®

Plain Talk About Literacy and Learning

Questions?Sarah Cortell Vandersypen, CFREVice President of Advancement and StrategyP: (225) 256-0509 | M: (440) 832-1261Email: sarah@cdl.org | www.cdl.org

Partnership Opportunities

February 9-11, 2022Hilton New Orleans Riverside

#PlainTalkNOLA

Plain Talk About Literacy and Learning® has become known as the conference for the latest research and dialogue on effective reading instruction and assessment. With carefully curated presenters and exhibitors, Plain Talk lets you join like-minded educators and decision makers from across the globe.

For 2022, we will return to New Orleans for three days of sessions and networking. We’ll bring experts from the U.S. and abroad to attract attendees for a lively in-person conference.

All events held at: Hilton New Orleans RiversideTwo Poydras Street, New Orleans, LA 70130

Phone: 1 (504) 561-0500 | Reservations: 1 (800) 445-8667

KEYNOTE SPEAKER

Plain Talk About Literacy and Learning

DR. STANISLAS DEHAENEAuthor of “How We Learn: Why Brains Learn Better Than Any Machine…for Now”

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About Our Attendees

ATTENDEES

FIRST TIME ATTENDEES

1260

703

98%

48

2021 Virtual Plain TalkSAID PLAIN TALK INCREASED KNOWLEDGE OF THE SCIENCE OF READING

STATES, CANADA, AUSTRALIA, NEW ZEALAND, PUERTO RICO, AND SOUTH AFRICA

Attendees include superintendents, state and

district office administrators, principals, teacher leaders and

coaches, and technical assistance providers (average attendance

at Plain Talk is 1,200).

CANADA,7

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PUERTO RICO, 2

2020 Plain Talk About LIteracy and Learning®

1521 ATTENDEES

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Network

• Meet new people and renew relationships with existing customers• Gather contact information from attendees visiting your booth• Follow up after the conference through email and phone calls

Gain Visibility

• Pitch products and services in your exhibitor booth or through sessions specifically designed for exhibitors• Be visible on the conference website long after the last day of the conference

Share Information

• Educate potential buyers with demonstrations• Advance the thought leadership in the field of literacy and learning

Exhibit Booths allow you to:

3361 Facebook Fans 1876 Twitter Followers68K Impressions 82K Impressions

Don't miss out as we return to Plain Talk in New Orleans!With new sponsorship opportunities and ways to connect with attendees, we know you will be able to enhance your presence and establish your brand as a leader in the industry.

Becoming an industry partner for Plain Talk has many great benefits including:

• The ability to connect directly with educational professionals from all over the globe. In 2020, Plain Talk brought more than 1,500 educators and decision makers to New Orleans. Past exhibitors report that this is the one conference they never miss.

• Dedicated Exhibit Hall time. Boothsarestrategicallyplacedinhightrafficareas,andattendeeswillbeabletolearnaboutyourproductsand services during dedicated breaks. In addition to having access to the entire attendee mailing list and e-mails of attendees who opt-in to share, you’ll be able to use a new lead generator.

• More ways to elevate your brand. We’ve created more ways to elevate your brand to your target audience. Whether it’s through exclusive sponsorship opportunities,aneducationtracksponsorship,oranexhibitorsession,you’llbehighlightedthroughtheofficial conference program, website, mobile app, and social media.

YOUR BRAND WILL EXTEND BEYOND THE CONFERENCE WALLS

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TITLE$20,000

GOLD LEVEL$7,500

SILVER LEVEL$5,000

BRONZE LEVEL$2,000

Complimentary 3-day conference registrations 6 4 2

Pre-Plain Talk Recognition

Ackowledgement as a sponsor on Plain Talk homepage and CDL’s registration site with embedded link to your website

Up to 75-word company profile

Up to 75-word company profile

Up to 75-word company profile

Up to 75-word company profile

Logo and company profile listed on Plain Talk Sponsor/Exhibitor page with embedded link to your website Ü Ü Ü Ü

Social media promotions Ü Ü Ü Ü

Featured in conference email with other Sponsors Ü Ü Ü Ü

On-site Recognition

Logo on all major Plain Talk signage Ü Ü

Option to provide CDL with insert(s) in registration packet 2 1

Complimentary booth tables/spaces in premier spot in exhibit area

3 2 1

Mailing list and emails for attendees who opt-in Ü Ü Ü Ü

Listed in Mobile App Ü Ü Ü Ü

Banner ad in Plain Talk App 3 days 2 days 1 day

Push Notification(s) in Plain Talk App (day and time selected by sponsor)

3 1 1 1

Recognition during welcoming remarks and conference slides Ü Ü Ü Ü

One slide in CDL’s Daily Welcome Slide Show on day of Sponsor’s choice Ü Ü Ü Ü

Ad placement in Plain Talk printed program1 full page; full color; premium

placement

1 full page; black and white

1/2 page; black and white

1/4 page; black and white

15% Discount on additional advertising Ü Ü Ü Ü

Post-Plain Talk Recognition

Thank you email blast Ü Ü Ü Ü

Next year's Sponsorship Package Ü Ü Ü Ü

SPONSOR BENEFITS

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4 AVAILABLETake exhibiting to the next level by participating in one of four sessions that allow you to showcase your products and services with a 30-minute session.

Be the exclusive Title Sponsor of Plain Talk 2022! Title sponsorship puts your branding message front and center, next to the title of the conference. All Plain Talk materials will be co-branded with the Title Sponsor’s logo, and a company representative will give opening remarks on day one with an opportunity to play a video (up to3min.).Additionalbenefitsincludean exhibitor session to share products and services during Plain Talk, one sponsored e-mail to attendees, and one sponsored post on the CDL blog.

TITLE SPONSOR

3 AVAILABLE Bring your brand to the mainstage by sponsoring one the Keynote Speakers! This sponsorship includes signage on the Keynote Podium, one full-page programad,andonepushnotificationin the mobile app on the day of the sponsored Keynote.

This sponsorship will put your company’s messaging in the palm of the attendees’ hands – literally. As the Mobile App Sponsor, you will enjoy prominent recognition through the app, including a password connected to your company’s name, logo on the app splash screen andonepushnotification.

Your company logo will be featured on the lanyards which are worn by all Plain Talk attendees. Ensure your company's visibility each day of Plain Talk and send home a reminder of your company's support of educators with these reusable lanyards.

WIFI access for Plain Talk attendees is a must! The exclusive WIFI sponsorwillbenefitfromprominentexposure on the Hilton WIFI splash screen and be able to create a custom name and password for the network.

2 AVAILABLE Thecoffeebreaksponsorwillbenefitfrom customized napkins with your logo and onsite signage during the break.

KEYNOTE SPONSOR LANYARD SPONSORTOTE BAG SPONSOR

WIFI SPONSOR

COFFEE BREAK SPONSOR

MOBILE APP SPONSOR

EDUCATION TRACKS SPONSOR EXHIBITOR SESSIONS SPONSOR

Give attendees a way to carry all of their Plain Talk essentials with a branded tote bag. Put your company logo in the hands of all attendees as thesponsoroftheofficialPlainTalktote used throughout the conference and long after the event is over.

TRACKS: EQUITY AND INCLUSION LITERACY LEADERSHIP NEW TO SCIENCE OF READING ADVANCED SCIENCE OF READING RESEARCH TO PRACTICE This sponsorship opportunity will bring visibility to your company by associatingitwithoneoffiveEducationTracks. You will gain increased logo recognition in a Plain Talk email blast featuring your track and a special program feature.

"I love the many opportunities to engage

with the exhibitors without feeling rushed – they are

always close by."

- Attendee

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Tuesday2/8

Wednesday2/9

Thursday2/10

Friday2/11

1:00 pmto

8:00 pm

9:00 amto

4:15 pm

9:00 amto

4:15 pm

9:00 amto

12:15 pm

12:15 pmto

2:15 pm

Exhibitor Tear Down

Exhibitor Hours

Exhibitor Check-In &

Set-Up

*This is a preliminary schedule. Exhibit hours indicated may change. Exhibitors will receive a final schedule approximately 2 weeks prior to the Institute as the Institute schedule is finalized.

9ft.

9ft.

6ft.

• Exhibitor Booth (one 6’ table draped and 1 chair or9’x9’floorspaceforfloor-standingexhibits)

• Two (2) complimentary conference registrations• Breakfast and lunch in VIP Exhibitor Lounge• Mailing addresses for all Plain Talk attendees• Email address for Plain Talk attendees who opt-in to

share with exhibitors• Overnight security when the exhibit hall is closed• Discounted rate for up to 2 additional staff members

at $525 per person

Cost of Booth Space$2,000USD Exhibitor Booth

• includes 9’W x 9’D space and 2 registrations• Table Top (one 6’ table and 1 chair) or Floor-

standing exhibit options available

$100USD Additional 6’ table • Max1perbooth.Alltablesmustfitin

9’W x 9’D space.

$150USD Electricity for all 3 days

Lead Capture$300 Device Rental$250 App Only LicenseEasily capture, qualify and rate leads you generate in the Exhibit Hall to be able to more quickly and effectively follow-up.

Booth Set-up:Exhibitors not set-up by 8:00 pm on Tuesday, February 8th will be considered no-shows and their exhibit space may immediately be utilized by Institute Management for any other exhibitor or purpose. All materials shipped to the hotel must be retrieved no later than 7:00 pm on Tuesday, February 8th, 2022. Exhibitors are prohibited from bringing additional tables to add to booth space.

Booth and table Set-up options:

Booth Tear Down:Tear down may begin no earlier than 12:15 pm onFriday, February 11th and must be completed no later than 2:15 pm.

Preliminary Schedule

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Exhibitor Benefits

EXHIBITOR BENEFITS

Subject to change

13 11

Title

18

Grand Salon A

Grand Salon D

Grand Salon B

Salon Salon Salon Salon

Escalators and Elevators to 2nd and 3rd Floors

12

3

2

4

14

65 10

Registration

1

9

87

Grand BallroomA B C D

Assignment of SpaceBoothspaceisassignedonafirst-come,first-servebasisupon receipt of completed Exhibitor Application and payment in full. Sponsors receive preference. Phone calls will not be accepted to reserve exhibit space or other exhibitor opportunities. Space is limited.

Exhibit Floor Plan - 1st Floor

EXHIBITOR PROFILE

Please provide a brief corporate profile (75 words or less) in Microsoft Word, including

your address, phone number, email and website to be listed as contact information.

Submit your logo in color as a .pdf or .tif file in 300 dpi.

Send to lauren@cdl.org no later than October 22, 2021. Profile will be included on CDL’s website and in the Plain Talk program

and app. Profiles may be edited by CDL.

1617 15

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Exhibit Floor Plan - 1st Floor

Content In keeping with CDL’s philosophy, all exhibitor ads must be directly related to evidence-based literacy/education products or services. CDL reserves the right to reject any advertisement for any reason whatsoever.

ADVERTISING

In addition to exhibiting, companies may wish to reach our attendees and presenters via advertising. Ads may be purchased in our full-color digital program and app. Only exhibitors and sponsors may advertise at Plain Talk.

Advertising Opportunities

Conference ProgramAll attendees will be provided with a digital program and a printed program on-site if they opt-in. The program will include the schedule, details on presenters, sessions and exhibitors, and other information.

Rates (full color digital program; black and white printed program)

• $900 Full page• $550 1/2 page horizontal• $350 1/4 page horizontal• $350 1/4 page vertical

Ad Specifications• Alladsshouldbeprovidedas.pdfor.tiffile

in 300 dpi at desired print size• Design can be in full color• Ads do not bleed, so crops and bleeds are

not required

Toavoidadditionalcosts,pleasesupplyfilesin accordancewiththedefinedcriterialistedabove.

7.5” x 10” 7.5” x 5” 7.5” x 2.5” 3.75” x 5”

full page 1/2 page horizontal

1/4 page horizontal 1/4 page

vertical

Deadline for Submitting Ad Material is: December 10, 2021.Email ads to lauren@cdl.org.

Marketing Opportunities

Daily Welcome Slide Show$150 on preferred dayThe welcome slide show will play each morning between 7:00 am and 7:55 am before the keynote address for all attendees.ThefilemustbeaPowerpointslidewitha16:9 ratio and a minimum font size of 30 points.

Mobile app Push Notifications$150 on preferred day(CDL staff will coordinate on time of day.)The Plain Talk app is available to access materials and interact with other presenters, exhibitors, and participants.Apppushnotificationshelpdriveboothandwebsitetraffic,increasebrandvisabilityandboostsales.Similartotextmessages,pushnotificationsappear on the screen of an attendee’s device even if the app is closed.

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Regulations & Restrictions• Exhibitingcompaniesmustberelatedtothefieldofeducation.

Their products and their services must align with evidence-based literacy, teaching, and/or learning. CDL reserves the right to determine the eligibility of any exhibit/exhibitor for inclusion in Plain Talk, either prior to or after the execution of the Exhibit Contract. Booth exhibitors are encouraged to sell ontheexhibitfloorandareresponsibleforallappropriatetaxes and licensing.

• Exhibitors are prohibited from bringing additional tables to add to booth space.

• Distributionofpromotionalitems(buttons,pens,etc.),flyersoradvertising materials is limited to within exhibit space. Exhibitor activities are also prohibited in any location other than the exhibit area.

• Exhibitors are expressly prohibited from assigning, subletting or sharing exhibit booth space. Interference of any kind with the space of other exhibitors is prohibited.

• CDL reserves the right to limit exhibits or activities therein that detract from the character of the exhibit hall and/or Plain Talk as a whole. This reservation includes persons, things, conduct, printed materials, or anything of a nature objectionable to CDL. In the event of such occurrence or restriction, neither CDL, nor the Hilton, is liable for refunds including, but not limited to, exhibit fees and other expenses.

Private Parties• Exhibitors shall be authorized to host private parties in the

Hilton at the approval of CDL. Exhibitors agree not to host private parties during scheduled hours of Plain Talk’s meetings, exhibits and other functions.

Cancellations

• All cancellations must be made in writing and received by CDL no later than January 8, 2022. Cancellations received prior to January 8, 2022 will be refunded less a 25% service fee. No refunds will be made after January 8, 2022.

• If the exhibitor has not checked in and set-up by 8:00 pm on Tuesday, February 8, 2022, CDL may utilize the space for any purpose without refund to exhibitor.

Liability and Insurance• CDL and/or the Hilton will not be responsible for any expenses

incurred other than payments included on the Exhibitor Application form if Plain Talk is cancelled for any reason, nor are they responsible for any loss to Exhibit Booth and/or materialsduetotheft,damage,fire,oranycausewhatsoeverwhile exhibits are in transit to or from Plain Talk or while they are in the building.

• CDL will employ reputable security when the exhibit area is closed. The duty of the security guards will be to protect thegeneralexhibitareaagainstfireandcatastrophes.Theexhibitor is solely responsible for his own exhibit against loss or damage from theft, accident, or other incident at all times. All property of the exhibitor is to remain at all times in his care, custody, and control.

• Exhibitors should secure items of value at all times and are required to maintain appropriate and adequate insurance to cover injury, loss, or damage to the public, attendees, its employees, and property.

• Exhibitor Responsibility Clause: To the fullest extent permitted by law, the person/legal entity described as “Exhibitor” in this clause and in this exhibitor contract (regardless whether such person/legal entity is also described as “Exhibitor” in this contract) hereby assumes full responsibility and agrees to indemnify, defend and hold harmless Hilton New Orleans Riverside (“Hotel”) and Hotel’s owners, managers, subsidiaries, affiliates,employeesandagents(collectively,“HotelParties”),as well as Center for Development and Learning (“Group”), from and against any and all claims or expenses arising out of Exhibitor’s use of the Hotel’s exhibition premises. Exhibitor agrees to obtain and maintain during the use of the exhibition premises, Comprehensive General Liability Insurance, including contractual liability covering the Exhibitor’s indemnity obligations in this clause. Such insurance shall be in the amount of not less than $1,000,000 combined single limit for personal injury and property damage. The Hotel Parties and Group shall be named as additional insureds on such policy, and Exhibitor shallsupplytheHotelwithaCertificateofInsuranceatleast30days prior to the use of the exhibition premises. The Exhibitor understands that neither the Group nor the Hotel Parties maintain insurance covering the Exhibitor’s property and it is the sole responsibility of the Exhibitor to obtain such insurance.

Contact• The CDL staff works hard to ensure not only the quality

and success of Plain Talk, but the quality and success of our exhibitors’ experiences. Please contact us at sarah@cdl.org if you have questions.

Institute Exhibit Policies

Please contact Sarah Cortell Vandersypen, CFRE for more information.3500 North Causeway Boulevard, Suite 1240, Metairie, LA 70002

P: (225) 256-0509 | M: (440) 832-1261 | Email: sarah@cdl.org9

Thank youto our 2021 Plain Talk Sponsors!

3500 North Causeway Boulevard, Suite 1240Metairie, LA 70002

530 Lakeland DriveSuite 1ABaton Rouge, LA 70802

(504) 840-9786 www.cdl.org learn@cdl.org