pizza hut franchising - yellow team
DESCRIPTION
Our team presentation on Franchising with Pizza Hut. the presentation studies franchise and the way to working with Pizza Hut. This study can apply to similar cases of other restaurants.TRANSCRIPT
NhungPTH NhungPTH TrangNH TrangNH
ThaoTT ThaoTT DucNTDucNTMaiDTMaiDT
2
1. Introduction1. Introduction1.2. Background1.2. Background
• The largest pizza
restaurant company in
the world
• 12,000 outlets in 90
countries
• > 300,000 employees
3
1. Introduction1. Introduction1.2. Background1.2. Background
4
Customers are…
…Everyone
Customers are…
…Everyone
• Our story began with 1 small restaurant & 2 young brothers - Dan & Frank Carney. In 1958 they were struck by inspiration, and opened the first Pizza Hut in Wichita, Kansas, USA
• When 1st setting up, they only had room for 25 seats - & the restaurant sign only had space for 9 letters. They wanted 'Pizza' in the name, which left space for just 3 more letters. Because the building looked like a hut, Pizza Hut was born.
1. Introduction1. Introduction1.2. History1.2. History
6
• Owned by Yum! Brands, parent company of Taco Bell, KFC, A&W Restaurants, and Long John Silver’s.
• The iconic Pizza Hut brand itself started life in 1958 and today is 1 of the true global giants in eating-out. Pizza Hut (UK) is the nation's favorite pizza biz - & its largest full-service restaurant brand.
• Start franchising in 1959
1. Introduction1. Introduction1.3. Brand1.3. Brand
7
Started in 1958
Franchised in 1959
Year USA International Corporate
2003 4725 2562 2544
2002 5901 3571 2493
2001 5974 3509 2508
2000 6126 3489 2469
1999 4277 N/A 2790
1. Introduction1. Introduction1.3. Brand1.3. Brand
8
9
1. Introduction1. Introduction1.4. Pizza Hut’s Secret of Success1.4. Pizza Hut’s Secret of Success
• The reason behind Pizza Hut's success all over the world is its
steadfast belief and uncompromising drive in providing customers the best in terms of product quality, service, cleanliness and value.
• Pizza Hut pizzas are made with fresh dough baked daily and
smothered with our very own Pizza Hut special tomato sauce, meat toppings, vegetables
and a double layer of 100% pure imported Mozzarella cheese.
• Service is an attitude in Pizza Hut. Crew members are trained to make customers feel appreciated. Customers are
treated with courtesy, attentiveness, respect, and enthusiasm
• Cleanliness is a must in Pizza Hut as much as giving
customers the best value for their money
1. Introduction1. Introduction1.4. Pizza Hut’s Secret of Success1.4. Pizza Hut’s Secret of Success
10
1. Introduction1. Introduction1.4. Pizza Hut’s Secret of Success1.4. Pizza Hut’s Secret of Success
11
• The equation of Pizza Hut's secret for success sums up to customer's total satisfaction.
• In 1989, Pizza Hut started its delivery service through its Restaurant Based Delivery (RBD) units located in Quad Park square, Greenbelt (Makati City) and Delta, Quezon Ave. cor. West Ave. (Quezon City).
1. Introduction1. Introduction1.4. Pizza Hut’s Secret of Success1.4. Pizza Hut’s Secret of Success
12
• The growing demand for delivery prompted the opening of the first Delivery and Carryout (DELCO) unit in Green hills, San Juan in 1990.
• A DELCO unit is a special Pizza Hut store catering mainly to delivery and carryout patrons. It provides facilities for carryout customers who may want to eat in the store.
• Brand Recognition • Customer Attraction • Competitive Advantage • Franchise Value System • Multi-Unit Growth • Economic Stability • Brands that Give Back to the Community• Development Expertise • Access to Financing • Solid Business Support • Quality On-boarding & Training • Reliable Supply Chain • Return on Investment
2. Analysis2. Analysis2.1. Benefits2.1. Benefits
13
2. Analysis2. Analysis2.2. Stat-up Costs & Franchises Fees2.2. Stat-up Costs & Franchises Fees
14
How much does it cost to open a Pizza Hut Franchises?
Total Investment: $268,000-$1,400,000Initial Franchise Fee: $25,000 Royalty Fee: 6.5%
2. Analysis2. Analysis2.3. 2.3. Conditions to be a Pizza Hut Franchisee
15
Do You Have What It Takes? Capability - Commitment - Capital.
Do you have a passion for operations? The restaurant business is a hands on business
Are you committed to building people capability? Multi-unit ownership requires you to be a team builder
Do you have capital to grow? You and your partners must have at least $360,000 in liquid assets
• Contact Pizza Hut, Inc
14841 Dallas ParkwayDallas, Texas
Phone: (866)298-6986Fax: (502)874-8848
2. Analysis2. Analysis2.3. 2.3. Conditions to be a Pizza Hut Franchisee
16
2. Analysis2. Analysis2.4. Quality Controls2.4. Quality Controls
• One big boss goes round each shop once a week to test the quality of the products as well as service.
• Meetings between different levels are often held each week: meeting between staffs before and after each shift; between training managers and boss every Monday morning.
17
2. Analysis2. Analysis2.4. Quality Controls2.4. Quality Controls
• Evaluation form to customers about the quality of products and satisfaction.
• Quality problems in some locations Questions for quality controls
18