pi stats show
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Statistics
24th November 2009
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32,754
11,097
31,336
2,7370
3,0006,0009,000
12,00015,00018,00021,00024,00027,00030,00033,000
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Nu
mb
er
of
us
ers
('0
00
)
All Work Home Academic
Number of Internet Users (Used in last month)
Source: BMRB’s Internet Monitor, wave 46, November 2008
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Internet Profile vs. GB profile
5%
14%
18%
22%
18%
24%
4%
12%16%
18%16%
34%
15 - 17 18 - 24 25 - 34 35 - 44 45 - 54 55+
Estimated 15+ Internet user population (37.5m)
Estimated total GB 15+ population (48.9m)
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Internet Profile vs. GB profile
51%
27%
21%24%
18%
50% 50%
31% 31%
20%
29%
49%
Male Female AB C1 C2 DE
Estimated 15+ Internet user population (37.5m)
Estimated total GB 15+ population (48.9m)
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The online audience is now representative of the British
population as a whole
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UK Internet penetration : Broadband
•Nearly 70% surf the web via broadband
• Further growth is likely to be achieved as faster
broadband connections expand out
• Satellite internet service expected in 2010
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Internet use by location
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Social networking
Source: IPSOS MORI/MINTEL
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Social Networking
More than 36 million in UK visited a social networking site in September – 86% of population
Age Comp. index of display ad visitors (100)
15-24 126
25-34 105
35-44 104
45-54 88
55+ 74ComScore admetrix, Aug 2009
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Previously ‘early adopter’ internet activities now the norm
The fastest growing segment of users turning up
and using social sites over the last year was
among 35-49 year olds.
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Second highest year-on-year growth
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One in every six minutes of the average UK web user is spent at a social site .
Neilsen, via http://news.bbc.co.uk/1/hi/7932515.stm
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Greatest mobile web reach
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The numbers of Britons looking at a social site via their phone is up 249%.
Neilsen, via http://news.bbc.co.uk/1/hi/7932515.stm
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Changing share of time accounted for bysocial media (2008)
Source: Neilson
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Social media…might eventually replace search as the primary way that customers find them.
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Social media demographics (UK)
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Social media sites: unique visitors
Source: Compete
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Facebook (cont.)
SOURCE: Xposure Creative Brand Marketing, October 2009
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Twitter (cont.)
SOURCE: Xposure Creative Brand Marketing, October 2009
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MySpace
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MySpace (cont.)
SOURCE: Xposure Creative Brand Marketing, October 2009
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Flickr
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Flickr (cont.)
SOURCE: Xposure Creative Brand Marketing, October 2009
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Linked In
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Linked In (cont.)
SOURCE: Xposure Creative Brand Marketing, October 2009
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Mobile
UK penetration of phones is over 100%
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Mobile internet : ad server metrics
SOURCE: AdMob Mobile Metrics Report, October 2009
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Mobile internet : ad server metrics
SOURCE: AdMob Mobile Metrics Report, October 2009
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Internet TV
7%
17%
5%
8%
14%
11%
15%
25%
10%
Internet Users 2006 Internet Users 2007 Internet Users 2008
Watched TV programmebroadcast via the internet(streaming)
Downloaded aprogramme via the internetand watched it later
Net internet TV(streamed/downloaded)
Numbers watching internet TV in last 12 months
1.9m 1.3m
2.9m 2.4m
5.5m
4.5m
3.0m
4.3m
7.9m
SOURCE: IAB