physical address levy collector report...
TRANSCRIPT
PHYSICAL ADDRESSLeriba Lodge, 245 End StreetClubview, Centurion, Pretoria
POSTAL ADDRESSTBCSA
PO Box 11655, Centurion, 0046
TELEPHONE AND FAX+27(0)12 654 2660 +27(0)12 654 7394
tourismDepartment:TourismREPUBLIC OF SOUTH AFRICA
LEVY COLLECTOR REPORT
2013/14
Tourism Business Index 012 654 2660Hotel Investment Conference Africa 012 654 2660
KEY TOURISM CONTACTSTourism Levy South Africa (TOMSA) 012 654 2660Tourism Safety Initiative (TSI) 012 654 2660
[email protected] [email protected] [email protected] www.tbcsa.travel [email protected] www.hica.co.za
STATE AGENCIES AND PARASTATALSSouth African Tourism 011 895 3000Tourism Grading Council of South Africa (TGCSA) 011 895 3000Cultural, Arts, Sports and Tourism Training Authority (CATHSSETA) 011 217 0600Airports Company South Africa 011 723 1400Brand South Africa 011 483 0122Statistics South Africa 012 310 8911
[email protected] [email protected] [email protected] [email protected] [email protected] [email protected] www.stassa.gov.za
NATIONAL GOVERNMENT DEPARTMENTSDepartment of Tourism 012 444 6000Department of Transport 012 309 3657Department 0f Home Affairs 0800 60 11 90Department of Public Enterprises 012 431 1000Department of Economic Development 012 394 1006Department of Environmental Affairs 012 310 3911Department of Health 0123958000Department of International Realtions & Cooperation 012 351 1000Department of Trade & Industry 0861 843 384South African Police Service 10111
[email protected] [email protected] www.transport.gov.za [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] www.dfa.gov.za [email protected] www.thedti.gov.za
www.saps.gov.za
KEY TRAVEL & TOURISM CONTACTS
PROVINCIAL TOURISM AUTHORITIES Cape Routes Unlimited 021 405 4500Eastern Cape Tourism Authority 043 742 4450Free State Tourism Authority 051 411 4300Gauteng Tourism Authority 011 639 1600Limpopo Tourism Authority 011 085 2500KwaZulu Natal Tourism Authority 031 366 7500Mpumalanga Tourism and Parks 013 759 5300North West Parks and Tourism Board 018 397 1500Northern Cape Tourism 053 832 2657
021 426 5640 www.tourismcapetown.co.za043 701 9600 www.ectourism.co.za051 444 0297 www.freestatetourism.org0867867170 www.visitgauteng.net015 293 3655 www.golimpopo.com031 305 6693 www.zulu.org.za013 752 4186 www.mpumalanga.com018 397 1660 www.tourismnorthwest.co.za053 831 2937 www.northencape.org.za
SOUTH AFRICAN TRADE & INVESTMENT AGENCIESGauteng Economic Development Agency 011 833 8750Eastern Cape Development Corporation 043 704 5600Trade and Investment KwaZulu Natal 031 368 9600Free State Development Corporation 051 400 0800Mpumalanga Economic Growth Agency 013 656 3231Invest North-West 014 594 2570Northern Cape Economic Development Agency 053 833 1503Western Cape Investment Trade Promotion Agency 021 487 8600Trade and Investment Limpopo 015 295 5171
011 833 8930 www.geda.co.za043 704 5700 www.ecdc.co.za031 368 5888 www.tikzn.co.za051 447 0929 www.fdc.co.za013 6563241 www.mega.gov.za014 590 2575 www.inw.org.za053 833 1390 www.nceda.co.za021 487 8700 www.wesgro.org.za015 295 5197 www.til.co.za
1
TABLE OF CONTENTS
TOMSA CORPORATE PROFILE 2
MESSAGE FROM TOMSA BOARD CHAIRMAN 3
TOMSA BOARD MEMBERS 4
REPORT BY TBCSA CEO 5
TOMSA SALES & MARKETING REPORT 6
REFLECTIONS OF LEVY COLLECTIONS 8
MESSAGE FROM SA TOURISM CEO TO LEVY COLLECTORS 11
SA TOURISM EXECUTIVE REPORT 12
LEVY COLLECTORS IN GOOD STANDING AT 31 DECEMBER 2013 27
TOMSA stands for Tourism Levy South Africa. It is a levy collected by businesses operating within the travel and tourism industry, whose aim is to contribute to the promotion of South Africa as the preferred tourist destination, locally and internationally. The tourism levy is administered by the TBCSA.
The concept of a tourism levy is not unique to South Africa, however what makes TOMSA special is that is based on voluntary contributions from tourism businesses that recognise the value of working as a collective to promote our destination.
HOW DOES BUSINESS BENEFIT FROM SUPPORTING TOMSA?
Mutually beneficial relationship
TOMSA facilitates a mutually beneficial relationship between business operating in the local travel and tourism industry and the country's national destination marketing organisation, South African Tourism.
For business, it is important that its views, hands-on knowledge and insights are taken into account when embarking on marketing campaigns to promote the destination. In turn, tourism operators also acknowledge that implementing marketing campaigns of this nature can be a costly affair; hence the industry's commitment to raise funds in support of the country's destination marketing efforts.
Essentially, TOMSA is about developing a joint approach between business, government and the wider public to collectively promote the destination for the overall benefit of the industry and the broader economy.
Growth in numbers
Since its inception TOMSA has grown from collecting R26 million in 2000 to collecting in excess of R100 million fourteen years later. Over the same period, the promotion of destination South Africa has increased dramatically and South Africa is now actively promoted in twelve core markets around the world, namely – the USA, UK, Germany, France, Italy, Netherlands, Kenya, Nigeria, China, Japan, India and Australia.
South African Tourism has also recognised the value that can be found in the African markets and is increasingly expanding its promotional activities to reach new audiences within the Continent and within the BRICs countries. With additional funding from TOMSA, the marketing reach continues to expand thus opening doors to new markets and new business opportunities for industry.
HOW MUCH IS THE LEVY?
In broad terms levy collection constitutes paying over 1% of each confirmed booking towards the TOMSA fund. The levies are paid by the tourist and the business merely acts as a collector of the levies to be paid over to the TBCSA. In its capacity as administrator, the TBCSA ensures that levies collected are transferred to South African Tourism.
The relationship with South African Tourism is regulated through two key mechanisms. Firstly, through a Memorandum of Understanding (MOU) between the TBCSA and SA Tourism. The MOU includes amongst others,
the responsibilities of both parties and the benefits to accrue to levy collectors; and the schedule to allow private sector inputs into South African Tourism's annual business plans.
Secondly, through quarterly bilateral meetings held between the two organisations to discuss the challenges and opportunities in the sector and discussing South African Tourism's marketing and promotional activities.
Currently, levy collection is largely concentrated at the car rental, tour operator and accommodation sectors, however, there are future plans to expand this initiative to other sectors.
TOMSA CORPORATE PROFILE
2
TOMSA's 14th year anniversary celebration has to be one of the key highlights of 2013. Many of us gathered at the TOMSA exhibition stand in the ICC, during the annual Tourism Indaba, to mark this important occasion. It is the significance of this event that still lingers on as I reflect on the highlights of year under review.
One might be tempted to pose the question – what significance? What has TOMSA achieved in the past fourteen years that is worth celebrating in the first place? My response to this is PLENTY!
For starters TOMSA's significance lies in the fact that South Africa is one of the few (if not the only) tourism destinations in the world to have a voluntary tourism levy collection system. Meaning as the travel and tourism private sector, we have the direct access, 'share of voice' and financial muscle to support our country's destination marketing efforts through our relationship with SA Tourism.
Secondly, TOMSA provides a valuable platform to engage and collaborate on destination marketing issues. This year's collaboration with the SA Tourism, the Tourism Grading Council and the Tourism Enterprise Partnership on the Power of One road shows was not only a promotions exercise for TOMSA. It served as a key vehicle through which we could align TOMSA with other industry programmes and industry solicit views about levy collection and the work done to market destination South Africa.
Thirdly and perhaps more importantly, despite the uncertain economic environment within which we operate, the private sector's TOMSA contribution to SA Tourism continues to grow. Fourteen years later, R923 458 151.00 in levy collections is a far cry from the R26 315 789.00 we collected in the year 2000.
As we look ahead to our 15th anniversary, it is important to emphasise that growth in levy collections is not good enough. It is critical that we also grow our levy collector base, which means expanding into other industry sectors which previously did not collect the levy – the demand from business in these sectors is growing by the day. In addition, this needs closer collaboration with sector associations affiliated to the TBCSA and all other relevant trade formations. The responsibility to grow the collector base also lies with us as individual Board members and industry role-players. It must become a standard industry practice to support tourism levy collecting organisations within our own procurement processes. Peer pressure is a method we should also be adopting to encourage compliance. In the past year, we have maintained a close relationship with SA Tourism and continued to hold robust discussions with them to ensure that levy collectors derive value for their efforts. The newly-established TBCSA/SA Tourism Marketing Advisory Board is well-positioned to take these discussions forward.
In closing, I want to express my deepest gratitude to all our levy collectors for their unrelenting support. I also want to thank members of the TOMSA and TBCSA Boards for their co-operation and backing during the year under review. Last but not least, I thank TBCSA CEO, Ms. Mmatšatši Ramawela and her lean team for their hard-work and dedication to TOMSA.
It is in all our interest to make sure that TOMSA grows further in the next fourteen years!
Franco JordaanTOMSA Board Chairman
MESSAGE FROM TOMSA BOARD CHAIRMAN
Mr Franco JordaanTOMSA Board Chairman
3
Lance Smith Sales Executive, AVIS
Nic Griffin CEO, The Thornybush Collection
Paddy Brealey CEO, Legacy Hotels and Resorts
Gail Westphal GM, Goodersons Leisure
Mavuso Msimang TBCSA Board Chairman
Franco Jordaan Board Chairman & MD Court
Classique Hotels
Mmatšatši Ramawela CEO, TBCSA
Kobus Tait MD, Forever Resorts
Alistair Dooley Divisional Director Financials, City Lodge Hotels
Themba Mthombeni CEO, Duma Travel
TOMSA BOARD MEMBERS
4
Nils HeckscherPreceding Board Chairman & CEO
Not Just Hotels
We will remember 2013 as the year in which the global travel and tourism industry reached a new milestone of having 1 billion tourists. For South Africa and Africa, we will remember the year because we con�nued to be the only region that recorded growth in tourist arrivals of 5,6% which is above the global average of 4%.
Although the task of growing and the TOMSA levy collector base and increasing the levy collec�on is a challenging one, we con�nue to work hard to achieve these objec�ves. During the year under review, we achieved the following targets:
LEVY COLLECTOR STATUSWe recruited a total of 58 levy collectors during the year under review, which helped to maintain the number of levy collectors to 506 – which was the number at the beginning of the financial year. The numbers are definitely reducing as more and more product and service providers ques�on the relevance of the levy system and its value proposi�on.
LEVY COLLECTION STATUSWe collected approximately R 115 894 847 as compared to R 102 831 670 in 2012.
TRANSFERS TO SA TOURISMTo date, we have transferred approximately R 106 596 786 to SA Tourism. This is more compared to 2012.
RELATIONSHIP WITH SA TOURISMOur rela�onship with SA Tourism con�nues to show major improvements, largely because of the a�tude and approach of the new management. We con�nue to hold quarterly bilateral mee�ngs on TOMSA and broad industry issues, and have now added the Marke�ng Advisory Forum to ensure that SA Tourism receives insight and advice from the industry on their work.
The CEO of SA Tourism meets with the TBCSA CEO on a quarterly basis to deal with opera�onal issues between the two organiza�ons – be it the implementa�on of our three-year Memorandum Of Understanding and other ma�ers. Although we had difficul�es with certain mee�ng dates, on the overall, we were able to meet with the SAT CEO on many occasions. We have already scheduled our mee�ngs for 2014.
TOMSA ROAD SHOWSAt the end of 2012, the Board approved our par�cipa�on in SA Tourism's Power of One road shows, which according to SA Tourism, was taking the place of the annual TOMSA road shows. We fully embraced the concept hoping that it will help us to achieve two objec�ves, of broadening the awareness about TOMSA while providing a pla�orm to recruit new levy collectors and profiling the TBCSA.
Having par�cipated in the road shows for a year, we realised that while it is helping us to profile TOMSA and the TBCSA, it was not helping us to grow our levy collector base. We then discussed the possibility of bringing back the annual TOMSA Levy Collector feedback session through digital pla�orms.
We were unable to get SA Tourism's commitment for 2013 and are now planning to conduct these sessions early in 2014. We owe it to levy collectors in the major centres such as the greater Cape Town, Johannesburg and Durban areas, which is where many of the levy collectors are situated. The Power of One road shows don't include these major centres but instead focus on the smaller towns and ci�es.
ADMINISTRATION OF THE LEVIESThe administra�on of the TOMSA levies con�nues to improve with more work put in “cleaning” our accoun�ng, marke�ng and sales databases, levy collector contracts and implemen�ng stringent debt collec�ng systems and procedures.
Through these improved efforts, we have been able to ensure consistent levy collec�on payments by many levy collectors who were defaul�ng. We were able to achieve all this because we have a dedicated finance staff member focussing on these aspects of TOMSA. i.e the bookkeeper we employed in May 2013.
Overall we are gearing ourselves to try various tac�cs to grow the levy collector base and the levy collec�ons. The challenge remains the one of convincing businesses about the value and benefits of suppor�ng TOMSA. We look forward to a produc�ve year in 2014, with the support and guidance of the Board and the levy collectors.
REPORT BY TBCSA CEO
Ms. Mmatšatši Ramawela CEO, TBCSA
5
TOMSA SALES & MARKETING REPORT
Despite a small levy collector base, we are pleased to report that tourism levy income continued to rise in the period under review. This is good news for the industry, as it means the tourism trade continued to make a meaningful contribution to the promotion of destination South Africa locally and internationally. In 2013, we focussed our attention on increasing awareness about TOMSA within the trade and lifting the profile of the levy collection initiative across all corners of the country. Our aim was to ensure that the message about TOMSA and levy collection is not only concentrated in the major cities but also filters through to all role-players in the industry, large and small. Our marketing and promotions activities for TOMSA in the year under review are outlined as follows:
EXPANSION INTO OTHER INDUSTRY SECTORS The growth of our levy collector base is a priority for us and in the year under review, we continued to engage other sectors within travel and tourism who are not traditionally associated with the concept of levy collection to reconsider their support for TOMSA.
For sometime, individual travel agencies have been approaching us, seeking to contribute to the collection of the tourism levy. As such, we engaged TBCSA member association ASATA (Association for South African Travel Agents) to recommend a system which will be suitable for operators in this sector, but will also ensure that it does not compromise the process of levy collection in the rest of the tourism chain and lead to a situation of 'double-dipping'. A possible solution is to have the levy charged as a percentage of the agent's service fee, something that individual agencies affiliated to TOMSA are already doing. ASATA is still exploring various options which can be applied to the sector as a whole and we look forward to concluding our discussions with the association in the new year.
Business Events is another sector where we have started to engage. We have noted how business events are emerging as a significant player within the travel and tourism space and we believe that the sector can make a significant contribution to TOMSA. Details on how the sector can contribute and benefit from TOMSA are still under discussion with TBCSA member association SAACI (The Southern African Association for the Conference Industry). We hope to conclude these discussions in the new financial period.
TOMSA ASSOCIATION INITIATIVEThe aim of this initiative, is to partner with sector and local tourism associations within the industry, to increase the tourism levy collector base. The initiative was introduced two years ago and in the period under review we formalised our partnership with the Federated Hospitality Association of South Africa (FEDHASA) Inland and Cape regions and Tshwane Tourism Association. We have already hosted a number of training sessions with the association's staff members and are optimistic that this approach will make a difference in expanding our collector base further in the coming year.
TOURISM INDABA 2013 In 2013, TOMSA marked its 14th year anniversary and to celebrate, we opted to incorporate this into our TOMSA promotional campaign at Indaba. The occasion was marked through a cocktail event at the TBCSA/TOMSA exhibition stand and the stand design included a special design to highlight the anniversary. As part of the festivities, we also launched a TOMSA promotional video, where key industry leaders including the CEO of SA Tourism share their views about the TOMSA levy and its value to the industry.
The promotional video is available on the TOMSA website and can be downloaded on the online video platform YouTube.
Ms. Boitumelo Moleleki
6
TOMSA SALES & MARKETING REPORT
A limited number of DVDs distributed to levy collectors who are keen to use it as part of their own promotional campaigns. Furthermore, the video now forms part of our TOMSA promotional campaigns and presentations. Our Indaba collateral included updated versions of our TOMSA brochures and we are in the final stages of finalising our TOMSA 'How To' booklet and the TOMSA animated Tutorial which will be available in 2014. Indaba also serves as an important platform for us to host face to face meetings with current and prospective levy collectors. We took advantage of this platform to also engage local tourism association, urging them to encourage their members to spread the message about TOMSA and promote levy collection.
POWER OF ONE PROVINCIAL ROAD SHOWSInstead of hosting our annual collector feedback sessions in the major centres, this year we adopted a different approach by partnering with SA Tourism and the Grading Council to host provincial Power of One Road Shows. The Tourism Enterprise Partnership (TEP) and the National Department of Tourism also formed part of the road shows which largely focussed on reaching the tourism trade located in the smaller towns.
This year we visited 15 small towns across the nine provinces and were successful in promoting TOMSA to small establishments who did not know or did not have a clear understanding of the levy collection process.
We received good feedback from the attendees on the insightful presentations and opportunities accessible to tourism and hospitality products across all sectors. The road show was
regarded as the best model for the alignment of the industry by having five industry stakeholders presenting different offerings to the trade through one platform.
INDUSTRY ASSOCIATION EVENTS TOMSA formed part of the South African Youth Travel Confederation (SAYTC) conference and SATSA Gauteng and Western Cape Chapter AGM programmes. Presentations were made at the three events and focused on in the importance of collecting the tourism levy and encouraged tourism products to continue to collect the levy.
STAKEHOLDER ENGAGEMENTSTourism Empowerment Council of South Africa (TECSA) and the National Department of Tourism (NDT) invited South African National Accreditation System (SANAS), Department of Trade and Industry (the dti) and the Independent Regular Board of Auditors (IRBA) to meet with TOMSA. The aim of the meeting was to clarify, educate stakeholders on the Tourism levy collection system in relation to B-BBEE points on the Tourism Scorecard. New updates on the required documents for BEE verifications were discussed in detail. The engagement resulted in improved communications with BEE verification agencies on the awarding of BEE points for TOMSA levy collectors.
IMPLEMENTATION OF TOMSA BENEFITS SA Tourism and TBCSA signed a three-year Memorandum of Understanding that includes tourism levy collector benefits. During the period under review, tourism levy collectors accessed benefits including discounts for exhibiting at trade shows, discounted tourism grading fees including BEE points. Through quarterly and bi-monthly meetings with SA Tourism, we are able to track progress in this regard.
CONCLUSIONTOMSA levies have made a significant contribution to South African Tourism marketing efforts. The industry collected over 26 million in the first year and 14 years later over R100 million has been collected. This is an indication that if the entire industry was collecting, this number would be ten times higher. For our industry to receive an influx of tourists, we all need to play our part and add value to tourism by collecting the tourism levy.
TOMSA 14th year anniversary
7
2006
2007
2008
2009
2010
2011
2012
2013
CollectedYear
61,988,524.00
73,725,095.00
86,299,441.00
80,744,659.00
97,829,460.00
96,183,488.00
102,831,670.52
115,894,847.55
-
20,000,000.00
40,000,000.00
60,000,000.00
80,000,000.00
100,000,000.00
120,000,000.00
140,000,000.00
2006 2007 2008 2009 2010 2011 2012 2013
8
REFLECTION OF LEVY COLLECTIONS
TOTAL TOMSA COLLECTIONS FROM 2006 TO 2013
TOMSA MONTHLY COLLECTIONS 2012 vs 2013
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2012
2013
10,000,000
12,000,000
14,000,000
2,000,000
4,000,000
6,000,000
8,000,000
9
REFLECTION OF LEVY COLLECTIONS (CONTINUE)
TOTAL Y.T.D.
2012
102,831,671
2013
115,894,847
Jan 9,324,246 10,897,988
Feb 9,314,301 9,107,750
Mar 8,079,249 9,247,012
Apr 9,083,393 10,087,909
May 6,505,123 9,214,128
Jun 9,180,878 8,957,753
Jul 8,315,847 9,252,494
Aug 8,221,954 8,719,492
Sep 7,915,872 9,707,953
Oct 9,065,646 10,428,703
9,501,753 8,550,210Nov
Dec 8,323,409 11,723,455
2012 2013
10
LEVY COLLECTIONS PER SECTOR
Hotels 88,545,834.52 76.402% Hotels 75,485,491.10 73.407% Hotels 68,455,110.69 71.171%
Game Lodges 2,905,392.54 2.507% Game Lodges 1,793,757.59 1.744% Game Lodges 1,327,400.55 1.380%
Car Hire 21,528,378.60 18.576% Car Hire 22,900,689.37 22.270% Car Hire 23,576,345.61 24.512%
Resorts 1,661,651.62 1.434% Resorts 1,452,978.83 1.413% Resorts 1,636,066.03 1.701%
B & B 's 80,257.15 0.069% B & B 's 50,590.43 0.049% B & B 's 79,725.74 0.083%
Tour operators 710,019.98 0.613% Tour operators 692,976.74 0.674% Tour operators 644,076.98 0.670%
Conference Venues 1,073.69 0.001% Conference Venues - 0.000% Conference Venues - 0.000%
Guest Houses 462,239.45 0.399% Guest Houses 455,186.46 0.443% Guest Houses 464,762.68 0.483%
115,894,847.55 473 102,831,670.52 506 96,183,488.28 491
Hotels
Car Hire
Resorts Game Lodges
Tour operators
Guest Houses
B & B 's
Conference Venues
2013 2012 2011
REFLECTION OF LEVY COLLECTIONS (CONTINUED)
MESSAGE FROM SA TOURISM CEO TO LEVY COLLECTORS
11
This is a momentous year for us as a country and as an industry. As we celebrate 20 years of living in a free and democra�c South Africa, the tourism industry can really afford to feel a real sense of achievement in what we have managed to achieve during this �me.
In 1993, the year before Nelson Mandela was elected as South Africa's first democra�c president, 3.4 million people visited South Africa, of which we es�mate only around 600 000 were tourists. Final numbers are not yet in, but last year we es�mate that we welcomed close to 10 million tourists to South Africa from around the world.
This is part because we have an incredible country, that boasts incredible wildlife, diverse scenery and a warm and hospitable people, but also because of the amazing work that this industry has done to ensure that South Africa's entry onto a global pla�orm has been as impac�ul and successful as possible.
This tourism industry can proudly say that what has happened and con�nues to take place in terms of tourism growth to South Africa is one of democra�c South Africa's biggest success stories. This growth has fuelled some of our country's most important priori�es – job crea�on, direct contribu�on to GDP growth and foreign direct investment.
What's important is that this industry has con�nued to invest in making South Africa a world class des�na�on and this has certainly paid off – today we have world-class tourism infrastructure that not only meets but exceeds tourist demand, an offering that suits all ages, tastes and budgets. But what is par�cularly important to note is that the tourism industry's commitment has gone beyond providing the services and the infrastructure to meet this demand. It has been instrumental in posi�oning who we are and in making South Africa visible and relevant in a highly compe��ve global marketplace.
It is South African Tourism's mandate to market South Africa interna�onally, but the work that we do would not be possible without the support we receive from industry. This is an industry that has not only talked support but is ac�vely contribu�ng to our marke�ng efforts through the Tourism Business Council of South Africa's TOMSA levy. This levy, which amounts to roughly ten percent of our total marke�ng budget, ensures our global compe��veness.
This year, TOMSA levies were an amount higher than what was expected. This enables us to take our message of invi�ng the world to come and Meet South Africa to more people on more pla�orms which ul�mately results in more people choosing to come and experience South Africa for themselves.
Looking forward we are confident that the tourism industry is in good shape. Tourist arrivals to South Africa grew by 4% for the first ten months of 2013 as compared to the first ten months of the previous year. Overseas arrivals grew by 6.1% during this �me with a 9.1% growth from Asia, a 6.2% growth from Europe, a 6.3% growth from Central and South America and a 4.4% from North America.
This is good news given that this is growth on top of our excellent growth figures of 2012 which far exceeded global averages. All indica�ons are that the tourism industry experienced an excellent summer season and we have gone into 2014 with an industry op�mis�c about the future. From a brand perspec�ve we are confident that our current campaign, Meet South Africa, is resona�ng with our target audiences and we will con�nue to market our standout a�ribute, the emo�onal response that tourists have to our des�na�on and our people at the heart of our con�nent.
We do believe that the des�na�on is s�ll yet to realise its true poten�al. The campaign con�nues to evolve to ensure that we unlock this. We look forward to your input on some of our latest work and con�nue to thank all of you for making it possible. This is a sector that con�nues to inspire South Africans from all walks of life about just what is possible when the public and private sectors work together.
I look forward to con�nuing the good work with all of you as we move into an exci�ng, yet challenging, third decade of democracy.
Mr. Thulani Nzima - SA Tourism CEO
12
GLOBAL TOURISM PERFORMANCE
International foreign arrivals grew by 5% in 2013, reaching a record 1,087 billion arrivals, according to the latest UNWTO World Tourism
Barometer. Despite global economic challenges, international tourism results were well above expectations, with an additional 52
million international tourists traveling the world in 2013.
Demand for international tourism was strongest for destinations in Asia and the Pacific (+6%), Africa (+6%) and Europe (+5%). The leading
sub-regions were South-East Asia (+10%), Central and Eastern Europe (+7%), Southern and Mediterranean Europe (+6%) and North
Africa (+6%). Globally, Tourism has been among the few sectors generating positive news for many economies despite the lingering
economic challenges.
UNWTO forecasts international arrivals to increase by 4% to 4.5% in 2014, again above its long-term forecast of +3.8% per year between
2010 and 2020. The positive results of 2013, and the expected global economic improvement in 2014, set the scene for another positive
year for international tourism.
Among the ten most important source markets in the world, Russia and China clearly stand out. China, which became the largest
outbound market in 2012 with an expenditure of US$ 102 billion, saw an increase in expenditure of 28% in the first three quarters of
2013.
The Russian Federation, the 5th largest outbound market, reported 26% growth through September.
Africa's +6% growth brought three million additional arrivals, reaching a new record of 56 million, reflecting the on-going rebound in
North Africa of +6% and the sustained +5% growth of Sub-Saharan destinations.
Brazil is among other emerging markets with substantial growth in outbound expenditure at approximately 14%.
This is good news for the SA tourism industry as we are well positioned in Africa and other emerging markets. Our Africa Growth Strategy
and market entry strategies using the hub approach has put SA Tourism in a very strong position with presence in East Africa through our
office based in Nigeria. Our China market holds fourth position as South Africa's source market for tourist arrivals and this success can be
attributed to the following:
Marketing driven by our China office
Plans by SAA to increase frequency and change flight schedule to allow easier connections from Beijing to other business centres of
China.
Improved efficiencies and turnaround times in visa issuance
Our new office in Brazil established under the marketing agency agreement will be launched in July 2014. This office is a demonstration of
SA Tourism's commitment to develop relations with trade and grow outbound tourism to South Africa. The performance of key advanced
economy source markets was comparatively more modest. France grew at 6%; a recovery from a weak 2012 and the United States, the
United Kingdom, Canada and Australia all grew at 3%. In contrast, Germany, Japan and Italy reported declines in outbound expenditure.
In overall, Europe grew by 5% - leading in absolute terms by attracting an additional 29 million arrivals to high of 563 million arrivals in
total. Central and Eastern Europe showed best results growing by +7% and Southern Mediterranean Europe +6%.
USA's +4% growth attracted additional six million arrivals, reaching a total of 169 million. Leading this growth were destinations in
North and Central America (+4% each), while South America (+2%) and the Caribbean (+1%) showed some slowdown as compared
to 2012.
SA TOURISM EXECUTIVE REPORT
13
SOUTH AFRICAN PERFORMANCE ON TOURIST ARRIVALS
According to StatsSA, international foreign arrivals to South Africa reached its highest levels ever: 14 860 216; a 10.5% growth from 2012.
Approximately, 65% of the foreign arrivals translated to tourist arrivals – reaching 9.6 million in 2013.
This close to 5% growth is comparable to the global growth in foreign arrivals and just slightly below the 5% growth for Africa.
SA TOURISM EXECUTIVE REPORT
Visitor arrivals to South Africa in 2013 grew by 10.5% over 2012 to reach 14,860,216. All regions showed posi�ve growth in tourist arrivals in this period.
Tourist arrivals to South Africa in 2013 grew by 4.7% over 2012 to reach 9,616,964. All regions showed posi�ve growth in tourist arrivals in this period.
DOMESTIC TOURISM PERFORMANCE
Total annual spend has increased from R21.8 billion in 2012 to R24.3 billion in 2013 and average spend from R850 per trip to R960 per trip.
However, the number of trips undertaken decreased from 25.4 million in 2012 to 25.1 million and the number of nights from 4.8 to 4.4.
Although VFR remains the major purpose for domestic travel, the share thereof has decreased from 72% in 2012 to 70% and business
travel has increased from 17% to 19% in 2013.
14
Key Metrics 2012 2013
Domes�c Travel Incidence
Annual 40% 35%
Monthly 6% 6%
Number of Trips
Annual 25.4 Million 25.1 Million
Travellers 12.5 Million 12.0 Million
Avg. Trip taken 2.1 2.1
By Purpose VFR: 72%, Holiday: 12%,
Business: 7%, VFR: 70%, Holiday: 11%,
Business: 8%,
Spend
Total Annual Spend R21.8 Billion R24.3 Billion
By Purpose VFR: 52%, Holiday: 23%,
Business: 17% VFR: 47%, Holiday: 26%,
Business: 19%
Average Spend per Trip / per Day
R850 / Trip; R960 / Trip;
R180 / Day R210 / Day
Trip Length
Total Annual Bed Nights 121.2 Million 111.3 Million
Av erage Nights per Trip 4.8 4.4
SA TOURISM EXECUTIVE REPORT
15
STRATEGIC OBJECTIVES FOR JANUARY TO JUNE 2013, CHALLENGES AND KEY ACTIONS
Overall, SA Tourism achieved three out of six objectives.
OBJECTIVE ANNUAL TARGET ACTUAL (YTD) COMMENT
No of domestic
travellers per year
15 000 000
(Q1 – 4 000 000)
(Q2 - 4 000 000)
(Q3 – 3 000 00)
(Q4 – 4 000 000)
12.0 million
3.2 million
2.9 million
2.8 million
3.1 million
80% achieved due to high unemployment, soaring fuel prices and lost income during �mes of industrial ac�on are impairing the financial posi�ons of low and middle income consumers in par�cular. Improved performance is expected from the new domes�c campaign - launched in September 2013.
Trended Revenue ( R) R115.4 billion
(Q1 – R27,7 billion)
(Q2 –
R26,5 billion)
(Q3 –
R30.0 billion)
(Q4 –
R31.2 billion)
R99.1 billion TFDS for the period Jan – Sep was R74.8 billion and domes�c revenue for the full year was R24.3 billion.
With three months missing in the interna�onal revenue our focus is that we will achieve our revenue target es�mated to be R123.1 billion.
Average brand awareness
79%
79%
100% achieved.
Total number of graded proper�es
6
789
(Q1 –
1
697)
(Q2 –
271)
(Q3 –
1
426)
(Q4 –3 395)
5 671
TGCSA did not achieve its annual target of 6 789 graded establishments by 20% -
resulting to actual performance
of 5 671 graded establishments by the end of March 2014. Contrary, the number of rooms has increased to
113 074 in 2013 from 110
509 in 2012.
No of annual foreign arrivals in SA
13 021 979
(Q1 - 3 125 275)
(Q2 - 2 995 055)
(Q3 – 3 385 715)
(Q4 –3 515 934)
14 860 216
3 620 149
3 417 881
3 757 109
4 065 077
Target over-achieved by 14.11%; resul�ng in a 10.5% growth from 2012. SAT capitalised on the strength of its partnerships, enhanced strategies and plans implemented in the respec�ve core markets.
Number of delegates
56
000
No quarterly targets
76 610
The set target was exceeded by 36.8%. Tracking of performance for the ICCA Ranking underway.
SA TOURISM EXECUTIVE REPORT
NATIONAL CONVENTION BUREAU
The SANCB in conjunction with its industry partners and local convention bureaus submitted 57 bids in the 2013-14 financial year. These
bids will contribute an estimated R948 million to the country's economy, will generate 180 conference days and will attract 76 000
association professionals to South Africa (SA) over the next five years.
Meetings Africa has become the biggest, best represented and most valuable Pan African business events trade show. This year Meetings
Africa was successfully hosted from the 25 – 26 February 2014 at the Sandton Convention Centre in Johannesburg. Meetings Africa 2014
hosted the following qualified hosted buyers: 169 international, 31 African association and 500 local corporate and 15 government
buyers as well as exhibitors from 13 African countries. A total of 3 295 delegates attended Meetings Africa 2014 and this resulted in a 15%
increase in attendance from 2013.
The SANCB's positioning strategy, “Rise with Us” launched last year is clearly bearing fruits. The strategy was launched to address and
change the misconceptions the global industry has about South Africa and it seems the message is being well received.
In 2013 SA secured the hosting right to a number of important business events. One of those events is the International Aids Conference
which will be returning to SA in 2016. SA remained the highest ranked African destination on the International Congress and Convention th thAssociation's (ICCA) 2013 ranking. SA is ranked 34 globally in 2013 improving its ranking with 3 places from 37th and is ranked 11
globally among other long haul destinations.
Sandton Conven�on Centre Photo: Walter Knirr
SA TOURISM EXECUTIVE REPORT
16
17
MARKETING
All efforts towards INDABA 2014 were aimed at transforming INDABA to a truly pan-African travel show.
This comes at the time when Africa emerges as one of the fastest growing tourism destinations in the world growing by six percent in
2013 to reach 56 million tourist arrivals. Statistics on INDABA 2014 are outlined below for information.
BUYERS 2014 2013 % Change
Total Buyers
(incl. Hosted) 2 138 2 896 -26.17
Local Buyers 788 1 127 -30.08%
Interna�onal Buyers 1 069 1 562 -31.56%
Hosted Buyers 281 207 +35.75%
EXHIBITIONS
(COUNTRIES)2014 2013 % Change
Total Exhibitors
35
30
16.67%
Local Exhibi�ons 1 1 0%
SADC Exhibitors 14 13 +7.69%
Regional Africa Exhibitors 12 7 +71.4%
Interna�onal Exhibitors 9 9 0%
PRODUCTS 2014 2013 % Change
Total Products 1 198 1 299 -7.78%
Local Products 750 807 -7.06%
SADC Products 352 412 -14.56%
Regional Africa Product 76 66 +15.15%
Interna�onal Products 20 14 +42.86%
MEDIA 2014 2013 % Change
Total Media
(incl. Hosted)771 772 -0.001%
Local Media 84 63 +33.33%
SA TOURISM EXECUTIVE REPORT
18
LAUNCH OF THE GLOBAL CAMPAIGN
Our Meet South Africa campaign introduced the world to South
Africa. We have shared the smiles of our people, our warm
hearts, our breath-taking splendour, and the experiences that
mean that the 'you', who arrives in South Africa, will not be the
same 'you' who leaves. However, in Brand Review, there was still
an issue of a decline in awareness and positivity identified. There
is leakage between awareness and consideration, as global
travellers find other destinations “more appealing”. The concept
of a 'change point' is also becoming increasingly important as
more and more of our key markets require consumers to rethink
what they know about SA.
We identified the need to close that gap with a message that is
emotional, truly inspiring and that brings our Big Idea of “Come
and experience heartfelt connections” to life. With this in mind,
we looked at how we could continue to build our big idea of
'Heartfelt connections,' whilst challenging travellers to re-
evaluate what they think they know about South Africa. The
critical factor was to develop a stronger 'emotional connection'
with our people and a traveller's transformation through
engagement with South Africans. Simply put, we need to inspire a
re-evaluation of what you (Global TM) think you know about
South Africa.
TOURISM GRADING COUNCIL
TGCSA did not achieve its annual target of 6 789 graded
establishments by 20% - resulting to actual performance of 5 671
graded establishments by the end of March 2014. Contrary, the
number of rooms has increased to 113 074 in 2013 from 110 509
in 2012.
This adverse performance against target is largely due to the key
challenges, as evidenced by the total cancellations of 1 357
properties that chose not to renew their grading status during
this year. The challenges faced during this past year will be
addressed in the TGCSA Strategy that will be shared with the
Board once EXCO input has been sought.
The new Game Lodge Criteria was launched at INDABA this year,
after an extensive consultation process. Approximately, 265
properties are currently being re-graded and verified for UA by 6
UA-qualified TGCSA assessors. This initiative is driven in
consultation with the National Department of Tourism to
improve universal accessibility in key establishments across the
various Provinces.
HUMAN RESOURCES
Staff turnover for the period under review reached 9%.
The Board approved Resource Optimisation Plan has been
implemented. The Regional Director role (except for Africa
with ring fenced budget and therefore requires strengthened
focus) was restructured resulting in the following changes:
Regional Director: Americas took up the position of
General Manager: International Markets reporting to
CMO. This position will effectively look after all
operational marketing activities within the core
markets and all Country Managers.
Regional Director: UK took up the position of General
Manager: Strategic Research Unit reporting to the
COO.
Regional Director: Asia and Asia Pacific has been
appointed to the position of Regional Director: Africa
reporting to the CMO
The position of Global Manager: Communications was filled.
After 3½ years, Tim Scholtz has left the organisation at the
end of April 2014. Fanie Van Der Spuy has also gone on
retirement after 25 years of sterling and diligent work at SA
Tourism.
An appointment has been made for the position of Country
Manager: UK following the departure of Lungi Morrison in
October 2013. Paperwork for Hanneli Slabber's appointment
is still underway.
Linda Sangaret will be leaving her position as Country
Manager for France at the end of July 2014 as her family will
be relocating back to South Africa. At this stage SAT doesn't
have a suitable position for her.
FINANCE
Consolidated to the actual operational and CAPEX expenditure
for 12 months of the 2013/14 financial year
Overall expenditure
Summarised
status on overall
expenditure
During the first 12 months of the 2013/14
financial year, SA Tourism spent R 1 035 738 725
million (consis�ng of YTD actual and
YTD Encumbrance amounts).
SA TOURISM EXECUTIVE REPORT
BUSINESS UNIT ACTUAL OPERATIONAL EXPENDITURE FOR 12 MONTHS OF THE 2013/14 FINANCIAL YEAR16 of South African Tourism's 17 Business Units spent 90% or more of their 2013/14 year-to-date budgets (* The Administra�on unit is a sub-business unit of the Office of the CEO/COO), One Business Unit was slightly behind budget (E-marke�ng).
Un it Cu rrencyAp proved An nual
Bud getT ota l Y T D Budget T ota l Y T D Actual
% of Bu dget spent
S tatus
Africa ZAR 54,803,579
54,803,579
51,689,797
94%
Domes�c ZAR 51,543,951
51,543,951
52,735,638
102%
Europe & UK ZAR 194,998,630 194,977,285 248,841,498 128%
Asia & Aus ZAR 95,847,726 95,847,726 87,753,158 92%
Americas ZAR 84,856,464 84,856,464 91,482,530 108%
Conv Bureau ZAR 44,811,419 44,811,419 51,982,111 116%
Central Mark ZAR 225,682,870 225,682,870 225,158,389 100%
PR & Comms ZAR 9,094,691 9,094,691 8,723,280 96%
TGCSA ZAR 33,282,841 33,282,841 37,888,706 114%
Finance ZAR 26,806,414 26,806,414 26,650,265 99%
HR ZAR 7,899,096 7,899,096 7,625,469 97%
e-Mark ZAR 35,558,627 35,558,627 29,699,651 84%
Bus Systems ZAR 17,720,190 17,720,190 17,097,457 96%
Office of CEO/COO ZAR 35,285,769 35,285,769 34,069,849 97%
Administra�on* ZAR 12,069,780
12,069,780
20,509,348 170%
SRU ZAR 44,289,048
44,289,048
44,531,469 101%
Product ZAR 13,255,219
13,255,219
12,410,585
94%
Watchlist ZAR 8,665,218
8,665,218
8,630,321
100%
COUNTRY OFFICE ACTUAL OPERATIONAL EXPENDITURE FOR THE 12 MONTHS OF THE 2013/14 FINANCIAL YEAR12 South African Tourism Country office's spent 90% or more of their year-to-date budgets, two Country offices were slightly below budget (Nigeria, Kenya & DRC) and one Country office was significantly below budget (Angola ).
Tokyo JPY 107,181,408
107,181,408
106,143,137
99%
Sydney AUD 2,971,389
2,971,389
3,000,308
101%
Beijing CNY 15,859,658 15,859,658 16,100,067 102%
India INR 124,786,177 124,786,177 127,540,993 102%
New York USD 6,848,643 6,848,643 6,601,317 96%
Brazil ZAR 19,999,815 19,999,815 18,368,472
92%
London GBP 3,337,272
3,335,772
3,947,882
118%
Amsterdam EUR 2,286,763
2,286,763
2,322,707
102%
Paris EUR 3,392,603
3,392,603
3,323,677
98%
Nigeria USD 2,547,840
2,547,840
2,467,627
97%
Kenya ZAR 14,477,021
14,477,021
12,629,588
87%
Frankfurt EUR 4,408,531
4,408,531
4,350,222
99%
Angola USD 1,132,926
1,132,926
856,297
76%
DRC ZAR 1,779,500 1,779,500 1,455,028 82%
Milan EUR 2,320,035 2,320,035 2,372,002 102%
Unit CurrApproved
Annual Bud getTotal YTD
BudgetTotal YTD Actual % of Budget
spentStatus
19
SA TOURISM EXECUTIVE REPORT
CORPORATE GOVERNANCE
RISK MANAGEMENTBelow is the outcome of the risk review undertaken recently.
# RM: RISK MOVEMENT - CURRENT REVIEW COMPARED FROM THE RISK ASSESSMENT DONE IN JANUARY 2014.
RM1: There is no risk movement, however from a risk perspec�ve, it is crucial to consider and highlight the significance of this risk as it is aligned to the key strategic objec�ves of SA Tourism. Though it is iden�fied and mi�gated independently, it is related to risk number 4. This risk is affected by few risk elements that ul�mately yielded nega�ve performance results – i.e. failure to meet set targets for TGCSA. Challenges encountered in QiT system were taken into considera�on.
RM2: Risk movement in rela�on to compliance risks is as a result of the review and analysis of the inherent risk.
RM3: The risk movement in this regard is more on the basis of SAT being unable to achieve all its set targets – strategic objec�ves. In overall, we will exceed the set target for foreign visitor arrivals. SAT strategic objec�ves are six (6) with some of the objec�ves having sub-targets to complement the measurements. Considering the above, we have managed to achieve 3 strategic objec�ves out of six, which is a 50% achievement. From a risk perspec�ve, this must be mi�gated.
RM4: The risk movement has been caused by the weakness the control environment. The assessment of the control effec�veness revealed weakness which �es in perfectly with compliance risks.
RM5: The legal risk had a risk movement because of how prone/vulnerable SAT is in the country offices. Issues of laws and other legal aspects that SAT encounters at opera�onal level challenges the success level an�cipated to be achieved in those markets. Another side of this is instances that a�ract costs (which not have been budgeted for) either when defending the ma�er or when SAT is to pay penal�es, just as an example.
Inherent Risks (Jan 2014)
Inherent Risks (May 2014)
Control Effectiveness(Jan 2014)Control Effectiveness(Jan 2014)
Control Effectiveness(May 2014)
Residual Risk(Jan 2014)
Residual Risk(May 2014)
20
SA TOURISM EXECUTIVE REPORT
INTERNAL AUDITThe internal audit sub-business unit audited fixed assets, performance informa�on audit as well as compliance audit during the period under review. The conclusion on the audit reports was "sa�sfactory" and there were no significant audit findings raised. The internal audit also concluded 60% (i.e. 3 of 5) inves�ga�on ma�ers reported through SA Tourism Hotline and directly to internal audit unit.
OPENING OF OFFICESBelow is the revised schedule of the planned office openings;
Country where SA Tourism Office will be Opened
Date Comments
Angola
The bureaucracy has s�fled the registra�on of the legal en�ty. Opening of this office will be delayed by another 10 more weeks. Financial viability is s�ll being tested par�cularly in light of the budget constraints. Therefore sourcing of office space & appointment of Country Manager of the Angolan
Nigeria 2013/12/10 Launch of the office was undertaken in January 2014
2014/06/30 na�onality is underway.
2014/05/30
Registra�on underway and will be concluded 6 weeks from now. Appointment of the Regional Manager delayed, synchronised with company registra�on and business permit issuance
Brazil 2014/03/30
February 2014 and the office is ready.The launch is planned for the week of the 16
th July 2014 to coincide
with the BRICS Summit in Brazil.
The Marke�ng Agency Agreement was concluded
Kenya
21
SA TOURISM EXECUTIVE REPORT
Drakensburg Mountains
22
MARKETS THAT WILL DRIVE FUTURE GROWTH
AFRICA AMERICAS ASIA & AUSTRALASIA EUROPE & THE UK
CORE MARKETS Angola
Domes�c
Kenya
Mozambique
Nigeria
Tanzania
Brazil
USA
Australia
China
India
France
Germany
Netherlands
UK
INVESTMENT MARKETS
Botswana
DRC
Ghana
Lesotho
Uganda
Zimbabwe
Canada
Japan
South Korea
Italy
Russia
TACTICAL MARKETS
Namibia
UAE Zambia
Singapore Switzerland
WATCH -LIST MARKETS
Ethiopia Malawi
Swaziland
Argen�na
New Zealand
Austria
Belgium
Denmark
Finland
Norway
Spain
Sweden
Turkey
STRATEGIC IMPORTANCE
Egypt, Israel, Morocco, Saudi Arabia, Tunisia,
Malaysia
Co
un
try
Man
age
r
Re
gio
nal
Dir
ect
or
Stak
eh
old
er
Man
age
r
Responsibility
TR
M:
Glo
bal
23
HUB STRATEGY
STRATEGIC RATIONALE: Increasing cost of doing business abroad coupled with the shrinking budgets has compelled us to priori�se & consolidate markets – a shi� from a Regional to a Hub approach to op�mise ROI.
NOTES: * Planned SA Tourism Offices (2013/2014)** 1 Trade Rela�ons Manager will be appointed – approved by Board (2014/2015) (Shanghai, South Korea, Russia, Scandinavia as well as Tanzania and Uganda)*** Future Plans (2015/16 and Beyond)
USA (Office) - Hub
Canada
India (Office) – Stand Alone
NORTH AMERICAS
ASIA & AUSTRALASIA EUROPE
Germany (Office): Hub
Russia **
* Brazil (Office):
Hub
*** Argen�na
*** Chile
LATIN AMERICAS CENTRAL Europe
INDIA
AUSTRALASIA
Australia (Office) :
Hub
New Zealand
AMERICAS
Norway
Sweden (**)
Denmark
Finland
United Kingdom (Office): Hub
Ireland
Scotland
Wales
UNITED KINGDOM
BENELUX & SCANDINAVIA
Netherlands (Office) Hub
Belgium
China
-
Office ** :
Hub
Hong Kong
Macau ***
Japan
South Korea **
ASIA PACIFIC
ASIA Air LINK HUB
Austria
France –
Stand Alone
FRANCE (OFFICE)
Switzerland
Spain
Turkey
Malaysia
Singapore
* Kenya (Office) :
Hub
Tanzania &
Uganda **
*** Ethiopia
EAST AFRICA
AFRICA
* Nigeria (Office): Hub
Ghana
*** ECOWAS countries
WEST AFRICA
* Angola (Office) –
Stand Alone
DRC: Hub
CENTRAL AFRICA
Italy –
Stand
Alone
ITALY (OFFICE)
Botswana
Malawi
SADC
Zimbabwe
Lesotho
Mozambique Zambia
Namibia
24
WHAT WE DO WITH AND THROUGH OUR PARTNERS
IMPROVING CONVERSION RATIOS BY INCREASING AWARENESS, POSITIVITY AND CLOSURE RATIOS
IMPROVING CONVERSION THROUGH TRADE AND MEDIA PARTNERSHIPS
25
GLOBAL CAMPAIGN
26
THANK YOU FOR YOUR SUPPORT
27
LEVY COLLECTORS IN GOOD STANDING AT 31 DECEMBER 2013
The HPC3 Melrose Road Executive Accomodation45 Peter PlaceAbercrombie & Kend Southern AfricaAbsolut Tours & SafarisAcorn House B & BAfrica Pride - Hacklewood Hill CountryHouseAfrica Pride - The Arabella Hotel & SpaAfrican Conferences & IncentivesAfrican Pride - Melrose Arch HotelAfro GolfAll Suite on 14thAlpine Heath Resort & Conference VillageAngel's Place Boutique HotelAscot Boutique HotelAshanti LodgeAskari LodgeAtlantic Beach HotelAudacia HotelAvis Rent a CarBakubung LodgeBalloon SafarisBayshore InnBelvidere ManorBig Nouse Tours & ProjectsBirchwood Management CompanyBirdsong CottagesBlack Mountain HotelBloemfontein Bali LodgeBonang Conference CentreBongani Game ReserveBoschdal GuesthouseBreakers ResortBucklands Private Game ReserveBudget Rent A CarBuhala Country HouseCalders HotelCaledon CasinoCape Grace HotelCarnival CityCenturion Lake PropertyCII Hotels & Resorts TA Hilton Cape TownCity Lodge - BloemfonteinCity Lodge - BryanstonCity Lodge - DurbanCIty Lodge - FourwaysCity Lodge - Grand WestCity Lodge - HatfieldCity Lodge - Jhb Int Airport Barbara RoadCity Lodge - Katherine StreetCity Lodge - MorningsideCity Lodge - PinelandsCity Lodge - Port ElizabethCity Lodge - V&A WaterfrontCity Lodge at O.R. Tambo AirportCity Lodge - LynnwoodCity Lodge - Umhlanga RidgeCoastlands Umhlanga HotelColosseum Luxury HotelCommodore HotelConnex TravelConstantia HotelCourt Classique Suite HotelCourtyard - Bruma LakeCourtyard - Rosebank GeneralCourtyard - ArcadiaCourtyard at SandtonCourtyard - Cape TownCourtyard Suite Hotel - Port ElizabethCrystal Towers HotelCybele Forest LodgeDa Vinci Hotel & SuitesDesroches Hotel MargateDiamond LodgeDolphin Beach HotelDuma Travel
Durban Spa Body CorporateElements Golf ResortEmperors Palace Hotel Casino ConventionResortEssenwood HouseEtnique TravelEuropcar South AfricaFairfield ToursFairlawns Boutique Hotel & SpaFelix Unite River AdventuresFerroland GrondtrustFerryman's HotelFish Eagle LodgeFish River Sun & Country Club ResortFordoun LeisureForever Resorts Mount Sheba CountryLodgeForever Resorts BadplaasForever Resorts Centurion HotelForever Resorts Blyde CanyonForever Resorts GariepForever Resorts LoskopdamForever Resorts Plettenberg BayForever Resorts SwadiniForever Resorts TshipiseForever Resorts WarmbathsForever Resorts Waterfall Safari LodgeFullham LodgeGallo Manor Country LodgeGateway HotelGlenburn LodgeGold Reef CityGolden Horse Casino HotelGooderson Leisure CorporationGorah Elephant CampGosafariGracie's PlaceGrandwest Casino & Entertainment WorldGreenways HotelGreenways WoodsHarbour Bridge Hotel & SuitesHertz Rent a CarHilton Hotel - DurbanHilton Hotel - SandtonHippo Boutique HotelHoliday Inn Express - Cape TownHoliday Inn Express - Durban UmhlangaHoliday Inn Express - SunnyparkHoliday Inn - RosebankHoliday Inn - SandtonHotel 224Hotel Casa Do SolHotel Formula Inn SouthgateHotel Formula 1 AlbertonHotel Formula 1 Beaufort WestHotel Formula 1 BenoniHotel Formula 1 BereaHotel Formula 1 BloemfonteinHotel Formula 1 Cape Town ForeshoreHotel Formula 1 DurbanHotel Formula 1 EdenvaleHotel Formula 1 KimberleyHotel Formula 1 MidrandHotel Formula 1 MilnertonHotel Formula 1 NelspruitHotel Formula 1 OR TamboHotel Formula 1 ParowHotel Formula 1 Port ElizabethHotel Formula 1 PretoriaHotel Formula 1 Richards BayHotel Formula 1 SouthgateHotel Formula 1 VereenigingHotel Formula 1 WitbankHotel Formula 1 WynbergHotel Formula Inn Park StationHotel TzaneenHouse Of Pharaohs
Hout Bay ManorHouw Hoek InnHumewood HotelHunters Country HouseHyatt Regency JohannesburgHyatt Regency Oubaai Golf Resort & SpaIFA Zimbali LodgeIlanga TravelInn On The SquareInternational House Cape TownIntundla Game LodgeISO Leisure WoodmeadJock Safari LodgeJozini Tiger LodgeKagga KammaKamieskroon HotelKapenta Bay HotelKingfisher LodgeKlein Welmoed Luxury Guest HouseKleinkaapKloofzicht LodgeKokerboom MotelKraal KombuisKwa Maritane Game LodgeLa Maison - HatfieldLaureate Private ResortsLe Franschhoek HotelLeeuwenhof Country LodgeLeeuwenvoet HouseLegacy All Suites Management ServicesLekkerwijn Guest HouseLeriba Hotel And SpaLesedi Cultural VillageLuxury CarLythwood LodgeMad-Meerkat ToursMakalali Private Game ReserveMakaranga Garden LodgeMala Mala RanchMandela Rhodes Hotel & SpaMarine Dynamics Shark ToursMaropeng A'Africa LeisureMary Reynolds Agency ServicesMasibambane Guest HouseMasonic Hotel SpringbokMatoppo InnMercure Hotel Premier Lodge NelspruitMercure Inn MidrandMercure Inn Randburg WaterfrontMercure Premier Lodge BedfordviewMichelle's Travel AgencyMkuze Falls Game ReserveMmabatho Palms Hotel Casino &Convention ResortModimolle Funky StayMala Mala RanchMandela Rhodes Hotel & SpaMarine Dynamics Shark ToursMaropeng A'Africa LeisureMary Reynolds Agency ServicesMasibambane Guest HouseMasonic Hotel SpringbokMatoppo InnMercure Hotel Premier Lodge NelspruitMercure Inn MidrandMercure Inn Randburg WaterfrontMercure Premier Lodge BedfordviewMichelle's Travel AgencyMkuze Falls Game ReserveMmabatho Palms Hotel Casino & Convention ResortModimolle Funky StayMondazur Resort Estate HotelMopani Country LodgeMorula SunMount Grace Country House HotelMount Nelson HotelMurraystreet 137 Guest House
28
Naledi SunNgala Game ReserveNH Plettenberg BayNH The Lord CharlesNkomazi Game ReserveOaklands Country ManorOcean View HouseOne And Only Cape TownOxbow Country EstateOyster Box HotelPark Inn Cape Town ForeshorePark Inn SandtonParker Travel & Parker ToursPeermont Global - Graceland HotelPeermont Global - Rio HotelPeermont Global Tusk Taung HotelPepper Club Hotel ManagementPestana Kruger LodgePezula Resort HotelPhinda ForestPhinda MountainPine Lake ShareblockPlattner GolfPlettenberg Park Hotel & SpaPortswood HotelProtea Cape Castle HotelProtea Hotel Breakwater LodgeProtea Hotel ChristianaProtea Hotel ClarensProtea Hotel EmpangeniProtea Hotel FranschoekProtea Hotel HazyviewProtea Hotel HighveldProtea Hotel KimberleyProtea Hotel Kruger GateProtea Hotel MafikengProtea Hotel NelspruitProtea Hotel North WharfProtea Hotel O.R. TamboProtea Hotel OuteniquaProtea Hotel PresidentProtea Hotel Ranch Resort & Lion ParkProtea Hotel Richards BayProtea Hotel Sea PointProtea Hotel StellenboschProtea Hotel The ParkProtea Hotel Umfolozi RiverProtea Hotel Umhlanga RidgeProtea Hotel Willow LakeProtea Hotel WinklerProtea Hotel Balalaika &Crown CourtProtea Hotel BloemfonteinProtea Hotel Bloemfontein CentralProtea Hotel CapitalProtea Hotel CenturionProtea Hotel Cumberland WorcesterProtea Hotel EdwardProtea Hotel Fire & Ice Melrose ArchProtea Hotel Fire and Ice - Cape TownProtea Hotel HatfieldProtea Hotel HiltonProtea Hotel Hluhluwe & SafarisProtea Hotel Imperial - P/MaritzburgProtea Hotel Island ClubProtea Hotel Karridene BeachProtea Hotel King GeorgeProtea Hotel KlerksdorpProtea Hotel Knysna QuaysProtea Hotel Landmark PolokwaneProtea Hotel ManorProtea Hotel Marine Port ElizabethProtea Hotel MidrandProtea Hotel RoodepoortProtea Hotel Saldanha BayProtea Hotel TransitProtea Hotel Tyger ValleyProtea Hotel Umhlanga
Protea Hotel UpingtonProtea Hotel Victoria JunctionProtea Hotel WanderersProtea Hotel Waterfront Richards BayProtea Hotel WitbankProtea Oasis Lodge UpingtonProtea Parktonian All Suite HotelProtea Riempie Estate HotelQuarters HotelQueens Hotel - OudtshoornRadisson Blu Gautrain HotelRadisson Blu Hotel - SandtonRadisson Hotel - Port ElizabethRiviera Holiday ResortRiviera On Vaal Hotel & Country ClubRoad Lodge - Carnival CityRoad Lodge - CenturionRoad Lodge - DurbanRoad Lodge - East LondonRoad Lodge - GermistonRoad Lodge - IsandoRoad Lodge - Port ElizabethRoad Lodge - Port Elizabeth AirportRoad Lodge - PotchefstroomRoad Lodge - RandburgRoad Lodge - Richards BayRoad Lodge - RivoniaRoad Lodge - Umhlanga RidgeRoad Lodge - Bloemfontein AirportRoad Lodge - Cape Town Int AirportRoad Lodge - JHB Int AirportRoad Lodge - KimberleyRoad Lodge - N1 CityRoad Lodge - NelspruitRoad Lodge - RustenburgRoad Lodge - SouthgateRockwell All Suite HotelRomney Park Luxury SuitesRosebank Travel ServiceRosenhof Country HouseRosetta HouseRovos RailRoyal African DiscoveriesRoyal Elephant Hotel & ConferenceRoyal Palm HotelSanbona Wildlife ReserveSeaforth Farm B & BShamwari Game ReserveShishangeni LodgeSibaya Casino & Entertainment KingdomSilverstar CasinoSimon's Town Quayside HotelSingitaSingita LebomboSizwe Car RentalSouthern Sun Hotel InterestsSpringbok HotelST James On KnysnaStable Inn Conference CentreStandard HotelSteenberg HotelStormsrivier AdventuresSun City Cascades HotelSun City HotelSure Zorgvliet TravelTable Bay HotelTempest Car HireThakadu River CampThe Blades Bed & BreakfastThe Blue TrainThe Boardwalk Hotel, Convention Centre & SpaThe CabanasThe CarouselThe Crowne Plaza Rosebank HotelThe Docklands HotelThe Fairway Hotel & SpaThe Kelway Hotel CC
The Lakes HotelThe Last Word ConstantiaThe Last Word FranschhoekThe Last Word Long BeachThe Marion on NicolThe MichelangeloThe PalaceThe Peech HotelThe PeninsulaThe PlettenbergThe Rex HotelThe Richards HotelThe Ridge - Jack's CornerThe Riverside Hotel & SpaThe Saxon Boutique Hotel, Villas and SpaThe Square Boutique Hotel & SpaThe Thornybush CollectionThe Townhouse HotelThe Turbine Hotel & SpaThe Twelve Apostles HotelThe Urban Hotel KathuThe Vacation ClubThe Village at SpierThompson South AfricaThula Thula Game Reserve & SafariTour D' AfriqueTourvest Inbound OperationsTown Lodge - BellvilleTown Lodge - GeorgeTown Lodge - Jhb Int AirportTown Lodge - Menlo ParkTown Lodge - NelspruitTown Lodge - PolokwaneTown Lodge - Port ElizabethTown Lodge - RoodepoortTown Lodge - SandtonTown Lodge - MidrandTsala Treetop LodgeTshukudu LodgeTsogo Sun NewcastleTzaneen Country Lodge & SpaUlusaba RocklodgeUmbhaba LodgeUmhlanga SandsUmhluhluwe SafarisUpper Eastside HotelUrban Park Hotel and SpaVictoria Hotel - BredasdorpVilla Roma Boutique Hotel & ConferenceCentreVineyards Hotel & SpaWalkersons Country ManorWelgelen ManorWestin Grand Cape Town Arabella QuaysWhispering Pines Country EstateWild Coast Sun Hotel & CasinoWilderness ManzengwenyaWillowbrook LodgeWinchester Mansions HotelWindmill LodgeWindmill RidgeWorcester CasinoXL Oceanair Travel
LEVY COLLECTORS IN GOOD STANDING AT 31 DECEMBER 2013
Tourism Business Index 012 654 2660Hotel Investment Conference Africa 012 654 2660
KEY TOURISM CONTACTSTourism Levy South Africa (TOMSA) 012 654 2660Tourism Safety Initiative (TSI) 012 654 2660
[email protected] [email protected] [email protected] www.tbcsa.travel [email protected] www.hica.co.za
STATE AGENCIES AND PARASTATALSSouth African Tourism 011 895 3000Tourism Grading Council of South Africa (TGCSA) 011 895 3000Cultural, Arts, Sports and Tourism Training Authority (CATHSSETA) 011 217 0600Airports Company South Africa 011 723 1400Brand South Africa 011 483 0122Statistics South Africa 012 310 8911
[email protected] [email protected] [email protected] [email protected] [email protected] [email protected] www.stassa.gov.za
NATIONAL GOVERNMENT DEPARTMENTSDepartment of Tourism 012 444 6000Department of Transport 012 309 3657Department 0f Home Affairs 0800 60 11 90Department of Public Enterprises 012 431 1000Department of Economic Development 012 394 1006Department of Environmental Affairs 012 310 3911Department of Health 0123958000Department of International Realtions & Cooperation 012 351 1000Department of Trade & Industry 0861 843 384South African Police Service 10111
[email protected] [email protected] www.transport.gov.za [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] www.dfa.gov.za [email protected] www.thedti.gov.za
www.saps.gov.za
KEY TRAVEL & TOURISM CONTACTS
PROVINCIAL TOURISM AUTHORITIES Cape Routes Unlimited 021 405 4500Eastern Cape Tourism Authority 043 742 4450Free State Tourism Authority 051 411 4300Gauteng Tourism Authority 011 639 1600Limpopo Tourism Authority 011 085 2500KwaZulu Natal Tourism Authority 031 366 7500Mpumalanga Tourism and Parks 013 759 5300North West Parks and Tourism Board 018 397 1500Northern Cape Tourism 053 832 2657
021 426 5640 www.tourismcapetown.co.za043 701 9600 www.ectourism.co.za051 444 0297 www.freestatetourism.org0867867170 www.visitgauteng.net015 293 3655 www.golimpopo.com031 305 6693 www.zulu.org.za013 752 4186 www.mpumalanga.com018 397 1660 www.tourismnorthwest.co.za053 831 2937 www.northencape.org.za
SOUTH AFRICAN TRADE & INVESTMENT AGENCIESGauteng Economic Development Agency 011 833 8750Eastern Cape Development Corporation 043 704 5600Trade and Investment KwaZulu Natal 031 368 9600Free State Development Corporation 051 400 0800Mpumalanga Economic Growth Agency 013 656 3231Invest North-West 014 594 2570Northern Cape Economic Development Agency 053 833 1503Western Cape Investment Trade Promotion Agency 021 487 8600Trade and Investment Limpopo 015 295 5171
011 833 8930 www.geda.co.za043 704 5700 www.ecdc.co.za031 368 5888 www.tikzn.co.za051 447 0929 www.fdc.co.za013 6563241 www.mega.gov.za014 590 2575 www.inw.org.za053 833 1390 www.nceda.co.za021 487 8700 www.wesgro.org.za015 295 5197 www.til.co.za
PHYSICAL ADDRESSLeriba Lodge, 245 End StreetClubview, Centurion, Pretoria
POSTAL ADDRESSTBCSA
PO Box 11655, Centurion, 0046
TELEPHONE AND FAX+27(0)12 654 2660 +27(0)12 654 7394
tourismDepartment:TourismREPUBLIC OF SOUTH AFRICA
LEVY COLLECTOR REPORT
2013/14