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    Managing Impact & PortfolioStrategies

    Pipeline Fellowship Workshop

    January 27, 2012

    Jackie Vanderbrug Managing Director, Criterion Ventures

    1

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    3

    How has a gender lens impacted your life?

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    Agenda

    Social Investing

    Gender Lenses

    Measuring Impact

    Case Study

    Call to Action

    4

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    Agenda

    Social Investing

    Gender Lenses

    Measuring Impact

    Case Study

    Call to Action

    5

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    Social InvestingSocial investments seek to generate both financial returns for investors and social

    returns that benefit broader society

    Social

    Returns

    Financial

    Returns

    Low

    High

    High

    Philanthropists:

    Maximizing social returns

    Social Investors:Blended Value Social and financial returns

    Investors:

    Maximizing profit

    6

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    Impact Investing

    Actively placing capital in businesses and funds that generate social and/or environmental

    good and at least return nominal principal to the investor

    SRI Screens

    Venture Philanthropy

    Micro-lending

    Crowd Funding

    Program Related Investing

    Carbon Markets

    Women Invest in Women

    Community Investing

    1980 1990 2000 2010

    Impact Investing

    7

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    Global Assets Under Management Socially-Oriented Investments

    Socially-OrientedInvestments

    Screens: $6.99 T

    Philanthropy: $.33 T

    Impact Investing $.5 T

    Impact Investing: Magnitude

    $50 T

    8

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    Who is investing in social enterprise?

    Friends & Family Foundations & Institutions

    Program Related Investments (PRIs), microloans PRI Makers, Confluence

    Angels and Angel Networks

    Toniic Investors Circle

    PYMWYMIC Women

    Fund Managers RSF Social Finance

    Venture Capitalists City Light Capital

    IGNIA

    Banking New Resource Bank

    9

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    North AmericanPioneers

    Emerging MarketsPioneers

    25 Pioneer Funds

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    Who else is financing

    social entrepreneurs?

    Crowdfunding

    Kickstarter

    Kiva

    Crowdrise

    Indiegogo

    Foundations/Nonprofits/Academic Institutions

    Awards, Fellowships, and Grants

    Examples: Echoing Green, Mobilize.org, Draper

    Richards Foundation, Global Giving, Kauffman

    Foundation, Skoll Awards, Unreasonable Institute11

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    Where Pipeline Fellowship Fits In

    Reference: Angel Resource Institute, Angel Investing: An Overview. (2011).

    Self

    Banks,

    IPO,

    etcCapital

    Contributions

    Friends &Family/Public

    Loans,

    Grants,

    Awards

    US$1,000 -

    US$50,000

    Angels

    Equity, Debt

    US$150K

    US$1 million

    Venture

    Capital

    Equity, Debt

    US$1 million& up

    US$50,0000

    12

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    Across Asset ClassesAn increasing number of innovative financial products (investment vehicles) across asset

    classes, altering the landscape of social investing for consumers

    Equity Debt Cash Real Estate Commodities

    Ownership;

    Stocks; LongerDuration

    Fixed Income;

    Bonds

    Cash Equivalents;

    Money Markets;

    Liquidity; ShortTerms

    Commercial;

    Residential;

    Industrial;Mortgage-Backed

    Securities

    Futures;

    Forwards;

    Options; Oil;Gold; Corn

    http://www.goldenseeds.com/home/
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    Impact Portfolio: Geographic

    Emerging Markets

    Latin America,

    Africa, Asia

    Domestic/Local

    Example: Boston Metro Area

    Multi-national Cross-border issues (environmental, human

    trafficking, etc)

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    Impact Portfolio: Issue Area

    Environment Climate Change, Water,

    Sustainable Agriculture,

    Fisheries

    Womens Rights

    Womens Education, Womens Health, Sex Trafficking

    Healthcare Accessible Technology, Affordable Medicine,

    Research, Systems

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    Types of Companies/Ventures

    For-Profits (Companies and Stock Corporations)

    Non-Profits

    Hybrids

    16

    NON-PROFIT

    FOR-PROFIT NON-PROFIT FOR-PROFIT

    FOR-PROFIT

    NON-

    PROFIT

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    Benefit Corporation

    Purpose is to create a general public benefit

    Adds a fiduciary responsibility - a public benefit

    Requires certification by a recognized entity & an annualfor-benefit report

    Benefit officer joins the board as a voting member

    Required two-thirds super majority to change the status

    from a for benefit corporation

    L P fit Li it d Li bilit C

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    Low-Profit Limited Liability Company

    (L3C)

    Purpose to further a socially beneficial mission and

    mirror the PRI requirements

    Charitable or educational purpose of IRS code

    Production of income/appreciation of property not asignificant purpose

    Purposes not to include political/legislative

    In a small and growing number of states (Vermont,Michigan, Wyoming, Utah, Illinois, Maine, Crow and

    Oglala Sioux Nations)

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    Companys articles of incorporation would have tospecify a special purpose that the corporation engages

    in, which can include but is not limited to charitable

    activities

    -Can include promoting positive effects of companys activitiesupon stakeholders, community, society, environment OR

    minimizing adverse effects

    Unlike the Benefit Corporation, the CA legislation does

    not require that flexible purpose corporations and theirspecial purposes be certified by a third party

    Unlike the L3C, profitability is still an express purpose of

    the corporation - directors are not required to prioritize

    the charitable purpose over profit

    Flexible Purpose Corporation

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    Impact Investing: Current StateImpact investing could become a complementary force for providing capital, talent and

    creativity necessary for addressing critical social challenges

    Challenges Opportunities

    Lack of efficient intermediation

    Lack of enabling infrastructure

    Lack of sufficient absorptive

    capacity

    Growing interest among capital

    providers

    Need for new solutions to social

    problems

    Early successes; developing track

    record for impact investing

    Flock of talent

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    Agenda

    Social Investing

    Gender Lenses

    Measuring Impact

    Case Study

    Call to Action

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    Goldman Sachs

    World Bank

    Nike Foundation

    Hillary Clinton

    100 Years, 100 Women

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    Women Effect Investments (WEI)Women Effect Investments is a field-building initiative that seeks to mobilize more

    investment dollars toward improving the condition ofwomen and girls worldwide

    Mobilizing women investors and

    investment capital towards generating the

    Women Effect through investment

    Strengthening and creating new

    investment opportunities with a gender

    lens across a diverse set of financial

    intermediaries (funds and other vehicles)

    When women are economic agents and leaders, social change accelerates and returns

    multiply This is the WOMEN EFFECT

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    3 Gender Lenses

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    Access to

    Capital

    Workplace

    Equity

    Products

    & Services

    A gender lens serves as a viewfinder for investment opportunities both fromimpact and financial return perspectives

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    Workplace Equity

    Workplace

    Equity

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    Products & Services

    Products

    & Services

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    Access to Capital

    Access to Capital

    http://www.goldenseeds.com/home/
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    Asking Questions is the First Step

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    Management and Board # of females on management

    team?

    # of females on the BOD or

    board of advisors?

    Employees

    % of total female employees?

    Breakout of number and percent

    of females by level

    Initiatives in place to increase

    female employment?

    Policies and Programs

    Maternity leave policy?

    Onsite daycare services?

    Other policies and programs for

    female employees? Flexible career options (eg

    telecommuting)

    Reporting on these policies and

    programs? Historical compliance?

    Suppliers and Vendors

    Gender composition of supply

    chain (female ownership of

    distribution, manufacturing)

    Workplace

    Equity

    Products

    & Services

    Products and Services

    Products and services targeted at

    female customers?

    If so, how do they provide value to

    females?

    Any indirect benefits females

    receive from the products and

    services? % of female customers?

    Legal

    Complaints or

    reports of gender

    discrimination, such

    as salary inequality?

    Capital Access Services

    Services that helpwomen gain access

    to capital, such as

    technical training?

    Ownership

    % of company owned

    by women

    Access to

    Capital

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    Agenda

    Social Investing

    Gender Lenses

    Measuring Impact

    Case Study

    Call to Action

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    Th G t D b t

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    30

    The Great Debate:How, How Much, and When?

    RCTs

    Pick one

    thing

    Uniform

    metrics

    to build

    an

    industry

    Context-specific measures as

    developed by the

    entrepreneur. Tom Bird

    Multiple stakeholders asking for

    different metrics has crushed toomany good organizations.

    George Overholser, NFF

    The first impact evaluation I ever saw of

    microcredit made my stomach ache. It askedclients You are eating better now, compared

    to before yes? [This organization] was

    doing just as much to measure its impact as

    anyone elsevery little. Dean Karlan, IPA

    Core

    guidingmetrics +

    context -

    specific

    Timeframe

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    31

    Timeframe

    and Different Perspectives

    Concept Investment Profit

    New

    business

    Job # 1 is to get to

    sustainability or you

    cant accomplish

    anything

    You need to get to

    break even before

    measurement.

    You need to be

    measuring from the

    outset or you wont

    know what youre

    achieving.

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    Financial

    Customer

    Business Process

    Learning Growth

    Customized Metrics for Each Organization in 4 key areas

    Core metrics across portfolio, that serve as proxy for

    returns and impact for individual organizations

    Revenue Growth

    Lives Touched Growth

    Whats the right way to measure?

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    What s the right way to measure?

    Logic Model = Impact Value Chain

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    Build acommunityof CertifiedB Corporations

    Advancesupportivepublic policies

    Drive capitalto impactinvestmentsthrough useof GIIRS

    1

    2

    3

    3

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    GIIRS Products

    1 COMPANY RATINGS

    2 FUND RATINGS3 CUSTOMIZED PORTFOLIO

    IMPACT ASSESSMENTS

    4 GIIRS ANALYTICSBeta teststarts in Q1

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    North AmericanPioneers

    Emerging MarketsPioneers

    25 Pioneer Funds

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    Impact Area Subcategories

    Governance Corporate Accountability, Transparency

    Workers Compensation, Benefits, & Training, Worker Ownership, Work

    Environment

    Community Community Practices (Local Involvement, Suppliers & Distributors,

    Civic Engagement & Giving, etc.), Community Products & Services

    Environment Environmental Practices, Environmental Products & Services

    Socially &

    EnvironmentallyFocused Business

    Models

    The Socially and Environmentally focused Business Models (SEMs)

    highlight a companys core impact business model, amplifying theirpositive impact beyond simply high impact business practices

    Company Assessment - Topics

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    IRIS & GIIRS

    Impact investors require a commonlanguage to describe social andenvironmental performance

    IRIS was developed to meet thisneed

    GIIRS uses IRIS definitions tocreate ratings and then applies anassurance process

    From the beginning, IRIS andGIIRS were designed to fulfillcomplementary roles in the impactinvesting sector

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    Adopting IRISDirect investors can adopt IRIS by identifying a set of applicable metrics and reporting

    performance data consistent with IRIS definitions

    Benefits Credibility, Comparability, Consistency, Benchmarks, Infrastructure

    Whats the right way to measure?

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    What s the right way to measure?

    IRIS

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    GIIRS

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    Impact Measurement at SvF

    SROI (Social Return on

    Investment)

    BACO (Best Available

    Charitable Option)

    Measures the system-level socio-

    economic value created by an

    investment as opposed to the

    individual beneficiarys earnings

    boost

    Compares the cost-effectiveness of creating

    one unit of social impact through investing

    to the cost-effectiveness of creating one

    unit of social impact through charitable

    option

    REDF Acumen Fund

    42

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    TRASI

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    Whats the right way to measure?

    How much should we be spending?

    What do we get out of it? (Is it worth it?)

    44

    Getting in the Entrepreneurs Shoes

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    Agenda

    Social Investing

    Gender Lenses

    Measuring Impact

    Case Study

    Call to Action

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    What is The Hoop Fund?

    http://youtu.be/2tZLPU9rNxI
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    Bundles

    For profit

    social enterprise

    3 full time employees

    Mission:

    Change consumerbehavior

    to build a more

    connected

    marketplace

    Customer The Hoop FundProducerBrand Partner

    $5.00$10.00 $10.00

    Minus Costs

    - customeracquisition

    - transactionfees

    $25.00

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    Social Return on Investment

    Attract and Retain Impact Investors

    Internal Growth Measurement

    Assess Impact of Individual Projects

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    SROI Quantifiable Benefit

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    Runa Tea

    Social Impact Indicator Measured by Goals for Success

    Increase in yearly income per

    family

    Amount of increased income $800.00 per family per year

    Increase in employmentopportunities

    Number of new cooperativememberships

    New memberships as a result ofincreased profitability forfarmers

    Improved quality of life Stories and testimonials Farmers and families reportimprovements

    Total Loan Amount: $575

    Total Number of Lenders: 17 ($28 each)Loan Recipients: 20 Kichwa farmers(part of a 200 member cooperative)Product Made: Runa TeaProject Funded: Reforestation of organicGuayasa treesPrimary Target Impact: In 5 years, theincome generated from harvesting

    guayusa will generate approximately$800 per family per year, doubling theirincome vs. the areas average.

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    Agenda

    Social Investing

    Gender Lenses

    Measuring Impact

    Case Study

    Call to Action

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    Investment Vehicles in the Market

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    Microcredit, Mezzanine Debt, Social Investment

    Vehicle Gender Lens Geography Category

    Access to Capital Global Microcredit

    Access to Capital United States

    (Ohio)

    Microcredit

    Access to Capital United States

    (Bay Area, NYC,

    Chicago)

    Microcredit

    Access to Capital Southern USA Mezzanine Debt

    Access to Capital

    Workplace Equity

    Africa

    Latin America

    Social Investment

    Products andServices India Social Investment(Venture Capital)

    Access to Capital

    Workplace Equity

    Products & Services

    Global Social Investment

    (Note)

    Investment Vehicles in the MarketV t C it l P i t E it M t l F d

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    Venture Capital, Private Equity, Mutual Fund.

    Vehicle Gender Lens Geography Category

    Access to Capital United States Venture Capital

    Access to Capital West Coast USA Venture Capital

    Access to Capital Spain Venture Capital

    Access to Capital

    Workplace EquityProducts & Services

    Iceland Private Equity

    Access to Capital

    Workplace Equity

    France Private Equity

    Access to Capital Netherlands Private Equity

    ISIS

    Fund

    Access to Capital

    Workplace Equity

    Global Private Equity

    Access to Capital

    Products & Services

    Sub-Saharan

    Africa

    Private Equity

    Workplace Equity Global Mutual Fund

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    Investment Vehicles in the MarketAngel Investing

    Vehicle Gender Lens Geography Category

    Access to Capital North America Angel Investing

    Access to Capital

    Workplace Equity

    United States

    (Midwest and

    South)

    Angel Investing

    Access to Capital United States

    (Wisconsin and

    Midwest)

    Angel Investing

    I T k E

    http://www.goldenseeds.com/home/
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    Investment Vehicles Investor Groups

    Supporting Networks Supporting Organizations

    It Takes an Ecosystem

    http://www.goldenseeds.com/home/http://www.85broads.com/http://www.womensfundingnetwork.org/http://www.goldenseeds.com/home/
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    What Can YOU Do?

    VOICE:The questions you ask

    What you write

    Advocacy

    #GenderLensInv

    LEARNING:Gender Lens Investing Forum

    Ecosystem Calls

    Research papers

    Wh t El C Y D ?

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    What Else Can You Do?

    57

    Beyond investing,

    Beyond educating yourself and others,There are lots of ways to support building this field

    And they wont happen with out philanthropy.

    TECHNICAL ASSISTANCE

    Women entrepreneurs

    training, incubation,

    mentorship

    Support social entrepreneurs to

    get capital-ready

    Wh t El C Y D ?

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    What Else Can You Do?

    58

    Beyond investing,

    Beyond educating yourself and others,

    There are lots of ways to support building this field

    And they wont happen with out philanthropy.

    Research

    Due diligence around fund design

    Field/pipeline mapping

    Specific inhibitors (e.g. advisor strategies)

    Wh t El C Y D ?

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    What Else Can You Do?

    59

    Beyond investing,

    Beyond educating yourself and others,There are lots of ways to support building this field

    And they wont happen with out philanthropy.

    Community/Education

    Case studies

    Events for ecosystem playersinvestors, intermediaries,

    entrepreneurs

    What Else Can Yo Do?

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    What Else Can You Do?

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    Beyond investing,

    Beyond educating yourself and others,There are lots of ways to support building this field

    And they wont happen with out philanthropy.

    THE ENABLING ENVIRONMENT

    Cultivate the opportunity for more gender lens investing vehicles

    Mobilizewomen investors and investment capital to invest with a gender lens

    Women Effect Investments

    Bringing a Gender Lens to Investing

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    5 Things to Keep In Mind

    1. Look for ventures with multiple lenses

    2. Ask questions from a gender lens perspective,even if youre not making demands

    3. Push questions of impact, while being flexibleabout when and how the measurement willhappen

    4. Stay active in the emerging space of impact

    assessment5. Avail yourself of experts when you need them

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    Resources/References

    B Corp (Beth Richardson), Pipeline Training

    IRIS: Impact Reporting and Investment Standards. (n.d.). Retrieved December 5, 2011,

    from http://iris.thegiin.org/

    Global Social Venture Competition. (n.d.). Retrieved December 5, 2011, from

    http://www.gsvc.org/the_competition/social_impact_assessment/

    How We Assess | Venture Philanthropy Partners. (n.d.). Retrieved December 5, 2011, from

    http://www.vppartners.org/results/how-we-assess

    Local Money Flows (LM3) | nef consulting. (n.d.). Retrieved December 5, 2011, from

    http://www.nef-consulting.co.uk/services/local-money-flows-lm3/ Social e-valuator - measurement of social return on investment (SROI). (n.d.). Retrieved

    December 5, 2011, from http://www.socialevaluator.eu/SROItool.aspx

    SVT Group (Sara Olsen and Paul Lamb), webinar, Spelling Out the Alphabet Soup of

    Impact

    Tea Loan | Planting 2,000 Guayusa Trees in Ecuador. (n.d.). Retrieved December 5, 2011,

    from http://hoopfund.com/loan.webui?id=11247

    Tools and Resources for Assessing Social Impact. (n.d.). Retrieved December 5, 2011, from

    http://trasi.foundationcenter.org/record.php?SN=83

    TRASI -Tools and Resources for Assessing Social Impact. (n.d.). Retrieved December 5,

    2011, from http://trasi.foundationcenter.org/browse_toolkit.php

    http://trasi.foundationcenter.org/browse_toolkit.phphttp://trasi.foundationcenter.org/browse_toolkit.php