pittsburgh pirates coporate sales brochure

7/23/2019 Pittsburgh Pirates Coporate Sales Brochure

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OUR COMMITMENT: COLLABORATE WITH OUR PARTNERS TO DEVELOP

CUSTOMIZED BUSINESS SOLUTIONS THAT WILL EXCEED EXPECTATIONS

AND ELEVATE OUR FANS’ EXPERIENCES AT PNC PARK.



THE PITTSBURGH PIRATES

SET A SINGLE-SEASON

ATTENDANCE MARK IN 2015

WITH 2,498,596 FANS, THESECOND CONSECUTIVE

RECORD SETTING SEASON.



OUR FAM-A-LEETHERE ARE 2,296,241 RESIDENTS 18 AND O

IN PITTSBURGH. 1,644,442 ARE PIRATES FA

ESPN ULTIMATE FAN RATINGS

ONLY TEAM TO RISE EACH YEAR SINCE 2009 (FROM 94 TO 8).

HIGHEST RANKED TEAM IN MAJOR LEAGUE BASEBALL.

2 0 0 9 – 2 0 1 5

2009 2010 2011 2012 2013 2014 2015

2 94 8 5 9 62 0 1 5 R E G U L A R S E A S O N A T T E N D A N C E

P N C P A R K R E C O R D

40,889

ATTENDANCE

LARGEST SINGLE GAME ATTENDNUMBER IN PNC PARK HISTORY.

1 3OF

TEAMS TO MAKE POSTSEASOEACH OF THE LAST THREE YE

(CARDINALS AND DODGERS).

POSTSEA

WILD CARD

2 0 1 3 – 2 0 1 5

2 0 1 5



2,500,000

2,000,000

1,500,000

500,000

1,000,000

0

2012 2013 2014 2015

PIRATES PENGUINSSTEELERS

*ESTIMATED 2015 ATTENDANCE

*

*

LIVE IMPRESSIONSTOTAL PAID ATTENDANCE

UNIQUE ATTENDEES2 0 1 5

8AVERHOUS

RATIN

ROOT

11% IN

OVER

72% OF PITTSBURGH RESIDENTS

18 AND OLDER ARE PIRATES

FANS.



(SOURCE: 2015 PIRATES SPONSOR RECALL SURVEY)

89% OF PIRATES FANS

EITHER “AGREE” OR

STRONGLY AGREE” THAT

IT IS IMPORTANT FOR

WESTERN PA COMPANIES

TO SUPPORT THE PIRATES.

“



Your designation as a “Proud Partner of the Pittsburgh Pirates” gives you the

right to use Pirates marks and logos for pre-approved in-market promotions

and POP displays.

There are numerous ways to activate your partnership with the Pittsburgh

Pirates. Options include in-ballpark and in-market promotions that utilize

our marks and logos to help fulfill your unique marketing objectives.

LOGO RIGHTS

& ACTIVATION



IN-MARKET ACTIVATION

BALLPARK PROMOTION

ON-SITE DISPLAY




71% OF PIRATES FANS

EITHER “AGREE” OR

STRONGLY AGREE” THAT

SPONSORS ADD TO THEFAN EXPERIENCE AT

PIRATES GAMES.

“



In-park promotions allow your brand to own the day at PNC Park.

Sponsor a promotional giveaway and your logo will be on tens

of thousands of items provided to fans as they enter the gates.

A promotional day includes a targeted media campaign for the

promotion, in-stadium exposure on the matrix and LED ribbons

throughout the game, and a pre-game introduction on the field

including a ceremonial first pitch.

Retail and in-market promotions can provide your customers

with once-in-a-lifetime experiences or unique Pirates-themed

offers. In-park recognition during the promotion drives traffic

to retail locations, where fans may be greeted with co-branded

POS and register-to-win displays.

PROMOTIONS



POST-GAME CONCERTS AND FIREWORKS

Post-Game Concerts at PNC Park offer fans an additional

entertainment experience as national music acts take

the stage on the field after the game in what are always

amongst the highest attended games every season.

In addition to media inclusion promoting the event,

your sponsorship will include heavy matrix and video

board exposure, stage mention, and meet & greet with

the act.FREE SHIRT FRIDAY

Fans on Friday night home games (average attendance

over 34,000) receive a Pirates t-shirt co-branded with

your marks. These custom-designed t-shirts are very

popular items with our fans, who proudly wear them

during — and after — the game.

SUNDAY KIDS DAY

Sunday Kids Days start with the Family Fun Zone on

Federal Street before the game and end when al l kids

are invited onto the field for our postgame Kids Run the

Bases. Plus on select Sundays, all kids 14 & under receive

an exclusive giveaway at the gates.

PREMIUM SATURDAY GIVEAWAYS

Limited edition premium items such as commemorative

bobbleheads and caps. These items are given away

on select Saturdays throughout the season. Items are

promoted via Pirates broadcasts, third-party media

and in-ballpark advertising.

TRAFFIC DRIVER/BOUNCEBACK

Pirates fans will be rewarded with a complimentary item

or special discount from sponsors the day after a Pirates

home win. Fans will be directed to their neighborhood

sponsor location throughout the season via Pirates

media and in-park advertising.

PIRATEFESTPirateFest is our annual fan festival, held in the off-season

at the David L. Lawrence Convention Center. It’s an

outstanding opportunity to interact with 15,000+ Pirates

fans at your own sponsor booth or through pass-outs at

the gates.



OCTOBER 7, 2015 – HIGHEST

SINGLE-GAME ATTENDANCE

IN PNC PARK HISTORY WITH40,889 FANS.



MAIN SCOREBOARD LED RIBBON AUXILIARY FASCIA DUGOUT LIP AND RAIL

FIXED MAIN SCOREBOARD FULL LED RIBBON BULLPEN WALL

FIXED LEFT FIELD FASCIA BULLPEN ROOF

2 5 8

1 4 7

3 6

SIGNAGE



1

2

3

45

67

8



9

10

13

11 12

14

15

17



FIXED HOME PLATE

FIXED ON DECK

UPPER LED RIBBON

FIRST BASE ROTATIONAL

HOME PLATE ROTATIONAL

OUT OF TOWN SCOREBOARD FIXED

HOME RUN WALLOUTFIELD WALL

OUT OF TOWN SCOREBOARDTRI-VISION

16

1711 14

15

10 13

9 12



RADIO LISTENERSHIPGREW TO 539,972 IN 2015,

AN INCREASE OF 6%

OVER 2014.(SOURCE: SCARBOROUGH 2015 RELEASE 1)



Erie

Titusville

Lake Erie

Warren

Bradford

Coudersport

Ridgway

DuBois

State College

Huntingdon

Tyrone

Indiana

AltoonaEbensburg

Johnstown

Latrobe

Somerset

Fairmont

Keyser

Morgantown

New Martinsville

Wheeling

Beaver Falls

Youngstown

Warren

Meadville

Hermitage

Franklin

New CastleButler

Ambridge

Pittsburgh

Weirton

Washington

Uniontown

Marietta St. Mary’s Cumberland

BuckhannonCharleston

Clarksburg

NEW YORK

PENNSYLVANIA

MARYLAND

WEST VIRGINIA

OHIO



RADIOAnchored by more than 80 years of baseball

experience with its award-winning broadcastteam, the Pirates Radio Network broadcasts

16 Spring Training games and all 162 regular

season games.

Our 40-station network covers parts of four

states including Pennsylvania, northern

West Virginia, eastern Ohio and northwest

Maryland.

Advertising opportunities include presenting

partnership of the Pirates Radio Network as

well as :30 spot season-long banks.

OHIO WEST VIRGINIA

MARYLAND

MARIETTA .....................WJAW 630

WARREN .......................WHTX 1570

YOUNGSTOWN .............WLLF 96.7

BUCKHANNON............WBUC 1460

CHARLESTON ..............WKAZ 680

CLARKSBURG ..............WETT 104.1

FAIRMONT ....................WTCS 1490

KEYSER .........................WKLP 1390

MORGANTOWN ...........WAJR 1440

NEW MARTINSVILLE ..WETZ 1330

ST. MARY’S ....................WJAW 630

WEIRTON .......................WEIR 1430

WHEELING ..................WBBD 1400

CUMBERLAND .............WCBC 1270

ALTOONA .................... WFBG 1290

AMBRIDGE .................. WMBA 1460

BEAVER FALLS ............WBVP 1230

BRADFORD ...................WESB 1490

BUTLER ........................... WISR 680

COUDERSPORT ........... WFRM 600

DUBOIS ........................ WCED 1420

EBENSBURG ...............WWGE 1400

ERIE ............................... WJET 1400

FRANKLIN .................... WFRA 1450

HERMITAGE ...................WLLF 96.7

HUNTINGDON ..............WHUN 1150

INDIANA ....................... WCCS 1160

PENNSYLVANIA

JOHNSTOWN ................. WNTJ 850

LATROBE ..................... WCNS 1480

MEADVILLE ............... WMGW 1490

NEW CASTLE ................WJST 1280

PITTSBURGH ................. KDKA 93.7

RIDGWAY ......................WDDH 97.5

SOMERSET ......................WLLI 990

STATE COLLEGE ........WQWK 1450

TITUSVILLE ...................WTIV 1230

TYRONE ....................... WTRN 1340

UNIONTOWN.................WMBS 590

WARREN .......................WNAE 1310

WASHINGTON .............. WJPA 1450

afliate listings as of 11/1/15



WE HAVE 1.87 MILLION

TOTAL FOLLOWERS

ACROSS 7 SOCIAL MEDIA

PLATFORMS, AN INCREASE

OF 29% OVER 2014.



Reach Pirates fans through a presenting sponsorship

of pirates.com, banner ads on the home page

and throughout the site, customized sweepstakes

packages including dedicated email blasts and

social media, and e-newsletter inclusions.

ONLINE

& SOCIALMEDIA

26%

74%

MALE

FEMALE

GENDER

*W, A, L

52%

13%

13%

22%

UNDER $60K

$60K-$74K

$75K-$100K

$100K

HOUSEHOLD INCOME

*W, A, L

UNDER 18

18-34

35-44

45-54

55 AND OVER

3%

5%

25%

38%

29%

AUDIENCE COMPOSITION

*W, A, L



EMAILS FACEBOOK TWITTER INSTAGRAM

PIRATES FANS RECEIVEWEEKLY EMAILS

LIKES FOLLOWERS FOLLOWERS

400,830 1,092,649 412,300 355,000

MILLION MILLION MILLION MILLION

MILLION IN-SEASONPAGE VIEWS

MILLION IN-SEASON WAPPAGE VIEWS

MILLION UNIQUE MONTHLYIN-SEASON VISITORS

IN-SEASON MOBILEPAGE VIEWS

46 27 3 10



PRINT

POCKET SCHEDULES

FIRST PITCH MAGAZINE

TICKET BACKS & ENVELOPES

YEARBOOK

SCORECARD

Pirates First Pitch is the team’s official gameday

program, with over one million copies printed and

distributed to fans at the gates. Each homestand

features a new edition, giving ample opportunities

to alter the messaging on your ads.

For those fans wanting to track the game the traditional

way, Pirates Scorecards are available for sale. These

large full color pieces feature 8x10 ad spaces as well

as smaller insertions inside.

Featuring profiles on all players, in-depth articles on

the team, and FAQs on PNC Park, the Yearbook is a

keepsake for both casual and avid fans.

With over 750,000 copies printed annually, you’ll reach

eager fans by placing your advertisement on the back

panel of Pirates pocket schedules.

Each year more than 2 million tickets are printed and

distributed. Sponsors can reach fans purchasing season

tickets or individual games through traffic-driving offers

on ticket backs. Ticket envelopes also reach an audience

of over one million and provide an opportunity for unique

bounceback or QR code.



COMMUNITY

MIRACLE LEAGUEPirates Charities is proud to support the Miracle League,

which believes that “every child deserves a chance to

play baseball.” Through the construction of uniquely

designed fields, children with special needs can do just that.

5K HOME RUNOver 6,000 runners crossed the finish line at home plate

at PNC Park this spring for the fourth annual Pittsburgh

Pirates 5K Home Run.

SPORTING CLAYS INVITATIONALCo-chaired by Pirates and Pirates Charities Chairman

Bob Nutting, the Pirates Charities Sporting Clays

Invitational is held annually at Seven Springs Mountain

Resort. Participants enjoy this world-class shooting

course while raising funds for Pirates Charities.

PIRATES CHARITIES GOLF OUTINGJoin Pirates Charities in the annual Golf Outing.

Participants enjoy breakfast, a scramble style game,

lunch at the turn, a cocktail hour and dinner reception

following. It is a great way to entertain top clients or

VIPs. All teams include a Pirates celebrity golfer.

VIP (VERY IMPORTANT PIRATES)VIP Parties are monthly events held during the season

at PNC Park that provide deserving children from area

organizations with a night at the ballpark in true VIP

style, complete with a private meet & greet with players

& coaches, team jersey and seats in a luxury suite.




79% OF PIRATES FANS ARE EITHER

SOMEWHAT MORE LIKELY” OR

MUCH MORE LIKELY” TO SUPPORT

A PITTSBURGH PIRATES SPONSOR

IF IT IS INVOLVED WITH A CAUSE,

CHARITY OR COMMUNITY INITIATIVE

ALSO SUPPORTED BY THE PIRATES.

“

“



HOSPITALITY

LEXUS CLUB CLUB CAMBRIA

LUXURY SUITES BOWTIE BAR

The all-inclusive home plate

club at PNC Park offers

unmatched amenities for

entertaining clients and

enjoying Pirates Baseball.

Located down the third base

line, this is the Pirates first

all-inclusive area on the suite

level. Full and half season

ticket plans are available.

Private area to entertain 15-19

guests in a high-end setting. Full

or half season ticket plans andindividual games are available.

A semi-private group hospitality

area perfect for entertaining a

large group (up to 90 guests)at a game.



VIP HOSPITALITY

FIELD DAYS

PRE-GAME FIELD PASSESFOR BATTING PRACTICE

GAME-TIME PITCH

SPRING TRAINING TRIP

An all-inclusive day at PNC

Park. You and your guests (up

to 40) utilize the clubhouse for

hospitality, experience batting

practice and a Home Run Derby

event on the field.

Experience Pirates batting practice

up close and personal. Entertainkey clients and enjoy the famous

PNC Park view.

The opportunity for a representative

of your organization to throw out

the ceremonial game-time first pitch

prior to a game at PNC Park.

Airfare, deluxe accommodations

and Pirates Spring Training

baseball at McKechnie Fieldare included in the annual trip

to Bradenton, FL.



PNC PARK HOSTED 21SELLOUT CROWDS AND

44 CROWDS OF 30,000

OR MORE IN 2015.

pittsburgh pirates coporate sales brochure

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