pitch deck for kangarooo
TRANSCRIPT
Kangarooo
Planning and booking vacation activities in Australia is a boring, long and distressing
TONS OF CONTENTfor a week trip people spend 10
hours on average just to research ideas for upcoming trip
WALK-UP PURCHASINGoffers last-minute availability
and eats up vacation time
CANCELLATION AND REFUNDSpolicy is often hidden and unclear, so it’s not easy to get your money back when
booking through online agents
THE PROBLEM
Kangarooo
THE SOLUTION
travel guides and marketplace that makes it easy, fast and secure to discover and book tourist activities across all Australia continent
CURATED CONTENThandpicked, structured guides covering all the interesting places around the country
BOOK IN ADVANCEtours, excursions and other type of activities can be booked in advance
SIMPLE AND SECUREfree cancellation, less than 5 days
refunds, protected payment
Kangarooo
KANGAROOO APPThe most user-friendly app for booking tourist activities in Australia
INSTANT BOOKINGopt in now, pay at the time of activity or tour
CHAT WITH SUPPLIERthrough our mobile app
SUPER FAST NAVIGATIONuser intuitive and beautiful
Kangarooo
90 MILLION AU$88 AU$760
THE MARKETActivities and Tours is thriving part of Australian tourism industry
of people are travelling Australia every year
(domestic and international)*Source: tra.gov.au
average price for the activity (few hours long or day tour)
average price for 7days long tour
$8B $8,5B $9B $10B $11B
2015 2016 2017 2018 2019
Activities And Tours Sector Growth Projections (in $AU)*
Kangarooo
CUSTOMER ACQUISITIONThrough wide exposure, Kangarooo will target anyone
who are looking for tours, excursions & activities in Australia
TARGET AUDIENCEMen and Women; 25-70; Middle and Higher Income; Australia, France, USA, China, Germany
PAID AD
§ Hire PPC specialist or agency
§ Find the most effective channels (google, fb, twitter)
§ Establish and keep developing ad campaigns
SOCIAL MEDIA
§ Hire Marketing Manager that will help to create a distinctive and engaging company public face
§ Focus on Instagram, but keep develop and test other channels
PARTNERSHIPS
§ Now: establish partnerships with big brands behind Australia tours and activities
§ Later: enroll small and medium tourist business into Kangarooo marketplace
Kangarooo
Mobile Optimized ✔ ✔ ✗ ✗
Travel Guides ✔ ✗ ✗ ✔
Cancellation Fee FREE FREE to 100% 20% 20%
Platform Commission 25% 30% 35% 35%
Business Retreats ✔ ✗ ✗ ✗
Australia Market Focused ✔ ✗ ✗ ✗
COMPETITIONAustralia market focused, hustle free cancellation and
lower commission are our keys to win the market
Kangarooo
BUSINESS MODELFour main revenue sources will help us build a steady revenue stream
SUPPLIERS COMMISIONanybody can open an account and start selling their tours or activities exclusively to Kangarooo users
KANGAROOO TOURSspecially designed and guided tours and activities by Kangarooo team
PARTNERS COMMISIONany company or independent
travel agent can resell tours and activities through our platform
BUSINESS RETREATSexclusive tours and
activities designed specially for business retreats
$now now
laterlater
Kangarooo
TEAM
Forrest Ray
§ Lead designer at Viator§ 12 years of experience
in UI and UX Design
§ Passionate traveler, doing regular trips around Australia
DESIGNER
Luke Mcdaniel
§ Senior developer at Google§ 9 years of experience in IT
product development; Java, C++ and Swift expert
§ Creator of White Line day tour, one of the most popular day tours in Melbourne on Viator
DEVELOPER
THANK YOU!Questions? Ideas? Suggestions?