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Bridging social media and DNA Family Tree DNA's 9th Genetic Genealogy Conference Houston, November 9-10, 2013 Marja Pirttivaara PhD, MBA, Senior Lead at Sitra, Finland November 10, 2013 © Marja Pirttivaara 1

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Bridging social media and DNA

Family Tree DNA's 9th Genetic Genealogy Conference Houston, November 9-10, 2013

Marja Pirttivaara

PhD, MBA, Senior Lead at Sitra, Finland

November 10, 2013 © Marja Pirttivaara 1

Words of Wisdom by Rudyard Kipling

I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When And How and Where and Who. I send them over land and sea, I send them east and west; But after they have worked for me, I give them all a rest.

I let them rest from nine till five, For I am busy then, As well as breakfast, lunch, and tea, For they are hungry men. But different folk have different views; I know a person small— She keeps ten million serving-men, Who get no rest at all! She sends'em abroad on her own affairs, From the second she opens her eyes— One million Hows, two million Wheres, And seven million Whys! The Elephant child •

November 10, 2013 © Marja Pirttivaara 2

Why are Finns so strongly present

in DNA?

November 10, 2013 © Marja Pirttivaara 3

Finland DNA & N1c1 Y-DNA Projects

November 10, 2013 © Marja Pirttivaara 4

Finland DNA N1c1 Y-DNA Total

members 3750 614

Y-DNA 12 2616 597 Y-DNA 67 1767 468

Y-DNA 111 292 151 Geno 2.0 Tr. 83 49

mtDNA 2016 271 mtDNA Full 1058 165

Family Finder 954 207

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Finland, the population ~Minnesota and the size ~ New Mexico

http://www.maanmittauslaitos.fi/en/maps-4 (open data)

Uralic languages map, indicating migration

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http://fi.wikipedia.org/wiki/Uralilaiset_kielet

Turku, the old capital – full of foreigners in the old times

10 November, 2013 Marja Pirttivaara 7

Part of the ”Rihmasto” picture of the regional Archives of Turku

Finnish American migration and settlement

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http://www.migrationinstitute.fi

Emigrants to America per province 1870-1914

Province Persons

Uusimaa 13 200

Turku-Pori 43 800

Häme 8 800

Viipuri 16 000

Mikkeli 5 000

Kuopio 9 900

Vaasa 158 400

Oulu 47 700

Total 302 800

in the 1920’s

Finnish interest in DNA is based on • Best genealogical records in the world • Unique population structure and genome

– geographical position between East and West, South and North – founding population, bottlenecks, migration

• World-class genomics and genetic research (FIMM etc) – good education & training system – unique clinical and population-based sample collections: see

e.g. Finnish Gene Atlas, started by prof. Leena Palotie – excellent infrastructure to analyze genomics and health data

Finns are geeks, interested in high tech, history and challenges.

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Network identity and presence

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Network Identity • Name, context, presence

– Facebook, Twitter, blogs, forums…

• Content – writings, comments,

Q&A, files, photos, FB status, tweets, newsletters, mails…

• Role – admin, broker,

challenger, diplomat, connector, controller, expert, facilitator, follower (silent user), innovator, interpretor, judge, mediator, producer, preacher, referee, sharer…

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Problem prevention and solving

Substance & content Technical problems Social relations

“When people trust each other,

they can work together and cooperate”.

A Recipe for a Better Life: Experiences from the Nordic countries Pres. Martti Ahtisaari Crisis Management Centre CMI, Oct 2013

http://www.cmi.fi/images/stories/publications/reports/2013/NordicRecipe_report_final.pdf

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Negotiation skills into the game

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Power - Muscles

Analytics - Brains

Principles - Soul

Social skills - Heart

Based on the book Sami Miettinen, Juhani Torkki Neuvotteuvalta (Negotiation Power) http://www.neuvotteluvalta.com

Privacy and intellectual property rights

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Privacy • Respect of privacy

• Living persons, names, relations, DNA… • Laws and regulations

• FTDNA – FTDNA Privacy Policy and Terms of Service

• Project admins: – GAP guidelines

• Social media group admins – Helping others

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Intellectual property rights

• FTDNA pages: – © All Contents Copyright 2001-2013 Gene By Gene, Ltd.

• When preparing, using, translating and sharing text, picture, video etc, always check copyrights.

• Creative Commons http://creativecommons.org/

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Social media in practice

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Facebook

• Family Tree DNA https://www.facebook.com/#!/FamilyTreeDNA

• ISOGG https://www.facebook.com/#!/groups/isogg/

• Finland DNA https://www.facebook.com/#!/groups/FinlandDNA/

• Start an own Facebook group https://www.facebook.com/help/418065968237061/

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Genetic genealogy forums and mailing lists

• Examples of forums: FTDNA Forum http://forums.familytreedna.com/ Ancestry forum http://boards.ancestry.com/ Molgen (Russian and English) http://eng.molgen.org/

• ISOGG: genealogy mailing lists http://www.isogg.org/wiki/Genetic_genealogy_mailing_lists

• Cyndi’s list of mailing lists http://www.cyndislist.com/dna/mailing-lists/

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Twitter • How to start?

– Create your own account – Search interesting tweets, twitterers and list, by e.g. using hashtags

(#) like #genealogy, #DNA, #history, event hashtags #FTDNA2013 – Start to follow interesting twitterers, learn from them – Start tweeting yourself – Don’t be fooled by spam messages.

• 10 Ways to Use Twitter for Genealogy

http://blog.familytreemagazine.com/insider/2009/06/10/10WaysToUseTwitterForGenealogy.aspx

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Blogging

• List of genetic genealogy bloggers http://www.isogg.org/wiki/Genetic_genealogy_blogs

• Focus • Find your goals and audience • Link, interlink, connect, cooperate, share

• Learn from others, choose good tools • Visualize • Write and read a lot •

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Integrate and interlink your social media existence together

Trust!

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Further reading

• Debbie Kennett: DNA and Social Networking: A Guide to Genealogy in the 21st Century (2011)

• Jarno M Koponen www.jarnokoponen .net ”Every time I create a new profile or download a new app I feel like I’m starting all over again.”

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Finding your Finnish roots • FTDNA Finland DNA project pages includes a list of ”Finnish”

projects • Suomi DNA-projekti / Finland DNA Project / Finland DNA-

projektet https://www.facebook.com/#!/groups/finlanddna

• Harrastuksena sukututkimus (genealogy as a hobby) https://www.facebook.com/#!/groups/sukututkimus

• Suomen Sukuhistoriallinen yhdistys https://www.facebook.com/#!/groups/sukuhistoria

• Suku Forum http://suku.genealogia.fi

• HisKi search of parish records http://hiski.genealogia.fi/historia/indexe.htm

• Katiha search of old Karelian parish records http://www.karjalatk.fi/katiha/index.php

• National Archives of Finland http://digi.narc.fi/digi/?lang=en_US • Vanha kartta (old maps) http://www.vanhakartta.fi/historialliset-

kartat/@@mapview?handle=hdl_123456789_24318

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Thanks!

[email protected] [email protected]

Twitter: Marja_P

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