pitch deck 20april2014 vf
TRANSCRIPT
Inspiring, educating, and celebrating the real estate investor
Problem
1. There is no easy, centralized way to learn how to make money from real estate.
2. Current real estate publications predominantly feature news, not investing strategy.
3. The publications still favor print over web, making it inaccessible to the younger, tech-savvy generation.
4. Real estate investing courses are often touted by so called “experts” at $10,000+ a weekend.
Forbes’ recent top 400 list of self-made billionaires showed real estate as one of the top 3 categories for generating wealth.
Yet it is an exclusive and inaccessible asset class because:
Solution
An online platform where beginner + intermediate investors can:
LEARNSTRATEGY
SAVE MONEY
MEET LIKE-MINDS
from case studies and expert interviews
by not having to buy knowledge + best practices
at the 300+ nationwide events on our calendar
Demand
In the time span of a year we can boast:
• 10,000 monthly unique visits
• 95% of visitors stay on our site
• 3,500 eNewsletter subscribers with an open rate 5% above industry average
• Partnerships on 300+ events
• Klout score of 62 (on par with Curbed when it sold for $20M)
This has all been achieved on a bootstrapped budget with no marketing and PR and by publishing only 3 articles a week.
Market Size
$150 Billion private market28 Million residential investors
1 in 8
Business ModelInvestors Beat is free for our readers. Revenue is from advertising, sponsored content, and event affiliates.
Revenue ProjectionsInvestors Beat is self-funded to 100K with 100% ownership by founders.Revenue from event partnerships at $500 per month.
Digital Ad Revenue
Ale
xa
Score
Monthly revenue
Source: Alexa.com
Product
Competition
Online
Strategy
News
Competitive Advantages1. Differentiation: Competitors are in the print or “news” space and
lack a “digital first” strategy. • To compete, they would require a complete change in brand
positioning, content and marketing.
2. Dominant strategic partnerships:• We are media mentors for the National Association REALTORS®
REach accelerator - a $4.5B brand supporting startups by connecting them to industry expertise.
• We are media partners for several of the largest real estate groups in the country, including iGlobal, IMN, and Opal Financial Group.
3. High customer engagement: Our visual and social presence is the first and strongest among the younger tech-savvy market.
Overall ImpactReal estate and the economy have always been closely tied:
• It accounts for 15% of the US economy.• It has taken us out of 5 of the last 7 recessions.
When real estate is performing well, consumer spending and job growth increase.
In the same way that the entrepreneurship movement has spurred economic growth, we believe that by informing the public through an engaging and educational platform, we will create a sustainable ecosystem that will boost national economic activity.
Join us in inspiring and educating a new class of informed investors at investorsbeat.com
