pl social media seminar en summary
TRANSCRIPT
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social media: toy or tool?
does your
company benefit
from
social media?
Peter Langelafacebook.com/peterlangela
copyright 2011 by Peter Langela
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our crowded planet
more than half of the human race is under the age 30
theyve never know live without the internet
guess how they feel about
social media?
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our crowded country
50% of Turkishpopulation is under 28 years
theyve newer know live
without the internet
guess how they feel
about social media?
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our online country
over 35 million online Turks
representing 45% of the population
a grow of 1650% since the year 2000
Turkey is one of the most active and engaged audiences in the world (Comscore)
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our online country
over 35 million online Turks
representing 45% of the population
a grow of 1650% since the year 2000
Turkey is one of the most active and engaged audiences in the world (Comscore)
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our social country
http://www.socialbakers.com/facebook-statistics/http://www.socialbakers.com/facebook-statistics/ -
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company loyalty
labourknowledge
1922-1945
the veterans
financial success
values- religion
1946-1964
baby boomers
generation-X1965-1979
freedom - career
strongly independant
millennials1980->
internet - technology
social & collaborative work
new generations new expectations
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3 trends
mobile cloud computing byod
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mobile
smartphone and tablet salesbypass in 2012 pc/notebook
sales
source
Mary Meeker, Morgan Stanley, November 2010
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cloud computing - 100% web
business applicationsdelivered through the
browser
scalable, secure,global, shared
use from any device,
no updates required
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cloud computing - 100% web
Google CR48new generation notebookbased on Chromium
no real OS just an
embedded browser
startup in seconds
no local administration
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bring your own device
#byod
users demand the
same IT facilities as
they have at home
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collaboration
71% agree that it is easier
to locate knowledge on the web than to
find it within their internal company systems AIIM Industry Watch Collaboration and Enterprise 2.0, 2009
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collaboration
there is a 81% correlation between
collaboration and innovation
source
Future Foundation, Feb. 2010
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collaboration
"The only irreplaceable capital an organizationpossesses is the knowledge and ability of its people.
The productivity of that capital depends on howeffectively people share their competence with thosewho can use it."
Andrew Carnegie
1835-1919
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collaboration and social mediarecent TNO research of May, 2011
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3 Us of business technology
1. useful
2. usable
3. used
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and what about social media?
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social media is redefining life
how we work
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social media is redefining life
how we learn
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social media is redefining life
how we share
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social media is redefining life
how we create
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social media is redefining life
how we complain
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social media is redefining life
how we celebrate
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social media is redefining life
how we mourn
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social media is redefining life
how we influence
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social media is redefining life
how we collaborate
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its all about social media!
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what is social media?
online applications where:
1. persons communicate with other persons
2. persons create the content
3. persons share knowledge, information and
opinions
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and why use it?
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social media is in the DNA ofSMEs
used to havedirect customercontact
used to
word of mouthmarketing
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more people ignore 1-way communication
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you can listen instead of shouting
with social mediayou can
listen &
interact
http://www.facebook.com/cocacola -
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cost effective
over27 million
fans on
one
social media
platform
http://www.facebook.com/cocacolahttp://www.facebook.com/cocacolahttp://www.facebook.com/cocacola -
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your competitors are (will be) there!
so be there
as well!!
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http://blog.peterlangela.com/ -
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weblog
online live journal
share information andexpertise
easy to add and update
content
http://blog.peterlangela.com/ -
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microblog
fast and easy updates with
short messages
spread news fast
easy measurements of
results
http://www.twitter.com/http://www.facebook.com/ -
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personal social network
connect with friends andbusiness associates
convert friends and fans to
customers
pages for online marketing
http://www.facebook.com/http://www.linkedin.com/ -
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professional social network
social network for businessprofessionals
expand your network via
your relations
permanent onlinebusinesscard and CV
http://www.linkedin.com/http://foursquare.com/ -
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location sharing
share location by check-in
give incentives tovisitors to loyal
customers
discover friends and veneusnearby
https://www.google.nl/latitude/b/0http://foursquare.com/http://apps.google.com/ -
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collaboration
100% webcommunicate, organize and
collaborate from anywhere
on line backupdevice independent
work realtime & online in
shared documents
http://apps.google.com/https://picasaweb.google.com/home -
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photo sharing
share pictures with friendsand business contacts
build an central picture
archive
re-use on website and social
networks
http://flickr.com/https://picasaweb.google.com/home -
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video sharing
people like watching video
well indexed by Google
re-use video to embed on
your website and social
media like Facebook
http://www.youtube.com/bosmakelaars -
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social bookmarking
save and tag bookmarksonline
use and share bookmarks
find interesting and relevant
sites
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effectiveness versus difficulty
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your audience
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you know the url
you search via Google
social content in Google index
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The Social Technocratics LadderTMcreators
critics
collectors
spectators
joiners
inactives
groups contain persons who are at least once a month active in this group
Creatorsthey produce teh social content
Criticsreact on other peoples content.
Collectorsorganize content for their own use or for others
Joinersactive joiners of social networks
Spectatorsconsume sociale content
Inactivesdont consume nor produce any social content
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The Social Technocratics LadderTM
http://www.forrester.com/empowered/tool_consumer.html -
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sentiment and engagement framework
Fans Positives Neutrals Negatives Haters
content succes storiesacquisition
wiifm?
prejudices
perceptions
bugs & flaws
temp problems
sentiment its greati want to make
it better
it could be
better
It should be
better
it cannot be
better
action feed
embrace
&
celebrate
engage
&
activate
neutralize
isolate
ignore
learn
Steven Van Belleghem - InSites Consulting
http://www.frankwatching.com/archive/author/steven/http://www.insites.eu/http://www.insites.eu/http://www.insites.eu/http://www.insites.eu/http://www.frankwatching.com/archive/author/steven/http://www.frankwatching.com/archive/author/steven/ -
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fans
what ever you say:
its ok
they talk
about you
feed them with
news and gifts
they love you
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positives
they like your brand
they try to help
improving your brand
positive critics
embrace and
involve these
people
they talk positive
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neutrales
activated by an advantage
wiifm
activate them
offer something
they sleep well without you
whats in it for me?
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negatives
they think you
must improve
negative critics
neutralize
&
respond positive
on their negative
comments
they spread bad words :-(
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haters
they are convinced
you cannot do
it right
what ever you say is wrong
avoid them
learn why
they lost all confidence
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what you get is what you see
websitesocial media
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Youtube 4rd most popular site
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wow!
48 hours of video uploadedevery minute
three billion views per day
among most used sites
worldwide
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YouTube results in Google
http://bit.ly/jynfoP -
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3 Facts on Facebook
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1. Page or Profile
page as a company or organization
Fan as a connection
unlimited fans
ads
stats
indexing by Google
profile as an individual
Friend as a connection
max. 5.000 friends
no ads
no stats
no indexing
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2. Friend or Fan
profile (person) persons can like apps, pages
and content (text, video,
photo)
a persons that like a page willbe a fan of that page
a person can be a friend of
another person
page pages can like other pages
pages cannot like persons
a page cannot get into a
connection with a person
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3. Wall or News feed
wall
overview of your activities
(profile of page)
messages that others put onyour wall
news feed
updates and activities of your
friends
updates of pages you like(you are fan of that page)
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10 social media tips
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1. whats in a name
register your name(before someone else does!)
www.namechk.com
choose your real and
meaningfull name
http://www.namechk.com/http://www.namechk.com/ -
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2. make a shortlist of tags
choose relevanttags in your tweets, blogs,videos and messages
test en maintain your tagswith Google Insight
use your tags
http://www.google.com/insights/search/ -
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3. shorten, share, and track links
more space in microblogs
easy to measure and track
customize links for optimal
search engine indexing
http://bit.ly/a/summary -
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4. first listen then talk
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5. content is king
write headlines thatmake people want
to read the rest of your article
write regularly and consistently
produce inspiring, educational and awesome content that
is so compelling that people want to share it
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6. never ignore
respond to questions,
mentions , compliments and
complains
react allways and fast(and do it polite)
give attention like in
a real shop
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6. never ignore
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7. use tools
schedule tweets and posts
monitor and measure clicks
and users
CoTweet, SocialSprout,
TweetDeck and many others
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8. give a present
visitors like gifts andfree things
give a whitepaper, itunesvoucher or ebook
in return for a like
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9. call to action
convert visitors andfollowers to customers
use the Like button
make clear what youwant
http://www.facebook.com/SRCOTTONtees -
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10. visit facebook.com/peterlangela ;-)
thank you!
tessekr ederim!
@peterlangela