planet ipe · according to unwto, 90% of women working in the industry are employed as waitresses,...

Planet IPE October 2017 Edition 1

PLANET IPE OCTOBER 2017 - GENDER & TOURISM

SPECIAL EDITION

© Jagbeer Kaur

Planet IPE October 2017 Edition 2 Planet IPE October 2017 Edition 3

MD SPEAKSTourism is considered to be one of the fastest growing industries in the global economy. Due to the diverse nature of the industry, it becomes an important source of both direct and indirect employment at all skill levels. World Tourism Day 2017 focussed on Sustainable Tourism – A Tool for Development and evaluate the contribution of this sector towards SDGs.

Gender perspective plays an important role in tourism sector where women make up half of the labour force but are paid lower and are assigned mostly unskilled jobs. Due to women’s concentration in the lower status jobs their potential to contribute fully still remains largely untapped.

According to UNWTO, 90% of women working in the industry are employed as waitresses, bartenders, maids, baby sitters, cleaners, flight attendants, housekeeping staff etc. Therefore, recognising gender issues within the sector and taking proper action in this course is very important to ensure development and growth of tourism in India & worldwide.

On this World Tourism Day … Let us together #MakeWayForHer

CONTENTS

Our Campaign in Numbers

6Perspectives

8Why Tourism Matters?

9Why Gender Parity Matters?

11IPEans Speak

13IPE Newsdesk

14Congratulations!

6

8

10

18

11

12

16


GENDER & TOURISM #MakeWayForHer CAMPAIGN

Tourism brings people to places they have never travelled, encourages cross-cultural understanding—and brings business to places. Tourism has demonstrated its potential to contribute to all the three dimensions of sustainable development – economic, social and environmental – and each of the 17 Sustainable Development Goals.

UN has declared Year 2017 as the Year of Sustainable Tourism for Development where it recognises “the importance of international tourism in bringing about a better understanding among people everywhere, in leading to a greater awareness of the rich heritage of various cultures and civilisations existing thereby contributing to the strengthening of world peace.”

IPE Global Limited, through its Gender & Tourism #MakeWayForHer campaign firmly endorses the UN Resolution. Our campaign is a step up to the #MakeWayForHer campaign launched in March 2017 which highlighted the need to address gender gaps in the corporate world and how equity in opportunities can lead to their growth and empowerment. Once again, through this campaign we attempt to highlight how promoting equality matters to practice responsible tourism.

Let us together pledge to commit to this initiative to build perspective - break perceptions on how sustainable tourism can lead to a better working world - a more gender inclusive world.

#WTD2017 #SDGs #Gender&Tourism #MakeWayForHer

© Shahbaz Anwar


OUR CAMPAIGN IN NUMBERS

Digital Outreach

Over 3.27lakh users reached across

platforms in 30 days

11 Blogs

+50 Shares across FB

+25000 Page Views

5 Posts

+250 Responses

+73694 Outreach across FB &

LinkedIn

Photography Awards 2017

1 Post

150 Entries

+4500 Likes

+18000 Fackebook Outreach

Guess the Place Contest

Building relationships with External Stakeholders The campaign brought together diverse perspectives on one platform to voice support on the issues of gender parity in tourism. We strengthened our relationships with international stakeholders, entrepreneurs, organisations, travel bloggers, authors and activists. Through our ‘Guess the place contest’ on facebook we engaged external audience and gained sustained outreach.

Employee Engagement Each one of us is a brand ambassador. With high levels of engagement and active participation, the Gender & Tourism Photography Awards 2017 witnessed an overwhelming response from IPEans.

Corporate Branding & Making inroads in Gender Equality Our campaign firmly aligns itself with the broader SDG Goals around the theme. Through this initiative we hope to contribute towards promoting greater equality in the sector which can ‘make way’ for responsible tourism and foster sustainable development.

© Rupayan Dutta © Jashwanth Tej Kasala


PERSPECTIVES

ROHIT KHATTAREntrepreneur, Founder –Jugni

Women are powerful and capable enough to make things happen for themselves…

TO READ MORE BLOGS VISIT OUR CAMPAIGN PAGE www.ipeglobal.com


LORETO IBANEZ CASTILLOHead Tourism Int. Projects STH-ESC La Rochelle-France, Former UNWTO - TedQual Programme Manager

Tourism – a Sector that allows, more than any other sector, the equal inclusion and treatment of all

KIRTHI JAYAKUMARFounder, Red Elephant Foundation

The freedom to travel safe and risk free is an absolute right - one that cannot be taken away for any reason.

AAKASH MEHROTRADevelopment Consultant, MicroSave, Travel Writer and a soon-to-be novelist

As you go more local you will find women playing a greater part in sustaining culture and driving local tourism activities.

PURBA MAZUMDAR & SIDDHARTHA NAGAR Couple Travellers & Bloggers, Four Blissful Feet

Yes, there seem to be more male solo travellers out there but there are plenty women as well!

PARNASHREE DEVI Travel Blogger – My Travel Diary

While choosing an unusual career path over my high salaried job, I was questioned by the world, including my own family.

© Jyotirmoy Sircar


10% GDP Tourism contributes to 10% of world GDP

1/11 JobsOne in every eleven jobs globally belongs to this sector

1235 MillionInternational tourist arrivals reached 1235 million in 2016

7 Years

Tourism has grown above average, at around 4% per year, for seven straight years

7% Exports7% of total world exports and 30% of world services exports

WHY TOURISM MATTERS? Why Gender Parity Matters?

Women are poorly represented at

professional levelsEMPLOYMENT

Women in tourism are earning 10% -15%

less than their male counterparts

PAY GAP

Women are responsible to carry out the unpaid work in family tourism

businessesCOMMUNITY

Women in tourism are disadvantaged to access

credit and loansENTREPRENEURSHIP

Women are still the victims of occupational

segregation in many sectors

STEREOTYPESPlanet IPE October 2017 Edition 10

© Aditi Khandelwal


JULIETTE SEIBOLDHead – Social & Economic Empowerment

“As tourists it is easy to assume that the beautiful places we visit are untroubled by inequalities between men and women, by injustices in the way benefits are shared, by grinding poverty or by environmental fragility. In actual fact, I believe these issues remain hidden from those who pass through. I have been fortunate enough to hike in some of the world’s most remote regions: the Himalayan Mountains, the Awash in Ethiopia, and from Asmara, the capital of Eritrea to the Red Sea Port of Massawa. I have noted that those driving buses, running hotels and restaurants, and acting as tour guides are largely men. Almost always women remain hidden. You may hear them in the kitchen, or briefly see them cleaning, fetching water, and looking after children. If you are in a less remote spot, women may be at the reception or serving tables but they are rarely in the lead. Perhaps one day these women will rise up, grow horns and confront and redress the inequalities they endure on a daily basis. But should they have to go through that process? Does it have to be a struggle? I think not. I believe that in the development of tourism we need standards and principles of engagement that aim to put women and men on an equal footing in providing services and in reaping the benefits. In practice this means engaging with women as well as men; building their capacities alongside men’s. Of equal importance is to audit the industry from a gender and environmental perspective and to make the outcomes visible. Without critical insights into what tourism is doing for gender equality and the environment, we all stand to lose.”


IPEans SPEAK

© Mohammad Mohsin Ganai


ANUJA SHUKLATourism Sector Lead

As the beauty of untouched lagoons and endless sea unfolded in front of us, we assumed that we have seen and experienced the best of Lakshwadeep islands.

Our assumptions that we are entering a conservative group of people who call themselves “islanders” and do not wish to have any interaction with us “the mainlanders” were completely ragged, when we were pleasantly surprised to meet a few families in Kavaratti island. Lakshadweep is a matriarchal society where women have a dominant say, so much so that any home without a girl child is considered a wretched home. ... It is perhaps the safest society for women in the country with only one case of domestic abuse reported in the last decade, and no cases of rape or molestation. Lakshadweep has largest number of households headed by women in the country (43.7 %) and in this land of wonders, women inherit the parental properties and men shift to wife’s home post marriage. It made me wonder how much we need to learn from this isolated group of merrymakers and how in our shallow and materialistic lives we have forgotten the peace and tranquillity of simple and safe living”

SHEILA ATIENOAnalyst, IPE Africa

It is a great thing when a woman – amidst power dynamics – is able to drive an economic powerhouse. However, it is a powerful thing when a woman–amidst a virile society–is able to harness and embrace the power of mother nature by driving tourists, entrepreneurs and governments towards appreciating the sum total of relationships and phenomena arising from touristic interactions.


© Navneet Singh


IPE NEWSDESK

Richard Slater, Director - Research, Development & Learning was invited as a Key Note Speaker to the United Cities and Local Governments of Africa First Forum of African Local City Managers and Training Institutes organised in Morocco from 18 to 20 September 2017. Dr Slater shared his views on Human Resource Capacity Development in African Cities drawing on his work for Cities Alliance on Local Government Staffing across 16 cities in Africa. The Forum was also attended by representatives of African National and Local Governments, Diplomatic Corps, Donor Partners, International Organisations and the Government of Morocco.

IPE Global organised a seminar on Impact Investing in partnership with IIC & USAID

The Impact Investors Council (IIC) in partnership with USAID and IPE Global hosted a meet aimed at building awareness on Impact Investing in India on September 15 in New Delhi. The Panel discussion focussed on global impact investing trends. Ashwajit Singh, MD, IPE Global addressed the meet and spoke about changing approach of donors with more focus on innovation around development capital and large scale impact measurement. The discussion was moderated by Anil Sinha, Global Liason, GIIN with Nehal Sanghavi, Senior Advisor Innovation & Partnership, USAID amongst other key note speakers. LM Singh, Project Director, IEE Global, spoke about PAHAL project that helped in building ecosystem support for delivering public good & catalysing social entrepreneurs.

Regional Workshop -Strengthening Local Resilience in Bangkok

Regional Workshop -Strengthening Local Resil-ience: Investing in Communities was organised in Bangkok on 12th September 2017 by ADB with IPE Global as Technical Partner. The 2-day workshop aimed to raise investment demands that strengthen resilience at the local level for community driven development. Raghwesh Ranjan, Director, Social & Economic Empow-erment, shared his views on investments for strengthening community resilience to climate change.

IPE Global at 14th UKFIET International Conference on Education and Development, Oxford, UK.

The 14th UKFIET International Confer-ence on Education and Development or-ganised by Oxford University was held during 5 – 7 September, 2017. Shalender Sharma, Vice President and Shashiranjan Jha, Manager, Education and Skill Devel-opment presented the paper entitled ‘Tar-geted intervention for improving learning outcomes: Evidence from “Learning Hub” pilot under DFID funded Odisha Girls Incentive programme (OGIP), India’ at the prestigious conference. The paper focussed on scaling up of initiatives like Learning Hub that can offer significant ways to improve learning outcome among marginalised groups.


British Council Certificate to Ethiopia Team

Join us in congratulating Team Ethiopia for successfully complet-ing two assignments with Qual-ity Education Support Program (QESSP), British Council. The team has been awarded BC Certificate for Capacity Assessment of Prima-ry and Secondary School Principals and Supervisors on Classroom As-sessment and Active Learning in SNNPR and Organizational Capac-ity Assessment of Oromia Regional Education Bureau which both re-gional education bureaus approved the produced reports during val-idation workshops. Our team of experts were appreciated by the Council for accomplishing the as-signment with high quality deliver-ables within the given time frame.

CONGRATULATIONS!

“Whenever you travel, wherever you travel, remember to: respect nature, respect culture, and respect your host. You can be the change you want to see in the world. You can be an ambassador for a better future. TRAVEL, ENJOY AND RESPECT.” - UNWTO Secretary-General, Taleb Rifai

#WTD2017 #IY2017 #TravelEnjoyRespect


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planet ipe · according to unwto, 90% of women working in the industry are employed as waitresses,...

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