Does Twitter Vine Have a Place in Your Advocacy Program?With Jamey Ballo, Account Director

#SocialCongress: Perceptions and Use of Social Media on Capitol Hill presented by the Congressional Management Foundation with Brad Fitch, President & CEO

Register at www.720strategies.com

Jessica HoodVice President

50 Million Active Users

40 Million Photos a Day

5 – 25 minutes

80 minutes

1week

Collect and organize the things you love

It’s a fast, beautiful and fun way to share your photos with friends and family.

versus

• Web (mobile app)

• Allows for a business profile

• Pins link to sites and action pages

• # your cause • Follow, Pin,

Repin & Comment

• Photos & Infographs

• App • One type of

account• Short captions• # your cause• Follow, Like &

Comment• Photos & Filters

#TBT

Malaria

What stories do you tell?

• Why your issue is important• Real people = real issues• Make them care

• Hill Day, Meetings and Hearings• Victory and defeat• Your advocates in action

What stories do your advocates tell?

• Show the equipment you build that is using to grow food to feed America• Repin pictures of people using your

equipment• Show tours of your plant• Infographs on your impact in the local

community• Safety or defense – show images of

the people you protect• Show people leaving the hospital well

• Pin images from articles about your research

• Reading lists• Your employees• What would happen if you issue didn’t

pass• Images from media articles with links• Events with your members

• Show their photos at your conference

• Member of the month highlight for Associations

Remember

• You’re telling your story to gain support• Like other social media your having a

conversation and engaging• WWAD – What would the audience do• Follow, Like, Repin • Consider having a guest board

Listen to your advocates

Questions? Jessica Hood

jessica.hood@720strategies.com

P: 202.715.3906 M: 443.822.8844

Does Twitter Vine Have a Place in Your Advocacy Program?With Jamey Ballo, Account Director

#SocialCongress: Perceptions and Use of Social Media on Capitol Hill presented by the Congressional Management Foundation with Brad Fitch, President & CEO

Register at www.720strategies.com