pita pit rebranding presentation
DESCRIPTION
My process for rebranding Pita Pit.TRANSCRIPT
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PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
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PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
A NEW LOOK AT PITA PIT
Contemporary
Modern
Clean
Classy
Friendly
Inviting
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PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
THE PROCESS
Adding Balance
Creating a Desirable Image
Relating to the TM
Building a Respected Identity
Standing Out
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PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
Logo Breakdown
The Logo:
Bold, clean, straight forward. No flashy colors or over the top imagery. Implies the quality is in the food. Says you will get an eating experience of high fashion, without the high prices.
The Mark:
Clear image of a pita wrapped in the signature Pita Pit way.Elegant and simple.
Typeface:
Duke - customized
Colors:
C:0 M:0 Y:0 K:100R:0 G:0 B:0
C:0 M:35 Y:85 K:0R:251 G:176 B:64
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Logo Alternates
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PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
Outdoor SignageThe initial impression
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PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
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PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
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PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
Indoor SignageWhat’s on the menu?
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PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
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PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
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The StaffMay I take your order?
PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
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PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
The FoodOrder up
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PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
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PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
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PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
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PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
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PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
The BusinessBeyond the customer
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PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
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PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
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PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
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PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
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PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
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PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
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PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
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Thank You.