Social Media PlatformBest Practices Series

PINTEREST

PRESENTORS

Holly HamannCo-founder and CMO

TapInfluenceTwitter Handle: @HollyHamann

Beth HaydenPinterest Marketing Specialist

Beth Hayden Twitter Handle: @bethjhayden

A LITTLE BIT ABOUT BETH

• Author of Pinfluence: The Complete Guide to Marketing Your Business with Pinterest

• Social Media and Pinterest Coach/Consultant

• BethHayden.com

POWERFUL STATISTICS ON PINTEREST

• Pinterest is the fastest growing social media site in history

• Over 40 million active users each month

• Drives more traffic than Twitter, Google+, YouTube and LinkedIn combined

• 71% of Pinterest’s user base is female

• Customers spend more when they buy from Pinterest – average conversion value is $80.54

TIP #1: CREATING COMPELLING CONTENT

• Useful content wins on Pinterest

• Craft amazing headlines

• Experiment with:

• Blog posts or articles

• Podcasts

• Videos

TIP #2: USE OPTIMIZED IMAGES

• 700-800 pixel wide

• Close up

• Don’t include human faces

• Use multiple dominant colors

AgainstAllGrain.com

TIP #3: PIN FREQUENTLY

Pinterest.com/WholeFoods

TIP #4: MIND YOUR DESCRIPTIONS

Alt Text Field

TIP #5: USE RICH PINS

SUCCESS STORY #1

• 5.2K Pins

• 33.9M in Reach

• 4.2M in Views

• 164.5K in Engagement

SUCCESS STORY #2

• Engaged influencers on blogs and social platforms

• 94.5K Pins

• 24.4M in Reach

• 618K Views

• 125.7K in Engagements

QUESTIONS?