pinterest for business: library pathfinders and marketing
DESCRIPTION
A presentation for Upstate New York Special Library Association, Fayetteville, NY on November 8, 2013. Learn to leverage Pinterest and other visual social media for service-based organizations such as academic, public, and special libraries. Included is a pecha kucha-style flash history of pathfinders! Ask yourself: Are you using Pinterest to maximize your SEO as a business? As the fourth largest traffic driver world-wide, Pinterest is a platform for sharing, collecting, and organizing library resources and promoting your website. Learn the tips and tricks to use Pinterest right, when to pin, what content and tools toTRANSCRIPT
ad lib guidesPinterest Pathfinders
On a scale of 1-10, do you know how to use Pinterest for Business?
Do you have a Pinterest account?
recipe collector? reference tool? traffic driver?
toolbox re-openedPinterest Pathfinders
Road Map
1.Pathfinders2.Pinterest for business 3.Examples!
The Pathfinder-bibliographic guide on a particular topic-introductory/ concise-in search strategy order-library resources available-key themes and terminology
Flash history
Precursers:1950s
1960sAnnotated lists
1970-1980s8.5 x 11 ring-punched sheets
1986online guides appear
Virtual Pathfinders
Reimagining our tools
The librarians’ toolbox reopened: Pathfinders0 Structured introductory research guidePinterest0 Organizing and sharing things you are interested in.
Pinterest subject guides0 An opportunity to lead patrons to high quality, organized content through social media.
0 What is it?-A virtual bulletin board for sharing interesting things you find online.
0What can you pin?-Visual content
0Why is it considered social?-Other people can repin your content.
for business
0 Improve SEO...no techy skills required!0 Learn the secret to creating pins with the crazy high engagement.
Promote pinning0 Add a pin-it button. (http://about.pinterest.com/goodies/)0 Analytic tool for businesses. (http://business.pinterest.com/analytics/)
Create Content“People are in Discovery Mode on Pinterest! They want to learn.”
0 infographic0 checklist0 tutorial0 quiz0 video
SEO
• Teaser Text • Keywords + Hashtags=metadata • Company logo• CTA (Call to action!)
examples0 Historic Architecture of Syracuse, NY0 Local History and Genealogy at OCPL0 Fayetteville Free Library
questions
sources0 Dunsmore, Carla. “A Qualitative Study of Web-Mounted Pathfinders Created by Academic Business
Libraries.” Libri. Vol 52. 2002. pp.137-156. http://www.librijournal.org/pdf/2002-3pp137-156.pdf0 Duncan, Melanie. “Pinterest for Business.” Webinar. Accessed: October 14, 2013. http://
www.webinarswaps.com/webinars/replay/melpinning0 Polard, Gillian. “5 Pinterest Stats to Consider.” Social Media Today. Oct. 20, 2013. Accessed: Nov.
4, 2013. 0 http://socialmediatoday.com/gillpolard/1839431/5-pinterest-stats-consider0 Sherriff, Graham. “From Pathfinders to LibGuides: a chronological survey of library subject guides.”
23 November 2008. Web. Accessed: 10 October 2013 http://gsherriffmls.com/604_guides.html0 OCLC. (2006). College Students’ Perceptions of Libraries and Information Resources.
http://www.oclc.org/reports/pdfs/studentperceptions.pdf. Retrieved January 26, 2008.0 useful links
http://totalpinterest.com/pinterest-stats/http://totalpinterest.com/how-to-promote-your-business-on-pinterest/