+

Plan Your Business Vision for 2014Part Onewith Carma Spencewww.CarmaSpence.com

+Meet your presenter

Carma Spence

The Own Your Awesome Business & Life Coach

carma@carmaspence.com

Skype: carmaspence

25+ years experience in marketing, public relations, online marketing and content development

+Lesson Goals for Part One

Gap Assessment Where you are now compared to where you want to be

Target Market Identification Begin the process of narrowing down your target audience

Mission & Vision Statements First draft of your mission and vision statements

Objectives Start creating clear objectives for your plan

+Where are you now?

Authorship

Entrepreneurship

Business & Marketing skills

Strengths & Weaknesses

Opportunities & Challenges

+Where do you want to be?

Dream a BIG Dream

+Who do you serve?

What is a target audience?

Why you need a target audience

Ideal Reader

Unique Selling Proposition

+What is your vision?

Who do you serve?

How do you serve them? What can you do

beyond your book to serve your target audience?

+What is your mission?

What transformation do you facilitate?

+What are your benefits?

Features About product/service What it is Tangible facts What does it do? Description

Benefits About your client/reader What changes? Intangible perks WIIFM Emotional appeal

+What are your objectives for 2014?

Specific

Measurable

Attainable

Realistic

Timed

“Setting goals is the first step in turning the invisibleinto the visible.”

~ Tony Robbins

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“Success is steady progress toward one's personal goals.”~ Jim Rohn

Conclusion, Part One

+Assignment

Polish the work we did today

Identify 5 key objectives for the year

Complete worksheets: My Niche Statement Create a wish list Ultimate Outcome Worksheet

+Get the audio & workbook for these slides!

Here’s what’s INCLUDED in this workshop:

Two 90-minute training call recordings

A 40+ page workbook for the training calls

Three guided audio exercises in mp3 format

PDF of the Webinar slides

PLUS BONUSES!

http://bit.ly/pybv2014