design discretionPLAN601E VErbAL ANd VisuAL: iNformAtioN GrAPhics (sEssioN 4)

on representation

from tufte, 1983, p. 69

on representationAvoid misrepresentation in your graphics: be careful about relative scale and the presentation of relative proportion!

is there anything wrong with this bar graph?

100 %

census tract 55

80 %

60 %

40 %

20 %

0 %New York state

census tract 31

brooklyn, NY

manhattan cd 1

hudson, NY

Pratt PsPd

Pratt GAud

bard college

population age 18 – 34 (2012)

is there anything wrong with this bar graph?

100 %

meat Eater

80 %

60 %

40 %

20 %

0 %Lacto-Vegetarian

Lacto-ovo Vegetarian

VeganPescatarian

fruitatarian

macrobiotic

flexitarian

diets of plan601e students

is there anything wrong with this bar graph?

12 %

10 %

8 %

6 %

4 %

0 %

distribution of test scores

800770740710680650620590560530500470440410380350320290260230

PEr

cEN

tAG

E o

f tE

stEr

s b

Y sc

or

E

is there anything wrong with this pie chart?

1970

1980

1990

2000

2010

pescatarians

pie charts versus bar graphs

related categories at a specific moment in time

Parts of a whole

Percentages or shares

single and simple

unrelated quantities or a trend across a value range

independent categories

Absolute quantities

one or more

display

components

units

messages

what about count charts?can be useful when your sample size is manageable enough to display all units; makes units more tangible, easily indicates both quantity and share.

smokers63%

non-smokers37%

smoking among art school cohort

formatting for different media

presentation format and scale

Aa10’ – 30’

Aa2’ – 10’

Aa1’ – 2’

INFORMATION GRAPHICS = USING GRIDS

Leading the eye. Rule of thirds.

layout = using grids

Leading the eye. rule of thirds.

report layouttypography and columns provide a basic navigation system for reports, which have a high level of detail.

use typography (sizes, colors, styles) as a navigation system for the page; organize text and images into columns; scale images so they balance with text

gutter

column column column column

margin

report layouttypography and columns provide a basic navigation system for reports, which have a high level of detail.

use typography (sizes, colors, styles) as a navigation system for the page; organize text and images into columns; scale images so they balance with text

header

map

photo

subhead / teXt

teXt teXt

teXt

TIME TO VOLUNTEER FOR CASE STUDIES!!!REPORT LAYOUTMinimum font sizes: Title – 18 pt.; subhead – 10 pt.;body / caption-text – 12 pt.

Can you read all fonts from 1 to 3 feet away?

report layouttypography and columns provide a basic navigation system for reports, which have a high level of detail.

use typography (sizes, colors, styles) as a navigation system for the page; organize text and images into columns; scale images so they balance with text

header

subhead

sub- subhead

footer

summary deck

body teXt

image scaled proportional

to teXt

sidebar boX with unique font styles

caption

TIME TO VOLUNTEER FOR CASE STUDIES!!!REPORT LAYOUTMinimum font sizes: Title – 18 pt.; subhead – 10 pt.;body / caption-text – 12 pt.

Can you read all fonts from 1 to 3 feet away?

report layoutminimum font sizes: title – 18 pt.; subhead – 10 pt.;body / caption-text – 10 pt.

can you read all fonts from 1 to 3 feet away?

board layoutrows and columns provide a basic navigation system for boards, which organize information thematically.

use the 3 x 3 grid to organize images and annotation into thematic areas.

TIME TO VOLUNTEER FOR CASE STUDIES!!!

Can you read all fonts from 10 to 12 feet away?

BOARD LAYOUTMinimum font sizes: Title – 48 pt.; subhead – 36 pt.;body / caption-text – 18 pt.

use the 3 x 3 grid to organize images and annotation into thematic areas.

board layoutfonts and columns provide also basic navigation system for boards, which organize information thematically.

rendering

strategies

collages

title

intro precedents

analysis

conceptsite plan

phasing

title

TIME TO VOLUNTEER FOR CASE STUDIES!!!

Can you read all fonts from 10 to 12 feet away?

BOARD LAYOUTMinimum font sizes: Title – 48 pt.; subhead – 36 pt.;body / caption-text – 18 pt.

can you read all fonts from 10 to 12 feet away?

board layoutminimum font sizes: title – 48 pt.; subhead – 36 pt.;body / caption-text – 18 pt.

slide layout

maximize image size on the slide with legible headers and text.

header

header

header

subhead

subhead

subhead

image

image

images

teXt

teXt

minimum font sizes: title – 36 pt.; subhead – 24 pt.;body / caption-text – 14 pt.

report

Linear

1 – 2 ft.

Proportional to text

detailed narrative

sequential ideas

format

reading distance

image size

text

structure

boards

Linear/non-linear

3 – 10 ft.

As large as possible

Annotation

related ideas

slides

Linear

10 – 30 ft.

As large as possible

summary statements

one idea at a time

format comparison