physical activity promotion 1: the role of national and state government organisations
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Physical Activity Promotion 1: The Role of National and State Government Organisations. Unit 3 Area of Study 1 Chapter 3. Key Knowledge. - PowerPoint PPT PresentationTRANSCRIPT
PHYSICAL ACTIVITY PROMOTION 1:THE ROLE OF NATIONAL AND STATE
GOVERNMENT ORGANISATIONS
Unit 3Area of Study 1
Chapter 3
The role of government and non-government organisations in promoting adherence to the National Physical Activity Guidelines in schools, workplace and communities, including VicHealth, National Heart Foundation, State and Federal Government departments
A range of individual and population-based Australian physical activity promotion initiatives and strategies.
KEY KNOWLEDGE
PHYSICAL ACTIVITY PROMOTION – WHY DO IT?
As a class, discuss the relevance and importance of physical activity promotion, reflecting on what was learnt last lesson Why promote physical activity? How could physical activity be promoted? Who should it be promoted to? What are some potential benefits of promoting
PA? What are some of the potential barriers of
promoting PA?
As a result of social, environmental and lifestyle changes over many years, opportunities to move and expend large amounts of energy as part of a daily routine are becoming limited due to such things as: Increasing use of technology & labour-saving
devices Increased reliance on motorised transport Urban planning Increased working hours Increased demand on public open space Increased demands on the education curriculum Changing leisure patterns
WHY IT IS IMPORTANT TO PROMOTE ACTIVE LIFESTYLES
The Australian Government’s Department for Health and Ageing is responsible for the monitoring and promotion of health behaviours, including physical activity
The Government commits millions of dollars to the establishment of a national monitoring, evaluation and research system to the promotion of physical activity
ROLE OF GOVERNMENT ORGANISATIONS IN PA PROMOTION
In small groups, use the Healthy and Active Australia website (http://www.healthyactive.gov.au/) to research one of the following health promotion strategies: Getset 4 Life The Stephanie Alexander Kitchen Garden Program The 2007 Australian National Children’s Nutrition and
Physical Activity Survey Healthy Weight How do you measure up? Australian Sports Commission Active After-school
Communities Get Moving
GROUP RESEARCH TASK
You are to find out the following information for your initiative: The organisation behind the program Year of implementation What type of initiative it is (i.e. TV commercials, policy,
print media, numerous types, etc.) The aim of the initiative The target population Any other important information
You are then to summarise the information, filling in the class table on the whiteboard, and copy out the completed table of each groups’ initiative into your books.
(Summary table on following slide)
…GROUP RESEARCH TASK
Initiative
Getset 4 Life – Habits for
Healthy Kids
Stephanie Alexander
Kitchen Garden National Program
Healthy Weight National Children’s
Nutrition & Physical Activity Survey
Active After-School
Communities
How Do You Measure Up?
Get Moving
Organisation
Type of initiative
Target group
Aim of initiative
Year of release
Important info
SUMMARY TABLE FOR GROUP RESEARCH TASK
Watch the following short clips as a class, and discuss after each, the target audience; what you think about the particular approach taken; pro’s & con’s, etc.
Get Moving Campaign (Aus - Kids)
http://youtu.be/JPQjLeeooKo Find 30 (Aus – Adults)
http://youtu.be/xzEiHLUnjtU Life. Be in it. (Aus - 1980’s - jingle)
http://youtu.be/LQ5KC1s3YZo Swap it, don’t stop it (Aus – current) http://youtu.be/FG8IAxHqtFo Get Active Campaign (Soccer – Europe) http://youtu.be/AY5AILaXDdA Move Your Body (USA – Beyonce – NABEF – ‘Let’s Move! Flash Workout’)
http://youtu.be/mYP4MgxDV2U
MULTI-MEDIA PHYSICAL ACTIVITY CAMPAIGNS
The Strategic Inter-Governmental Forum on Physical Activity and Health (SIGPAH -1999) of the National Public Health Partnership (NPHP -2004) developed the Be Active Australia framework.
BE ACTIVE AUSTRALIAA FRAMEWORK FOR HEALTH SECTOR ACTION FOR PHYSICAL ACTIVITY 2005-2010
Figure 1 showed the overarching strategies for achieving long-term and sustainable physical activity improvements within various settings
The Be Active Australia framework specifically focuses on population groups most at risk of being insufficiently active for health, including: Aboriginal and Torres Strait Islanders People who are culturally and linguistically
diverse People with a disability or chronic condition People who are geographically isolated
BE ACTIVE AUSTRALIA…
The following figure shows a summary of the BAA framework, including the strategic focus and identified action areas
BE ACTIVE AUSTRALIA…
State governments also have important roles to play in the promotion of physical activity by funding research, mass-media campaigns and local initiatives within a range of settings
Victorian government departments (including the Department of Health, Department of Education and Early Childhood Development) in partnership with other organisations (such as Bicycle Victoria, VicHealth, Kinect Australia, Diabetes Australia, Cancer Council, and universities) fund a broad range of health initiatives and educational programs designed to promote physical activity.
STATE GOVERNMENT INITIATIVES
A few examples of major initiatives supported by the State Government in Victoria include:
Go for your life (Promotes active living, walking, active recreation,
sport) Kids – Go for your life
(School and community programs) Walktober Walking School Bus
STATE GOVERNMENT INITIATIVES…