placemaking: strategies, partnerships & lessons learned ... › documents › 512 ›...
TRANSCRIPT
The session will consist of a walking tour and
discussion regarding public art and placemaking
strategies and their impact on community
development. Our tour will include stops at
downtown art features with a discussion at
each stop regarding the best practices for
partnerships, paying for it and pitfalls that
accompany the process of accomplishing
each project.
What we hope you take away from our tour:
Increased awareness of tools and techniques for
effective placemaking
Increased knowledge of practical considerations
for launching a local placemaking initiative
Increased understanding of barriers
to placemaking and lessons learned
Placemaking: Strategies, Partnerships & Lessons Learned Walking Tour
Friday, September 23, 2016 1:00 p.m. – 3:00 p.m.
Jennifer Stephany–Executive Director, Appleton Downtown Inc. (ADI) | Renee Torzala –Director of Community Partnerships (ADI)
Andrew Dane–Community Development Specialist, Short Elliott Hendrickson Inc. (SEH)
LOCATION/STOP The Art Alley Antojitos Mexicanos Butterfly Mural Houdini Plaza Mandalas Traffic Control Boxes Parklet Place Little BIG Impacts
TOOLS & TECHNIQUES
Murals
Temporary displays
Pop up events
Unexpected venue
Public art sculpture
Outdoor cafe
Creative signs
Meet the Artist: Chad Brady
Enhancing connector streets
to improve walkability
Music venue
Water feature
Flexible seating
Local art display
Feature lighting
Mobile installation
Connect to local artists
Use right materials
Student artwork
Use of public
infrastructure
Vinyl wraps
Leverage
partnerships Lighter,
Quicker, Cheaper.
Mural, stage, seating,
public painting
Sidewalk poetry, fiber
rain, compassion
project manhole covers,
pop-up events, etc...
PARTNERSHIPS & PAYING FOR IT
Go Fund Me! Crowdfunding
History Museum at the
Castle
Antojitos Mexicanos &
mural artist
BID funded, ADI grant
Building owner, artist, City,
anonymous donor
Fiscal agent 501(c)(3)
City, private donors,
artists, Trout Museum,
general public
Lawrence University,
City of Appleton, private
installers
City, CDA, AASD, Fast
Signs, photographer,
designer, local cultural
groups
Grants, local business
support, volunteers,
artists
Knitters, City,
community, artists,
Lawrence University,
school district,
businesses
IMPACTS & LESSONS LEARNED
Activated space/enhanced
image
Defining public art
approval process
Creating a simplified
process that does not limit
opportunities
Sign vs. mural
Creates active use -“sticky”
Occupancy permits allowed
for art & cafes
Licensed outdoor cafes
process
Public ROW challenging
Colorful, welcoming image
Sign ordinance separate
from mural process
Finding appropriate location,
building owner approval
When funding comes to you,
find a way to get it done
Visible, central
gathering place
Flexibility, comfort,
seating important
Power of 10
Design with
programming in mind
Park permit cost
prohibiting
Enhanced public
infrastructure with a
deliberate theme
Choose location
carefully
Tell the story
Reach out to art
teachers and programs
Shares message of
diversity and inclusivity
On-going maintenance
Engage the community
through students/
schools creates
ownership & pride
Revitalized & activated
underused space
Evaluating underused
space key 1st step
In-kind support &
volunteers - it does not
have to be expensive
Creating a work plan to
manage logistics with
multiple partners &
improvements
Creates a buzz, positive
PR, State Arts Award
Engage with Public
Works—communication
is key!
Municipal sense of
ownership
Engineers can be
creative too!
Walking Tour Area
E COLLEGE AVE
E FRANKLIN AVE
E COLLEGE AVE
City Park
Lawrence University
Fox River
A B C
Houdini Plaza
LOCATION/STOP The Art Alley Antojitos Mexicanos Butterfly Mural Houdini Plaza Mandalas Traffic Control Boxes Parklet Place Little BIG Impacts
TOOLS & TECHNIQUES
Murals
Temporary displays
Pop up events
Unexpected venue
Public art sculpture
Outdoor cafe
Creative signs
Meet the Artist: Chad Brady
Enhancing connector streets
to improve walkability
Music venue
Water feature
Flexible seating
Local art display
Feature lighting
Mobile installation
Connect to local artists
Use right materials
Student artwork
Use of public
infrastructure
Vinyl wraps
Leverage
partnerships Lighter,
Quicker, Cheaper.
Mural, stage, seating,
public painting
Sidewalk poetry, fiber
rain, compassion
project manhole covers,
pop-up events, etc...
PARTNERSHIPS & PAYING FOR IT
Go Fund Me! Crowdfunding
History Museum at the
Castle
Antojitos Mexicanos &
mural artist
BID funded, ADI grant
Building owner, artist, City,
anonymous donor
Fiscal agent 501(c)(3)
City, private donors,
artists, Trout Museum,
general public
Lawrence University,
City of Appleton, private
installers
City, CDA, AASD, Fast
Signs, photographer,
designer, local cultural
groups
Grants, local business
support, volunteers,
artists
Knitters, City,
community, artists,
Lawrence University,
school district,
businesses
IMPACTS & LESSONS LEARNED
Activated space/enhanced
image
Defining public art
approval process
Creating a simplified
process that does not limit
opportunities
Sign vs. mural
Creates active use -“sticky”
Occupancy permits allowed
for art & cafes
Licensed outdoor cafes
process
Public ROW challenging
Colorful, welcoming image
Sign ordinance separate
from mural process
Finding appropriate location,
building owner approval
When funding comes to you,
find a way to get it done
Visible, central
gathering place
Flexibility, comfort,
seating important
Power of 10
Design with
programming in mind
Park permit cost
prohibiting
Enhanced public
infrastructure with a
deliberate theme
Choose location
carefully
Tell the story
Reach out to art
teachers and programs
Shares message of
diversity and inclusivity
On-going maintenance
Engage the community
through students/
schools creates
ownership & pride
Revitalized & activated
underused space
Evaluating underused
space key 1st step
In-kind support &
volunteers - it does not
have to be expensive
Creating a work plan to
manage logistics with
multiple partners &
improvements
Creates a buzz, positive
PR, State Arts Award
Engage with Public
Works—communication
is key!
Municipal sense of
ownership
Engineers can be
creative too!
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5
E COLLEGE AVEN
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Houdini Plaza
4
Why Placemaking?The main goal of placemaking is to build a stronger connection between people and the places they live. Studies have shown that this strategy
does drive economic growth! Placemaking helps create vibrant downtowns, neighborhoods, and public spaces, which improves a community’s
quality of life. This leads to the attraction of talented workers and new businesses.
Where do we start?
We start with the Eleven Principles for Creating Great Community Places (Courtesy of: Project for Public Spaces).
Resources and Suggested Reading
• The Place Diagram – Project
for Public Spaces (PPS)
• Lighter Quicker Cheaper
– PPS
• How to Turn a Place Around,
A Handbook for
Successful Public Spaces.
By PPS
• For the Love of Cities. By
Peter Kageyama
• Art Place Principles of
Creative Placemaking.
http://www.artplaceamerica.
org/
• Tactical Urbanism. Short
Term Action for Long-term
Change. By Mike Lydon &
Anthony Garcia
Community Impacts of Placemaking
• Attracting talented workers
and diverse populations
• Differentiation makes you
stand out
• Developers invest in
communities that invest in
themselves
• Local residents become
ambassadors
• Public-Private partnerships
create shared vision
• Benefit from national
trends – urbanization &
demographics
THE COMMUNITY IS THE
EXPERT
The important starting point in
developing a concept for any
public space is to identify the
talents and assets within the
community.
CREATE A PLACE,
NOT A DESIGN
If your goal is to create a place
(which we think it should be), a
design will not be enough.
LOOK FOR PARTNERS
Partners are critical to the
future success and image
of a public space
improvement project.
YOU CAN SEE A LOT JUST
BY OBSERVING
We can all learn a great
deal from others’ successes
and failures.
HAVE A VISION
The vision needs to come out
of each individual community.
START WITH THE PETUNIAS:
LIGHTER, QUICKER,
CHEAPER
The complexity of public
spaces is such that you cannot
expect to do everything right
initially.
TRIANGULATE
“Triangulation is the process by
which some external stimulus
provides a linkage between
people and prompts strangers
to talk to other strangers as if
they knew each other” (Holly
Whyte).
THEY ALWAYS SAY “IT CAN’T
BE DONE”
One of Yogi Berra’s great
sayings is “If they say it can’t
be done, it doesn’t always
work out that way,” and we
have found it to be appropriate
for our work as well.
FORM SUPPORTS FUNCTION
The input from the community
and potential partners,
the understanding of how
other spaces function, the
experimentation, and
overcoming the obstacles and
naysayers provides the concept
for the space.
MONEY IS NOT THE ISSUE
If you have a spirited
community working with
you, you’ll find creative ways
around financial obstacles.
YOU ARE NEVER FINISHED
By nature good public spaces
that respond to the needs,
the opinions and the ongoing
changes of the community
require attention.