactive tool with your audience? 9 The App allows the following... (please select all that apply)

10 Which of the following social networks can users post to? 11 Do you use push notification in your App? 12 Do you offer related content in your App? (e.g. If there is a news report on the war in Mali, does the user get matching content?) 13 Who provides the metadata? 14 Are you satisfied with the quality of the metadata produced by your team? 15 Do you plan to increase the information published on your App? (i.e. playlist, name of guests/presenters, report details). 16 Which of the following do you want to publish and when? 17 Please tell us why you do not plan to publish additional information? 18 Do you promote your Apps? (i.e. Spots on radio/TV, reference on websites, adverts in newspapers) 19 Which of the following do you use to promote your Apps? 20 Which of the following statements are a reason why you do not promote your App(s)? 21 What do you specialy promote via your App(s)? 22 Do you work with or plan to work with any of the following Aggregators? 23 Please tell us why you work or plan to work with them: 24 OR Please tell us why you do not plan to work with Aggregators? 25 Do you plan to add new functionalities to your App(s)? 26 Which of the following will you be adding as new functionalities? 27 Which of the following do you believe are the most important features in Media Apps? (you can select a maximum of 5 choices) 28 Do you plan to change your App(s)-strategy? 29 Why are you not adding new functionalities to your App(s)? 30 Please specify which content channel and if it is additional or replacing Apps: 31 How much did you spend to develop your App(s)? 32 What is your budget in 2013 to develop your App(s)? 33 Has your App(s) met your expectations, please rank the following statements from 1 to 10 34 Please use this text box to share any additional information about the content, workflow or performance of your app.

PSM Apps - Content and Strategic Issues


What was your main objective when you developed your App(s)?

Answer Options

Response Response Percent Count

To reach a young audience 50.0% 15 To reach a bigger audience 73.3% 22 To reach a new audience 50.0% 15 To interact with the audience 23.3% 7 Because our competitor(s) had 10.0% 3 Mobile is the future 53.3% 16 Other (please specify) 20.0% 6

answered question 30 skipped question 0

Other (please specify) # it's expected by our audience existing # To offer a public services in mobility # Reach primary audience (educated people, higher income) # exploration # To make money # To offer another way how to listen to our digital stations

To

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youn

g au

dien

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To

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au

dien

ce

Bec

ause

our

co

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titor

(s)

had

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ady

laun

ched

App

s

Oth

er (p

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ecify

)

80.0%

70.0%

60.0%

50.0%

40.0%

30.0%

20.0%

10.0%

0.0%

What was your main objective when you developed your App(s)?



Other (please specify) # We publish using our general website CMS. The content is then distributed through our api to our apps. # We have two different apps, one with live streaming, another one with news service. The news service app takes content from our website automatically.

How do you manage your content to be "App Ready"?

We first publish our content on ur website and the App version is automatically extracted from the website.

We select manually content from our website to fit into the App version

There is no connection to our website. We choose and publish the content for the App version extra in

separate workflow.

Other (please specify)

# Stream provider

How do you manage your content to be "App Ready"?

Answer Options Response Response

Percent Count We first publish our content on our website and the App version is automatically extracted from the website. 79.3% 23 We select manually content from our website to fit into the App version 0.0% 0 There is no connection to our website. We choose and publish the content for the App version extra in a separate workflow. 6.9% 2 Other (please specify) 13.8% 4


# It depends on the individual app



How is the relation between the content of your website and your App?


Percent Count Content on website and App are identical 13.0% 3 App content is an automatic selection of the website 78.3% 18 Other (please specify) 8.7% 2



How is the relation between the content of your website and your App?

Content on website and App are identical

App content is an automatic selection of the website content


# According to the app, some are a selection and other are identical # Depends on the app, but it's basically equal



Are you planning any changes to your workflow to make your content "App Ready"? Answer Options


Yes 62.1% 18 No 37.9% 11


Are you planning any changes to your workflow to make your content "App Ready"?

Yes

No



How are you planning to change your workflow?


Percent Count Have an automatic one-to-one copy of our website content in the App 17.6% 3 Have an automatic selection of your website content in the App 23.5% 4 Have a manual selection of your website content in the App 17.6% 3 Have a completely separated workflow between website and App 11.8% 2 Other (please specify) 29.4% 5


Other (please specify) # General improvments. # According to the app, we have a manual or a automatic selection # Change the back end to accomodate any granularity of content access # Have an automatic selection of your website content in the App, and manual selection. # It has not been decided yet.

How are you planning to change your workflow?

Have an automatic one-to-one copy of our website content in the App

Have an automatic selection of your website content in the App

Have a manual selection of your website content in the App

Have a completely separated workflow between website and App




How much content of your program is available on demand in your App after the live broadcasting? Answer Options Response Response

Percent Count less than 10% 32.0% 8 up to 50% 32.0% 8 almost 100% 32.0% 8 100% 4.0% 1


How much content of your program is available on demand in your App after the live broadcasting?

less than 10%

up to 50%

almost 100%

100%



When do you publish podcasts? Answer Options Response Response

Percent Count Before the show 4.2% 1 During the show 4.2% 1 After the show 91.7% 22


When do you publish podcasts?

Before the show

During the show

After the show



Do you use your Apps as interactive tool with your audience? Answer Options Response Response

Percent Count Yes 46.4% 13 No 53.6% 15


Do you use your Apps as interactive tool with your audience?

Yes

No



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The App allows the following... (please select all that apply)


Percent Count Users can post to social networks 66.7% 8 Users can post text messages directly to the (radio or TV) studio? 41.7% 5 Users can post text messages directly to the presenter of the show? 41.7% 5 Users can comment content on our website 50.0% 6 Users can upload photos directly to the website of the show / program? 8.3% 1 Users can upload videos directly to the website of the show / program? 8.3% 1 Our presenter can post a question or a comment to the users in the App 25.0% 3 Our presenter can use the socials feeds in the App 25.0% 3 Other (please specify) 16.7% 2


Other (please specify) # Music crossword puzzle app "Melodikrysset". # Join the TV quiz as an "off-screen" competitor, vote on talk show, etc.

The App allows the following... (please select all that apply)

80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0%

0.0%



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book

Use

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Use

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Which of the following social networks can users post to?


Percent Count Users can share on Facebook 87.5% 7 Users can share on Twitter 75.0% 6 Users can share on other platform(s), pls. Specify (textbox) 25.0% 2 Users can post to the Facebook-page of the show/program/station 25.0% 2 Users can post to the Twitter-account of the show/program/station 25.0% 2 Other (please specify) 12.5% 1


Other (please specify) # Google+ and email

Which of the following social networks can users post to?

100.0% 90.0% 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0%

0.0%



Other (please specify) # Sports results, crime alerts # Only in our news app. # due to technical reasons: no push at the moment # Song names/Artists

Yes

, for

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nera

l ne

ws

Yes

, for

in

form

atio

n on

our

pr

ogra

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nera

l

Yes

, for

in

form

atio

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spe

cial

ev

ents

Oth

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(ple

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spec

ify)

Do you use push notification in your App?


Percent Count Yes, for general news 25.9% 7 Yes, for Breaking News 33.3% 9 Yes, for information on our program in general 3.7% 1 Yes, for information on our shows 3.7% 1 Yes, for information on special events 14.8% 4 No 44.4% 12 Other (please specify) 14.8% 4


Do you use push notification in your App?

50.0%

45.0%

40.0%

35.0%

30.0%

25.0%

20.0%

15.0%

10.0%

5.0%

0.0%



Yes

, via

full

text

sea

rch

by

user

Yes

, via

tags

No,

it is

not

ne

eded

by

user

s

No,

it is

too

com

plex

to

real

ize

Do you offer related content in your App? (e.g. If there is a news report on the war in Mali, does the user get matching content?) Answer Options Response Response

Percent Count Yes, via full text search by user 7.7% 2 Yes, via internal automatic full text search 15.4% 4 Yes, via tags 11.5% 3 Yes, via links 42.3% 11 No, it is not needed by users 3.8% 1 No, it is too expensive to realize 3.8% 1 No, it is too complex to realize 7.7% 2 We have not thought about related content yet 30.8% 8


Do you offer related content in your App? (e.g. If there is a news report on the war in Mali, does the user get matching content?)

45.0% 40.0% 35.0% 30.0% 25.0% 20.0% 15.0% 10.0%

5.0% 0.0%



Who provides the metadata?


Percent Count Every reporter 33.3% 5 Every editor who is in charge planning a program or show 46.7% 7 Only special editors 40.0% 6 Other (please specify) 13.3% 2


Who provides the metadata?

50.0%

45.0%

40.0%

35.0%

30.0%

25.0%

20.0%

15.0%

10.0%

5.0%

0.0% Every reporter Every editor who is in Only special editors Other (please specify)

charge planning a program or show


# every web journalist # Webeditors



Are you satisfied with the quality of the metadata produced by your team? Answer Options


Yes, please tell us why? 27.3% 3 No, please tell us why? 72.7% 8


No, please tell us why? # There is no equal standard established so far, but we are working on it # It is not relevant for all of our shows and it could be more precise # Now is a manual process and we would like to have an intelligent content recommendation # technical infrastructure is not compatible # quality is not good enough

# Tech issues gives limited possibilities # Will be revamped for compatibility (agencies, other organisations) # Metadata are limited by capabilities of the content management system, we're waiting for an upgrade.

Are you satisfied with the quality of the metadata produced by your team?

Yes, please tell us why? # Because our reporters and editors are well trained to use accurate metadata and tags for every article published # The amount of metadata fits our needs

Yes, please tell us why?

No, please tell us why?



Do you plan to increase the information published on your App? (i.e. playlist, name of guests/presenters, report details). Answer Options Response Response

Percent Count Yes 76.0% 19 No 24.0% 6 answered question 25

skipped question 5

Do you plan to increase the information published on your App? (i.e. playlist, name of guests/presenters, report details).

Yes

No



Please tell us about anything else you plan to publish and when:

# Our 7-day-catch-up-programme launches on apps in spring 2013

# news push notification # Videos, photos and podcasts after the show # All of this depends on upgrade of multiple broadcasting and publishing systems.

Which of the following do you want to publish and when? Please tick only "additional" needs / plans. We know what you publish right now.

Answer Options Before the During the show show

After the show Response

Count Playlist 3 7 5 15 Name of guests 9 3 1 13 Short summary of show 9 1 4 14 Name of presenter 8 4 1 13 Title of each reports 2 10 1 13 Short summary of each report 3 5 5 13 Name of author of each report 4 8 1 13 Please tell us about anything else you plan to publish and when: 4


Which of the following do you want to publish and when? Please tick only

"additional" needs / plans. We know what you publish right now.

16 14 12 10 Before the show

8 During the show 6 After the show 4 2 0



Please tell us why you do not plan to publish additional information? Answer Options


Satisfied with current situation 83.3% 5 Other (please specify) 16.7% 1


Other (please specify) # no more manpower and money available

Please tell us why you do not plan to publish additional information?

Satisfied with current situation




Do you promote your Apps? (i.e. Spots on radio/TV, reference on websites, adverts in newspapers)

Answer Options Response Response Percent Count

Yes 88.0% 22 No 12.0% 3 answered question 25

skipped question 5

Do you promote your Apps? (i.e. Spots on radio/TV, reference on websites, adverts in newspapers)

Yes

No



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Which of the following do you use to promote your Apps?

Answer Options


Spots on our own radio channel 72.7% 16 Spots on our other radio channels 18.2% 4

Spots on our TV program 40.9% 9 Spots on commercial radio channels 4.5% 1

Spots on commercial TV channels 0.0% 0 References on our website 90.9% 20

Adverts in newspapers 13.6% 3 Google adverts 22.7% 5

Adverts on other websites 18.2% 4 Public poster campaign 9.1% 2

Our presenters talking about it on air 59.1% 13 Via social networks 68.2% 15

Other (please specify) 4.5% 1 answered question 22

skipped question 8

Other (please specify) # Cross marketing in all of our apps

100.0%

90.0% 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0%

0.0%

Which of the following do you use to promote your Apps?



Which of the following statements are a reason why you do not promote your App(s)? Answer Options Response Response

Percent Count Spots are too expensive 0.0% 0

Adverts in newspapers are too expensive 0.0% 0 Poster campaign is too expensive 0.0% 0

TV campaign is too expensive 0.0% 0 We see no benefit in promoting it 33.3% 1

We count on mouth-to-mouth propaganda 0.0% 0 We are legally not allowed to promote an App 66.7% 2


skipped question 27

Which of the following statements are a reason why you do not promote your App(s)?

Spots are too expensive

Adverts in newspapers are too expensive

Poster campaign is too expensive

TV campaign is too expensive

We see no benefit in promoting it

We count on mouth-to-mouth propaganda

We are legally not allowed to promote an App




What do you specialy promote via your App(s)?

Answer Options


Featured shows 12.0% 3 Events organized by your organisation 24.0% 6

Partner events 4.0% 1 We do not promote via our App 52.0% 13


skipped question 5

Other (please specify) # Game and App # Depends on the app

What do you specialy promote via your App(s)?

Featured shows

Events organized by your organisation

Partner events

We do not promote via our App




Do you work with or plan to work with any of the following Aggregators?

Answer In the near Options

Yes Future

No Response

Count TuneIn 2 2 16 20 iHeart 0 0 19 19 Spotify 3 1 16 20 YouTube 12 1 4 17 Vimeo 1 1 17 19 Other (please specify) 3


Do you work with or plan to work with any of the following Aggregators?

25

20

15 Yes

In the near Future

10 No

5

0 TuneIn iHeart Spotify YouTube Vimeo


# Tuenti # We publish our podcasts on iTunes App Store # Has not been decided yet



Please tell us why you work or plan to work with them:

Answer Options Response Response Count Percent

TuneIn

28.6%

4

iHeart 7.1%

1

Spotify

28.6%

4

YouTube 78.6% 11

Vimeo

7.1%

1

Other 0.0% 0

answered question 14

skipped question 16

TuneIn iHeart Spotify YouTube Vimeo

Because the Better metadata. Content distribution. aggregator's

popularity

Because it's quite Because it's still

Because our audience is close to

Because it can

Because it has an

popular for radio stations in android narrowed with radio some of our radio

lead to more audience on our

excellent quality of streaming and video

phones

Under discussion if we will

Just upgrading the

stations from USA and we have to reach them Because the application is not available in Greece We did Voice of Denmark with

apps

Because it's very popular Reaching new

quality

stream database streams counting as audience votes

90.0%

80.0%

70.0%

60.0%

50.0%

40.0%

30.0%

20.0%

10.0%

0.0%

Please tell us why you work or plan to work with

them: TuneIn iHeart Spotify YouTube Vimeo Other

is the bigest Distribution of content & promotion of shows for promotion Premium partner of Czech YouTube with live video broadcasts manually selected videos publish videos Offer videos from our shows online



OR Please tell us why you do not plan to work with Aggregators?


Percent Count We want to keep all users on our platform(s) 14.3% 2

We want to keep all our content on our platform(s) 35.7% 5 We see aggregators as competitors 14.3% 2

It is too expensive 14.3% 2 Other (please specify) 57.1% 8


Other (please specify) # legal restrictions # We are not against agregator but we want to keep control on our content and the way it is broadcast and monetize # It would be too fragmented, need special tools for automatic publishing # missing app strategy # Most aggregators want to earn money with our free and public content # Licence/Rights/Gema # we cooperate only with the biggest Aggregators in our country # Looking into the best options

60.0% 50.0% 40.0% 30.0% 20.0% 10.0%

0.0%

OR Please tell us why you do not plan to work with Aggregators?

We want to keep all

users on our platform(s)

We want to keep all our content on

our platform(s)

We see aggregators

as competitors

It is too expensive




Do you plan to add new functionalities to your App(s)? Answer Options Response Response

Percent Count Yes 79.2% 19 No 20.8% 5 answered question 24

skipped question 6

Do you plan to add new functionalities to your App(s)?

Yes

No



Which of the following will you be adding as new functionalities?

8

7

6

5 Standard

4 Location Based

3

2

1

0

Other (please specify) # 7 day catch-up program # Alarm Clock # General improvments. # More social features in syncronization with the live broadcasting

# Contents of specific shows: i.e. recipes, educational, children programming related material, etc. # User Upload Tool, better Accessibility # Slideshow # Increased use of push # Community elements # Interaction with listeners (questions, comments, traffic reports)

PSM Apps - Content

Which of the following will you be adding as new functionalities?

Answer Options

Standard Location Based Response

Count Livestream 3 0 3 Livestream 5 0 5

EPG 5 2 7 Text news 5 0 5

Photos 3 1 4 Podcast 5 1 6

Video on 4 1 5 Weather 4 2 6

Traffic info 2 2 4 Links to 5 1 6 Links to 5 0 5

Other (please specify) 10 answered question 17

skipped question 13



Why are you not adding new functionalities to your App(s)? Answer Options Response Response

Percent Count We are satisfied with our current strategy 80.0% 4

We currently have no money to develop 20.0% 1 Other (please specify) 0.0% 0


Why are you not adding new functionalities to your App(s)?

We are satisfied with our current strategy

We currently have no money to develop




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Which of the following do you believe are the most important features in Media Apps? (you can select a maximum of 5 choices)

Answer Options Response Response Percent Count

Livestream (radio) 69.6% 16 Livestream (video) 60.9% 14

EPG 43.5% 10 Text news 43.5% 10

Photos 26.1% 6 Podcast 52.2% 12

Video on demand 65.2% 15 Weather info 34.8% 8

location based weather info 21.7% 5 Traffic info 17.4% 4

location based traffic info 8.7% 2 Links to internal websites 8.7% 2 Links to external websites 0.0% 0


Which of the following do you believe are the most important features in Media Apps? (you can

select a maximum of 5 choices)

80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0%

0.0%



Do you plan to change your App(s)-strategy?


Percent Count Yes, we are reducing to one App for our company instead of one App for every program/station 0.0% 0

Yes, we will reduce to one App for our whole company instead of an App for every program/ channel/ medium 0.0% 0 Yes, we will increase to an App for every program/ channel instead of one App for the whole station (company) 4.5% 1

Yes, we are joining a nation-wide radio-/or TV-/ or media App (like UK-Radioplayer) 0.0% 0 Yes, we are creating content channel App(s) like for sports, culture, politics, etc. instead of or additional to existing 0.0% 0

No, we are satisfied with the current strategy 36.4% 8 No, we currently have no money to change our strategy 18.2% 4

No, a new strategy is currently not supported by our Governing board 0.0% 0 No, a new strategy is currently not supported by the Director General 0.0% 0

No, our strategy is restricted by media laws and regulation rules 9.1% 2 Other (please specify) 31.8% 7



# We will decide about the new strategy in near future, probably will offer one universal application and/or responsive website across all platforms. # Yes we are focusing on one app for the live and one for the podcast and besides one app by radio/programm # Future preference of HTML5/responsive Website instead of native Apps # Going Mobile first and responsive design with the Mobile as first channel # Both general channel apps and apps for specific shows # We are planning to switch to HTML5 Sites instead of Apps. # app strategy is still missing



Do you plan to change your App(s)-strategy? Yes, we are reducing to one App for our company instead of one App for every program/station

Yes, we will reduce to one App for our whole company instead of an App for every program/ channel/ medium

Yes, we will increase to an App for every program/ channel instead of one App for the whole station (company)

Yes, we are joining a nation-wide radio-/or TV-/ or media App (like UK-Radioplayer)

Yes, we are creating content channel App(s) like for sports, culture, politics, etc. instead of or additional to existing station/program Apps?

No, we are satisfied with the current strategy

No, we currently have no money to change our strategy

No, a new strategy is currently not supported by our Governing board

No, a new strategy is currently not supported by the Director General

No, our strategy is restricted by media laws and regulation rules




Please specify which content channel and if it is additional or replacing Apps: Answer Options Response

Count

0 answered question 0

skipped question 30



How much did you spend to develop your App(s)? Answer Options Response Response

Percent Count 0 - 2.000 EUR 10.5% 2

2.001--5.000 EUR 10.5% 2 5.001--10.000 EUR 10.5% 2

10.001--50.000 EUR 21.1% 4 50.001--100.000 EUR 26.3% 5

more than 100.000 EUR 21.1% 4 answered question 19

skipped question 11

How much did you spend to develop your App(s)?

0 - 2.000 EUR

2.001--5.000 EUR

5.001--10.000 EUR

10.001--50.000 EUR

50.001--100.000 EUR

more than 100.000 EUR



What is your budget in 2013 to develop your App(s)?


Percent Count 0 - 2.000 EUR 16.7% 3

2.001--5.000 EUR 11.1% 2 5.001--10.000 EUR 11.1% 2

10.001--50.000 EUR 16.7% 3 50.001--100.000 EUR 22.2% 4

more than 100.000 EUR 22.2% 4 answered question 18

skipped question 12

What is your budget in 2013 to develop your App(s)?

0 - 2.000 EUR

2.001--5.000 EUR

5.001--10.000 EUR

10.001--50.000 EUR

50.001--100.000 EUR

more than 100.000 EUR



Has your App(s) met your expectations, please rank the following statements Scale : 1 = Did not meet expectation, to 10 = Exceeded expectations

1 - Did not 10 - Answer Options meet 2 3 4 5 6 7 8 9 Exceeded

Rating Response Average Count

Number of Downloads of App 0 0 0 2 3 4 6 3 1 2 6.76 21 Number of Downloads of Podcast 2 0 0 2 1 2 3 0 2 2 6.14 14

Number of users/listeners 1 0 1 0 3 5 3 4 2 1 6.50 20 Benefit-cost ratio 0 0 2 0 6 2 2 5 0 0 6.00 17

Feedback from users 0 0 2 1 2 3 5 4 2 0 6.47 19 Feedback from editors 0 0 2 1 4 2 4 2 3 0 6.28 18

Visibility on social networks 1 0 3 1 3 4 1 1 1 0 5.13 15 Dialogue with the audience 1 1 2 2 6 3 1 0 1 0 4.76 17


Has your App(s) met your expectations, please rank the following statements Scale : 1 = Did not meet expectation, to

10 = Exceeded expectations

Dialogue with the audience

Visibility on social networks

Feedback from editors

Feedback from users

Benefit-cost ratio

Number of users/listeners

Number of Downloads of Podcast

Number of Downloads of App

0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00



Please use this text box to share any additional information about the content, workflow or performance of your app.

Answer Options

Response Count

4 answered question 4

skipped question 26

Response Text

# Rep in Q.11 "Up to 50%" is an average for ORF in total; however e.g. our youth music channel FM4 offers much less than 50% # We intend to focus less on streaming/newsfeed (old news already) and more on second screen interactivity, especially the direct live interaction with the show/presenters. This was the most successful direction we took in 2011 and 2012.

# Pioneer value (!)'Social media exposition of the releases themselves.

# The survey counts with one app, but Czech Radio has more than one application (total count is 6 - live stream on Android, live stream on iOS, live stream on Windows Phone 7.5+, news application on Android, news application for iPhone, news application in high resolution for iPad).

planet of the apps - annexe 7.1

Documents

psm apps content

apps annexe

media apps

content app ready

matching content

content channel

related content

new audience