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Physician Social Media: Introduction, Intermediate, and Best Practices Mike Sevilla, MD FamilyMedicineRocks.com @DrMikeSevilla 2012 PAFP Summer Escape

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Mike Sevilla, MD presentation at 2012 Pennsylvania Academy of Family Physicians Summer CME meeting in Annapolis, Maryland on July 8, 2012. Title of presentation: Physician Social Media: Introduction, Intermediate, Social Media. For more details, check out http://FamilyMedicineRocks.com

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Page 1: Physician Social Media: Introduction, Intermediate, Best Practices

Physician Social Media:Introduction, Intermediate,

andBest Practices

Mike Sevilla, MDFamilyMedicineRocks.com

@DrMikeSevilla2012 PAFP Summer Escape

Page 2: Physician Social Media: Introduction, Intermediate, Best Practices

What is Social Media?

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Patients Using Social Media

• 1 in 4 internet users have watched a online video about health

• 1 in 4 internet users have tracked their weight, diet, exercise routine, or other health indicator online

• 1 in 4 internet users have consulted online reviews of drugs or medical treatments

Source: Pew Internet – The Social Life of Health Information, 2011: May 12, 2011

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Social Media Footprint

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To Do List

•Search Your Name

•Sign-up for Linked-In

•What Are You Passionate About?

•Tell Your Story

Page 31: Physician Social Media: Introduction, Intermediate, Best Practices

[email protected]

mailto:[email protected]

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