pizza hut (必胜客 - university of northern iowaschragec/pizzahut.pdf · service no delivery, but...
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PIZZA HUT (必胜客)
Bella, Candice, Beth, Alex
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What’s different from the US?
Environment:
More like a diner
Brighter lights and colors, lots of windows,
uniforms
Uniforms change frequently (by season)
More luxurious
Serves Breakfast
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The Food
Bigger selection
No salad bar
No free refills
FISH!
Smoothies
Lots of ice cream
Smaller pizza
Rice
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Service
No delivery, but still pickup
Snap to get attention of wait staff
Uniforms: ties, dress shirts, aprons
No Tips
The wait staff does not serve the food
(separate person)
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What’s Different from China?
More expensive
Imported from US
American decorations, music
No lazy susans
Forks
Ketchup, cheese vs vinegar, soy sauce
More foreigners and kids
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Similarities
Birthdays
Forks!
Free water
Small parties (cater to same size groups)
Liked by kids!
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Business Environment
No major pizza competitors in China
Popular among young people
Always near shopping malls
Tai gui le
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Adaptations to Fit Market
Food Choices
Presentation/Decorations
Atmosphere
Size
Serves breakfast
Lower price
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Slogans
US: Your Favorites at Your Fingertips
China: Pizza and More
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Ideas to Take to US
Mango dessert!
Pizza taste (nom nom!)
Offer to order dessert at beginning
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