pick me retailer or distributor pitch - 2013-03-19 v2
TRANSCRIPT
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Win Customers Over With PICKME
Doorstep Gadget Care
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DEMAND
SUPPLY
THE MOMENT OF TRUTH The “Moment of Truth” In customer service is an instance of contact or interaction between a customer and firm/store through a product, sales force, or visit that gives the customer an opportunity to form or change an impression about the firm/store.
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YOU
GREAT PRODUCT RANGE
COMPETITOR
GREAT PRICE OFFERS
GREAT DISCOUNTS
GREAT VALUE-ADDS
DOORSTEP PICKUP & DELIVERY FOR SERVICE
P PP PP PP P
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DEMAND
SUPPLY
DISCOVER YOUR MOMENT OF TRUTHWITH PICKME GADGETCARE’S WINNING EDGE
After sales service is more important than assistance before sales; it is through such service that one gets permanent customers.
Konosuke MatsushitaFounder - Panasonic Corporation
Each customer contact is a unique, unrepeatable opportunity for a company to differentiate itself from the competition.
Consumers care about service for many reasons, but two stand out: • Total Cost of Ownership • Convenience of service when needed
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WHAT DIFFERENCE DOES SERVICE MAKE?
CUSTOMERS REJECTED PRODUCTS BECAUSE OF POOR AFTER SALES SERVICE.26%
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WHAT DIFFERENCE DOES SERVICE MAKE?
BUYING EXPERIENCE IS BASED ON HOW CUSTOMERS FEEL THEY ARE BEING TREATED.70%
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WHAT DIFFERENCE DOES SERVICE MAKE?
DISSATISFIED CUSTOMERS WILL TELL 20 MORE PEOPLE ABOUT THEIR BAD EXPERIENCE.13%
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AFTER SALES SERVICES TAKES A LOT OF TIME
PRODUCT 2013 2014 2015
SALES 24000 36000 60000
DEFECTS 2400 3600 6000
SERVICE REQUESTS
240 360 600
By 2015 Service request is likely to consume a large part of your sales time !
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POSSIBLE SOLUTIONS
Get the PickMe competitive edge
OPTION #2OPTION #1• Provide service assurance• Effort to service footfall• Escalation handling • Consume time & efforts of staff• Extra manpower cost to collect, maintain and travel to service centre• Risk of losing customers because of poor service support
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WHAT’S THE PICKME WINNING EDGE?DOORSTEP GADGET CARE
DOORSTEP SERVICE• Pickup / Technical assistance / Drop
SERVICE NETWORK• Associate with quality partners• Strong focus on repair operations• Less number of centers required• Easy to manage call flow and TAT• Lower dissatisfaction rate
OPTIONAL TRACKING• Track actual tertiary • Connect with actual user
SMART ANALYTICS• Monitor genuine feedback/suggestions
WATCHES
CAMERAS
MOBILE PHONES
LAPTOPS
TABLETS
DATA CARDS
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WHAT PICKME OFFERS YOU
l Almost zero service footfall, no service escalations l Assure customer for hassle free service experience l Reduce cost on service supportl Earn revenue bonusl Provide “Moment of Truth” and save customer churnl Win Customer loyalty
$$$
VALUE ADDED SERVICE
HIGHER REVENUES
LOWER COSTS
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Driving Time Parking Time Waiting Time Repair Time Delivery Time Pick me Time0
10
20
30
40
50
60
70
60
10
30
60
1510
Mins
Total Time for Personal Visit = 2.55 Hrs
Pickme Time 10 Mins only
TIME ADVANTAGE – PERSONAL VISIT VS. PICKMEA VALUE-ADD YOUR CUSTOMER WILL VALUE!
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Car
Taxi
Auto
Bus
Pickme
0 2 4 6 8 10 12 14 16
15
6.2
7.5
4
2.3
INR/KM
COST ADVANTAGE – PERSONAL VISIT VS. PICKME
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SUPERIOR CUSTOMER EXPERIENCE
1 2 3 4 5
Job no. SMS to client
• Creation of JOB Sheet• Inspection of Unit• Scan/Collect
Documents
• Visit Authorized Service Center• Register Call and
collect Work Order
Online status update
• Collect Unit From Service center• Deliver to
customer
Work Order emailed with online tracker details
Expected delivery date emailed to customer
The Pickme Smart Link Process
Pickme representative visits the customer
Pick-up request by client
6
Communication updates at each step
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QUALITY & ASSURANCE IN GADGET CARE
QUALITY• Authorized service
Centers
SAFETY• In transit
Insurance• Special
Gadget Carrier
bags
ASSURANCE• Confirmation Call• Status Updates
EFFICIENCY• Same day
Pick Up• Online tracking
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… ANDWIDESPREAD NETWORK
Areas served by Pickme
Coming Soon
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A GREAT GADGET +
PICKME SMART LINK TO GADGET CARE
= HAPPIER CUSTOMER & HIGHER
REVENUE!
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BENEFITS OF CUSTOMER RETENTION
REDUCTION IN CUSTOMER DEFECTION BY 5% CAN INCREASE PROFITS BY UP TO 95%.95%
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BENEFITS OF CUSTOMER RETENTION
THE COST OF GETTING A NEW CUSTOMER, COMPARED TO KEEPING AN OLD CUSTOMER. 700%
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BENEFITS OF CUSTOMER RETENTION
CHANCE THAT A CUSTOMER WILL CHANGE LOYALTY IN CASE OF SERVICE PROBLEM.
400%
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BENEFITS OF CUSTOMER RETENTION
CHANCE OF SELLING TO OLD CUSTOMERS. IT CAN BE AS LOW AS 5% FOR NEW CUSTOMERS.70%
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BENEFITS OF CUSTOMER RETENTION
DECREASE IN COST IS THE SAME AS 2% INCREASE IN CUSTOMER RETENTION.10%
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To discuss how we can add value to you do get in touch with us:
Email: [email protected]: +Website: www.pickmeindia.com