pitch deck template for the 2019 sap innovation awards · 2020. 7. 23. · sap innovation awards...
TRANSCRIPT
SAP Innovation Awards 2019 Entry Pitch Deck
Vision Valley LLC, Dubai ,UAE
letuno : En”light”ening Customer Lives.. one bulb at a time!
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letuno Introduction Video @ SAP GITEX MENA LLC, 2018
https://youtu.be/k7r5lqigNVI
letuno® is a new innovative solution that enables consumers to get different information as
they pass under different light fixtures using Visible Light Communication provided by Vision
Valley.
The technology communicates with the SDK provided by such VLC-enabled lights to send
contextual information on a mobile application hosted on SAP Cloud Platform along-with
marketing and promotional information on SAP’s marketing platform (SAP marketing cloud)
With analytics deep-dive provided by SAP Analytics Cloud.
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“Quote” Challenge
Solution
Outcome
letuno : En”light”ening Customer Lives.. one bulb at a time!
100% marketing efficiency
increase
30% reduction in cost re-
using/upselling existing
infrastructure on lights.
Fully connected ,seamless
information journeys
Maximize the visibility of
customer interactions
New avenues for upsell and cross-sell for businesses.
Non-intrusive information sharing
Vision Valley LLC,Dubai ,United Arab Emirates
“The LIFI "Letuno" project was our answer when it came to the next generation of customer interaction and engagement in our marketing activations. Our challenge year-over-year was to map out a highly experiential customer journey tying physical and digital elements with an extra "wow" factor. Thanks to our co-innovation team, we managed to not only develop an innovative product that we can offer to our customers, but also utilize it for our events in multiple countries across the region “
Hakob Arotine,
Marketing Innovation & Strategic Initiatives Manager, SAP MENA LLC
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Partner Information
“”Concept is innovative and can help us solved real-time crowd management in our malls which is non-intrusive.
- SAP Retail Customer
Letuno will be a great experience for out visitors to see.
-Delegate, Expo 2020
Vision Valley LLC
Implementation of the platform and the mobile Application
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Business Challenge & Objectives
• People must maintain multiple application for each venue they are visiting to get the service.
• Hard copies and printed material for information and Promotion with limited language support.
• To have Location based information and indoor Navigation you must install an External sensors Or Devices.
• Indoor Way Finding is a big challenge specially with high accuracy.
• Only %37 of brands received good or excellent customer experience scores in. 2015.
• Business is always looking for communication channel with their customers
• Businesses should innovate while keeping costs low.
• Static Content is not easy to manage or Update
Benefits for End Users
1. Easy access to useful & relevant information using one Application
2. Getting latest promotions and announcements
3. Ability to share detailed information easily
4. Quick and accurate indoor navigation
5. Getting information in the language they speak
6. Getting immediate support @the right location
Benefits for Venue Owners
1. Enhance customer experience and satisfaction
2. Reduce operational cost
3. Strong platform for upselling and cross selling
4. Get new insights through the platform analytics
5. Achieve operational excellency
6. Reduce cost of in store customer experience management tools.
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Project / Use Case Details
letuno® powered by SAP Cloud Platform is an innovative platform solution that uses
Visible Light Communication (VLC)
In a partnership Leveraging SDK for VLC provided by hardware manufactures like
Philips for events and showcases here, the solution built in conjunction with SAP Co-
Innovation Lab leverages the SAP Cloud Platform capabilities to allow smart phone
users to access location based contextual information as they pass the light fixtures..
Using the light fixtures strategically placed at malls, restaurants, showcase arenas,
booths, letuno platform hosted on SAP Cloud Platform communicates with the SDK to
push information from SAP Marketing Cloud engine on to the application as consumer
passes by. SAP leverages the letuno® platform offerings in offers an enhanced
customer experience and creates new means to upsell and cross sell products and
services and share contextual information by converting light fixtures into smart ones
that uses the visible light to transmit distinctive information and promotional material
targeting customers based on their current location in the venue with 30cm accuracy.
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Project / Use Case Details
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Project / Use Case Details
Innovation by using Visible light communication and the Power of Data analytics
and marketing platform pushing contextual information
Analytics
InternetOf Things
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Project / Use Case Details
Restaurants
Malls
Universities
Supermarket
s
Share/reach customer
Understand Feedback
Derive Statistics
Plan for further
customer engagements
Receive-Use
Contextual information
Provide Feedback
Re-visit
Consumers
Using letuno with aid of Luminaires
providing VLC technology or Lifi,
information propagated to customers
seamlessly for enterprise use-cases
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Project / Use Case Details
DT Session with customers
with the demonstration with
a simulated light kit in SAP
MENA LLC
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Project / Use Case Details
letuno® supports very sophisticated use cases in addition to the conventional
location dependent informative content, example of the use cases includes:
Category Use Case
Restaurants electronic menus, online order placing/tracking and online
payment. Retail shops; precise locating of products with
way-finding.
Groceries and Hyper markets way-finding of recipe ingredients with route optimization.
Duty Free targeted promotions for travelers to/from certain
destinations
Airports terminal way-finding with time estimation.
Museums automated audible tour guide with noise suppression.
Hospitals online dynamic patient history
Shopping Malls Indoor way-finding
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Project / Use Case Details
Hypermarkets Use Case
In Hypermarkets as the shoppers roam around through the isles they can easily get all the
details about the items that they are viewing including the features, the latest promotions,
discounts, the availability in the wherehouse, ..etc. without an intrusive experience only aided
by lights.
Consumers will be encouraged to spend more
time in the store browsing the different items as
they do not feel they are seizing the time of a
dedicated store representative. When the shopper
is ready to buy, using the letuno® app they can
ask for a store attendant to come over to close
the sale. The letuno® platform will locate the
nearest free store attendant and dispatch him/her
to where the shopper is. The store attendant will
easily locate the interested shopper through the
attendant version of the letuno® app.With letuno® the shopper has enjoyed a much better experience where s/he had plenty of time to
browse more items in full privacy without falling under the pressure of someone accompanying them.
For the business owner they will eventually end up running their store with less headcount while
providing an amazing consumer experience.
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Project / Use Case Details
Showrooms Use Case
Showrooms for high end products are another example of where letuno® can add value to the
consumer and the showroom owner. Details about these sophisticated products are huge and a
customer’s stop to inquire about all the details usually takes long. In the car industry for example, a
customer visit usually takes more than one hour using the conventional way of interacting with a
showroom attendant.
Usually, there is much more than what a
shopper could get on the internet like color
availability, the latest promotions and special
deals. Shoppers can go all the way to
experiencing some of the vehicle features
while they visualize them through the
letuno® app.
Shoppers do not have to wait for the availability of an experienced salesman and they do not
have to feel pressured that they are taking the time of other clients waiting to be served. For the
business owner, they will not have to employ the same number of experienced and quite expensive
sales people while the experience of their clients will go through the roof.
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Project / Use Case Details
Restaurants Use Case
For restaurants the use case is even more compelling and the value for the guest as well as the
restaurant owner is quite tangible. The letuno® app will provide an interactive menu to the guests
where they browse and make their orders once they sit on their tables. No time to wait for menus to
be made available.
They will also make their orders from their
apps and will immediately get an estimated
time to serve.
They will also get a time count down so they
know how more they will have to wait. Often
times a guest will want to make a change to
the order after it is made.
In today’s world, a waiter has to be called to make the changes and sometimes this will take long, let
alone that you are never sure that the changes will take effect on the order as you would expect them
to happen. With letuno® this is all avoided as the consumer will make the changes to the order in a
self-service manner and the app will only allow for the changes to happen if your order is yet to be
prepared. No room for confusion or frustration as this part of the process will now be done without
human interaction.
Customers can now also get the menu in their preferred language unlike today’s printed option that
offers maximum two languages. Restaurant guest with letuno can always recall all the pervious orders
he/she previously placed in this restaurant in case he/she preferred to repeat the same.
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Project / Use Case Details
Exhibition and Events Use Case
Exhibitions and events are some of the best places to
have letuno® providing informative and way finding
content to the visitors. Gone are the days where an
event visitor will go out with a bag full of brochures
and product flyers.
We all know that those costly materials will most
likely end up in a waste bin. Visitors will get all the
content needed though their letuno® apps.
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Project / Use Case Details
Hotels Use Case
With letuno platform, hotel operators can enhance the accuracy and convenience for the
different types of in room service requests.
Room Dining experience is no exception. The
solution will allow the hotel guests to easily
place their orders from their smart phones and
can also review the progress of the same to
ensure maximum customer satisfaction with
every meal. Other services such as concierge,
housekeeping, luggage pick-up etc. can be also
automated using letuno.
Museums
In museums the use case is clear.
You don’t need to hire or wait for a tour guide. Based
on where you are you will get the relevant content to
read. Audi content is also possible and it will not run
unless the headphones are connected to preserve the
quietness of the museum.
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Project / Use Case Details
Exhibition and Events Use CaseShowcased and
piloted with live
users visiting the
event @
GITEX, UAE,
October 2018
ICT,Cairo,Novem
ber 2018
ESRI Event ,2018
DT sessions with
customers @SAP
MENA LLC
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Project / Use Case Details
Pilots and discussions with potential customers
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Benefits and Outcomes
Business / Social IT Human Empowerment
1. New Channel of
Communication with the
customer.
2. Efficient utilization of resources.
3. Built based on a clean energy
utilizing light.
4. Minimize the operation cost of
printing material and better
productivity for the labors.
5. Powerful real time data
analytics about the venue and
the crowd.
6. Better Visibility of the most
visited location and blind spots.
7. Easy and Accurate way
finding.
8. Better user and consumer
experience.
1. Cloud based solution
(Subscription based).
2. One Global application will
work for different venues.
3. Digital content, easy to
manage and update.
4. Easy integration with legacy
or 3rd party applications.
5. One solution fits all from
pushing marketing
information, location and
story analytics to customer
feedback information.
1. Avoid the language barrier
by supporting multiple
language.
2. Removes the barrier of
communication with
salesperson for assistance
3. Maintain one application for
different use.
4. Getting immediate support at
the right location.
5. Piloted where lights are the
only devices at play to pass
information, no heavy IOT
infrastructure needed in
remote locations
6. Universities, schools training
centers can effectively use it
for non-intrusive training.
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Architecture
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Architecture
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Architecture
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Deployment
SAP Technologies Used:
Server Processor:
Linux Distribution:
Date of Deployment or POC:
Number of live users:
October 2108
2800+ @GITEX, UAE ,2018, 400+ @ICT, Cairo
Intel Xeon
SUSE
SAP Cloud Platform
-> IOT Integration Services
-> Backend Infrastructure Hosting
Live
SAP Analytics Cloud POC
SAP Marketing Cloud POC
SAP Leonardo(DT) Live
SAP Qualtrics To be evaluated
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Emerging Technologies and Use Cases
The following Emerging Technologies and use-cases are part of the project and describe the
contribution
Technology or Use Case Yes/No Contribution to Project1. Machine Learning / Artificial
Intelligence
2. IoT Yes Application communicates with the light fixtures using SDK
provided by the VLC software and this information is then stored
on the SAP Cloud Platform and injected back into the
application.
3. 3D printing
4. Blockchain
5. API Economy / Integrate the
Intelligent Enterprise
Yes Integrating with cloud and marketing planforms and SAP as
a host infrastructure.
6. Cloud Native / Event Based
Architectures
7. Extending the digital core with
SAP CP / ABAP in SAP CP
Yes Project developed in co-operation with SAP Co-Innovation
Lab, positioning letuno platform on SAP Cloud Platform and
integration to marketing backend.
8. SAP Leonardo Application (
extending SAP application, using
Industry Innovation Kits or result
of Design Thinking workshop)
Yes Presentation and Design Thinking with SAP Marketing
team, SAP MENA LLC and retail customers.