pitch perfect
DESCRIPTION
This presentation was given to marketing and PR students at UTS in preparation for their semester communication project (to be pitched to real clients).TRANSCRIPT
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Pitch Perfect
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Intro
Jules HallFounder of the hallwaywww.thehallway.com.au
Tim BuesingCreative Director Publicis Mojowww.publicismojo.com.au
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Whatʼs your favourite film?
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Whatʼs your favourite film?
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What makes a pitch great?
Great pitches are like great films.
Theyʼre great stories.
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What makes a pitch great?
Great films are engaging, absorbing, they capture you, you remember them, you want to tell your friends about them.This is exactly what we want to achieve with our pitch.
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What makes for a great story?
Good plot
Well structured
Strong characters
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Good plot
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Good plot
RelevantMeets the needs of the audience
TransformativeIn the case of your pitch you need to move your client from having a problem to not having a problem
Emotional“While reason leads to conclusions, emotion leads to action” - Donald CalneAnd you need action from you clients.
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Well structured
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Well structured
1, 2, 3Tell them what youʼre going to tell them, Tell them, tell them what you told them
Beginning/Middle/EndBeginning = set upMiddle = Action (idea & execution)End = Leave them wanting more…end with impact, usually on a high
Manage the time
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Intro to “Lord of War” - Life of a Bullethttp://www.youtube.com/watch?v=VHn1zogeyO4
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Strong characters
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Strong characters
More than oneMost great stories are made up of multiple characters
MomentumThey all bring something to the story, moving the story forward
Mixing itItʼs the combination of these characters, and the way they interact, that makes the stories interesting
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Strong characters
Donʼt double upEveryone must bring something additional to the story
Your personality It is your biggest asset. Donʼt be shy of expressing it (within reason!). Clients want to know what youʼll be like to work with.
Know who you are pitching toThey are characters as well, and different characters respond to different stimulus
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In summary
Great pitches are great stories
Great stories...have a good plotare well structuredhave strong characters
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The best way to prepare
Watch movies!
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Where do we watch them?
Watch movies!
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First person to answer this correctly
Which one was the....
number one film on IMDB (at the beginning of our presentation)?