pico rivera chamber of commerce

The city is on the move, helping traffic flow within the city, and helping business attract more customers.

Demolition of sev-eral buildings is now taking place as part of the grade separation (underpass) to be con-structed at the Passons Boulevard/Rivera Road railroad crossing.

The underpass will improve traffic flow along Passons. Train

Pico Rivera’s booth was Rancho Pico Rivera reminding all of the city’s past. Rouselle Exterminators,

The Chamber chose a western theme for this expo, so there were lot’s of cowboys, bails of hay, and other western regalia. The City of

Official Publication of the Pico Rivera Chamber of Commerce • November 2009 • www.picoriverachamber.org

The Business Journal“GOLDEN BUSINESS OPPORTUNITIES ”

Chamber Donates $500 to Pico Rivera Individual Development in Ethics (PRIDE) Program

Capt. Rothans talks about lowered crime rates

By Linda Bock

The November Business Roundtable was held at A Mi Hacienda Restaurant and

Sheriff’s Captain Mike Rothans was the featured speaker. Mayor Bob Archuleta, newly-elected Councilman Paul Camacho, and Assistant City Manager Jeff Prang joined the Sheriff’s team for the luncheon. Long time supporters of the sheriff and fire department, Frank Napolitano and Luigi Vernola were present also. Highlighting the luncheon, Chamber President Alex Saulus and Vice President Jose Medina presented a $500 check to the Pico Rivera P.R.I.D.E . program.

Rothans has a record to be proud of, showing a 40% decrease in violent crimes from 2005 to this

Pico Rivera Chamber President Alex Saulus gives check to PRIDE. [l-r] Jose Medina of Funeraria Del Angel-Morrows, Capt. Mike Rothans, Lt. Steve Sanchez, and Chaplain Larry Tamez.

year with a 14% decrease from 2008. In the past five years, the Sheriff’s department can boast an all around decrease in most crime rates. In 2005 there were 73 gun related incidents. In 2009, the number was

down to 25. Rothans also pointed out that burglaries were down 38% since 2005 - a very positive trend for the businesses and residents of Pico Rivera.

Message from the Pico Rivera City Manager

Great News! As you read this article, we have received $29.6 mil-lion into our bank account and are moving directly ahead with our ambitious plans to completely reno-vate our three major parks (Smith-Rivera-Pico), partner with L.A. County Supervisor Gloria Molina to build our new 17,000 square foot high-tech Main Library, continue with our aggressive road improve-ment schedule that has already covered fully one-third of the city so far, maintain our successful law enforcement and graffiti abatement efforts and continue our joint use approach with the El Rancho school district to maximize recreation op-portunities for our students, youth and families.

Halleluiah! With the receipt of the most recent quarterly sales tax report covering the months of April-May-June, our Pico Rivera sales tax receipts are holding steady with a mere 4.3% decrease. That’s compared to the L.A. County aver-age of -19.6% and all our neighbor-ing cities hovering between -16% to -28%, with the median decrease in the -20 percentile! This is proof positive that the one-cent increase from Measure P, which took effect on April 1st, has not diminished our revenues in any significant way. In fact, our residents and neighbors continue to Shop Pico Rivera, keep-ing our financial position in the best shape it’s been in since Incorpora-tion 51 years ago!

Mil Gracias! Thank you Con-gresswoman Grace F. Napolitano and Central Basin Municipal Water District for fully funding recycled water lines from border-to-border along Mines Avenue and Beverly Boulevard. These multi-million dollar federal stimulus projects will allow our City to irrigate our City Parks, facilities and various school sites with lower cost but purified recycled water that will save mil-lions of dollars of tax-payer monies while creating an environmentally friendly water infrastructure. These are two more examples of working with our partner agencies, including L.A. County Flood Control District and the Water Replenishment Dis-trict, in “piggy-backing” on planned public works projects and joining forces to achieve economies of scale and eliminate redundancies. This is Smart Development Best Practices!

Outstanding! Recent crime sta-tistics released by Captain Mike Rothans indicate that our 4-year law enforcement effort at violent crime reduction has achieved an unprecedented 45% decrease from 2005 through 2009. As of this date

Free Food, Flu Shots, and lots of prizes highlighted the event.

By Linda Bock

The Pico Rivera Chamber of Commerce held its 7th Annual Business and Health Expo on Octo-ber 22. The Expo was held at the El Rodeo Restaurant. There were rows of exhibitors, hundreds of visitors, and plenty of free food for everyone. Caremore Medical Group even provided free seasonal flu shots for those who wanted one. Jose Medina, of Funeraria Del Angel-Morrows and Vice President of the PR Chamber was one of the brave souls to get a flu shot.

The major sponsors for this year’s Expo were Wal-mart ($500), J & L Express Trucking ($300), and American Companies ($250.)

El Rodeo Hosts Chamber's Annual Health Expo

Winners of best table and costumes, Rouselle Exterminators.

Work Begins on Passons Boulevard Grade Separationtraffic at this crossing is expected to increase dramatically when the Burlington Northern & Santa Fe (BNSF) Rail-road adds a third track along its right-of-way.

The new track and underpass, part of the continuing development of the Alameda Corri-dor, an effort to improve the flow of train traffic between the Ports of Los Angeles and Long Beach and points east.

Congresswomen Grace Napolitano, center, along with Chamber board members and city officials in front of heavy equipment that will complete work on the separation.

See P.R.I.D.E. Page 6

See EXPO Page 4

See MANAGER. Page 6

2 PICO RIVERA BUSINESS JOURNAL • NOVEMBER 2009 TO ADVERTISE CALL 800-901-7211

Pico Rivera Chamber of Commerce

PO Box 847Pico Rivera, CA 90660

(562) 949-2473, Fax (562) 949-8320 [email protected]

Executive Committee

President Alex Saulus

HealthFirst Medical GroupVice President

Jose Medina Funeraria Del Angel/Morrow

Vice President Jim Osborn

Whittier FertilizerTreasurer

Cheryl Romero Preferred BankPast PresidentKoko Judge

Crowne Plaza Hotel at theCommerce Casino

Board of Directors Sylvia Southerland

SouthernCalifornia EdisonOmar Martinez Farmers Insurance

Von Stroff Extra Space StorageSergio Quinones Cobe Chemical LabsAdrian Lechuga

A Mi HaciendaBill Kalpakoff

Cal Met Inc.Oscar Mendoza

Rubio's Mexican Grill Victor Caballero

Mid Valley Yellow CabRay Chavez

Friends of the Pico Rivera Libraries

Dr. Liza DimarananPico Rivera Optometric Center

Wesley KruseKruse Properties

StaffRobert Tapia

Executive Director

Elena Ramos Administrative Assistant

Andre MartinezBusiness Membership

Development

Business JournalTo place an ad in the Business

Journal call 562-407-3873 for rates or visit www.picoriverachamber.org

and click on Advertising.

Advertisers must submit artwork two weeks prior to publication date. Artwork must be submitted in pdf,

tiff, or jpeg format at 300 dpi.

2009 Publication datesJuly 20, Aug 24, Sep 21, Oct 19, Nov 16, Dec 14

Message from the PresidentGiving Thanks

The point of T ha n k sg iv i ng (and the Holi-day season) is to remember the things we should be grateful for. It's a special time to give thanks... not just for the

obvious, like food, but for the thousands

of great moments and the many bless-ings we receive during the year.

That's not always as easy as it sounds. We tend to remember bad things much more easily than good. But with a little work you can make

thankfulness an everyday habit. It's a skill that will benefit you throughout the year.

Don't focus on what you don't have. Focus on what you do have. For exam-ple: "I'm so fortunate to have a warm place to sleep in the winter." "I'm so fortunate to live in a safe neighborhood where I can take walks." "I'm so for-tunate to have a good job with a good company."

Think about people you've known that have had a influence on you. They can be family, friends or simply peo-ple that you've read about or seen on television. Think about people who pushed to become what you are today. Now think about the things you ac-complished because of them. Did you finish something because they said that you couldn't? Did you get better at something because they made fun of

Alex Saulus

REMEMBER TO GIVE this Holiday Season to help poor and suffering souls in our community. Your gift today will let someone in desperate need know they haven't been forgotten

YES, I Want to help provide food, shelter and Holiday joy for needy people In our community:

$30 for Holiday family food box

$35 to help provide toys for needy children

$50 to help feed and shelter a hurting family. $____ to help as much as possible.

NAME

ADRESS

CITY/STATE/ZIP

Please send your tax- deductible gift to: Santa Fe Springs Corps

P.O. Box 2157 12000 E. Washington Blvd Whittier, Ca. 90610-2157

562.696.9562 Donate Online at :

www.salvationarmy-santafesprings.org

you when you did it badly? Even nega-tive forces in your life can be hidden blessings, worthy of your gratitude.

Think about the animals that have given you joy: Dogs that love you no matter what, cats that (when they want to) think your lap is the best place to nap.

Think about the places that make you smile: A favorite hangout, great restaurant, an exciting city, a great spot from which to view the sky, a hill that you once rolled down. Give thanks for all these things.

Now try to pass it on. Real gratitude involves action. Lend a hand. Pitch in. Make a gift. Give your time. Listen. Give back as often as you can. Even a friendly greeting can make all the dif-ference in the world.

The Pico Rivera Chamber of Com-merce has assisted businesses in the community since its founding in May,

1958. Its first pri-ority is to help

members be successful in business.

The Chamber

represents Pico Rivera

businesses and all local taxpayers at every level of government by supporting beneficial legislation and opposing unnecessary or detrimental legislation.

Excessive government regulations must be opposed and an economic climate maintained so that existing businesses will continue to invest their resources in the hope of making a profit.

Helping to resolve problems and focusing on the opportunities of the competitive market place continues as the historic function of the Chamber of Commerce.Chamber Services The Chamber, through its commit-

The Chamber is Here for Youtee structure, provides a number of services, including:• Advertising Campaigns • Referral Services• Grand Openings• Business Community Beautification Awards• Business Publication • Maps• Directories• Business Development Workshops & Seminars

As a chamber member you can count on receiving quality service & support for your business. Your Chamber will provide you with: • New Member Listing in The Busi-ness Journal (monthly publication) • Classified & Alpha Listing in the online Business Directory• Networking Contacts & Social Op-portunities via Participation in Com-mittee Meetings • Membership Luncheons• Business Mixers & Special Events • Referral Service• Coordination of Business Opportu-nities • Small Business Management Semi-nars

• Free Business Counseling via SBA SCORE Program • Digest of California Labor Laws• Industrial Directories • Certificates of Origin • Groundbreaking & Grand Opening Ceremonies • Marketing Information• Real Estate Listing Information • Resource Library

The Chamber makes this all work by acting as an umbrella over the committees in achieving its goals and objectives.

The active participation and in-volvement of its members, on various committees, is part of the strength found within the Chamber. We invite you to take advantage of your mem-bership and become actively involved.

1958. Its first pri-1958. Its first pri-ority is to help ority is to help

members be members be

represents represents Pico Rivera Pico Rivera

businesses and businesses and

FREE AD in the

Business JournalBecome a chamber member

and get a free ad and a 200 word description of your business.

562-407-3873.

PICO RIVERA BUSINESS JOURNAL • NOVEMBER 2009 3TO ADVERTISE CALL 800-901-7211

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winners of the best decorated table for the evening.

Bill Kalpakoff of CalMet Inc donated the grand prize, a 42” TV set which was won by Juan Pablo (aka J.P.) Romero of Cyntron Pay-roll Solutions. Earlier in the eve-ning, J.P. donated a bottle of fine tequila with the help of the Corona girls. Mayor Bob Archuleta was on hand to help give away the many prizes. El Pollo Loco and Magic Bakery were among the restaurants providing free food for the visitors to the Health Expo.

Many of the Chamber board members were present including Chamber President Alex Saulus of HealthFirst Medical as were Jose Medina of Funeraria Del Angel, Cheryl Romero of Preferred Bank, Omar Martinez of Farmers Insur-ance, Victor Caballero of Mid Val-ley Yellow Cab, raffle winner Ser-gio Quinones of Cobe Chemicals Lab, Dr. Liza Dimaranan (another winner of a raffle prizes). Coun-cilmen David Armenta and Ron Beilke also attended the festivities.

EXPOContinued from page 1

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Cal-Met, Inc. President & chamber Board Member Bill Kalpakof in front of TV he donated for the raffle.

The city of Pico Rivera's table had some great items and history on display.

Pico Rivera Chamber Treasurer Cheryl Romero (VP-Preferred Bank).

Owner/agent David Briones of Stae Farm Insurance, Pico Rivera.

Board Member Adrian Lechuga of A Mi Hacienda in Pico Rivera.

Chamber Vice President Jose Medina of Funeraria Del Angel-Morrow bravely endures his flu shot.

Board Member Oscar Mendoza and staff of Rubios allowed guest to spin the wheel for free food and gifts.

Pico Rivera El Pollo Loco management and staff handed out some terrific food.

Chamber President Alex Saulus of HealthFirst Medi-cal with staff.

Edible arrangements of Pico Rivera showed off some of their handmade arrangements.

[l-r] Chamber business development Andre Marti-nez, Administrative Assistant Elena Ramos, and Jose Medina of Funeraria Del Angel-Morrow.

PICO RIVERA BUSINESS JOURNAL • NOVEMBER 2009 5TO ADVERTISE CALL 800-901-7211

Presbyterian Inter-community Hospi-tal (PIH) has an-nounced a new slate of officers for its Board of Directors. Effective October 1, 2009, Drew Sones will serve as Chair

of the Board of Direc-tors. Serving with Mr. Sones will be Donald G. Alvarado as Vice Chair; Jane Dicus as Secretary; and Kenton Woods as Treasurer. The Board of Directors includes physi-cians and business and community leaders who meet each month to help guide the policies of PIH.

Mr. Sones is the President/Owner of Drew Sones Consulting, a company that provides expertise in all areas of solid waste manage-ment. From 1971 to 2002, Mr. Sones was the Assistant Direc-tor of Sanitation, Solid Resources Management for the City of Los Angeles. In this position, Mr. Sones oversaw a staff of more than 1,000 employees, an annual budget of $140 million, 720,000 weekly residential customers, and landfill operations and construction and citywide recycling for both public and private sector generators.

Mr. Sones has a bachelor’s degree in Psychology from the Uni-versity of California, Los Angeles and is a graduate of the Manage-ment of Health Care Institutions Program at California State Uni-versity, Long Beach; the Public Sector Labor-Management Rela-

tions Program at the University of California, Los Angeles; and the Executive Management Program at the University of California, Los Angeles Anderson School of Management.

Mr. Sones is a past Board member of the Southern Cali-fornia Solid Waste Management Association and the Municipal Waste Management Association, United States Conference of May-ors, and the Southern California Waste Management Forum. His civic involvement includes being a member of the Whittier Host Lions Club; acting as current Troop Com-mittee Chair, Boy Scout Troop 841 of Whittier; serving as a member of the Uptown Whittier Associa-tion; and participating as a men-tor for the California High School Culinary Academy. Mr. Sones has been a resident of Whittier for 34 years, and he and his wife, Susan, have two children. His hobbies include traveling, golfing, and hik-ing.

In addition to these officers the PIH Board of Directors includes:Efrain Aceves of WhittierRich Atwood of WhittierLeon M.N. Garcia of Hacienda HeightsJ.C. “Mac” McFarland of WhittierEdward Miller of WhittierAngel Munoz of WhittierGregory Polito MD of WhittierWilliam Shanahan MD of WalnutNeal Shindel MD of WhittierHuey-Min Yu of Hacienda Heights

Members in the NewsPresbyterian Intercommunity Hospital Announces

New Slate of Officers for its Board of Directors

Drew Sones

By City Manager Chuck Fuentes

Say it again! One Hundred and Twenty Two Million Dollars have already been secured and/or spent in federal, state and local funding for the most ambitious program of public improvements anywhere in the region.

Two weeks ago, our Vital City Services Bond Underwriters, E.J. De La Rosa & Company, secured $29.5 million in bond proceeds—which are now on deposit in our City bank account—from Wall Street investors. Thanks to the ef-forts of our Congresswoman Grace Napolitano, along with Caltrans and the Gateway Cities Council of Governments, another $42.7 mil-lion in funding has been obtained to fully cover the cost of the Pas-sons Boulevard Grade Separation project

As part of our public outreach and education efforts, we present the the Parks Master Plan concepts for the complete renovation of parks facilities. We invite you to review them and send us your com-ments online at www.pico-rivera.org.

Dramatic improvements were made to our neighborhood streets. All these newly repaved streets using the rubberized-asphalt-mix are guaranteed to last for 15 to 20 years.

We have also received fed-eral stimulus funds to completely repave Beverly Boulevard ($2.5 million), a project in which the

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for Public Improvements City will also fund the installation of decorative medians that will enhance the appearance and safety of this major thoroughfare. Also on tap are the complete repaving of Rosemead Boulevard from the city border at Telegraph Road north-bound to Rex Road ($750,000) and the upgrade of Telegraph Road with safety medians and new sig-nals for better traffic flow.

Our Number 1 Priority of en-hanced Law Enforcement services ($3.5 million) has resulted in major crime reduction. We also appreci-ate Supervisor Gloria Molina for funding the special Vandalism Enforcement Team (VET) program that has contributed to the near-elimination of unsightly graffiti throughout the city.

Speaking of partnerships, we also are thankful for the Central Basin Municipal Water District for their comprehensive plans to install recycled-purified water pipelines on three major arterial streets be-ginning with Mines Avenue ($3.5 million). This ambitious project is part of a major pipeline project funded by the Southern Califor-nia Water Replenishment District (WRD) and the County Flood Control District. The other two lines include Beverly Boulevard ($8 million), and the Sports Arena-Bicentennial Park Complex ($2.1 million).

Our on-going Graffiti Abate-ment program, composed of two

See CITY Page 6 Page 6 Page 6


Attend the Chamber's Christmas Luncheon Dec 17Steven's Steakhouse5332 Steven's PlaceCommerce, Ca 90040

Join the Chamber to celebrate the Holiday Season. We all have much to be thankful for and this is a great opportunity to share the joy with all our business partners, clients, and your staff.

Enjoy a great time listening to Christmas Carolers while enjoying a terrific lunch. Entertainment by TLC Promotions. 11:30 - 1:30 $25 members, $35 non-members.

enforcement statistics. Fortunately, Rothans noted, there are steps that people can take to avoid becoming an opportunity for criminals. He warned that leaving such items as

GPS systems, laptops, and purses in a parked car is an invitation

Rothans did note that vehicle burglaries was one area in which

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in 2009, such Part 1 Crime statistics (burglary, robbery, shop lifting, etc.) show an additional 12% reduction! Most importantly, we have gone from double-digit (15) murders in 2005 to only 2 in 2008. Thus far in 2009, we had almost made a full year of No Murders until the ho-micides at the pizza parlor’s illegal motorcycle show a couple of months back. Combined with our $3.5 mil-lion increase in our Sheriff’s con-tract during this period, which al-lowed for specialized enforcement units, these results have more than justified our City Council’s deci-sion to approve the administration’s directions. Thank you Pico Rivera (68%); you made this possible!

P.R.I.D.E.Continued from page 1

to burglars. Especially during the holiday season, he stated that putting purchases in the trunk of your car is the safest way to go while shopping.

Rothans also warned owners of large SUVs that stealing third row seats has become popular with burglars as they are unmarked and cannot be indentified.

Capt. Rothans also gave a few tips for homeowners to help them avoid becoming statistics. For example, since most burglaries are committed during the daytime hours when most people are at work, Rothans advised leaving a radio on to create the impression that someone may be home. Burglars, he noted, don’t like to take chances when they think someone may be home.

Mayor Bob Archuleta also spoke at the luncheon. He told Chamber members that since the elections are over, “Now is the time to reunite and let’s go forward.” The mayor suggested that everyone reach out to family and friends to help continue the Chamber’s new member push. Over 35 new members have joined the Chamber in the past few months.

[l-r] Capt. Mike Rothans, Treasurer Cheryl Romero (VP-Preferred Bank), President Alex Saulus (HealthFirst Medical), and Pico Rivera Councilman Bob Archuletta.

[l-r] Carmen Huerta (Manager-Chase Bank), Oscar Mendoza (Rubios), Randel Gonsalez and Jose Wolasco (El Pollo Loco).

full-time five-days-a-week city crews ($350,000) and our week-end contract crew (federal grant), has totally cleaned up our city and generated over $300,000 in Court Ordered Restitution of which more than $75,000 has been collected to date. Most cities are happy to collect 10% on these fines. Pico Rivera is netting 25% to 30% an-nually.

No other City in this region, or even the entire County of Los Angeles, has repaved more streets than Pico Rivera on a per-capita basis. We Are On The Move!

P.R.I.D.E.Continued from page 1

CITYContinued from page 5

Celebrate the Holidays at City Hall Holiday Tree Lighting Ceremony December 6

The City of Pico Rivera’s Holiday Tree Lighting Ceremony returns to City Hall, 6615 Passons Blvd., on Sunday, December 6 from 4:00 p.m. to 6:00 p.m.

The area around City Hall will be transformed into a fam-ily-friendly Winter Wonderland complete with live entertainment, merry-go-round and kiddies’ ride, cookies and refreshments, tree lighting ceremony and the chance to visit with the jolly old elf him-self, Santa Claus. All activities are free of charge.

Staff from the Pico Rivera Sheriff’s Station will be selling a variety of food items, including barbecued tri-tip and chicken.

Kids will have the chance to create their own holiday crafts at the Elves’ Workshop. Projects in-clude holiday ornament and cookie decorating, a Santa and Reindeer bag and a coloring station.

Headlining the entertainment that evening will be the ever-popu-lar El Rancho High School Chora-leers and The Town & Lamplight Carolers, an a capella Christmas carol group.

Santa will arrive on his sleigh at five o’clock, just in time for the official lighting of the tree. After-wards, Mr. Claus will be available to take photos with the entire fam-ily. Photos will be posted on the City’s website for downloading and printing.

For more information, call 562.801.4430 or log on to the City’s website at www.pico-rivera.org.

PICO RIVERA BUSINESS JOURNAL • NOVEMBER 2009 7TO ADVERTISE CALL 800-901-72118 PICO RIVERA BUSINESS JOURNAL • JUNE 2009 TO ADVERTISE CALL 800-901-7211

SHOPSHOPPICOPICOPICOPICOPICOPICORIVERARIVERARIVERA

Invest in our city.Invest in our city.Invest in our city.Invest in our city.Invest in our city.Invest in our city.Invest in our city.Invest in our city.

Support local businesses. Support our community.Support local businesses. Support our community.For your free Shop Pico Rivera coupon bag, call the Chamber of Commerce at 562.949.2473.For your free Shop Pico Rivera coupon bag, call the Chamber of Commerce at 562.949.2473.

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* Maximum 10,000 names resident list, CASS not NCOA.

Brochures Door Hangers

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Los Cerritos Community Newspaper Group can handle your direct mail project from design to distribution. Whether you need to mail a postcard, an invitation, or a product catalog, we are experienced with postal regulations and

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Standard- 5.5 x 4.25500 to 999 - 43¢1000-2000 - 34¢2000+ - 22¢

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11.00 x 17.00Tri-fold100 to 999 - 1.741000-1499 - 1.081500-2499 - 65¢2500 + - 48¢

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Call the Bright Health Physicians Information and Referral Service at

1.877.285.DOCS (3627)for more information or to find your own Bright Health Physicians doctor.

www.BrightHealth.com

Reminder.You’ve been thinking about switching to a new medical group. Now’s the perfect

opportunity to choose a medical group that allows you access to Presbyterian

Intercommunity Hospital (PIH). Bright Health Physicians is a medical group with

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your family, and provide you with the personalized health care you deserve. On

top of that, they’re your best link to PIH, the community’s preferred hospital.

09-BHP-024 OEAd_SFCC_4.0.qxp:10X15 10/26/09 2:08 PM Page 1

pico rivera chamber of commerce

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