WELCOME TO THE FRUITURE

Pick a fruit, any fruit. Pick some water…er, fresh, clean water. Water, meet fruit. Fruit, play nicely with water. Go and live in a bottle and make sweet fruity music together. Not just ANY bottle though, OUR bottle. The Infruition brand is fast becoming a market leader in hydration innovation and we want to clue you in on our past, present and fruiture.

INFRUITION -BRAND SALE

Introduction

The Directors/The Liquidators of Heads GRP Limited have appointed Hilco Valuation

Services to actively seek interested parties with regards to the sale of the intangible

assets related to the Infruition brand.

Financial Overview

Three Year Financial Overview

• FY2017 Total Revenue: £168,500

• FY2016 Total Revenue: £388,400

• FY2015 Total Revenue: £106,600

Available Intangible Assets

Brand and Goodwill: Goodwill rights in the “Infruition” brand. The Infruition 'Fruit

Infuser' Water was launched in 2015 and has reportedly sold over 500,000 units.

There are five products in the range: Infruition Sport (the flagship product), Infruition

Home, Infruition Mini, Infruition Kids, Infruition classic (discontinued). The Infruition

products have retailed predominantly in the UK but also in UAE and Switzerland.

Exposure to the brand has been excellent with retailers including Selfridges,

Debenhams, Fenwicks, ASOS, Lords, Joy, Scribbler, Steamer Trading and several more

stocking Infruition branded infusers. Media coverage has included Vogue, Elle,

Glamour and around 30 more media outlets. In 2016 Infruition struck a deal with

Weightwatchers, increasing brand awareness and credibility as a brand leader in the

infusion market. The Company attended 7 trade-shows including Pulse, Home,

Ambiente, NY Now to promote the brand and held several in-store demos conducted

with Selfridges and Fenwicks.

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Trade Marks: The “Infruition” brand is protected by a UK Registered trade mark

(UK00003014142), EU registered trade mark (EU013691209) and US registered trade

mark (Registration number: 4866945).

The UK trade mark was registered January 2014 in Class 21 (Water bottle with fruit

infusing facility). The EU trade mark was registered August 2015 in Class 21 (Water

bottles; Plastic water bottles [empty]; Water bottles sold empty; Reusable plastic water

bottles sold empty; Glass bottles; Plastic bottles).

The US trade mark was registered December 2015 in relation to Drinking bottles for

sports; Plastic water bottles sold empty; Reusable plastic water bottles sold empty;

Reusable glass water bottles sold empty; Sports bottles sold empty; Water bottles sold

empty; Water bottle with fruit infusing mechanism.

Website content and domain name: The branded website is held at

www.infruition.co.uk and www.infruition.com and receives a total of approximately

7,000 visitors a month (average monthly organic users). The website ranks highly on

Google in relation to fruit infuser water bottles in the UK and a number of related key

words.

Rights in Social Media Accounts: Facebook (4,000 likes), Instagram (6,500 followers),

Twitter (4,000 followers)

Customer Data: Over 10,000 email addresses were collected from both online and

offline sales (products contained a trackback voucher for customers to access recipes

which allowed the Company to collect data).

Product photo library and Organisational knowledge: Photography in relation to the

products is held along with organisational knowledge including infusion recipes.

Diligence and Sales Process

Hilco Valuation Services is currently soliciting interest in the Rights from qualified

buyers. Bid Submission: Bids must be submitted in written form to Hilco Valuation

Services in advance of the bid deadline.

Bid Deadline: 4:00PM 10 November, 2017.

For further information, please contact:

Nat Baldwin, Hilco Valuation Services

Email: nbaldwin@hilcoglobal.eu

Phone: +44 (0) 141 406 3197

Mobile: +44 (0) 780 341 6597

Your attention is drawn to Terms and Conditions of this sale.

Key Terms and Conditions

• A non-refundable deposit of 25% will be payable by the buyer within 24 hours of

offer acceptance

• Buyers Premium of 15% will be applicable to this sale

• VAT at 20% will be added to the purchase price

• Deal/legal completion must occur within five business days of offer acceptance

• The buyer understands and accepts that the Directors/the Liquidators offer for sale

only the right title and interest the Company possesses in the intangible assets listed

for sale. The information provided has not been verified and buyers are deemed to

have carried out their own due diligence of the intangible assets prior to bidding.

Hilco’s standard Terms and Conditions apply to this sale - https://www.hilcoind.com/

buyers/standard-terms

Find out more about Infruition

ADD MORE FLAVOUR The Flavouriser has a textured face for tenderising red meat, a

smooth face for pounding chicken, a citrus reamer for marinades and a pestle top for grinding herbs. Easy to clean too.

thiesand juices appeals to you, you’ll want to find a juicer to make the much juiceand area chore to clean. Give these a try…

uicers

HOWYOU

Create perfectly poached eggs with these flexible

moulds. Just coat the silicone lightly with oil, crack your egg into the

pod, float in boiling water and cover the pan with a lid. Once coopod inside out to release the domed egg. also use these for baking

or as a jelly mould. Poachpod

la

RINGITCHENust-buys

g in your step and try out our new-found healthy gadgets

CRUSH ‘N’ GRINDT&G have made bespoke salt and pepper grinders for the UK’s best-selling

cookery author Delia Smith and these are now on

general sale. They “CrushGrind” with a slick

ceramic mechanism, which allows you to adjust the grind from fine to coarse

You can also use it to crush other herbs and spices.

T&G CrushGrind® salt and pepper mills, from £24.99 each, tg-woodware.com

MAYBE BABYThe NUTRIBABY food processor purées fresh ingredients into baby- food consistency, and is safe for babies at any stage of their development. It’s generally cheaper and can be more nutritious than store-bought baby food, plus you can refrigerate large batches in storage containers with adjustable use-by dates built in. £69.99, highstreettv.com

FRUITY H2OStaying healthy doesn’t mean you have to sacrifice taste.

Slice up your favourite fruit, vegetable or herb and pop it into the infusion chamber to create your own natural flavoured water beverage. The bottle is designed for any cool liquids and the colourful silicone lid fits tightly to prevent leaking.

Infruition water bottles, £1 9.99 each, infruition.co.uk

NO NEED

CUTS ALL WAYSThe Nicer Dicer Plus chops up your fruit

including slice, dice, cut, julienne, cube, wedge, quarter and grate. When you’re done, simply serve straight away or lock the stay-fresh lid and just save the food for later. You’ll be wondering why food

preparation was never always this easy. £49.99, jmldirect.com

Mentions & InfluencersIf you’ve not heard of us by name then we bet you’d recognise our bottles: we’ve been peeping out from pixels and pages like Taylor Swift’s toe cleavage. Our range of press coverage is pretty damn admirable, we’ve featured in Glamour, Vogue, Women’s Health, Elle, Health and Fitness, Cycling Active…you get the idea.

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CollaborationsWeight Watchers recommend four litres of water a day, which is a whopping amount! We joined ranks with them to o�er their members an easy, stylish way to reach the target. Sales figures make them our biggest co-branding partner.

Beauty retailers also promote the same key message – water cleanses and flushes toxins. Clinique approached us ahead of an event, and we supplied a mountain of bottles for them to give away in beauty packs. Similarly, Smashbox and Simple received sample hampers, pretty much sewing up the o�ce Secret Santa challenge.

Experimental PushWe’ve created a product that people want to buy, woot! But we also happen to care quite a lot about responding to global trends and considerations.

We’re jumping headfirst into the family corner of the market, in a quest to minimise fizzy drinks in our kitchen cupboards and kids’ diets. We’ve run pop-up events in schools featuring pick ‘n’ mix fruit bars, where children are given trays of oddly shaped, brightly coloured, juicy little fruit jewels to smell, squish and taste.

A bit of kiwi and cantaloupe melon translates into engagement, ownership and pride – the next generation of water worshippers.

Together with Selfridges, we’re committed to the #OneLess pledge as part of World Ocean Day, helping to eradicate plastic pollution and keep the fishies happy. Encouraging consumers towards sustainable, refillable hydration stations and away from single-use bottles is how we roll.

Sustainability and reusability marries up beautifully with our ethos. We’ll support a variety of campaigns around this, through live demos, trade events, and charity work; recently pledging to donate £1 per unit sold to Drop 4 Drop in line with their campaign for#CleanWaterForAll

Bottled Water Consumption

In 2015, the UK drank

litres of bottled water

2200millions

That's equivalent to

500ml water bottles

4.4BILLION50

0m

l

That's 68x 500ml bottlesper person living in the UK.

That's enough to fill

880Olympic-sized

swimming pools!

The cost of Bottled Water versus Tap Water

They say we spend £25,000 in our lifetime on bottled water (+soft drinks) in our lifetime.If we stuck to tap water - that would be just £25.

500ml of tap water costs you about half a penny vs 50p for the same volume in bottled water.

THAT'S A WHOPPING 1000% MORE!

£25.000

£25vs.

WATERSUPPLY

25000

£

£

25000£

£25000

££

25000£

£

£25kCANBE

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Us Now

You’ll find Infruition in 60+ household name stores, including Selfridges, Debenhams and Fenwicks. Major online lifestyle and fashion retailers such as Joy and ASOS have featured us too, and we’re building up a consumer base in local independents.

We have a following of 15k+ across our social media platforms, and if you combine that with the reach of some of our advocates, we’re talking mega global visibility. Our team of two is now 20, and growing.

We’ve sold over 200 thousand bottles to date – count ‘em – and next on our hit list are yoga and fitness studios, activity centres, hotels and spas.

Join Our Journey

You want in, right? Hell to the yeah, of course you do! Our five year plan includes global expansion into untapped (pun bingo) areas including the USA and UAE as well as developing our existing inroads with Europe. We’d love for you to join us as we secure an even larger slice of the home and lifestyle market with our new product ranges and designs. Welcome to the fruiture.

NiteshCo-Founder

KunalCo-Founder

WELCOME TO THE FRUITURE