placement brochure doms anna university 2011 - 2013

department of management studies

Placement

2012Brochureanna university chennai

Communicate Locally, Succeed Globally. This is the new mantra as Business Firms, SMEs and Multinational Corporations shift their focus to

keep with the times. As Cultures, Economies and Politics collide, there is an increasing need to attain improved interconnectivity. As the

need to Internationalize has become essential in the current global scene, the role played by the Business firms is immense.

International expansion is based on the capability of a Business firm to exploit its local advantages in Global markets. On

the contrary, the lack of resources, strategic means, and the uncertainty and complexity of the process makes

International expansion a difficult goal to achieve. The idea of Glocalization (a portmanteau of Globalization and

Localization) is ideal for firms looking at International expansion. It serves as a means to combine the idea of

globalization with that of local considerations.

Internationalization in higher education scene is not entirely new. Ever since the development of

the market for higher education, universities are actively pursuing Internationalisation

strategies. The major change of course, is that the involvement of new key players in higher

education (India, China and Brazil) reflect wider geopolitical shifts.

strategies for internationaLiZation

invitation from the vice chancellor 3solicitation from the dean 4statement from cuic 5message from hod 6staff profiles 9student profiles 11international mous 25alumni 26infrastructure 27student achievements 28campus verve 29 contact 30

contents

Anna University DoMS is one of the premier management institutes in the country. Dedicated to producing global management executives

of the 21st century, Anna University DoMS has been in existence since 1981. Anna University was formed in September 1978 as a unitary

type of University by amalgamating the College of Engineering Guindy (CEG), Alagappa College of Technology, Madras Institute

of Technology and a School of Architecture and planning – all Internationally renowned Institutions in Chennai.

The MBA programme in Anna University Chennai has travelled quite a distance, since its inception in the year

1981. The Department of Management Studies (DoMS) has produced about 1500 capable, competent and

committed professionals. The spirit of pragmatic en-quiry and in-depth analysis of the dynamics of busi-

ness has continued to this day. The programmes are designed to bring out and nurture the leadership

and organizing skills of the future manager.

The MBA Hospitality Course, started in 2010 is one of the best available solutions to serve the

hospitality industry with professionalism.

anna university

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DoMS complements the role that management education plays in modernizing and professionalizing businesses that are communica-tions-driven. The beautiful campus of DoMS has all the modern fa-cilities and amenities of any institution of International repute. Stu-dents are encouraged to pursue varied interests, both cultural & academic. DoMS as a system has adopted a simple but highly ef-fective method to select the best candidates and provide them with the best teaching faculty and top-notch facilities.

DoMS is contemporary. DoMS believes in facilitating learn-ing and sharing ideas and experience rather than merely teaching, and encourages experimentation and inno-vation. The single, most important aspect that makes DoMS stand apart from the other management schools in the country is the strength and design of its cur-riculum. The emphasis on guidance and counseling has effectively complemented the regular curricu-lum thereby imparting robust sense of profes-sionalism along with academic proficiency. The extremely competent faculty elevate DoMS to an enviable level, one to which thousands of aspirants strive to become part every year.

doms

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I feel elated to indite this message and invite you for participating in the placement process of 2012. Department of Management Studies (DoMS) Anna University, Chennai has con-

sistently focused on designing practice-oriented learning through a contemporary and contextual curriculum cantilevered by our strong industry interface. Our distinguished

faculty members are actively involved in the pursuit of creating and strewing knowl-edge and are constantly making significant contributions to academia, industry and

the economy.

The 2011-2013 batch of post graduate students in General Management and Hospitality Management from the DoMS, are eager to take up challenges of the

corporate world. These Classes comprise some of the brightest minds in the country, hailing from diverse educational backgrounds, selected after an gru-

elling selection process, and honed by our brightest faculty members. These students shall be ideally positioned in using their managerial capabilities to

serve as change masters and thought leaders in the current dynamic busi-ness environment.

We believe that the two years of value based education in DoMS has made them well rounded individuals with strategic thinking, initiative

and achievement orientation.

Besides academics, DoMS also provides opportunities for students to participate in co-curricular and extra-curricular activities to

develop their personality to their fullest potential. The best of talents is here and I invite recruiters to tap it.

Dr. P. Kali Raj,Vice Chancellor

invitation from the vice chanceLLor

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Knowledge and continuous learning is the mainstay amongst the best organizations of to-day. In keeping with this requirement, we at DoMS have designed programmes that equip the future managers of tomorrow with learning, competencies and skills that set them apart. Our students, who are completing their Management studies at the end of this academic year, are looking forward for challenging opportunities to work in the corpo-rate world. They are hardworking, talented, zealous and are determined to succeed as management professionals.

DoMS has maintained an aura of culture and legacy over the decades of innovative growth and excellence. Having stamped its class in academic and corporate cir-cles, the alumni of DoMS today don the most challenging and demanding roles in industry – India and abroad. This is testimony to the trust and belief that the industry has bestowed in us for years and more importantly is a commitment from DoMS to deliver the best consistently. This journey from darkness to light for the students would not be possible but for the strong bond that DoMS shares with the business world.

I feel privileged to invite the prestigious recruiters from all the sectors to visit DoMS for Campus Recruitments. I am confident that with a lit-tle exposure under your guidance and tutelage these students will receive the necessary pragmatic experience an d prove to be long term assets to the organizations where they are absorbed.

We trust that being positive rather than retroactive , executing rather than just scheduling and striking excellence rather than just planning are the hallmarks of an AU DoMS student.

Dr. M. SekarDean

soLicitation from the dean

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MBA students of Anna University, Chennai entered into our academic portal with high aca-demic marks both in their qualifying degree and through our TANCET examination.

From the initial semester to final, they are engaged continuously with academic experts and maintains high level professional dialogues with Industrialists to enhance their aca-

demic competency and individual professionalism.

Their latent and manifest academic qualities will definitely be an asset to any organi-zation. Everyone of our student will have a unique academic disposition and this

gamut is the real contributing factor.

With these proven professional qualities it will definitely be a “Placement Para-dise” for any organization intends to visit Anna University.

Your professional selection will add value to our students, Faculty Members, Department of Management Studies and to our great Anna University.

Professionally yours,

Dr. S. Selvam

Director, CUIC

statement from the cuic director

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At DoMS, we are constantly ameliorating ourselves to meet the challenges of a fast-chang-ing world and a dynamic business environment. Given the pace of change that we have witnessed in the recent past, it is a task that keeps us on our toes. We incessantly and continually strive to incorporate the best practices of the academic world into all our programmes. This makes DoMS an institution of great repute and an obvious choice for the brightest young minds in the country. The MBA program at Anna University Chennai is an attempt to address this con-cern in a scientific spirit. 30 golden years have gone past since the inception of DoMS and in the eve of celebrating its ‘Pearl Anniversary’, DoMS mightily roars with pride about the thousands of highly successful managers it has unleashed into the corporate world through the years. The time has come again for us to showcase the best minds we have con-structed and perfected for the outer world that is waiting to test and ab-sorb the best of talent that exceeds par excellence and competence. Our intercollegiate management symposium, Ethos’12 organized entirely with innovative events, untiring dedication and prime planning by the students has made their education an epitome of excellence. Placements always form an important part of Management stud-ies function. It marks the culmination of the process of moulding highly employable and industry ready professionals through a two year long rigorous academic process. I look forward to forg-ing stronger bonds of co-operation to traverse unchartered territories of excellence. Welcome home to DoMS!

Dr. L. SuganthiHead of Department

message from the head of dept

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marKetingBRAND MANAGEMENT - RETAIL MANAGEMENT - ADVERTISING & SALES PROMOTION - CONSUMER BEHAVIOUR - CUSTOMER RE-LATIONSHIP MANAGEMENT - RETAIL MANAGEMENT - EVENT MAR-KETING - MARKETING METRICS - ADVANCED DATA ANALYSIS

finance SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT - MERCHANT BANKING & FINANCIAL SERVICES - INTERNATIONAL TRADE FINANCE - CORPORATE FINANCE - DERIVATIVES MANAGEMENT - STRATEGIC INVESTMENT & FINANCING DECISIONS - RISK MANAGEMENT & INSURANCE - MICRO FINANCE

operations ADVANCED MAINTENANCE MANAGEMENT - LOGISTICS MANAGEMENT - ADVANCED OPERATION MANAGEMENT - PRODUCT DESIGN SERVICES - OPERATIONS MANAGEMENT - ROBUST DESIGN - SUPPLY CHAIN MANAGE-MENT - PROjECT MANAGEMENT

human resource MANAGERIAL BEHAVIOR & EFFECTIVENESS - ENTREPRENEURSHIP DEVELOPMENT - ORGANIzA-TIONAL THEORY DESIGN & DEVELOPMENT - INDUSTRIAL RELATIONS & LABOUR WELFARE - LA-BOUR LEGISLATIONS - STRATEGIC HUMAN RESOURCE MANAGEMENT & DEVELOPMENT - SOCIAL PSYCHOLOGY - STRESS MANAGEMENT

systems DATABASE MANAGEMENT SYSTEM - E-COMMERCE TECHNOLOGY & MANAGEMENT - ENTERPRISE RESOURCES PLANNING - DECISION SUPPORT SYSTEM & INTELLIGENT SYS-TEMS - SOFTWARE PROjECT & QUALITY MANAGEMENT - DATA MINING & DATA WARE-HOUSING - KNOWLEDGE MANAGEMENT SYSTEMS - BUSINESS INTELLIGENCE - BUSINESS

MODELLING

speciaLiZationsCurriculum

The curriculum followed here is dynamic and is continuously reviewed & updated through industry feedback. It incorporates learning with the help of theoretical as well as practical

modules. Students are required to undergo a Summer Internship which is to be done in an organization for 6-8 weeks so that a student gets an industry feel of work and environment. Core subjects along with Elective Subjects are provided for students to

equip themselves for the industry. A Student is given an option to specialize in two branches from the five branches of study.

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Our formidable faculty team believes ardently in not just nurturing or pruning minds but in enlightening them, with not just knowledge but with wisdom, insight, vision and passion. They are the directors who indulge in cultivating the peculiar bent of genius in each one of AUDoMites. Our esteemed faculty lay the cornerstone to our knowledge. The core faculty team consists of experienced & well learnt members who bring a varied rich experience from their respective fields to enrich the students knowledge base.

Best B-School with industry related curriculumBloomberg UTV Award 2012

Best Teacher for Information Technology Management,Bloomberg UTV Award 2012

The department is actively involved in 72 Industrial Projects with vari-ous industries where students and faculty are actively involved in offer-ing innovative suggestions and effective solutions to industrial practices

List of Publications in Conference Proceedings | Merger and Acquisition: A report on Introspection of a Success story- 1CABE

Conference, SOHAR University, SOHAR SULTANATE OF OMAN |

| Energy Conservation and Preservation — A global dimming paradigm — Na-

tional Conference on 3E Energy Economic Efficiency. |

| National level Award for the Best Paper entitled “An investigation on the role of

emotional intelligence on academic achievement among University students” |

journals published by the faculty have appeared in:| International journal of research in commerce | Economics & Management (URCEM) |

African journal of Business Management | International journal of Business Governance &

Ethics | journal of Modelling in Management | Global journal of Management & Entrepre-

neurship | Indian journal of Commerce and Management | Spanish journal of Psychology|

Facultyawards & honours

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dr. g. rajendaranM.A, M. Phil, Ph.D., (IIT) Professor,Teaching Experience of 23 yearsAreas of Interest: Finance, Marketing,Global Business/ Business Research

dr. hansa Lysander manoharB.Tech., M.B.A.,M.C.A., FDP (IIMA)Assistant Professor (AGP),Teaching Experience of 25 yearsAreas of Interest: Operations, Informa-tion Systems,Technology Mgt.

dr. Jayanth Jacob B.E, M.B.A., Ph.D., Asst Professor (Sr.Gr.), Teaching Experience of 20 yearsAreas of Interest: Market Research,Training & Development, Quantitative Analysis

dr. r. mahesh B.E., M.B.A., Ph.D., Associate professor,Teaching Experience of 13 yearsIndustry Experience of 5 yearsAreas of Interest: Marketing, Behav-ioural Science, IPR & Patent Science

dr. a.thiruchelvi M.Sc., MBA., Ph.D., Assistant Professor,Teaching Experience of 8 yearsAreas of Interest: Behavioural Science,Work Psychology, Measures & Testing in Psychological Research

mrs. e. thenralB.E, PGDBM (IIM B), (Ph.D.)Assistant Professor,Teaching Experience of 7 yearsAreas of Interest: Supply Chain Management, Operations Manage-ment, Marketing

dr. L. suganthiB.Tech., M.B.A., Ph.D., Professor & Head,Teaching Experience of 24 yearsAreas of Interest: Energy Manage-ment, Information Systems, Women Studies

dr. n. senthil Kumar B.E, M.B.A., Ph.D.,Associate professor,Teaching Experience of 12 yearsAreas of Interest: Marketing, Operations

dr. m. v. supriyaM. Com., M. Phil., Ph.D.,Associate professor,Teaching Experience of 21 yearsAreas of Interest: Organisation Be-haviour, HRM, Behavioural Training

mr. a.K.sheik manzoor B.E, M.B.A, Ph.D., Assistant Professor,Teaching Experience of 9 yearsAreas of Interest: Information Systems, ERP, Service Marketing

Staff Profiles9

mr. s. Krishna Kumar B.Sc, M.Sc, M.Phil, M.B.A., (Ph.D.)Assistant Professor,Teaching Experience of 10 years,Industry Experience of 15 years,Areas of Interest: Entrepreneurship, Industrial Relationship, Labour Mgt

mr. h. premraj, M.Com., M. Phil., M.B.A., M.A[YHE], (Ph.D.) Visiting Faculty,Teaching Experience of 14 yearsIndustry Experience of 12 yearsAreas of Interest: Accounting, Financial management, Marketing

mr. v. raj Kumar B.Sc., M.B.A., (Ph.D.)Teaching Fellow,Teaching Experience of 2 yearsAreas of Interest: Marketing,Information Systems, Data Mining

mrs. hannah Jayaseeli sB. Com., M.B.A., (Ph.D.)Teaching Fellow,Teaching Experience of 2 yearsAreas of Interest: Marketing, Human Resource, Business Communication

dr. s. p. dhanvel B.A, M.A, M.Phil, P.G.C.T.E, Ph.D, P.G.D.H.E

Professor & Head, Department of English

(Interdepartment Exchange Faculty)

col. s. chandrashekarB.E., M.A., DBM, M.B.A., PGDHRM, M.Phil, C. Engg., (Ph.D.) Visiting FacultyTeaching Experience of 38 years

ms. Benita .s. monicaB.E., M.B.A., (Ph.D.) Teaching Fellow,Teaching Experience of 3 yearsAreas of Interest: Human Resource Management, Finance and Business Research

mrs. p. n. Kayalvizhi B.Sc., M.B.A.,Teaching Fellow,Total Experience of 4 yearsArea of Interest: Marketing,Finance and ERP

mrs. p. vijayalakshmiM.B.A., M.Phil, (Ph.D.) Teaching Fellow,Department Library Incharge,DOMS Anna University

ms. sumathi.g.n.B. Tech., M.B.A., (Ph.D.)Teaching Fellow,Teaching experience of 2 years,Areas of Interest: HRM, Perceived Or-ganizational Support, Public Health

prof. v.nageswaranM.Tech, FPM (IIM C)

Visiting FacultyTotal Experience of more than 40 years

Areas of Interest: Corporate Finance, Strategic Investment and

Financing Decisions

Department of Management

Studies Anna

University

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Student ProfilesWe continually look to equip ourselves with contemporary skills through quality course structure, pedagogy and teaching learning methodology, provided to perfection by the facilities here at the Department of Management Studies, Anna University. We have a diverse mix of students here at DOMS, Anna University. A dynamic and fresh team of individuals, with graduations in Dental Sciences, Engineering, Visual Communication, and Commerce make for an exciting knowledge sharing platform that fosters lateral thinking and free exchange of ideas.

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STUDENT PROFILE 2011 - 2013 BATCH

MASTER OF BUSINESS ADMINISTRATION

PLACEMENT BROCHURE DOMS - ANNA UNIVERSITY

RATHEESH SDOB: 14 MAY 1987

UG: B.E (CSE)Specialization: Finance & Marketing

Areas of interest: Marketing & Financial AnalysisSummers: Apollo Tyres, Chennai

Title: Marketing AnalysisExperience: Vansan Systems Ltd (10 months)

Mail: [email protected] Ph: 91 9176681585

AADHITYAA A.SDOB: 04 FEB 1988

UG: B.E (MECH)Specialization: Operations & Finance

Areas of interest: SCM, Operations Management, SAPMSummers: Capital Market Ltd, Chennai

Title: Attitude Towards Risk & ReturnExperience: Vedenta (13 months)


ABHINAYA KDOB: 28 jUN 1990

UG: B.Com (Corporate Secretaryship)Specialization: Finance & HR

Areas of interest: Security analysis & Portfolio Management, Investment Banking, Merchant Banking, HRM

Summers: International Institute of Project Management (IIPM), Chennai

Title: A TV Commercial Project: Appraisal & SelectionMail: [email protected]

Ph: 91 9629884777

AISHWARYA RDOB: 09 FEB 1991UG: B.Sc (VisCom)Specialization: Finance & MarketingAreas of interest: Marketing, Advertising, FinanceSummers: Kasturi & Sons Ltd - THE HINDU, ChTitle: Measuring Effectiveness of Training Programme on Managerial EffectivenessMail: [email protected] Ph: 91 9841410620

ANUPAMA SDOB: 08 jAN 1990UG: B.Tech (IT)Specialization: HR & SystemsAreas of interest: Recruitment, Training, Software Project & Quality ManagementSummers: Talentin HCM Services, ChennaiTitle: Analysis of Quality of WorklifeMail: [email protected] Ph: 91 7708793899

ANUSHA SURESHDOB: 05 jUL 1990UG: B.Sc (Computer Science)Specialization: HR & SystemsAreas of interest: Recruitment, Training & Development, Payroll Processing, Software Project and Quality ManagementSummers: Talentin HCM Services, ChennaiTitle: job Satisfaction & Employee Turnover IntentionsMail: [email protected] Ph: 91 9941406132

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ARAVIND KUMAR KDOB: 23 SEP 1986

UG: B.Tech (Textile technology)Specialization: Finance & Marketing

Areas of interest: Services/Retail Marketing, Banking, Security Analysis & Portfolio ManagementSummers: Vridhi Investment Intermediaries Ltd, Ch

Title: Study on Investor Behaviour on Various Investment Options

Experience: Must Garment Corp Ltd (26 months)Mail: [email protected] Ph: 91 9944129295

ARCHNA GDOB: 14 MAY 1991

UG: B.ComSpecialization: Finance & Marketing

Areas of interest: Banking & Financial services, Costing, Security Analysis & Portfolio Management

Summers: Diabetik Foot Care India, ChennaiTitle: Selling Price Determination for

Indigenous & Imported ProductsMail: [email protected] Ph: 91 9940399800

AROCKIA VICTORIA PREETHI TDOB: 17 jUN 1988

UG: B.E (ECE)Specialization: HR & Marketing

Areas of interest: Human Resource Management, Training and Development, Retail Marketing

Summers: IRCDS, ChennaiTitle: A Study on Entrepreneurial Success of Rural

Women Entrepreneurs Evolved from SHGExperience: Infosys (4 months)


ARUNACHALAM LDOB: 29 DEC 1988UG: B.E (EIE)Specialization: Operations & MarketingAreas of interest: Supply Chain Management, Services Marketing, Statistics Summers: Mango DVM, ChennaiTitle: Study of Willingness of the Consumers to Buy the Mango DVM ProductsExperience: Metrohm India Ltd (10 months) Mail: [email protected] Ph: 91 9940567765

ASHWANT VINAYAKDOB: 13 MAR 1991UG: B.ComSpecialization: Finance & MarketingAreas of interest: Marketing Strategy & AdvertisementSummers: Times of India, ChennaiTitle: Market PenetrationMail: [email protected] Ph: 91 9962458005

AVINASH KDOB: 20 MAY 1987UG: B.Sc (H&HA)Specialization: Finance & MarketingAreas of interest: Retail Store Handling, Service Marketing, Portfolio Management, Corporate Accounting & Finance, Local Store Marketing Summers: Mango DVM, ChennaiTitle: Study on the Satisfaction of the Existing Mango DVM CustomersExperience: McDonalds India, KFC Yum India (3 yrs) Mail: [email protected] Ph: 91 9791030397




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BHUVANESH KUMAR RDOB: 04 MAY 1990

UG: B.E (CSE)Specialization: Operations & Marketing

Areas of interest: Production Management, Supply Chain Management, Project Management

Summers: ARIHANT Forging, ChennaiTitle: Study on Inventory Management


BHUVANESWARI MDOB: 19 MAR 1986

UG: B.Sc (Maths)Specialization: HR & Finance

Areas of interest: Industrial Relations & Labour Welfare, Selecting, Recuriting, Portfolio

Management & Merchant Banking Summers: Shriram Chits Pvt Ltd, Villupuram

Title: Is Chit Funding a Good Investing Option?An Analysis of Chit Finanacing


DAVLOOR HARSHAVARDHANDOB: 01 SEP 1986

UG: B.E (ECE)Specialization: Operations and Finance

Areas of interest: Entrepreneurship, Mergers & Acquistions, Financial Analysis, Sports

Summers: Vee care Health Care, juice and Beyond, ChennaiTitle: Management trainee

Experience: Gmhsa (UK), Keerthi Enterprises (3 yrs)Mail: [email protected] Ph: 91 9840617191

DAYAL KIRAN RAj MDOB: 27 FEB 1989UG: B.E (ICE)Specialization: Operations & MarketingAreas of interest: Services Marketing, FMCG IndustrySummers: Chennai Port Trust, ChennaiTitle: A Study on Cargo HandlingMail: [email protected] Ph: 91 9677960560

DINESH BABU jDOB: 22 OCT 1988UG: B.Tech (Biotech)Specialization: Finance & MarketingAreas of interest: Working Capital Management, Customer Relationship Management, World Politics, International EconomicsSummers: Mango DVM, ChennaiTitle: Price Expectation Survey About MusicMail: [email protected] Ph: 91 9840117504

DIVYA P K DOB: 22 OCT 1989UG: B.Tech (Biotech)Specialization: Finance & HRAreas of interest: Merchant Banking, Financial Services, Human Resources ManagementSummers: National Hub for Healthcare & Instrumentation Development, ChennaiTitle: Indigenous manufacturing of Medical InstrumentsMail: [email protected] Ph: 91 9789981231




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DIVYA EDOB: 07 jUL 1989

UG: B.Sc (Computer Science)Specialization: HR & Finance

Areas of interest: Security Analysis & Portfolio Management, Merchant Banking, HRM,

Investment Banking, Project Management, Summers: International Institute of Project

Management, ChennaiTitle: Why Attrition is Higher in IT Industry ?

Experience: CTS (1 yr) Mail: [email protected] Ph: 91 9677216713

DIVYA KDOB: 11 AUG 1989

UG: B.E (E&I)Specialization: Operations & Finance

Areas of interest: Security Analysis & Investment Deci-sions, Supply Chain Management, Product Design

Summers: Sundaram Finance, ChennaiTitle: A Study on Credit Appraisal System of Hire Purchase Business

Experience: Ramco Systems (6 months) Mail: [email protected] Ph: 91 9789954892

DIVYA RDOB: 28 DEC 1986

UG: B.E (CSE)Specialization: HR & Finance

Areas of interest: Investment Banking, Merchant Banking, Risk Management, Security Analysis & Portfolio

Management, Human Resource ManagementSummers: R. R. Donnelley India Outsource Pvt ltd

Title: A study on the Financial Performance of R. R. Donnelley India Outsource Pvt Ltd

Experience: Wipro Technologies (Trainee - 3 months)Mail: [email protected] Ph: 91 9884531460

DIVYA TDOB: 22 FEB 1988UG: B.E (CSE)Specialization: HR & Finance Areas of interest: Compensation Planning, Portfolio ManagementSummers: L&T Construction, ChennaiTitle: job-Order Costing & Variance AnalysisMail: [email protected] Ph: 91 9176217141

EzRA PRINCE jEBAHAR IDOB: 15 AUG 1988UG: B.E (CSE)Specialization: Operations & SystemsAreas of interest: Object Oriented Modelling, Product Design, Project Management, E-Commerce, Social Media MarketingSummers: Royal Sundaram Alliance Insurance Pvt Ltd, ChTitle: Identification of Opportunities for Insurance in Co-operative SocietiesExperience: TCS (10 months) Mail: [email protected] Ph: 91 9789941838

GAYATHRI B LDOB: 11 APR 1990UG: B.Sc (Computer Science)Specialization: Operations & FinanceAreas of interest: Security Analysis & Portfolio Management, Supply Chain ManagementSummers: TAGA Industries, ChennaiTitle: Business Potential of Non-Woven ProductsMail: [email protected] Ph: 91 9840897198




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GOKUL MANORANjAN MDOB: 13 APR 1989

UG: B.E (ECE)Specialization: Systems & Marketing

Areas of interest: Advertising & Sales Promotion, Graphic Design, E-commerce, ERP.

Summers: Polynova industries, ChennaiTitle: Integrating Business Intelligence with ERP

to Improve Strategic Planning Experience: ElementK India pvt ltd (8 months)


HAjIRA BANU S MDOB: 10 AUG 1987

UG: B.E (EEE)Specialization: HR & Finance

Areas of interest: Human Resource Management, Security Analysis & Portfolio

Management, Merchant BankingSummers: L&T Construction Infrastructure, Chennai

Title: Study on Materials ManagementExperience: CTS (9 months)


HAPPINES WILLIAM DOB: 14 FEB 1988

UG: BBASpecialization: Finance & Marketing

Areas of interest: Banking & Financial Services, Entrepreneurship, Security Analysis & Portfolio Management,

Supply Chain Management, Retail ManagementSummers: Sea Birds Group Co. Ltd, Chennai

Title: Study on Brand Awareness & Customer ExpectationsMail: [email protected] Ph: 91 9962403047

HARISH KUMAR SDOB: 11 jAN 1990UG: B.Sc (Maths)Specialization: Finance & MarketingAreas of interest: Merchant banking, Advertisement & Sales PromotionSummers: BHEL BAP, RanipetTitle: Working Capital ManagementExperience: Swastika Self Improvement Centre (1.5 yrs)Mail: [email protected] Ph: 91 9790145150

jAI DINESH KDOB: 16 jAN 1987UG: B.E (CSE)Specialization: HR & MarketingAreas of interest: Industrial relation, Labour Welfare, Employee Relation & RecruitmentSummers: WAVES Clothing Pvt Ltd, ChennaiTitle: Effectivess of CommunicationExperience: Tamilnad Mercantile Bank (1 yr & 5 months) Mail: [email protected] Ph: 91 9840460904

jAYA CHITRA KDOB: 27 APR 1988UG: B.E (EEE)Specialization: HR & SystemsAreas of interest: Recruitment, Training & Development, Payroll, Project ManagementSummers: Reliance HR services, NungambakkamTitle: Analysis of Various Reasons for Attrition & Finding Possible SolutionsExperience: CTS (6 months)Mail: [email protected] Ph: 91 8939911295




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KOTEESWARI SDOB: 23 SEP 1989

UG: B.E (ECE)Specialization: HR & Marketing

Areas of interest: Recruitment, Training & Devel-opment, Industrial Marketing, EHRM

Summers: BSNL, ChennaiTitle: Analysis of Customer Satisfaction & Effect of

Customer Satisfaction on Customer LoyaltyMail: [email protected]

Ph: 91 9488993981

KRUPA LAKSHMI NARASIMHANDOB: 22 jUN 1989

UG/PG: B.ComSpecialization: Finance & Marketing

Areas of interest: Banking, InsuranceSummers: Broadline, Chennai

Title: Inventory Management SystemMail: [email protected]

Ph: 91 9176337080

MADAN MOUHAN V BDOB: 24 MAR 1987

UG: B.Tech (IT)Specialization: HR & Marketing

Areas of interest: Marketing (Sales)Summers: ABT Maruti Suzuki, Chennai

Title: Customer Satisfaction Study at ABT MarutiMail: [email protected]

Ph: 91 9551051551

MANjz REKHA T RDOB: 24 jUL 1990UG: B.Tech (IT)Specialization: HR & SystemsAreas of interest: Training and Development, Recruitment, Software Project & Quality ManagementSummers: TANGEDCO, ChennaiTitle: Effectiveness of Training at TANGEDCOMail id: [email protected] Ph: 91 8056130552

NAIDHROVEN ADOB: 15 APR 1990UG: B.ComSpecialization: Systems & MarketingAreas of interest: Sales, Game Development, ITSummers: Department of Management Studies, Anna University, ChennaiTitle: Establishing an Alumni NetworkExperience: Web Marketing (4 yrs)Mail id: [email protected] Ph: 91 9884351594

NELSON jOSHUA IDOB: 07 DEC 1988UG: B.E (EEE)Specialization: Operations & MarketingAreas of interest: Supply Chain Management, Services Marketing, Advertising & Sales promotion.Summers: jSW Steels, ChennaiTitle: Analysis to Enhance the Sales of jSW SteelsMail: [email protected] Ph: 91 9944017929




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NIVEDHITHA RDOB: 18 AUG 1991


Areas of interest: Marketing, Sales Promotion, Event Management, Fashion Industry

Summers: Chennai Port Trust, ChennaiTitle: Port Users Attitude Towards Infrastructure

Provided at Chennai PortMail: [email protected] Ph: 91 9840456054

PONMALAR RAjESWARI RDOB: 22 MAR 1990

UG: B.E (E & I)Specialization: Finance & Marketing

Areas of interest: Marketing - Service Marketing, Sales Promotion, Banking, Advertising & FMCG Industry

Summers: Chennai Port Trust, ChennaiTitle: A Study on Passenger Services &

Cruising at Chennai Port TrustMail: [email protected] Ph: 91 9952984730

PRADEESH CHOWRAA PDOB: 7 DEC 1986

UG: B.E (EEE)Specialization: Finance & Marketing

Areas of interest: Risk Management, Inventory Management, Advertising & Sales Promotion, CRM

Summers: GOMI Real IT Ltd.Title: A Study On The Marketing Communication Mix

Strategies For The Development & Promotion of A New job Portal

Mail: [email protected]: 91 9962643157/9841162626

PREETHI GDOB: 8 APR 1990UG: B.Tech (Biotechnology)Specialization: Human Resource & FinanceAreas of interest: Labor Legislation Recruitment & Training, Strategic Human Resource Management, Portfolio ManagementSummers: Indian Overseas Bank, ChennaiTitle: Financial Analysis of Indian Overseas BankMail: [email protected] Ph: 91 9840777422

PREMA KDOB: 3 APR 1989UG: B.Tech ( Biotechnology)Specialization: Human Resource & FinanceAreas of interest: Merchant Banking, Security Analysis & Portfolio Management, Investment Management, Commercial Banking, Finance, Project ManagementSummers: IIPM, ChennaiTitle: A Study on Corporate Social Responsibility with Reference to The New Companies Bill - 2011Mail: [email protected] Ph: 91 9952036670

RAM KUMAR MDOB: 20 MAY 1989UG: B.E (Aeronautical Engineering)Specialization: Operations & MarketingAreas of interest: Advertising & Sales Promotion, Project Management, Product Design, Supply Chain ManagementSummers: Edubee Techno School SolutionsTitle: Study of sales in Smart Class on Implementing Product Bundling with AeromodellingExperience: Sigma Facade Pvt Ltd (6 months)Mail: [email protected] Ph: 91 9843979291




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RAM KUMAR VDOB: 11 jUL 1989

UG: B.E (E & I)Specialization: Finance & Marketing

Areas of interest: Sales, Risk ManagementSummers: GOMI Real IT Ltd.

Title: A Study on job Satisfaction & Relation of Employees


RATHNA DEEPIKA KDOB: 11 jAN 1989

UG: B.E (EEE)Specialization: Human Resource & Marketing

Areas of interest: Training & Development, HRM, Services MarketingSummers: Vivek’s Pvt Ltd

Title: A Study on the Causes of AttritionExperience: Cognizant Technology

Solutions (8 months)Mail: [email protected] Ph: 91 9840849622

RAVINDRA BHARATHI SDOB: 12 MAY 1988

UG: B.E (Production engineering)Specialization: Operations & Marketing

Areas of interest: SCM, Production, Advertisement & Sales Promotion

Summers: Chennai Port Trust, ChennaiExperience: Neel Industries Pvt Ltd (1 year & 2 months)

Title: Study on the Exports of CarsMail: [email protected] Ph: 91 9962760762

REMYA SHANTHI P GDOB: 27 SEP 1989UG: B.E (ECE)Specialization: Operations & FinanceAreas of interest: Product design, Project ManagementSummers: Polynova Industries Ltd.Title: An Analysis of Internal Customer Satisfaction in Polynova IndustriesMail: [email protected] Ph: 91 9489130463

SAIPAVITHRA RANI R ADOB: 11 MAR 1990UG: BBMSpecialization: Human Resource & MarketingAreas of interest: Recruiting & Training, HRM, Services MarketingSummers: Polynova Industries Ltd.Title: A Study on Quality of Work Life at Polynova IndustriesMail: [email protected] Ph: 91 9092755006

SARANYA RDOB: 28 AUG 1990UG: B.Com (Finance)Specialization: Human Resource & FinanceAreas of interest: Banking, Financial Analyst, Merchant Banking, Human Resource Management, Portfolio ManagementSummers: Indian Overseas Bank, ChennaiTitle: Credit Appraisal of MSME LoansMail id: [email protected] Ph: 91 9940241474




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SATHYA NARAYANAN NDOB: 14 jAN 1987

UG: B.Tech (Biotechnology)Specialization: Human Resource & Finance

Areas of interest: Banking, Portfolio manage-ment, HRA, Human Resource Planning

Summers: Polaris Financial TechnologiesTitle: An Analysis on Attrition

Experience: SS Kosmic Aqua Services Pvt Ltd (2 yrs & 2 months)


SELVARAj TDOB: 21 DEC 1988

UG: B.Sc (Maths)Specialization: Finance & MarketingAreas of interest: Financial Analysis,

Investment Analysis & BankingSummers: Tamil Nadu Newsprint & Paper Ltd. (TNPL)

Title: Financial Performance analysis of TNPLMail: [email protected]

Ph: 91 9962181590

SHRAVANA KUMAR RDOB: 4 AUG 1991


Areas of interest: Income Tax, Costing, BankingSummers: Chennai Port Trust, Chennai

Title: Financial Performance Analysis of Chennai Port Trust


SIBI SDOB: 7 FEB 1990UG: B.E (ECE)Specialization: Operations & FinanceAreas of interest: Security Analysis & Portfolio Management, Project ManagementSummers: Polynova Industries Ltd.Title: Working Capital Management of Polynova Industries ltd.Mail: [email protected] Ph: 91 9790750445

SIVAKUMAR SDOB: 12 FEB 1990UG: B.E (ECE)Specialization: Human Resource & MarketingAreas of interest: International HRM, Labour Legislation, Industry Relations, Advertising, Services MarketingSummers: National Hub for Healthcare Instrumentation DevelopmentTitle: A Study on Patient Satisfaction Towards Health-care at Government & Private HospitalsMail: [email protected] Ph: 91 9962134889

SIVASUBRAMANIAN SDOB: 27 jUN 1989UG: B.E (ECE)Specialization: Systems & MarketingAreas of interest: Branding, Advertising & Sales Promo-tion, Services Marketing, Retail Management, Systems, E-Commerce, Training & Mentoring, ITSummers: C2 Workshop Pvt LtdTitle: A Study on the Attitude of People in Rural India over e-learning Mail: [email protected] Ph: 91 7708763695




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SNEHA S BDOB: 8 jUN 1989

UG: B.E (EEE)Specialization: Human Resource & Finance

Areas of interest: Talent Management, Training & Development

Summers: The Federal Bank Ltd.Title: Credit Risk Assessment &

Profitability In Federal BankExperience: TCS (9 months)


SREE CUMAR P SDOB: 29 jUN 1987

UG: BDSSpecialization: Finance & Marketing

Areas of interest: Project Management Leadership Dental Implantology

Summers: Arasu Medicals Group, CoimbatoreTitle: Reducing Service Time Using

Work Study & Sales FrequencyMail: [email protected] Ph: 91 9894787297

SUHANYA KUMARDOB: 26 SEP 1979

UG: B.E (GeoInformatics)Specialization: Operations & Marketing

Areas of interest: Industrial Marketing, Sales & PromotionSummers: Vishnu Travels

Title: Development of a MIS for Vishnu TravelsExperience: Infosys (10 yrs)


SUjI MDOB: 2 jAN 1989UG: B.E (CSE)Specialization: Human Resource & SystemsAreas of interest: Compensation Planning, Remuneration, Software Quality AnalysisSummers: E.I.D Parry, Pugalur, KarurTitle: A Study on Training BenefitsMail: [email protected] Ph: 91 9677708573

THEERTHAANA PDOB: 24 jUL 1988UG: B.E (CSE)Specialization: Finance & MarketingAreas of interest: Strategic Management, FinancialMan-agement, Investment decisions, Services MarketingSummers: Indian Overseas Bank, Annanagar, ChennaiTitle: Analysis on Credit Concentration Risk & Credit Rating for SME SectorExperience: HCL Technologies (20 months)Mail: [email protected] Ph: 91 9840964632

UMADEVI KDOB: 18 MAR 1990UG: B.E (EIE)Specialization: Human Resource & FinanceAreas of interest: Industrial Relations & Labour welfare, Strategic Human Resource Management, Security Analysis & Portfolio ManagementSummers: Manidhaneyam Instituition, ChennaiTitle: Analysis of Service Quality of a Non-Profit InstitutionMail: [email protected] Ph: 91 9952716455




22

VEERASWAMY GDOB: 3 jUL 1991

UG: B.B.ASpecialization: Finance & Marketing

Areas of interest: Services Marketing, CRM, Retail ManagementSummers: Ashok Leyland

Title: Employees RetentionMail: [email protected]

Ph: 91 9094932405

VENGATALAKSHMI S SDOB: 31 jUL 1990UG: B.Sc (VisCom)

Specialization: Operations & MarketingAreas of interest: Marketing, Advertisement, Photogra-

phy, Copyrighting, Promotion, Event ManagementSummers: Continental Fabrics & Garments

Title: Effectiveness of Social Network MarketingMail: [email protected]

Ph: 91 9790971720

VIjETA jAYACHANDER DOB: 5 APR 1990

UG: B.E (EEE)Specialization: Human Resource & Marketing

Areas of interest: Industry Relation, Labour Welfare, Employ-ee Relation & Recruitment

Summers: National Hub for Healthcare & Instrumentation Development

Title: Indigenous Manufacturing of Medical InstrumentsMail: [email protected] Ph: 91 9176494966

VIKAS P VDOB: 15 jUN 1988UG: B.Tech (IT)Specialization: Operations & MarketingAreas of interest: Manufacturing & MarketingSummers: MANGO DVMTitle: Consumer spending Pattern on songs & videosMail: [email protected] Ph: 91 9884718389

VINOTH KUMAR BDOB: 13 AUG 1988UG: B.E (EEE)Specialization: Finance & OperationsAreas of interest: Portfolio ManagementSummers: Vishal Precision Products (Pvt) Ltd.Title: Analysing the Causes of Rework & Rejection in Machining ProcessMail: [email protected] Ph : 91 9600707381




23

Recruiting PartnersSome of our consistent recruiters over the past few years

24

International MOUsThe Department of Management Studies has consistently stretched its academic wings across global educational Institutes. With a desire to excel in a multicultural and multinational environment, it has signed international MoU's with acclaimed colleges overseas. The goals of these collaborations are to facilitate the advancement of knowledge continually. The MOU Calls for a strategic partnership and an exchange of faculty and students in order to promote innovations in eduacation and development. The aim of the partership is to engage in jointly sponsored research, workshops and conferences and to enable mutual sharing of resources.

Bern university of applied sciences Switzerland

Birmingham city university UK

Brunel university west London UK

cypress semiconductor corporation USA

ecole centrale de Lille France

hiroshima university japan

maastricht university Netherlands

nagoya institute of technology japan

national chai tung university Taiwan

national tsing hua university Taiwan

north dakota state university USA

osaka city university japan

royal institute of technology Sweden

technical university of Liberec Czech Republic

the rovira i virgil university Spain

the university of angers France

the university of findlay USA

the university of francois France

the university of nottingham UK

the university of sydney Australia

university of central florida, USA

university of malaya malaysia

university of nebraska-Lincoln USA

university of south australia Australia

university of technology Berlin Germany

university of technology, Business Germany

university of technology, sydney Australia

university of wuppertal Germany

uppsala university Sweden

yonsei university Korea

25

AlumniAny institutions success is dependent on the alumni relationship it maintains. Lifelong friendships, the collaborative community, and common connections with other alumni are among the most powerful benefits of an MBA degree. The relationships you build give you the power to move ahead in your job, change your career, and even relocate around the globe. With over 1,000 graduates, including leaders in corporate, nonprofit, and government organizations, a large alumni network will help wherever you are in the world, enabling you to always call for concrete help, advice, and support.

Our distinguished alumni occupy coveted positions both in India and abroad and are a source of pride and inspiration to us. The Alumni Committee is com-mitted to strengthening the alumni connect. It has taken swift strides in this direction. The current network is still being strengthened with more than 30 years of students with the healthy participation of more than 500 graduates.

ambily s Senior Recruiter, Oracle India Pvt Ltd

Bharthi Bhaskar Vice President, Citi Bank

guhan thirumurthy Assistant Vice President, DBS Bank

Karthik raju Associate Director, Nielson

prabhu antony Sr. Vice President, Sett & Lucas

prabhu Lakshmi KanthanPricing Analyst, Emirates Airline

praweesh KumarCo-Founder and Director, Covenant Consultants

ravi Kumar parimi Associate Operations Account Manager, RR Donnelley

m Z rehman CMD, TFS Group India

saravana Kumar s Business Development Director, Arch Chemicals

shanjieve n Sr Recuitment Consultant, Kutir Technologies

shanmuganath muthupandian Dy General Manager, DOW Chemicals

Lakshminarasimhan harichandran Divisional Manager – CRM, Ashok Leyland

muruga ganesh Southern Region VP, New York Life Insurance

navneetha Krishnan B Sr Corp Business Manager, Saxon Infotech Inc

Some of our prominent alumni in the corporate world

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Infrastructure

computer lab

classrooms

auditoriumFully equipped Computer lab with 24/7 high bandwidth internet, and

Print, Scan & Copy facilities

Spacious, in-house auditorium with large seating capacity.Well-lit and fully equipped

with modern facilities.

Airconditioned classroom equipped with Internet, Projec-tors, Digital Board, and LCD Tv.

Extensive in-house Library, Sufficient Bulletin Boards and Discussion Forums for Students

The Department of Manage-ment Studies houses a quality ecosystem for Students and Professors to freely exchange knowledge, thereby facilitat-ing learning and develop-ment in a relaxed setup.

Well planned Infrastructure here at DOMS, provides a conductive environment for students to actively involve in presentations, classroom dis-cussions and Group activities.

The facilities are sufficient to handle the breadth of ex-perience and multitude of perspectives within the class-room.

The Department Library and Internet facility serve the needs of the faculty, Research Scholars, Students and Mem-bers with easy access to the best of business and manage-ment related digital resources.

Spacious classrooms enabled with Projectors, OHPS, and PC with multimedia playback support.

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Student Achievements

Preethi G, the First Place in Nis-san Sunny Marketing Challenge, held at Department of Manage-ment Studies, with her cash prize for presenting innovative marketing ideas.

nissan sunny marketing challengeArvind Kumar, Second place in Ni-ssan Sunny Marketing Challenge

newance 11-12Dr. Sree Cumar and Sneha, First place in Bplan, Newance 11-12, Measi Institute of Management

Nivedhitha R, First place in paper presentation, International confer-ence on challenges and issues of emerging economies.

ramakrishna mission vivekananda college

voyage 2012amet universitySneha, First place in Best man-ager event, Voyage 2012, AMET University.

Ponmalar Rajeshwari and Ravin-dra Bharathi, First place in Poster Design, Voyage 2012, AMET University.

Gayathri, Dayal Kiran Raj and Subramani, First place in Finance Manager, Voyage 2012, AMET University.

Winners of Overall Championship, Voyage 2012, AMET University.

The dynamic mix of students, with varied skills, are a great asset here, at the Department of Management Studies, Anna University.

Our Students have participat-ed at the state and national level symposiums. They have won several accolodates on a regular basis, at competitions held at management schools.

The Centre for University In-dustry Collaboration (CUIC) is constantly involved in bring-ing together the student com-munity with the corporate luminaries. The main focus is to encourage students in the development of skills through participation and develop-ment programmes, both with-in and outside the university.

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Campus Verve

ETHOS’12 – An Inter college annual management fest conducted by the DOMS, Anna University was held on the 24th of April, 2012. ETHOS is an event conducted every year to award the best future managers in the various domain areas in management. The theme for this year’s event was Corporate Social Responsibility. Dr.A.V Anoop, MD, AVA Cholayil Health Care Private Limited, and Mr.Nirmal M.B, Founder of Exnora International graced the occasion.

The ETHOS’12 team meticulously envisaged the sketch of a strategy that intricately sowed together management ideologies into a pattern of activities that commit to being both significantly edifying and astounding enough to challenge and evoke the managerial aptitude in all, thus making it a grand success.

2012

Students, are encouraged to conduct Worshops and Seminars, apart from the ardent focus on academics. The academic calendar is abuzz with conferences, seminars, guest lectures, workshops and the like, to bring corporate happenings within the reach of the students. Students get a chance to interact with Enteprenuers and eminent professionals from time to time.

Students, conducting a workshop on Activity based Learning, as part of academic assignments, for school children.

Strategic Trends on Innovation & Creativity in Management Practices (STICMA 2012) was conducted by DOMS, Anna University, with active involvement of the student fraternity.

The Institution offers its students an extrodinary array of artistic and cultural oppurtunities. Students recently celebrated Teachers day by falicitating and entertaining them with a host of activities.

29

Contact30

Dr. S. SELVAMDirector

Centre for University Industry Collaboration Anna University Chennai Sardar Patel Road Chennai 600 025

Phone: 22200599, 22358989 e-mail: [email protected]

http://www.annauniv.edu/UICCentre

Anna UniversityChennai

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