place brander april 201
TRANSCRIPT
![Page 1: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/1.jpg)
Resultify
![Page 2: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/2.jpg)
Agenda
4/15/2014
www.resultify.com 2
Varför kan vi det här?
Utmaningar
Lösningar
Verktyg
Case: skiferie.visitsweden.com
10 tips inför digital utmaning
![Page 3: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/3.jpg)
Resultify – ett nytt sätt att tänka
Budget – ROI
Data – Insikt
Gissa – Val byggda på fakta
Push – Pull (inom marknadsföring)
Snygg webb – Snygga resultat
Leverantör – Partner för digital lönsamhet
4/15/2014
www.resultify.com 3
![Page 4: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/4.jpg)
Några av våra kunder
4/15/2014
www.resultify.com 4
![Page 5: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/5.jpg)
4/15/2014
www.resultify.com 5
![Page 6: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/6.jpg)
4/15/2014
www.resultify.com 6
![Page 7: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/7.jpg)
4/15/2014
www.resultify.com 7
![Page 8: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/8.jpg)
4/15/2014
www.resultify.com 8
![Page 9: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/9.jpg)
I know half my advertising
dollars are wasted, I just don’t
know which half
/John Wanamaker
4/15/2014
www.resultify.com 9
![Page 10: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/10.jpg)
4/15/2014
www.resultify.com 10
![Page 11: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/11.jpg)
4/15/2014
www.resultify.com 11
![Page 12: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/12.jpg)
4/15/2014
www.resultify.com 12
![Page 13: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/13.jpg)
”Today you are not behind your
competitors, your are not behind
your technology, you are
behind your consumers”
/ Rishad Tobaccowala - VivaKi
4/15/2014
www.resultify.com 13
![Page 14: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/14.jpg)
Vår roll förändras
Från: lokal kännedom av en gemensam aktör
(guideböcker, kampanjer)
Till: före – under – efter din resa via din
Smartphone
4/15/2014
www.resultify.com 14
![Page 15: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/15.jpg)
Vår roll förändras
Smarta destinationer
Nytt konsumentbeteende
Direktkontakt mellan besökare
Tjänster för att stödja direktkontakten
Större press från samarbetsaktörer
4/15/2014
www.resultify.com 15
![Page 16: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/16.jpg)
”Vad ger det mig att vara med i er
kampanj?”
/ Valfri dialog senaste året
4/15/2014
www.resultify.com 16
![Page 17: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/17.jpg)
”Jag får mer trafik av en
AdWordskampanj”
/ Valfri dialog senaste året
4/15/2014
www.resultify.com 17
![Page 18: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/18.jpg)
What was once considered a reasonable membership fee is now more
than enough budget to run a comprehensive Adwords campaign. And
you know what? Adwords provides direct, bottom-line, ROI results.
4/15/2014
www.resultify.com 18
![Page 19: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/19.jpg)
4/15/2014
www.resultify.com 19
![Page 20: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/20.jpg)
4/15/2014
www.resultify.com 20
![Page 21: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/21.jpg)
4/15/2014
www.resultify.com 21
![Page 22: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/22.jpg)
4/15/2014
www.resultify.com 22
![Page 23: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/23.jpg)
4/15/2014
www.resultify.com 23
![Page 24: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/24.jpg)
4/15/2014
www.resultify.com 24
![Page 25: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/25.jpg)
4/15/2014
www.resultify.com 25
![Page 26: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/26.jpg)
4/15/2014
www.resultify.com 26
![Page 27: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/27.jpg)
If you can’t measure it,
you can’t manage it
/Peter Drucker
4/15/2014
www.resultify.com 27
![Page 28: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/28.jpg)
Vi måste
Föra resonemang om målvärden
Kommunicera våra USPs
Kunna mäta resultat
Kommunicera våra resultat enkelt
4/15/2014
www.resultify.com 28
![Page 29: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/29.jpg)
4/15/2014
www.resultify.com 29
![Page 30: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/30.jpg)
Verktyg
Digital SWOT
Tidningsövningen
Inga annonser
Arbetsprocess
Early adopters
Säljtrappan
4/15/2014
www.resultify.com 30
![Page 31: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/31.jpg)
Arbetsmodell4/15/2014
www.resultify.com 31
![Page 32: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/32.jpg)
4/15/2014
www.resultify.com 32
![Page 33: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/33.jpg)
Resultat
4/15/2014
www.resultify.com 33
![Page 34: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/34.jpg)
4/15/2014
www.resultify.com 34
![Page 35: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/35.jpg)
Arbetsprocess
1. Bryta ner org.mål till digital mål och värden
2. Skapa koncept utifrån mål med era USPs
3. Skapa site utifrån koncept
4. Bra mätning
5. Optimera
4/15/2014
www.resultify.com 35
![Page 36: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/36.jpg)
10 tips
1. Sätt mål och målvärden
2. Bra mätning
3. Se över kostnaderna
4. Hitta nyckeltal
5. Ständigt lärande
6. Förbättra
7. Dela resultatet med fler
8. Ställ krav på din byrå / dina leverantörer
9. Gör det nu
10. Ha kul!
4/15/2014
www.resultify.com 36
![Page 37: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/37.jpg)
4/15/2014
37
Facebook.com/resultify Blog: blog.resultify.se
Twitter: @resultify Web: www.resultify.se
Phone: +46 70 277 21 73 LinkedIn: Digital Marknadsföring
Web: www.resultify.se
![Page 38: Place brander april 201](https://reader030.vdocuments.site/reader030/viewer/2022013121/559a09a61a28ab862c8b47b0/html5/thumbnails/38.jpg)
Arbetsprocess4/15/2014
www.resultify.com 38