pitching training 2011 11-01
TRANSCRIPT
Pitching Training VOL 1
AVG 1.11.2011 Juha Ruohonen Le Drill Sergeant
“Tell me a story”
-‐ Every Child -‐
The StarGng Point
Technology vs.
Value
3 02.01.08
The StarGng Point
Ideas vs.
People
4 02.01.08
The StarGng Point
Features vs.
RelaGonship
5 02.01.08
I pitch, therefore I am
-‐Guy Kawasaki -‐
The Format
Punchline Problem SoluGon Value $
Team / Company ExecuGon
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The Boring Pitch
My startup is Crowdify, a tool for brand and reputaGon managers to discover new insights into consumers’ a[tudes about their subjects and
make be]er decisions about markeGng and public relaGons strategy. We do this through semanGc
analysis applied to consumer-‐generated correlaGons among and between brands and reference data. Further, we uGlize social-‐networking metaphors to keep interesGng informaGon flowing back and forth between branding people and the consuming public.”
9 02.01.08
The Punchline
‘Facebook for Brands’
10 02.01.08
The Format
Punchline Problem SoluGon Value $
Team/Company ExecuGon
11 02.01.08
The Format
Punchline Problem SoluGon Value $
Team/Company ExecuGon
13 02.01.08
The Format
Punchline Problem SoluGon Value $
Team/Company ExecuGon
16 02.01.08
For investors, the product is nothing
For customers the value is everything
The Format
Punchline Problem SoluGon Value $
Team/Company ExecuGon
19 02.01.08
The Format
Punchline Problem SoluGon Value $
Team/Company ExecuGon
21 02.01.08
The Format
Punchline Problem SoluGon Value $
Team/Company ExecuGon
23 02.01.08
The Content
Homework Whole SoluGon
TracGon Why should I care? WE… and Who else?
CompeGGon / Peer Groups
26 02.01.08
The Canvas
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The PresentaGon
Be Remembered Accent
Spell Checker Enthusiasm Character
YOU
28 02.01.08
To Summarize
Growth companies are not small versions of large companies
Business plans are useless Features will kill you
Get out of the building – customers are everything Grow or Die
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The Startup Sauna Concept
Development concept with intensive work-‐out sessions and acGve coaching DuraGon 6 weeks Executed with the mix of AVG coaches and local/regional cerGfied coaches
Intense Business Development, not just educaGon 32 02.01.08
