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8/3/2019 Pikkle Intro En

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Pikkle KKJapans leading Social Network Application Provider

Pikkle160-00238-14-184F03-3360-2007 | http://pikkle.com | [email protected]

Pikkle is a Japan based Social Network Application Provider.

From planning and development through to operations and marketing

we manage the entire process.

We have a portfolio of original titles as well as licensed and co-publisher deals with companies like EA/Playfish and BandaiNamco

Our investors include Mixi, Ant Capital, CyberAgent and IVP.


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DeveloperR&D Phase JooJooportal

PikkleisJapansleadingsocialgamepublisher

Social Game Publisher

Seed round

Year1 Year2 Year3 Year4

Mixi

investment

We have been creating social games for over 5 years. We started

with our own social game network, JooJoo. As the socialnetworks opened up, we took investment from the #1 SNS Mixi,

and pivoted to become a social network app provider.

We now provide games to all three social networks in Japan.


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JooJoo:SocialGamePortal

SocialEntertainment

VirtualGoods

Games

Raise pets with your friends | Asynchronous Battle games withother users | Paid gifts and other virtual items | blog articles

raise your characters XP | Your avatar shows up in games andalso on your blog and home page.

JooJoo was our own social games network, with a deep

integration between social and game content. For example writing

blogs would give your in-game character extra XP, and adventure

games with quizzes in-game would complete your user profile.

We monetized through a mix of virtual goods and CPI ads.


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RhythmStar

Our first title launched on mixi: an original dance game.Get together with your friends to form a dance group!

Play mini-games to level up your character, and then compete in

the arena dance battle!


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PocketAquarium

Special limited location-specific fish, you can gift and trade!Fish Coupling with your friends try and create new rare fish!

Complete fish collections to get rewards and decoration items

Monthly campaigns around holidays and themes

Trade fish with your friends to create the cutest aquarium!


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PocketAquarium/mobilesocialchannels

TweeIngfish:

expressingtheirmood

withcatchcopy FriendsList:yourfriendjustcameandcleaned

yourtank!

ApplicaIoninvitaIons

Agifromyourfriend!

Community:comeand

lookatmyfishtank!

Mail:doyouwantto

tradeitems?

Blogpost:Kumikofounda

rarefishyoucanonlygetin

HokkaidoCoupling:breedrarefish

withyourfriendsand

tweetaboutit!Japanese mobile social networks provide unique communication

channels, which we have integrated into our games. Location-based

twittering fish keep our users engaged!


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Getreward!

Completetheset

2

Morefriends=

morechances!

Exchangewithfriends

TreasureHuntersHunt for hidden treasures with your friends!

A social treasure hunt. Collaborate with your friends to explore and

complete collections. Very high ARPU title across all 3 networks.


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TreasureHunters/Mobileflashgameauthoringtool

Pikkle has developed in-house tools and workflow to rapidly develop

isometric games, optimized for low bandwidth mobile delivery.


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LovelyNailBe a nail stylist - share your nail designs with your friends!

Take a quiz about your

friends style and pick out

the right nail design for

them

Create a custom design

using our flash editor,

and post it to your blogNew designs get

posted to the gallery

make new friends

through nail designs!

One of the most popular categories for photo posting on mixi is nail designs. Thissite allows people to create unique designs and have them as a conversationstarter with their friends.


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RestaurantCityMobile

Learn Cook Sell DecorateLearnnewdishes

byvisiIngyourfriends

Balanceresources

andkeepyourkitchenbusy

Useenergytosell

dishestopeople,butifyourfriends

cometoeatit

costsyounothing

mprovethedcor

ofyourrestaurantbybuyingnew

itemswithyour

earnings.

Working with Playfish and EA, we created an original game for

japanese mobile phones based on the RestaurantCity franchise.


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RestaurantCityoperaIonsexperience

Specialceleb

events TopicalNewcontent Limitededi=onitems MetricsdrivenimprovementCometovisityourrestaurant.Youhaveto

quicklyrespondandcook

whattheywant

Eachmonthweintroduceanewtheme

withlimitedediIon

decoraIonitemsand

recipes

Newitemsareonsaleforalimitedperiodonly.

ntroducedascollecIons

thismoIvatesplayersto

grabthemall.

Eachmonththesaleshaveincreaseda

triumphofoperaIonal

experIse

Our operations team is constantly watching the data to decide

which new features to introduce, and constantly improving the apps

performance and ARPU.


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DragonBallsocialgame

Missions Ba@le SkillstreeCompletemissionstolevel

upyourcharacter,getnewitemsandskills

Balesotherplayersto

gainpower,andtakeonBossNPCstoadvanceto

newareas

Developyourcharacter

alongoneofthethreemainskills.Lateryoucan

mixnewskillstoimprove

yourchances.


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Pikklein-housecharacterdesigners+arIstsPikkle in-house designers create our unique visual style.


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VirtualGoodsoperaIngexperIse ConsumablesvsDurables DecoraIonitems LimitedediIon/periodcampaigns Mysteryitems

eastereggs,gachamachine Pain-pointitems SaveIme,energy,power-up Bundling

Getspecialitemsonlywhenyoubuycurrency

Dualcurrencysystems Paymentfunnelmetrics Seasonal+Topicalcampaigns

Hinamatsuri

Halloween

Christmas


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PikklesSocialGameEnablingPlaorm

RASH:MobileFlashServerRenderFacebookAPOpenSocialFBcreditsAPMixi

Docomo

KDD

webmoney

Game:Trophies,Ranking,CollecIons,Shop,Bales,LeveleditorAnaly=cs:RetenIon,Conversion,BillingConversion,A/BtesIng,Funnels

Social:invitaIons,gis,teams,feeds,blogposIng,messages

Gameapplication

Game

engines

Sharedinfrastructure

PlatformAPI

adapters

balerpg

Mobage

town

SimulaIon sometric newAppGame Game

GameGameGameGame

Gree


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HYBRDHTML+NaIvearchitecture

PackagetoolClientside

CMSforrapidcontentupdateMetrics

Gameengine

MobileHTML5Gameengine

Socialgamemodules

CollecIons,Mission/Bale,

Quests,Shop,Avatar

SNSAPintegraIon

Billing,Feedevents,

nvitaIons,Photos,Giing

JSONGameAP

NaIveExtensions

Serverside

Our HYBRID app framework allows us to develop games that use

HTML5 as a core, but calling native features for each platform.


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Ameba

KDD

Gree

Pikkleinvestorsandpartners

Pikkles 5 major investors are a whos who of the japanese mobile social landscape.

We are the largest single investment for Mixis app fund, and share a board member.

We also have a joint-venture with Adways, japans largest offer-ad network.


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PartnerwithPikkle! Deepexperienceinmobilesocialfree-to-play BorninGamersHeaven!

OurJapancreatorsandgamedesignersstopatnothingtocreatethebestuserexperience

bilingualdevelopers,internaIonalculture+atudeMobilesocialOperaIonsknowhowMobileisdifferentweareoneofafewteamsintheworld

tosuccessfullyoperatemobilesocialgames.

UniqueMobiletechnologyandknow-how Proprietarytoolchain,manyyearsknow-howinmobile

UnparalleledbusinessnetworkandaccessinJapan BoardlevelandworkinglevelmeeIngswithplaorm

holders

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