START MM14CH!

@telmiger

THE BMS SCREW Completely fictional.

Based on 25 years of experience in communication, marketing and

consulting.

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Thomas Elmiger Senior Consultant Internet and Online Marketing

Here for you today!

twitter.com/telmiger ch.linkedin.com/in/elmiger

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STÄMPFLI COMMUNICATION

STÄMPFLI PRODUCTION

STÄMPFLI PUBLICATION SYSTEMS

STÄMPFLI PUBLISHING SERVICE

STÄMPFLI INTERNET

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WHERE TO IMPROVE"YOUR PRODUCT DATA!

ERP PIM Magento Magento

Magento

The more publications, products and languages are essential for your business, the more

you should consider single source publishing.

WHY do we have to improve product data?

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Sell solutions not only products.

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?

Make features accessible and valuable.

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Screw Product Data   Article number: X123456   Supplier article number: Y.7890.9   Name: BRAND BMS 3.5 x 40 TX 100pcs

  Package: box   Units per package: 100   Price 100 pcs: 5   Price 1000 pcs: 4.5

  Long description: 410 bright hardened stainless steel   Category: 1 (= fastening)

PROCUREMENT view

ERP

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PROCUREMENT view

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Screw Product Data   Article number: X 123.456   Name: BMS 3.5 x 40 TX   Pictures

  Dimensions, instructions   Logos   Packaging   Features

PUSH channel

TYPE

DIMENSIONS ø x L

PACKAGE Box

CHF per 100*

BMS 3.5 x 40 TX 3.5 x 40 mm 100 pcs 5.–

*please ask for bigger quantities

Brand

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!PUSH

channel

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Screw Product Data Additional information   Category: Screws > Stainless > BRAND   Applications: brick, concrete   Customer review

PULL channel

Type

Ø mm

L mm

Quantity per entity

Entity type

Price entity

Price per 10

BMS 3.5 x 40 TX 3.5 40 100 box 5.– 45.–

Magento

Awesome screws for brick!

Use nylon plugs.

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!PULL

channel

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Customer

ERP Magento

Catalogue

#NOT

Search Engines

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Customer ERP Magento Catalogue Search Engines

Improve product data for your customers

and for efficient publication processes.

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PIM

Content Processing Channels

add structure visualize personalize database

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ERP Magento

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ERP Magento

Improve product data wherever it fits your processes.

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ERP PIM Magento

What are the systems primary tasks?

What is it best at?

Who creates input, what do these people know?

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ERP PIM Magento

article data

quantities

stock

pricing

separate values from units

publication-specific structures

information

pictures

translations

separate values from units

data that can‘t be imported

landing pages

customer data

actions feedback

Use product data to build better solutions.

Customers don’t want to buy a screw. they want to fix something.

THANK YOU Tell @telmiger what you think.

#mm14ch

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Pictures

  Title: Meet Magento Switzerland

  Screw: composing by @telmiger

  Printed documents: Bossard/ACE via Stämpfli AG

  Box and instructions: efco.ch

  Brick and torx: en.wikipedia.org/wiki/Brick – en.wikipedia.org/wiki/Torx

  Icons: Copyright Stämpfli AG, Bern

Screenshots

  google.com/ncr

  duckduckgo.com

  Wood screws: lowes.com

  ERP Online Shop: #nonmention